[Gan Kuai Look] The mountains are picturesque, the beauty is Gansu ｜ Zhangye： Deep integration of culture and tourism, polish the ＂plug Jiangnan＂ business card

"I don’t want the snow on the Qilian Mountains, so I mistook Zhangye for Jiangnan."

On the Silk Road, it was one of the four prefectures in Hexi. From the desolation of the Han Dynasty to the prosperity of the Tang Dynasty, from the colorful Danxia landforms to the continuous Qilian Mountains, and then to the Shandan Military Horse Farm where the horses galloped. There were snow-capped mountains on the grasslands and deserts next to the clear water…

This is Zhangye, which has both Jiangnan charm and stuffed style. It is a veritable Northwest beauty. In addition to the ocean, you can see all the natural beauty you want to see.

Zhangye, which is located in the transition zone from the Qinghai-Tibet Plateau to the Inner Mongolia Plateau, is rich in snow-capped mountains, glaciers, grasslands, forests, lakes, rivers, Danxia, Gobi, canyons and other rich and magnificent natural landscapes. Therefore, it has become the first choice for many travel enthusiasts.

Magnificent natural scenery

Zhangye, named after "Zhangguo Arm Ye, to pass the Western Regions", is located in the middle of the Hexi Corridor. It was called "Ganzhou" in ancient times, that is, the origin of the name "Gan" in Gansu Province.

Zhangye has a long history, splendid culture, beautiful natural scenery and unique cultural landscape. Under the nourishment of the Heihe River, the second largest inland river in China, it has given birth to a vast oasis. Since ancient times, it has been known as "plugging the Jiangnan" and "Golden Zhangye".

Zhangye Colorful Danxia

The natural scenery here is magnificent and magnificent. The towering Qilian Mountains stretch for thousands of miles across the southwest of Zhangye. The surging Heihe River water crosses the whole territory and goes straight to Juyan, Inner Mongolia. Glacier snow-capped mountains, forest grasslands, oasis fertile soil, wetland reeds, colorful Danxia, Gobi Desert and other extreme landforms complement each other, forming a natural landscape with ingenious and amazing scenery. It is a veritable Chinese geomorphic landscape Grand View Garden. Qiyi Glacier is the closest glacier to the city in China; Qilian Mountain Grassland is one of the six most beautiful grasslands in China; Shandan Royal Horse Farm is the world’s largest horse farm; Zhangye Danxia National Geological Park Danxia Landform, represented by Colorful Danxia and Binggou Danxia, is the only highly complex area of Danxia landform and colorful hilly landscape in China. The Pingshan Lake Grand Canyon is a world-monopolized tourism resource that is "comparable to Zhangjiajie" and "comparable to the Colorado Grand Canyon" by China Geographic Journal and well-known Chinese and foreign geological experts. It is also the closest collection of natural wonders, canyon exploration, geological research, ethnic customs, and self-driving off-road in China so far. It is one of the most beautiful landscapes in Zhangye Landscape Grand View Garden.

In 2019, the International Tourism Federation awarded Zhangye the honorary title of "The Most Beautiful Chinese Tourism City". Zhangye’s cultural tourism is renowned at home and abroad, leaving a deep impression on domestic and foreign tourists.

Rich and rich Silk Road culture

Zhangye historical relics and monuments are all over the country, ancient cultural treasures are shining brightly, and agricultural culture, ethnic culture, religious culture, military culture, Silk Road culture, and Journey to the West culture are deeply accumulated. Since the Han and Tang Dynasties, nomadic civilization and agricultural civilization have exchanged and stirred here, Buddhism, Confucianism and other Eastern and Western cultures have spread and penetrated here, Xirong, Xiongnu, Dangxiang and other ethnic minorities have migrated and merged here, and Xiliang, Uighur, Tubo and other regimes have alternately changed here, forming many rich and rich historical and cultural relics. " Qin and Han Geisha, Tuozhi Dance, Eight Sings Ganzhou, and Hexi Treasure Scroll are famous at home and abroad. The famous Nishang Feather Song has endured for a long time, and the large-scale cultural and tourism drama "Return to Zhangye" has reappeared in a prosperous era, confirming the cosmopolitan, open and multicultural nature of Zhangye one by one.

Zhangye is also one of the important Buddhist centers in the ancient north, with the shamanism of the ancient Qiang people, the Vulcan religion of the Yueshi people and other surviving beliefs; Zhangye Buddha Temple is the only largest Buddhist temple in our country in Western Xia, and it has been a royal temple from Western Xia to Yuan Dynasty. The wooden tire clay reclining Buddha in the temple is the most in the world, and the imperial gift is rare in the world. It is known as a rare treasure; the Horseshoe Temple Grottoes in the same period as the Mogao Grottoes in Dunhuang are famous for their footprints, creating a model of grotto art, and the high-meat colored sculptures in Jinta Temple are rare treasures of cave art, only in the country.

There are more than 100 kilometers of the Han Great Wall in Zhangye, 368.8 kilometers of the Ming Great Wall, 368 beacon towers in the Han Ming Dynasty, and the Han Ming Great Wall meanders in parallel. It is the most complete section of the city in China and is known as the "Open-Air Great Wall Museum".

Zhangye is a place where 38 ethnic groups live, with rich and unique ethnic customs such as Mongolian, Tibetan, and Yugur. Among them, the Yugur are unique in Gansu and the only ethnic minority living in Zhangye in the country. The scenic spots such as the Yugur Style Corridor and the Yugur Resort combine beautiful natural scenery with rich ethnic customs, showing the unique charm of the Yugur ethnic culture.

Deep integration of culture and tourism empowers Jin Zhangye

Zhangye is a national model city for double support, a national demonstration city for ecological civilization construction, a national public cultural service demonstration zone, and a national tourism standardization demonstration city. It is currently making every effort to create a national all-regional tourism demonstration zone.

As of now, Zhangye City has 47 A-level tourist attractions, including 5A-level 1 and 4A-level 21, second only to Xi’an in the five northwestern provinces; there are 52 tourist star hotels and 16 four-star hotels, ranking first in the province; There are 594 accommodation units, 48,000 beds, and the number and reception capacity rank among the top in Gansu Province.

Dang Chunmei, a member of the party group and deputy director of the Zhangye Municipal Bureau of Culture, Radio, Television and Tourism, introduced that since 2023, Zhangye City has continued to promote the market recovery and the deep integration of cultural tourism, and quickly stimulated the rebound and jump of the tourism industry. From January to October this year, the city received 37.5717 million tourists, an increase of 154.54% year-on-year compared with 2022, and recovered to 92.86% in the same period in 2019 according to a comparable caliber; Realized comprehensive tourism income of 20.08 billion yuan, an increase of 147.52% year-on-year compared with 2022, and recovered to 95.69% in the same period in 2019 according to a comparable caliber. It is expected to complete the reception of 39.0717 million tourists throughout the year, an increase of 155.52% year-on-year, and realize comprehensive tourism income of 21.05 billion yuan

A group of sonorous and powerful data confirms the gratifying trend of the vigorous development of Zhangye cultural tourism industry. In recent years, Zhangye City has adhered to the concept of green development and the main tone of "culture and tourism, tourism and culture", taking the integration of culture and tourism as the main way of high-quality development, focusing on accelerating the construction of the "culture and tourism +" integrated development system, constantly innovating cultural tourism, outdoor sports tourism, rural tourism, red tourism, self-driving tourism and health care, research and learning, winter and spring tourism and other product formats, continuously expanding the industrial scale, continuously optimizing the industrial structure, continuously enriching the layout of business formats, and focusing on highlighting cultural confidence. The cultural tourism industry has changed from weak to strong, becoming the leading industry for Zhangye’s economic and social development and the leading enterprises of cultural tourism in the country and the province to invest in fertile soil, driving Zhangye from "investment-driven consumption" to "consumption-driven investment", from sightseeing tourism to leisure and vacation tourism, from tourism The gorgeous transformation and splendid transformation of the transit point into a global tourist destination.

In the next step, Zhangye City will make every effort to ensure that the off-season of the winter and spring cultural tourism market is not weak, continue to improve the output of the Rainbow Zhangye brand, comprehensively promote the image of "Rainbow Zhangye", continue to enrich the supply of winter and spring cultural tourism products, plan and organize cultural activities with a long time span, rich content and wide benefits, tap the potential of the winter and spring research market, and make research tourism a strong driving force for the recovery of the winter and spring market, and strive to receive 42.9789 million tourists in the city in 2024, and the comprehensive income of tourism is 25.143 billion yuan, an increase of 10% and 19.44% respectively, to promote the comprehensive recovery of the cultural tourism market.

The horn of development has been sounded. Now Zhangye’s cultural tourism industry has entered the fast lane of development. Zhangye is moving towards the world’s tourist destinations with open arms. "Jin Zhangye" has also become the "poetry and distance" of more and more domestic and foreign tourists.

Author: Li Dongchao

Editor in charge: Zong Chengxian