In just over a year, Cao Huan, a 24-year-old Miao youth in Guizhou, completed a counterattack: from a Guangzhou shopping mall security guard with a monthly salary of 3,100 yuan to a rural short video online celebrity with an annual income of 500,000 yuan. At present, Cao Huan’s self-media platform has 570,000 fans, and the video has been read more than 7 million times. In October this year, as a representative of "successful entrepreneurship" in the short video industry, he was invited to give a speech in Beijing, which was his first time to fly and his first time to Beijing.

　　Cao Huan bluntly filmed the video to make a living and earn more money. Cao Huan was born in an ordinary Miao family in Guizhou, and went out to work after graduating from junior high school. When he went home to shoot a rural video, his parents, relatives and fellow villagers strongly opposed it and thought it was doing nothing. After seeing the money, everyone gradually changed their views. On October 27th, Cao Huan told The Paper that short videos in rural areas are following the trend seriously, and he is carrying out the "Thousands of Families" shooting plan, that is, shooting 1,000 villages and 10,000 families in China in five years.

　　Rural online celebrity

　　Last year, Cao Huan earned 500,000 yuan a year by making short videos in rural areas. Before becoming a "online celebrity", he worked as a mall security guard in Guangzhou, earning 3,100 yuan a month.

　　Cao Huan, 24, was born in Zhanghan Village, Nanshao Township, Jianhe County, Qiandongnan Prefecture, Guizhou Province. Like most young people in the village, Cao Huan went out to work after graduating from junior high school at the age of 15. In Guangzhou, he worked as a vegetable porter, an apprentice in a furniture factory, a worker in an electronics factory, etc., but his physical strength could not keep up and he was often injured. Cao Huan recalled that at that time, working for more than ten hours a day, the salary was only one or two thousand yuan.

　　In 2015, Cao Huan worked as a security guard in a square in Baiyun District, Guangzhou. He found that the security guard’s work was relatively easy, "I have time to play with my mobile phone".

　　In his spare time, Cao Huan and his colleagues took some funny videos. Zeng Chunqi is a friend of Cao Huan, and later turned to be a self-media person. He has the title of "Zeng Ge" in the field of short video. Zeng Chunqi told The Paper that after seeing Cao Huan’s video in his circle of friends, he encouraged him to quit his job and concentrate on making short videos.

　　"The time is ripe, since the media era has arrived." In Zeng Chunqi’s impression, Cao Huan Sunshine was a little silly and sometimes funny, so he suggested that he start from the funny field.

　　However, Cao Huan hesitated. Can he make money by doing this? Colleagues are also pessimistic. Yang Pengju used to be a security colleague of Cao Huan, and now he is still working as a mall security guard. He said that when Cao Huan mentioned making videos, everyone thought it was fun. "If we say that we can make money, we all think it is a rumor."

　　In April 2016, Cao Huan resigned with the idea of challenging himself. Cao Huan bluntly said, "Brother Zeng said that he could earn millions from doing a good job in the media. I believed that money was very attractive to me."

　　Cao Huan and Zeng Chunqi learned self-media knowledge, taught themselves shooting and editing techniques, and then took an old iPhone 5 phone to shoot funny short videos and posted them to their own self-media platform. In the first month, he earned 1729 yuan. Cao Huan was a little happy and a little sad. "More than 1000 yuan can’t support himself."

　　Cao Huan said that the initial shooting was vulgar and meaningless, and it was far from "earning millions". Cao Huan thought about how to transform, so he chose to go back to his hometown to shoot short videos in the countryside.

　　In June 2016, Cao Huan returned to his hometown, a Miao village, and his family criticized him for going home to shoot a video. Cao Huan’s father, Cao Feng, recalled to The Paper, "I didn’t know that making videos could make money, just watching him play mobile phones at home every day. My relatives and friends outside say that my son is idle and I have no face. "

　　Relatives and villagers don’t understand either. Cao Huan’s cousin Yang Zhengli said that the first time I heard it, I felt a little unreliable. "I think he is just fooling around and running out to play all day, and other people in the village have quite misunderstood him."

　　Cao Huan soon discovered that there were obvious advantages in going home to shoot videos, and the production cost was almost zero. He asked his younger brother to help him shoot, or invited passers-by to appear in the camera, saving labor costs; In rural areas, there is no need to prepare props and scenery, and the Miao customs are the background.

　　Rural people, city dwellers who yearn for rural life, and migrant workers who miss their hometown, Cao Huan knows where his audience is, and the first rural video he shot is on fire, with 2.8 million plays and more than 10,000 messages.

　　"The video makes people who work hard outside feel the taste of home. What I do is valuable." Cao Huan’s hottest video is about Miao girls wearing skirts for an hour and then dancing for young guys. This video has been played 7 million times and forwarded 30,000 times. A netizen rewarded 4000 yuan and left a message saying, "I miss my mother."

　　"thousands of households"

　　Cao Huan’s video was on fire, and short videos in rural areas began to blow out. Zeng Chunqi said that there are many followers, and even Cao Huan’s fans have become followers.

　　The threshold is low, the homogenization is serious, and the fans are becoming more and more critical. Cao Huan’s rural short video has entered the content bottleneck period. Cao Huan said that when he shoots a place every day, he also has the exhaustion of inspiration. "It’s like suffering from depression and thinking about what to shoot the next day every day."

　　Zeng Chunqi invited Cao Huan to shoot in Hunan and shoot something different in another place. Cao Huan was greatly inspired by this shooting experience, so he came up with the "Thousands of Families" shooting plan: shooting 1,000 villages and 10,000 families in China in five years.

　　For this plan, Cao Huan is very proud, claiming to be "perfect", which is difficult for other followers to imitate. "As for the numbers (referring to shooting 1000 villages and 10000 families), it is a kind of pressure on yourself."

　　Cao Huan said that fans gave him a lot of help, and the filming plan of "Thousands of Villages and Families" was launched with the cooperation of fans: fans provided clues and even invited them to shoot at home. Fans have also appeared in Cao Huan’s video.

　　But sometimes, fans will "stand up". We communicated well in advance. Cao Huan took the train for a day or two and will arrive soon, but the fans can’t contact him, or use some reasons to prevaricate. Cao Huan’s father was worried about insecurity and opposed his "best laid plans" because he was going to shoot in other places. Cao Bee explicitly opposed his son’s going out to shoot. "What happens when you go out? Adults are not around, and I don’t know how to get it. It’s not good to spend money outside and earn some money at home? "

　　Cao Huan believes that he is still young and can still try. In addition to the "Thousands of Villages and Households" shooting plan, he is considering the transformation. "Just relying on traffic to survive, even a few photographers and screenwriters can’t live. Still have to make money first, slowly expand the team, and then do some e-commerce or advertising. "

　　While innovating the shooting content, Cao Huan is also updating his shooting equipment, and has bought cameras, SLR, drones and underwater cameras. He wants to shoot the kind of beautiful shots in the movie.

　　Since April 2016, Cao Huan has updated more than 400 short videos on his self-media platform, each lasting 3-5 minutes. In March of this year, the filming plan of "Thousands of Villages and Families" was launched, and Cao Huan went to Hunan, Jiangxi, Guangxi, Yunnan, Sichuan, Guangdong and other provinces. This winter, he is going to shoot in the northeast.

　　Last August, my younger brothers Zheng Yang and Cao Huan started making videos. Zheng Yang and Xiang The Paper said that they spent a lot of time in front of the computer every day, and sometimes he went to work in the mountains, feeling very tired.

　　"Last year, I only slept for six or seven hours every day, and I was working at other times." Cao Huan’s work is also not easy. He thought about the theme the day before. After getting up in the morning, he took the equipment to shoot. A video may take five or six hours. It takes three or four hours to edit it in the afternoon and upload it to the Internet at night.

　　At present, Cao Huan’s self-media has 570,000 fans, and the video has been read more than 7 million times. Cao Huan revealed that he can earn 30,000-40,000 yuan a month, and his annual income exceeded 500,000 yuan last year. The income comes from traffic sharing, advertising fees and fan rewards, of which traffic sharing accounts for 50% to 60%.

　　As a representative of "entrepreneurial success" from the media, Cao Huan was invited to give a speech in Beijing. In the video updated on October 21, Cao Huan said with a smile, "This plane is so big, several times larger than the bus in the village."

　　This is the first time for Cao Huan to fly, and it is also the first time for him to go to Beijing.

　　In order to make a living

　　Regarding Cao Huan’s rural short video, Zeng Chunqi commented that in terms of quality, the shooting and editing techniques and the excavation of highlights need to be strengthened. Zeng Chunqi said that to some extent, Cao Huan promoted the development of rural short videos, and he hoped that Cao Huan would stick to it.

　　Cao Huan, with a low education level, said that he didn’t think too much. At present, he just wants to make a good video and retain fans. He will carefully read fans’ private letters and messages, and reply to them. He will even send hometown specialties to loyal fans and allow individual fans to be guests at home.

　　Cao Huan doesn’t know how long he can persist, saying that there are two main motivations for persistence. "The first is the pressure from fans, and the second is that he has already left this line and wants to survive in society." Cao Huan said that he made short videos to make a living and earn more money.

　　Cao Huan made money by making videos, which also changed people’s views on him. Cousin Yang Zhengli said that Cao Huan has brought changes to the family. "The economic conditions are better than before." Cao Feng, the father who initially opposed it, also said, "I support him now. He made money in the countryside, so I won’t force him. Let him do it well by himself. Don’t squander the money and save it."

　　The villagers who thought that Cao Huan was "idle" have gradually changed their views. Jiang Ming, a youth from the same village, told The Paper that some tourists would come to visit the village now, and even the village head supported Cao Huan, letting him spread the customs of the Miao village through video.

　　After becoming a video online celebrity, Cao Huan saved a sum of money. He wanted to buy a house in the city and take his parents to live there, but his parents refused. The conditions at home have improved, and Cao Huan wants to bring his relatives and friends to get rich. Cousin Yang Zhengli said that she also went home now, and Cao Huan was teaching her how to shoot videos. Encouraged by "making a short video for 500,000 yuan a year", Yang Pengju, a security colleague of Cao Huanyuan in Guangzhou, is also eager to try. Together with several security colleagues, he opened a self-media and used his spare time to make funny videos.

　　In Zeng Chunqi’s eyes, Cao Huan missed the life in the countryside. What he ate and played as a child made him miss it. This emotion made him return to the countryside to shoot videos. Cao Huan said that if his career grows bigger, he may find an office space in the city for the convenience of work, but he will still choose to live in the countryside, which makes him feel natural and comfortable.

　　Wu Zhongmei’s beauty lies not only in the green mountains and green waters, but also in the charm of food. Wuzhong people love to eat, but also eat, paying attention to "not eating from time to time", which is also regarded as the way to eat and drink in Soviet-style life. In good spring, this Wuzhong spring food picture book is for you. Go and have a good time!

　　Xiangchuntou

　　"Golden Cuisine" in Spring

　　Toona sinensis head is rich in nutrition and is the best among vegetables. Its most classic practice is scrambled eggs with Toona sinensis. In addition, it can also be pickled and made into Toona sinensis oil.

　　In Dongshan, Dongting, the local people blanch the Toona sinensis head and mix it directly with sesame oil. This is a very popular cold dish in Wuzhong restaurant.

　　Biluochun in water

　　Just as spring is blooming, the water shield of Taihu Lake, known as "Biluochun in Water", is quietly listed. Shepherd’s shield is a kind of jelly all over, which is very slippery, so it is difficult for ordinary people to catch it. Only an "old hand" can take it off with a stretch and a pinch. Because of this, there is a saying that "water shield is delicious but not easy to pick".

　　Water shield is rich in vitamins, amino acids, glucose, starch, protein and other nutrients, and has the effects of enriching blood, moistening lung, invigorating stomach and stopping diarrhea.

　　There are many ways to eat water shield. In Dongshan, Dongting, soup is the main favorite, such as water shield whitebait soup and water shield soup with thorn fish, so as to keep the purest water shield fresh.

　　Malan head

　　Delicious wild vegetables in they are tall once more in the spring wind

　　In the wild in spring, Malan heads are springing up from the ground like mushrooms after rain, which makes people drool.

　　Malantou is not only green and tender, but also has high nutritional value. Simply chop it, add salt and sugar, pour some sesame oil, press it in a small bowl and pour it on a plate. One spoon per person, a little taste, but not enough.

　　broad bean

　　Fresh and tender broad beans are cooked and eaten, but the meat taste can be forgotten.

　　In May, the broad beans are green and soft, and then melt, with a little salty fragrance and a little aftertaste, so tender that they can be eaten together with shells.

　　It can also be made into fennel broad beans, which has a crunchy taste. It is a snack that Suzhou people love to eat and a good appetizer.

　　snail

　　Old wine Mimi, snail Eee Eee

　　"Snails are meat no matter how small", not to mention "Qingming snails are better than geese"!

　　Snails have not been propagated before and after Qingming Festival. At this time, the meat quality is the most plump and the taste is the best. Whether it is spicy fried or soy sauce exploded, it is particularly delicious. Eat snails! This kind of spring is complete!

　　bamboo shoot soup with fresh and pickled streaky pork

　　The true meaning of "fresh" taste

　　Fresh salted meat and fresh meat are added with bamboo shoots and cooked into soup. Cured meat is generally cured in the twelfth lunar month, fresh meat must be pork belly of black-haired pig in Taihu Lake area, and bamboo shoots (also known as big bamboo shoots) should be fresh bamboo shoots in suburban forests and bamboo forests.

　　Shrimp with snail

　　A bud and a leaf come into the dish.

　　Biluochun in Dongting East and Xishan Mountain is fragrant, mellow in taste, green in soup color and slightly fruity. Shrimp with snail as a classic traditional dish has become a favorite spring delicacy of Suzhou people with its light, refreshing, delicious and attractive taste.

　　The pink shrimp and the emerald green Biluochun set each other off in an interesting way. It tastes both tender and delicious, and has the fragrance of tea. This wonderful combination of tea and vegetables has attracted countless diners.

　　Songhua tuanzi

　　Natural flavor from Shan Ye.

　　The pine flowers on the pine dumplings come from Pinus massoniana. When spring and summer alternate every year, the villagers in Wuzhong area go up the mountain to collect pine flowers, put them in bamboo plaques for drying, and then sieve the pine pollen with a sieve.

　　Made of glutinous rice flour with a ratio of six to four, wrapped in golden pine pollen, and steamed in a cage. The fillings are red beans, sesame seeds, Malan, etc., which are soft and glutinous, fragrant and unique.

　　Dafanggao

　　As the name suggests, cakes are "generous"

　　Dafang cake is square in appearance and white in color, which best represents the essence of Gusu cake, delicate and exquisite.

　　As thin as cicada’s skin is wrapped in stuffing, at first glance, you can see rose sauce and sugar mint rolling inside. Each face is printed with exquisite patterns, which makes people love it before they even take it.

　　Cauliflower pond bream

　　As stunning as rape blossoms.

　　When rape blossoms are in full bloom, it is the season when mud bream lays eggs. At this time, mud bream has the highest nutritional value. Suzhou people call this fish "cauliflower mud bream" alongside the stunning rape blossoms.

　　The water shield and pond slice, which is made of water shield and pond bream, a special product of Taihu Lake, is a soup in Su Bang’s famous dishes. The fish tastes smooth and delicious, and the soup is delicious and fragrant.

　　Sauce meat

　　"The first piece of meat in spring" must be eaten.

　　Square sauce meat is generally made of pork belly with suitable fat and thin, which is carefully pickled and cooked for several hours and then drenched with marinade.

　　The sauce meat that just came out of the pot is bright in color, with a ruddy and attractive luster. It tastes sweet but not greasy, crisp but not rotten, and melts in the mouth.

　　A red sauce meat with fresh green cauliflower is an indispensable delicacy in spring for Wuzhong people who are used to sweet and glutinous.

　　Jiuniang cake

　　The cake is not intoxicating, and everyone is intoxicated.

　　Su-style dim sum, which is seasonal in spring, takes the local winter wheat and distiller’s grains in Wuzhong as the main raw materials and only sells for one season.

　　It’s better to eat the cakes with hot food. When you take a bite, the skin is soft, sweet and sour, the taste is waxy, and there is the fragrance of the wine. Remember to eat while it’s hot!

　　The food is exquisite, with endless aftertaste. Look for seasonal food and taste this delicious spring. Which "taste" is good for you?

　　(Source: Wuzhong Publishing, Editor/Cheng Mengqing)

All-media reporter Tan Faxin

Entering the twelfth lunar month, the pace of the Spring Festival is getting closer and closer, and handling new year’s goods and preparing for the reunion dinner has become a matter of concern to most citizens. Recently, the reporter visited a number of hotels and restaurants in the city and learned that before the New Year’s Eve, the reservation for New Year’s Eve dinner was "hard to find". Many hotels and restaurants were fully booked after the 24th day of the twelfth lunar month, and only a few halls had seats left.

Through the reporter’s visit, I learned that in addition to going out to eat the group annual banquet, many citizens choose to make the group annual banquet at home, and some also invite chefs and cooks to come to the door to serve and leave the group annual banquet at home, which not only saves trouble but also has the atmosphere of the New Year.

Reservation for the annual banquet of the restaurant group is "hard to find a table"

In order to seize the rare business opportunity of the Chinese New Year, the merchants took precautions, put up a publicity banner to book the annual banquet of the group one or two months in advance, and some even launched a series of preferential activities, making the idea of the Chinese New Year early. In anticipation of the Spring Festival, the citizens put the group annual banquet on the family’s important agenda early, and willingly "pay big money" for a comfortable year.

On January 10, Mr. Wang, who worked in a public institution in the city, was depressed. On the morning of the same day, he called six hotels in the city to book the group annual banquet, and they were all told that the reservation was full and only a few seats were available for reservation. "I didn’t expect that I couldn’t book it more than ten days in advance. It didn’t seem so popular in previous years?" Mr. Wang introduced that in the past two years, he and his family had a reunion dinner in the city hotel, and the booking time was equivalent to this year. Although the price of the banquet was higher than usual, there was no phenomenon that seats could not be booked.

"We don’t have a private room now. If we want to book the group annual banquet, we can only spell the table in the hall." The staff of a restaurant near the sewage treatment plant in Zhoucheng said that at the end of December last year, the reservation of the group annual banquet had already begun, and even the reservation hall should be "the first to strike first."

The staff of a large restaurant in Shinan Ancient City told the reporter that there were many people who booked the group annual banquet this year. As early as last October, someone called to make an appointment, but the hotel didn’t start accepting reservations until December. "The private rooms from the 24th to 28th of the twelfth lunar month have already been booked, and there are few big private rooms left at noon." It is understood that the restaurant began to have a holiday on the 29th of the twelfth lunar month.

The reporter found that compared with small private rooms and large private rooms, during the Spring Festival, thousands of families were reunited, and large private rooms were obviously more popular.

Family dinner chefs come to cook.

Do you want to eat New Year’s Eve at home or in a hotel? This is a problem. Eating at home has an atmosphere, but the food is more homely and it is also very troublesome to cook. Eating food and service in the hotel is good and easy, but there is no feeling of Chinese New Year more and more! "Many city residents began to consider the issue of reunion dinner.

As the Spring Festival approaches, the group annual banquets of major hotels and restaurants have already been booked out. Don’t worry, just buy a table of semi-finished reunion dinner home, or book a chef’s home service directly, without doing it yourself.

"When a chef cooks at home, he can enjoy the chef’s special service at home". The reporter visited and learned that there are not a few people who provide on-site service for the chefs of the group annual banquet. Some chefs usually pick up the business of cooking at home, but at the peak of the group annual banquet at the end of the year, orders are constantly coming, and some can’t accept orders because of schedule conflicts. Citizens only need to make a phone call to make a reservation, and determine the number of people to eat and the contents of the menu, so they can wait for the chef to cook at home. Some citizens are too busy to ask chefs to help them buy food.

In addition to booking a chef through usual contact, you can also invite a "cook" through a housekeeping company.

Liu Feifei, a citizen, works in an enterprise in could, so he can have a holiday on the 28th of the twelfth lunar month. In previous years, the group annual banquet could only be booked in the hotel. This year, she chose to do the group annual banquet at home. "I was busy with my work and didn’t have time to prepare. I heard that a friend usually invited chefs to come to the door for family dinners, so she tried to contact several chefs. After several times of communication, the chef’s schedule was finally confirmed. At noon on the 29 th of the twelfth lunar month, the chef was invited to make a group annual banquet. " Liu Feifei said, before eating the group annual banquet in the hotel, I always felt almost the atmosphere, so I had the idea of inviting the chef home. Unexpectedly, many citizens have the same idea. She contacted several chefs to determine the right time.

Why did you choose to invite a chef to cook at home instead of going directly to the hotel? Mr. Zhang said that on the one hand, it is more economical to have a family dinner, on the other hand, it is more convenient to invite chefs to visit and reduce waste. "All the ingredients are purchased by yourself, which is cheap and reassuring. Counting the remuneration for the chef saves a lot of money than in the hotel. Moreover, everyone also likes the atmosphere of reunion at home. "

"The raw materials of dishes can be purchased by customers themselves or given to us, because some ingredients, ingredients and sauces are difficult for customers to prepare at home, which will affect the taste of some dishes." Master Xie said that before, he used to cook and cook for others empty-handed. Now, many people try to save trouble and simply let them arrange the whole banquet.

The group annual banquet is a "lively and convenient"

The purpose of the vast majority of citizens booking the group annual banquet is very clear — — That is lively and easy.

Wang Yuchen, a 29-year-old citizen, said that he and his wife are both working in the company, and they are under great pressure at ordinary times, especially at the end of the year. Almost all the preparations for the Chinese New Year are carried out in a hurry. A few days ago, they were busy doing cleaning at home until late at night, so tired that their backs ached. Therefore, he decided to change the group annual banquet from home to the hotel. Although the cost is much higher, there is no need to prepare dishes a few days in advance and clean up after meals. The picture is convenient and easy, and you can take the opportunity to make time to chat with your family and free your wife from the tedious housework. "It is worthwhile to spend more money!"

Ms. Xiao, a citizen, said that in the hotel for the New Year, she can feel the joy and excitement of the Spring Festival. She believes that the Chinese New Year is to be lively, and it is very pleasant to have a reunion dinner in a happy atmosphere.

Liu Yuhang, who works in other places, just returned to Enshi on January 6th. As soon as he got home and put down his luggage, he rushed to a nearby hotel to book a table for the New Year’s party and informed his relatives and friends. He said that according to the usual practice in previous years, in order to spend the next year, he would go to various food markets and supermarkets to buy vegetables, chickens, ducks and fish, and then rush home with big bags, wash vegetables, kill fish and cook, and work hard for a while … … After eating a reunion dinner, he felt extremely tired from running around. This year, he decided to entertain relatives and friends in the hotel. Liu Yuhang told reporters with a smile, comparatively speaking, it is much easier to have a group dinner in a hotel, and it can relax the body and mind.