Group photo of all representatives at the signing ceremony

1905 movie network news 　On the afternoon of April 21, the signing ceremony of the 7th Beijing International Film Festival Film Market Project was held at the Beijing International Hotel. As the highlight of the ceremony, Wanda Cinemas and The Force Animation reached a signing cooperation agreement for the animated film "Duck Duck Goose". As an industry giant, Wanda Cinemas chose to join forces with the leading domestic CG animation company, The Force Animation, in an attempt to create the first globally released animated film in China. In today’s domestic animation industry, "Mom Duck" is expected to make Chinese animation go global next year.

The team behind the scenes gathered big coffee, and the scene was praised for the texture of the picture to challenge Hollywood

Jiang Defu, General Manager of Wanda Cinemas, signed a group photo with Zhao Rui, CEO of Force Animation, and Zhang Suyue, Vice President of Strategy of Force Animation

On the day of the signing ceremony, Jiang Defu, assistant to the senior president of Wanda Cultural Industry Group and general manager of Wanda Film and Television Media Co., Ltd., and Zhao Rui, CEO of Force Computer Animation Co., Ltd., and Zhang Suyue, vice president of strategy of Force Computer Animation Co., Ltd., came to the stage and signed on behalf of both parties, officially announcing the formation of this strong alliance. Then a clip of "Mom Duck" was played on the scene. Its IDC rendering power that broke through the traditional CG barrier brought a full visual impact. The scene also received a lot of praise. The texture of the praised picture has reached Hollywood level. At the same time, the cute and cute character image is also amusing.

The animated movie "Mom Duck" tells the story of Dayan PENG and a pair of duck siblings who formed a "southward migration to find relatives" team due to a chance meeting, experiencing a series of thrilling, exciting and interesting adventures along the way, and finally successfully reaching the habitat and completing the story of self-growth.

As the first original animated film to be released globally at the same time in China, "Mommy Duck" also has a strong behind-the-scenes team. The Force Animation, a top domestic CG animation company, is responsible for the full control. As the only Chinese company to set up an animation creation company in Hollywood, it has now joined more than 60 top overseas animators who have worked for Disney and Pixar. The director of this film, Chris Jenkins, has served as the art coordinator and special effects animator of many well-known animated films, and the producer Sandra Rabins has served as the executive producer of "Shrek" and "The Elf Hotel". It ensures that the film is controlled by a domestic team while still being international. The prospect of "Mommy Duck" is also very optimistic, and it is also regarded as a competitor for the highest quality 3D animated film in China in 2018.

Wanda Force joins forces to help the domestic animation industry become bigger and stronger

Jiang Defu, General Manager of Wanda Cinemas, Zhao Rui, CEO of Force Animation, Zhang Suyue, Vice President of Strategy of Force Animation

As the largest high-tech CG entertainment content creation company in China, The Force Animation is also the only animation company in China with industrialized production capabilities. Its large-scale creative team of more than 1,300 people has a strong creativity to produce an original work every 18 months. Previously, it had done post productin for the movie "Monster Hunt" and was also the producer and exclusive CG producer of the movie "Jazz".

In addition to striving to create works that are infinitely close to the highest quality and adapt to the global market, The Force Animation pays more attention to the ecology of IP, from multi-type IP mining and creation, to nurturing into a diverse form of pan-entertainment content, including movies, literature, games, network dramas, etc., and focuses on derivative copyright operation, opening up and gradually covering all aspects of the industrial chain. Under the perfect integration of technology and art, The Force Animation also has the industry’s leading technology research and development and technology application capabilities, and cooperates with the world’s top technology to optimize and lead the trend.

As one of the industry leaders, Wanda Cinemas has integrated film and television project development, investment, production, publicity, marketing, copyright management and other multi-faceted film and television functions since its establishment in 2011, and actively participates in overseas film and television business cooperation. And produce many excellent film works such as "Dragon Hunting Secret", "Pancake Man", "Charlotte Troubles", "Detective Chinatown", "Hot Pot Hero" and so on.

Therefore, this strong collaboration at home and abroad has also made the industry more optimistic about the prospects of "Mom Duck". At the same time, with the continuous mining of domestic high-quality IP value, the domestic animation industry has also begun to make qualitative breakthroughs. The popularity of high-quality domestic content such as high-quality animations and movies has made the Chinese animation market, animation fans and the industry see new hope. At the moment when the industry is gradually becoming bigger and stronger, "Mom Duck" comes with strong originality and technical standards, and is also expected to write an important note for the entire domestic animation industry.

Recently, Yunnan Sports Lottery Management Center has simultaneously hosted the 2024 China Sports Lottery Fitness Walking Carnival in Kunming Haigeng Sports Training Base and Kunming Haihong Wetland Park.

This activity combines walking and fun sports meeting. On the day of the activity, everyone set out against the sunrise, strolled along the Dianchi Lake, and measured the beauty of spring with their footsteps. After a brisk walk, an interesting sports meeting was held. Everyone took an active part in fun sports such as "Colorful Jumping", "Stars Holding the Moon Relay" and "Walking in Wan Li with Beads", and there were laughter and laughter on the spot.

The theme of this activity is "graceful gait and graceful demeanor", aiming at encouraging more women to cultivate good habits of exercise and fitness through simple and colorful exercise forms. In the future, Yunnan Sports Lottery will promote the development of national fitness with more colorful activities.(From March 20th, China Sports Daily, 08 edition)

Is folding screen a false proposition? Since Samsung launched its first folding screen mobile phone, the controversy surrounding this issue has not stopped. On the one hand, the new experience gained after expanding a larger screen is valuable, and on the other hand, it is the sacrifice in weight, price and reliability for folding the screen.

Today, the folding screen mobile phone has not yet ushered in a decisive breakthrough in these two aspects, but we can’t ignore the progress at the product level. Whether it is a lighter and thinner body, more and more mature technology and technology, or even continuous optimization of the system, the daily use experience of the folding screen mobile phone tends to be perfect.As the price of folding screen products continues to drop, the user threshold is also decreasing.

OPPO Find N2, produced by Lei Technology

In fact, different from the long-term debate between users, if we look at the actions of mobile phone manufacturers for a long time, we will see that mainstream smartphone manufacturers are pouring into this track in the past two years. Each company has launched its own folding screen products, and even more brands are preparing to enter, including Meizu and Yijia.It can be said that there are more folding screen mobile phones available for consumers to choose from in the market, and the range and speed of product update are also improving.

01. The folding screen becomes lighter and the market scale becomes heavier.

On March 23rd, Huawei held this year’s spring conference in Shanghai. At the conference, a package of new products was released, among which Huawei P60 series and Mate X3 folding screen mobile phones occupied the core position. Like most mobile phone manufacturers with folding screens, Huawei Mate X3 also takes thinness as the focus of its products. The plain leather version weighs 239g, and the non-plain leather version we actually measured is 246g.

At the press conference of Huawei’s 2022 annual report, Xu Zhijun, Huawei’s rotating chairman, said at that time: "Huawei’s latest folding screen mobile phone Mate X3 series has achieved the same weight as the ordinary straight board machine. 」

Huawei Mate X3, filmed by Lei Technology

Not only Huawei, but OPPO Find N2 released at the end of last year directly reduced the weight of the fuselage to 233g (non-leather version of 239g) with a relatively small screen size, which is even lighter than the 240g iPhone 14 Pro Max. Manufacturers such as Xiaomi and Glory are also exploring how to make folding screen phones lighter and thinner; Even vivo and Samsung, which have different routes, are trying to make folding screen products thinner and lighter on the basis of giving priority to ensuring top-level configuration.

On the other hand, in addition to horizontally folding mobile phones, after Samsung Galaxy Flip and Huawei Pocket, OPPO also launched N2 Flip vertically folding mobile phones, and vivo X Flip will be officially released soon. They are all lighter and cheaper, so they account for a large part of the current sales of folding screen mobile phones.In last year’s article, we actually pointed out that the focus of folding screen mobile phone manufacturers at this stage will be inclined to the vertical folding direction.

Unlike the "lighter" folding screen mobile phones, the whole folding screen mobile phone market continues to "get heavier". According to the data provided by market research organization IDC, in 2022, China’s smartphone shipments fell by 13% year-on-year, reaching 286 million units, and returned to below 300 million units after ten years. At the same time, in 2022, the annual shipment of folding screen mobile phones in China increased by 118% year-on-year, approaching 3.3 million units, of which more than 1.1 million units were shipped in the fourth quarter.

Figure /IDC

In terms of market structure, Huawei firmly occupies the first position in the domestic folding screen market, with a market share of 47.4%; Samsung ranked second, accounting for 16.5% of the market; With the stable performance of Find N series throughout the year, OPPO gained 13.8% market share, ranking third.

However, according to the data of CINNO Research in January this year, the sales volume of OPPO folding screen mobile phones increased by 483% year-on-year, while Huawei folding screen mobile phones decreased by 33% year-on-year. Therefore, OPPO achieved the overtaking of Huawei in the domestic market with a 30% share.The overall pattern has also changed from "Huawei riding the dust" to "three pillars" of Huawei, OPPO and Samsung.

Figure /CINNO Research

Of course, this is largely because Find N2/N2 Flip was just released last December. However, it is still worth noting that compared with the sales volume and market share after the release of Find N last year, the performance of N2 series has been significantly improved.

02. "Folding" has been used recently, but "unfolding" still needs to be improved.

The development history of consumer electronics proves one thing-most people like big screens, otherwise Samsung Galaxy Note will not be an instant hit, iPhone 6 Plus will not become the best-selling iPhone in history, and TV screens will not enter the 100-inch field. The large screen of smart phones, after the full screen, touched the "ceiling" of human palms.

However, the demand of mobile phone users for larger screens has never changed. We want to browse the news while chatting. Want to play games while watching the raiders; I want to drag the text/picture/document directly to WeChat, and even write Word and PPT. More complex consumer demand and more scenes are forcing software and hardware to create better design and space. Small window function is the effort of pure software, and folding screen can bring more essential changes.

Xiaomi MIX Fold 2, filmed by Lei Technology

However, as a mobile device that can be used at any time, the characteristics of the mobile phone determine that the folding screen mobile phone is basically folded in the mobile scene, which requires the folding screen mobile phone to ensure the use experience under the external screen. As early as the Xiaomi MIX Fold 2 evaluation, we talked about it.The further thinning of the fuselage, the alignment of the external screen with the conventional ratio, and the basic optimization at the system level all make the folding screen mobile phone more suitable for daily use.

In the evaluation of Huawei Mate X3, the positive effect of this strategy on daily use is also pointed out. But at the same time, it is also mentioned that "although users of folding screen mobile phones spend much more time using the external screen than the internal screen, only the internal screen can represent the brand-new experience that the folding screen mobile phone wants to bring." Only by expanding it can we enjoy the pleasure of information acquisition and interaction efficiency improvement. 」

Finally, it is decided whether the folding screen mobile phone is a flash in the pan, or whether it will become the "key" for mobile phone manufacturers to cut into the high-end market, or whether the users of the folding screen mobile phone will buy it. The deeper question behind it is whether the "folded" mobile phone can bring new value to users.

Samsung Galaxy Z Fold 4, figure/unpash

Did iPhone users regret it after Lei Technology spent 7999 yuan to buy a folding screen phone? Interview with a user who switched from iPhone to folding screen phone, she mentioned:

"The big screen of the folding screen mobile phone brings a more comfortable experience. For example, it can be operated on multiple screens, and an application can be presented on two screens, one for WeChat chat and the other for watching WeChat official account. You can also run different Applications in different screens on the big screen, such as WeChat and video app. Ordinary smart phones also have split screen function, but limited by the display area, it is very cramped to use. 」

Judging from our experience in using various folding screen mobile phones, the latest generation of folding screen mobile phones will not have much obstacles in daily use, and the price of thinness and continuous exploration will also provide more space for the popularization of folding screen mobile phones.

The biggest problem is the application ecology, especially the long-term absence of Android on the tablet. A large number of apps have not been adapted to large screens. Parallel horizon is a clever way. However, as we said in the evaluation of Mate X3, "Huawei Mate X3 has more like" two screens "than a complete internal screen. 」

Screenshot of mobile App

The two are still different after all. However, it is still worth looking forward to. As hardware sales continue to rise, software developers may be more aware of the value of folding screens and the potential for big screens to change the ecology of mobile applications.

03. Folding screen is the best opportunity to break the pattern of smart phones.

The more the market goes down, the more you can see the value of high-end products.According to the report released by industry research institute Counterpoint Research, under the background of the decline of smart phones last year, the sales of high-end mobile phones above $600 increased by 1% against the trend, and the proportion of total revenue in the entire smart phone market exceeded half for the first time, reaching 55%.

Among them, Apple monopolizes 75% of the high-end mobile phone market, and considering the price of iPhone, the proportion of revenue will only be higher.It can be said that Apple almost dominates the market of high-end mobile phones and gets most of the profits of the whole industry. Coupled with the long-term occupation of users’ minds in the high-end market, these have brought great challenges to the high-end of domestic mobile phones.

Of course, the more fundamental problem is that the peak of smart phones has passed, and the next market competition will be more of a zero-sum game. Under the premise that the scale of users will not break through again, the importance of high-end mobile phones will become more and more obvious. However, the software and hardware of conventional smart phones are so mature that it is difficult to form a differentiated competitive advantage, let alone break the existing high-end market structure.

From the history of consumer electronics, the best opportunity for all industries to change is with the emergence of new technologies or product nodes. "Bigger screen" was once one of the most distinctive keys at the beginning of the iPhone, and it was also the core driving force for the miracle of iPhone 6 and Galaxy Note, and it was also the battle of heroes in the era of full screen. It can be predicted that a larger screen will still be the key to the transformation of the mobile phone industry in the next stage.

As far as the eye can see, the folding screen that is mature enough is the best opportunity for smartphone manufacturers.

1905 movie network news On June 1st, the film released the "Special Edition of Great Actors", which showed the acting skills and professionalism of six sisters. Self-report "Zhang Lijun in the play is quite different from my personality", and Yin Tao, who has always been gentle and peaceful, is very nervous because of her inexperience in the process of patting the new actor. In order to prevent accidental injury to the other side, Yin Tao repeatedly confirmed the details, and strived with the director to change the kicking action into pushing by hand, and calmed the little actor before shooting, striving for a pass, which was both professional and warm-hearted.

Lin Qing, the eldest sister who plays "Sunshine Sisters", described herself as a "girl with a little boy character" in the interview, and the director commented that she was "an actress with a little heroic spirit, and she was very suitable for this role". Ceng Li thinks that Lin Qing "is willing to be independent in many things" and can play such a dashing and domineering role. Ceng Li said that "it meets my desire for many years".

There is a scene that needs to dress up as ugly and injured makeup. At first, she hesitated, worried that if the image collapsed, "how can I pick up other scenes in the future?" Finally, she appeared in the shape of Qing Wu eyes and messy hair, without idol burden. It plays Yangmei, who was addicted to literature and later became a housewife. Masu said, "I found a sense of inferiority in her." When she opened the door with her child in her arms and saw her former best sister, her expression was very lonely and embarrassed.

"I really can’t swallow it," he said with tears after shooting a lot of pancakes. This scene requires her to munch on pancake fruit while crying about her tragic experience with her long-lost sister. Ni Hongjie’s crying scene was touching, and the original lines in the tidbits were hoarse and very tearful.

Zhu Zhu, who plays the funny role among the sisters, keeps Zhu Zhu milk tea in the movie and eats snacks in almost every scene. "There is a fat man in that movie that belongs to me". For the role of Zhu Zhu, Jiang Xiaohan gained nearly 40 pounds, and put on a thick and sultry foam fattening suit when shooting.

It is reported that "Sunny Sisters Amoy" is starring Yin Tao, Ceng Li, Zhang Xinyi, Masu, Ni Hongjie and Jiang Xiaohan. This is a comedy that will make people cry. The "Sunshine Sisters" in high school were naive and lively, with frequent jokes. After 23 years, the "Sunshine Sisters" reunited and found that everyone had encountered different survival difficulties, and they regained their sisterhood in adversity, which was very sad and tearful. The film will be released nationwide on June 11th. From June 3 rd to June 6 th, the film "Sunshine Sisters Amoy" will start the second round of advance screening and meet more audiences.