Has the red flag changed its logo？ It looks like this!

What is everyone’s impression of the red flag? Rigid? Old school? These are no longer popular under the impact of the new energy era. Now, under the pressure of more new forces to build cars, Hongqi is also breaking through and changing to a new logo to show its determination for electric vehicles. In the picture, E001 is a brand-new pure electric car of Hongqi, and it is also the first new energy car of Hongqi FMSs platform architecture.

Here, it needs to be said that the red flag is not a new car LOGO for the whole system, but that the red flag new energy vehicle will no longer use the red flag logo which is similar to a shield, but will use a new energy-specific logo, which may be more abstract to look at. Without sunflower and red flag, it is more acceptable to everyone, and the side also reflects that the red flag wants to change its inherent impression in everyone’s mind. The core element of logo design is a pair of wings that spread out and fly. This wing has a foreign name called "Qi Miao Wings", which expresses.

Looking at this brightly colored E001, you can actually understand the attitude of Hongqi. After all, the booth of Hongqi was either black or gold. On the overall design level, this car is entirely a tram idea. There is no traditional net design. The car head is like a smiling face, which looks a little happy. At the same time, in order to create the momentum of Hongqi itself, the front of the car is vertical, which is more intuitive from the side.

Visually, this car is relatively compact, because the four wheels are as close as possible to the four corners of the car body, which makes the wheelbase of the car longer and the interior space larger. The roof is designed with a sliding back, which is similar to the concept of Hongqi H6, which has just been listed. The wheel hub is designed with low wind resistance and the shape is more in line with the times.

At the tail, the contrasting roof weakens the tail even more, creating a slip-back style, and the tail is slightly shaped like a duck’s tail. Now, in the field of new energy, the red flag doesn’t want to be a "magotan" (for all ages), but it still wants to catch the appetite of young people. After all, the current trend is sports, radicalism and youth, but the red flag should never be young across the board. If it goes against everyone’s traditional concept, it is neither fish nor fowl.

The penetrating taillights are very interesting on both sides. The internal light source is like "the light shines everywhere on the golden hill", which scatters outward, and the surrounding of the lower part is more exaggerated. The tail has a design like a wind knife, which makes the tail more three-dimensional, and there is also a "pilot light" at the bottom, which is also an object that young people like now.

In terms of power, E001 provides a battery-changing version and a long-life fast charging version. The battery-changing version has a battery life of 600km, while the long-life fast charging version has a cruising range of 800km. The new car is equipped with front and rear double motors, with a total power of 455 kW, a peak torque of 756N·m and an acceleration of 0-100km/h of only 3.9 seconds.

Summary:

Hongqi is making great efforts in the field of new energy. After all, the host of the Spring Festival Evening is wearing this brand-new LOGO, which shows how strong Hongqi’s determination is. But after all, Hongqi has no advantage in the field of new energy. At present, Hongqi’s exploration of changing electricity is still relatively strong. I wonder if Hongqi will win the market’s affirmation with the advantage of changing electricity in the north.