Notice on doing a good job in the disclosure of government procurement information in our province

The municipal finance bureau, Shunde Finance and Taxation Bureau, county (city) finance bureau directly under the jurisdiction of the finance department, provincial units and procurement agencies:

  In order to standardize the disclosure of government procurement information in our province, improve the transparency of government procurement, and strengthen the social supervision of government procurement, according to the Budget Law of the People’s Republic of China, the People’s Republic of China (PRC) Government Procurement Law, the Regulations for the Implementation of the People’s Republic of China (PRC) Government Procurement Law, the Measures for the Implementation of the People’s Republic of China (PRC) Government Procurement Law in Guangdong Province, and the Notice of the Ministry of Finance on Doing a Good Job in the Disclosure of Government Procurement Information, and other laws and regulations and government procurement-related regulations, we hereby notify you as follows.

  First, the scope and subject of government procurement information disclosure

  Procurement project information, including government procurement project budget, single-source publicity, procurement plan, procurement demand, pre-qualification announcement, procurement documents, procurement announcement, correction or change announcement, result announcement, procurement contract, acceptance report and other information, shall be disclosed by the purchaser or the procurement agency entrusted by him.

   Regulatory information, including complaints, supervision and inspection decisions made by the financial department, assessment results of centralized procurement institutions, and records of illegal and untrustworthy behaviors, shall be made public by the financial department.

  Other government procurement information that should be disclosed by laws, regulations and rules shall be disclosed by the relevant subjects according to law.

  The subject of government procurement information disclosure is responsible for the authenticity, integrity and compliance of the disclosed government procurement information.

  Two, the government procurement information disclosure channels

  The government procurement system in the online service hall of Guangdong Provincial Department of Finance (hereinafter referred to as Guangdong Provincial Government Procurement Network) is the designated public media of government procurement information in our province, and the information of government procurement projects must be made public in a unified format on the Guangdong Provincial Government Procurement Network.

  In order to expand the coverage of information dissemination, government procurement information can also be published on the central main website of China Government Procurement Network (www.ccgp.gov.cn), China Finance and Economics News (China Government Procurement News), China Government Procurement Magazine, China Finance Magazine, and other media designated by local financial departments or purchasers’ own public channels.

  The information of procurement projects with a budget of more than 5 million yuan and the information records of illegal and untrustworthy behaviors of government procurement are pushed to the central main website of China Government Procurement Network by Guangdong Provincial Government Procurement Network for release.

  Three, the government procurement information disclosure content and time limit

  Government procurement information includes government procurement project information, government procurement supervision information, and other government procurement information that should be disclosed as stipulated by laws, regulations and rules. In addition to information involving state secrets, commercial secrets and laws and regulations that should be kept confidential, government procurement information such as project budget, single-source publicity, procurement plan, procurement demand, pre-qualification announcement, procurement documents, procurement announcement, correction or change announcement, result announcement, procurement contract, acceptance report and regulatory information shall be disclosed to the public in a timely manner according to procedures.

  (1) Budget of procurement projects.

   The budget amount of government procurement projects shall be disclosed in procurement announcements such as tender announcement, prequalification announcement, competitive negotiation announcement, competitive consultation announcement and inquiry announcement, as well as procurement documents such as tender documents, negotiation documents, consultation documents and inquiry notice. The budget amount of the procurement project is based on the government procurement budget in the departmental budget approved by the financial department; The projects purchased before the departmental budget is approved shall be subject to the government procurement plan in the detailed project budget approved by the financial audit; If the specific procurement items have been listed in the departmental budget, they shall be disclosed according to the budget amount of the specific procurement items in the departmental budget; If the procurement items are not listed in the departmental budget, the departmental budget shall be decomposed according to the actual work and made public according to the budget amount of the specific procurement items after decomposition.

  (2) single-source publicity.

  Meet the standard of the amount of public bidding, in line with the provisions of the first paragraph of Article 31 of the People’s Republic of China (PRC) Municipal Government Procurement Law, and can only purchase from a single supplier. Before reporting to the financial department for approval, the purchaser and the procurement agency shall publicize it in the media designated by the financial department at or above the provincial level. The publicity content shall include the purchaser; Purchase item number; Name of the procurement project; Budget amount of procurement project; Description of the goods or services to be purchased; Reasons for adopting single-source procurement method and related explanations; The name and address of the proposed unique supplier; Independent opinions of experts on the uniqueness of relevant suppliers due to patents, proprietary technology and other reasons, as well as the name, work unit and professional title of the experts; Comprehensive opinions of the expert group; Time limit for publicity; Contact matters, etc. The publicity period shall not be less than 5 working days. (See attachment format 1)

  (3) Procurement plan.

  The public content of the procurement plan shall include the purchaser; Purchase item number; Name of the procurement project; Name of the purchased item; Budget amount of procurement project; Purchase quantity; Demand time; Procurement method; Filing time, etc. After the procurement plan is filed by the financial department, the system will directly push it to the public. (See attachment format 2)

  (4) Announcement on soliciting opinions on procurement requirements.

  The procurement demand shall meet the requirements of technology, service and safety stipulated by laws and regulations and government procurement policies.

  For public service projects provided by the government to the public, the purchaser shall solicit public opinions at least 10 working days before determining the procurement demand, and the contents of the announcement for soliciting opinions shall include the name of the procurement project; Name of the purchased item; Announcement period; Time and method of feedback; Contact matters, etc. (See attachment format 3)

  (5) Pre-qualification announcement.

  The pre-qualification announcement period is 5 working days.

  1. Invitation to tender and other prequalification announcements. The public content shall include the procurement project number; Name of the procurement project; Budget amount of procurement project; Project contents and requirements (including government procurement policies to be implemented for procurement projects); Contents, standards and methods of prequalification; Qualification documents to be submitted by the supplier; Time for submitting the prequalification application documents; The place where the prequalification application documents are submitted; Announcement period; Contact matters; Procurement documents, etc. The time for submitting pre-qualification application documents shall not be less than 5 working days from the date of announcement. (See attachment format 4)

  The results of pre-qualification examination shall be determined and announced within 3 working days after the deadline for registration. The public contents shall include the purchaser and his contacts; Procurement agencies and their contacts; Purchase item number; Name of the procurement project; Supplier registration, review, etc. (See Attachment Format 5)

  2. Announcement on procurement prequalification of government and social capital cooperation projects (hereinafter referred to as PPP projects). The public content shall include the authorized subject of the project; Project implementation agency; PPP project number; PPP project name; Purchasing demand of PPP project; Qualification requirements for social capital (for example, whether the consortium is allowed to participate in procurement activities, whether the quantity of qualified social capital to participate in competition is limited, the methods and standards for limiting, qualification documents, etc.); Policy requirements such as purchasing domestic goods and services, technology introduction and transfer, and guarantee requirements for social capital to participate in procurement activities and performance guarantees; Time for submitting the prequalification application documents; The place where the prequalification application documents are submitted; Announcement period; Contact matters; Procurement documents, etc. The time for social capital to submit prequalification application documents shall not be less than 15 working days from the date of announcement. (See Attachment Format 6)

  (six) procurement documents, procurement announcements, corrections or changes.

  1. Procurement documents. Procurement documents refer to the bidding documents in bidding and other procurement methods that send invitations to suppliers. The procurement documents shall be made public at the same time with the procurement announcement or the announcement of the bid winning and closing results.

  (1) The contents of the tender documents shall include the budget amount of the procurement project; Business conditions, procurement requirements, qualifications of bidders, bid quotation requirements, bid evaluation methods, bid evaluation standards and the text of the contract to be signed. The provision period of the tender documents shall not be less than 5 working days from the date when the tender documents are issued.

  (2) The contents of competitive negotiation documents shall include supplier qualification conditions, procurement invitation, procurement method, procurement project budget amount, procurement demand, procurement procedures, price composition or quotation requirements, response document preparation requirements, deadline and place for submitting response documents, amount and form of deposit payment, and criteria for evaluating the transaction, etc. Clarify the contents that may be substantially changed by the negotiating team according to the negotiation with suppliers, including the technical and service requirements in the procurement requirements and the terms of the draft contract. It shall not be less than 3 working days from the date when competitive negotiation documents are issued to the deadline when suppliers submit their first response documents.

  (3) The contents of the inquiry notice shall include supplier qualification conditions, procurement invitation, procurement method, procurement project budget amount, procurement demand, procurement procedures, price composition or quotation requirements, response document preparation requirements, deadline and place for submitting response documents, amount and form of deposit payment, and criteria for evaluating the transaction, etc. It shall not be less than 3 working days from the date when the inquiry notice is issued to the deadline when the supplier submits the response documents.

  (4) The contents of competitive negotiation documents shall include supplier qualification conditions, procurement invitation, procurement method, procurement project budget amount, procurement demand, government procurement policy requirements, evaluation procedures, evaluation methods, evaluation criteria, price composition or quotation requirements, response document preparation requirements, amount and form of deposit payment, non-refundable deposit, possible substantial changes during negotiation, deadline, opening time and place for submission of response documents, and terms of draft contract, etc. It shall not be less than 10 days from the date when the competitive negotiation document is issued to the deadline when the supplier submits the first response document. The sale period of competitive negotiation documents shall not be less than 5 working days from the date of commencement.

  (5) The contents of 5)PPP project procurement documents shall include the procurement invitation, instructions to competitors (including the requirements of sealing, signing and stamping, etc.), the qualifications, credit and performance certification documents that competitors should provide, the procurement method, the government’s authorization to the project implementation agency, the approval of the implementation plan and the relevant project approval documents, the procurement procedures, the requirements for the preparation of response documents, the deadline for submitting response documents, the opening time and place, the amount and form of deposit payment, and the evaluation method. Evaluation criteria, government procurement policy requirements, draft contracts and other legal texts of government and social capital cooperation projects, details of variable project contracts in the negotiation of procurement results confirmation, and whether suppliers who have not participated in pre-qualification are allowed to participate in competition and conduct post-qualification review, etc. It is clear that the project contract must be submitted to the people’s government at the same level for examination and approval, and the project contract shall not take effect before it is approved; Policy requirements such as purchasing domestic goods and services, technology introduction and transfer, and guarantee requirements for social capital to participate in procurement activities and performance guarantees.

  Where competitive negotiation or competitive negotiation procurement is adopted, in addition to the contents specified in the preceding paragraph, the project procurement documents shall also specify the contents that may be substantially changed by the evaluation team according to the negotiation with social capital, including the technical and service requirements in the procurement requirements and the terms of the draft project contract.

   2. Procurement announcement.

  (1) The contents of the public tender announcement shall include the number of the procurement project; Name of the procurement project; Budget amount of procurement project; Purchase quantity; Contents and requirements of procurement projects (including government procurement policies to be implemented for procurement projects); Supplier qualification; The time, place and method of obtaining the tender documents and the selling price of the tender documents; Deadline for bidding; Place of submission of bid documents; Time of bid opening; Place of bid opening; Announcement period; Contact matters; Principal-agent agreement; Bidding documents, etc. The duration of the tender announcement is 5 working days. (See Attachment Format 7)

  (2) The contents of competitive negotiation announcement, competitive consultation announcement and inquiry announcement shall include the procurement project number; Name of the procurement project; Budget amount of procurement project; Purchase quantity; Project contents and requirements (including government procurement policies to be implemented for procurement projects); Supplier qualification; The time, place and method of obtaining negotiation, consultation and inquiry documents and the selling price of the documents; Deadline for submission of negotiation, consultation and inquiry documents; The place where the negotiation, consultation and inquiry documents are submitted; Time for negotiation, consultation and inquiry; Place of negotiation, consultation and inquiry; Announcement period; Contact matters; Principal-agent agreement; Competitive negotiation documents, competitive consultation documents, inquiry notices, etc. The period of competitive negotiation announcement, competitive negotiation announcement and inquiry announcement is 3 working days. (See Attachment Format 8)

  (3) If the purchaser or procurement agency makes necessary clarifications or amendments to the issued bidding documents, prequalification documents, competitive negotiation documents and competitive negotiation documents in which suppliers are invited to participate by announcement, it shall issue a correction announcement in the original announcement media and notify all potential suppliers who have obtained the procurement documents in writing. The contents of the rectification announcement shall include the time of the original announcement, the name and number of the procurement project, and the reasons and contents of the rectification; Corrected deadline for bidding (response); Contact matters. (See Attachment Format 9)

  If the clarification or modification may affect the preparation of bidding documents, prequalification application documents and response documents, a correction notice shall be issued at least 15 days before the deadline for bidding, at least 3 days before the deadline for submitting prequalification application documents, or 3 working days before the deadline for submitting the first response documents, and all potential suppliers who have obtained the procurement documents shall be notified in writing; If it is less than the above time, the deadline for submitting bid documents, prequalification application documents and response documents shall be postponed.

  (4) The announcement of change refers to the announcement of extending the deadline of bidding and the time of bid opening. The contents of the announcement shall include the time of the original announcement, the name and number of the procurement project, and the reasons and contents of the change; The changed deadline for bidding (response); Contact matters. The notice of change shall be issued at least 3 days before the deadline for submission of bidding documents, and all recipients of bidding documents shall be notified in writing. (See Attachment Format 9)

  (7) announcement of results.

  1. Announcement of bid winning and closing results.

  The bid winning and closing announcement period is 1 working day.

   (1) The contents of the announcement of the bid-winning and transaction results of government procurement projects such as open tender, invitation to tender, competitive negotiation, inquiry, single source and competitive negotiation shall include the number of the procurement project; Name of the procurement project; Budget amount of procurement project; Procurement method; The name, legal representative and address of the supplier who won the bid and clinched the deal; Name, specification, model, quantity, unit price, bid, transaction amount and service requirements of the bid-winning and transaction target; Review date, review place, list of persons in charge and members of the review committee (negotiation group, consultation group, inquiry group or single-source procurement group); Evaluation opinions (if the supplier is recommended to participate in procurement activities in writing, the recommendation opinions of the purchaser and evaluation experts shall also be announced); Announcement period; Contact matters; Bidding documents, competitive negotiation documents, competitive consultation documents, inquiry notice, etc. The announcement of the bid winning and closing results shall be published within 2 working days from the date when the bid winning and closing suppliers are determined. (See Attachment Format 10)

  The agreed designated procurement project shall also announce the shortlisted price, price adjustment rules and preferential conditions.

  (2) Pre-winning bid of 2)PPP project and publicity of transaction results. The publicity content shall include the PPP project number; PPP project name; Procurement method; The name, legal representative and address of the social capital that won the bid in advance; The name of the pre-winning bid and the target of the transaction, and the publicity period; Contact matters; According to the procurement documents, response documents, relevant addendum documents and confirmation negotiation memorandum, the text of the project contract (the text of the project contract shall take the important commitments and technical documents in the social capital response documents of pre-winning bid and transaction as annexes, and the contents involving state secrets and commercial secrets may not be publicized). The project implementation agency shall, within 10 working days after the pre-bid and the social capital of the transaction are determined, sign a memorandum of confirmation negotiation with the pre-bid and the social capital of the transaction, and publicize the pre-bid and the transaction results and the text of the project contract for not less than 5 working days. (See Attachment Format 11)

  (3) Announcement of bid winning and closing results of 3)PPP project. The contents of the announcement shall include the PPP project number; PPP project name; Procurement method; The name, legal representative and address of the social capital that won the bid and clinched the deal; The name of the bid winner and the subject matter of the transaction, and the main conditions of the bid winner and the transaction (including but not limited to the cooperation period, service requirements, project budget, return mechanism, etc.); List of members of the review team and the negotiation working group for confirmation of procurement results; Policy requirements such as purchasing domestic goods and services, technology introduction and transfer, and guarantee requirements for social capital to participate in procurement activities and performance guarantees; Announcement period; Contact matters; Project contract text, etc. The announcement of the winning bid and the closing result shall be released within 2 working days after the expiration of the pre-winning bid and the closing result publicity without objection. (See Attachment Format 12)

   2. Notice on the cancellation of bid (termination). In case of invalid bid in public bidding and invitation bidding, an announcement of invalid bid shall be issued. In case of termination of procurement activities in competitive negotiation, competitive consultation, single-source procurement and inquiry, a project termination announcement shall be issued. The contents of the announcement of the cancellation of bid (termination) shall include the number of the procurement project; Name of the procurement project; Release time of procurement announcement; Time of bid opening (quotation); Matters, contents and reasons for the cancellation of bid (termination); The time of bid invalidation (termination); Contact matters, etc. The announcement of bid cancellation (termination) shall be issued within 2 working days from the date when the bid cancellation or project termination is determined. (See Attachment Format 13)

  (8) Procurement contracts.

   The government procurement contract shall be made public within 2 working days from the date of signing. The part of the government procurement contract involving state secrets and commercial secrets may not be made public, but other contents shall be made public. The contents of government procurement contracts involving state secrets shall be determined by the purchaser in accordance with the Law on Guarding State Secrets and other legal systems. The contents of the procurement contract involving trade secrets shall be agreed by the purchaser with the supplier in the contract according to the provisions of the Anti-Unfair Competition Law, the Supreme People’s Court’s Opinions on Several Issues Concerning the Application of the Civil Procedure Law of People’s Republic of China (PRC) (Fa Fa Fa [1992] No.22) and other legal systems. Among them, the name, specifications, unit price and contract amount of the subject matter of the contract shall not be regarded as trade secrets. Names and contact information related to personal privacy in the contract shall not be made public except with the consent of the obligee.

  The government procurement contract shall specify the main clauses such as the contract object, contract amount, performance period and liability for breach of contract in accordance with the standard contract format and be completely disclosed. The disclosure of government procurement contracts shall include the purchaser; Purchase item number; Name of the procurement project; Contract number; Name of the contract; The successful bidder and the successful supplier, their addresses and contact information; Contract amount; Budget amount of procurement project; Time of signing the contract; Time of contract announcement; Contact matters; Announcement of winning the bid and closing the transaction; Procurement contract text, etc. (See Attachment Format 14)

  If the government procurement contract signed after March 1, 2015 is not made public as required, it shall be made public in the format required by this notice before October 31, 2015.

  (9) Acceptance report.

  The public service projects provided by the government to the public shall invite the clients to participate in the acceptance and issue opinions, and the acceptance results shall be announced to the public. The contents of the acceptance report shall include the procurement project number; Name of the procurement project; Contract number; Name of the contract; The successful bidder and the successful supplier, their addresses and contact information; Contract amount; Name, specification, model, quantity, unit price, bid, transaction amount and service requirements of the bid-winning and transaction target; Acceptance conclusion; List of members of the acceptance team; Contact matters; Acceptance letter text, etc. (See Attachment Format 15)

  The acceptance report shall be issued within 2 working days from the date of completion of performance acceptance.

  (10) Regulatory information.

  Government procurement supervision information mainly includes information on illegal and untrustworthy behaviors of government procurement parties and review experts, records of bad behaviors of government procurement parties and review experts, handling decisions such as government procurement complaints or supervision and inspection, assessment results of centralized procurement institutions, and information disclosure of government procurement projects. The supervision information of government procurement is made public through columns such as "information on illegal and untrustworthy behavior", "exposure desk", "decision on handling complaints or inspections" and "other supervision information".

  1. The contents of the announcement on the information record of illegal and untrustworthy behaviors of government procurement parties and evaluation experts shall include the name and address of the parties, the specific circumstances of illegal and untrustworthy behaviors, the basis for handling, the results of handling, the date of handling and the name of law enforcement agencies. Information records of monthly violations of laws and regulations and dishonesty shall be announced no later than the 10th day of the following month.

  2. The contents of the announcement of bad behavior records of government procurement parties and review experts shall include the names of the parties, reasons, handling organs and handling results. The record of bad behavior shall be announced within 5 working days after the completion and implementation of the relevant reporting procedures.

  3 government procurement complaints or supervision and inspection decision announcement shall include the name and address of the relevant parties; The complaint involves the name of the procurement project and the procurement date; Complaints or major issues of supervision and inspection; Processing basis; Processing results; Name of law enforcement agency; Announcement date and other information. The decision on handling government procurement complaints or supervision and inspection shall be announced within 5 working days after the completion and implementation of the relevant reporting procedures.

  4. The announcement of the assessment results of the centralized procurement institution shall include the name and address of the centralized procurement institution; Main contents of assessment; Assessment method; Assessment results; There are problems; Assessment unit, etc. The assessment results shall be announced within 5 working days after the completion and implementation of the relevant reporting procedures.

  5 other regulatory information shall be disclosed in accordance with the requirements of government procurement laws and regulations and related systems.

  IV. Relevant requirements

  (a) financial departments at all levels, departments, units and procurement agencies should strengthen the awareness of the rule of law, do a good job in the disclosure of government procurement information in accordance with the law, improve the system, optimize the process, implement the division of responsibilities, establish and improve the working mechanism of government procurement information disclosure, and earnestly fulfill the responsibilities and obligations of government procurement information disclosure.

  If the relevant provisions of the Notice of the Provincial Department of Finance on Further Standardizing the Announcement of Government Procurement Information (Guangdong Finance Procurement [2014] No.11) are inconsistent with this notice, this notice shall prevail.

  (two) the financial departments at all levels should do a good job in upgrading the relevant information systems and online media in a timely manner, and complete the docking work with the Guangdong provincial government procurement network system. Give full play to the advantages of information technology, innovate information disclosure methods, improve information disclosure functions, improve the automation level of government procurement information disclosure, and create convenient conditions for purchasers and agencies to disclose government procurement information and accept social supervision. The Provincial Department of Finance will publish the specific operational guidelines for provincial budget units to disclose government procurement information on the Guangdong Provincial Government Procurement Network.

  (III) The financial departments at all levels should strengthen the guidance, supervision and inspection on the disclosure of government procurement information, increase the penalties for violations of laws and regulations, and pursue legal responsibilities in accordance with the relevant provisions of the People’s Republic of China (PRC) Government Procurement Law and the Regulations for the Implementation of the People’s Republic of China (PRC) Government Procurement Law.

  (four) this notice shall be implemented as of October 1, 2015. Cities and counties (cities, districts) directly under the jurisdiction of finance can be fully opened before the end of 2015 with reference to the requirements of this notice in light of local conditions.

  (five) in case of problems and suggestions in the implementation, please report to the Provincial Department of Finance (Government Procurement Supervision Office) in a timely manner.

       Guangdong Provincial Finance Department

  September 1, 2015

National Bureau of Statistics: In the first half of 2018, China’s GDP increased by 6.8% year-on-year

  International Online Report: According to the website of the National Bureau of Statistics, the gross domestic product in the first half of the year was 41,896.1 billion yuan, up 6.8% year-on-year at comparable prices. Quarterly, it increased by 6.8% in the first quarter and 6.7% in the second quarter, and remained in the range of 6.7%-6.9% for 12 consecutive quarters. In terms of industries, the added value of the primary industry was 2,208.7 billion yuan, a year-on-year increase of 3.2%; The added value of the secondary industry was 16,929.9 billion yuan, an increase of 6.1%; The added value of the tertiary industry was 22,757.6 billion yuan, an increase of 7.6%.

  First, the agricultural planting structure is optimized and the production situation is better.

  With the adjustment of grain planting structure, the national summer grain harvest is expected to be good. The structural reform of agricultural supply side deepened, and the planting area of cotton and soybean increased. Animal husbandry production is stable. In the first half of the year, the output of pig, cattle, sheep and poultry meat was 39.95 million tons, up 0.9% year-on-year; Among them, the output of pork was 26.14 million tons, an increase of 1.4%. The number of live pigs was 409.04 million, a year-on-year decrease of 1.8%; 334.22 million pigs were slaughtered, an increase of 1.2%.

  II. Industrial growth was generally stable and the structure continued to be optimized.

  In the first half of the year, the added value of industrial enterprises above designated size actually increased by 6.7% year-on-year, and the growth rate dropped by 0.1 percentage point compared with the first quarter. In terms of economic types, the added value of state-owned holding enterprises increased by 7.6% year-on-year, collective enterprises decreased by 1.9%, joint-stock enterprises increased by 6.7%, and foreign-invested enterprises from Hong Kong, Macao and Taiwan increased by 6.2%. In terms of three categories, the added value of the mining industry increased by 1.6% year-on-year, the manufacturing industry increased by 6.9%, and the electricity, heat, gas and water production and supply industries increased by 10.5%. The added value of high-tech industries and equipment manufacturing increased by 11.6% and 9.2% respectively, which was 4.9 and 2.5 percentage points faster than that of industries above designated size. In June, the added value of industrial enterprises above designated size increased by 6.0% year on year. From January to May, the total profits of industrial enterprises above designated size nationwide reached 2,729.8 billion yuan, a year-on-year increase of 16.5%; The profit rate of main business income of industrial enterprises above designated size was 6.36%, an increase of 0.35 percentage points over the same period of last year.

  Third, the service industry grew rapidly, and emerging service industries flourished.

  In the first half of the year, the national service industry production index increased by 8.0% year-on-year, and the growth rate dropped by 0.1 percentage point compared with the first quarter, maintaining a relatively fast growth rate. Among them, information transmission, software and information technology services, leasing and business services maintained rapid growth. In June, the national service industry production index increased by 8.0% year-on-year. From January to May, the operating income of service enterprises above designated size increased by 13.3% year-on-year, 0.2 percentage points faster than the same period of last year; Among them, the operating income of strategic emerging service industry, science and technology service industry and high-tech service industry increased by 18.1%, 17.5% and 15.4% respectively, which were 2.4, 5.0 and 4.5 percentage points higher than the same period of last year.

  Four, residents’ consumption and market sales increased steadily, and consumption upgraded goods grew rapidly.

  In the first half of the year, the per capita consumption expenditure of the national residents was 9,609 yuan, a nominal increase of 8.8% year-on-year, 1.2 percentage points faster than that in the first quarter, and a real increase of 6.7% after deducting the price factor, 1.3 percentage points faster. Among them, the per capita consumption expenditure of urban residents increased by 6.8% in nominal terms, accelerating by 1.1 percentage points; The per capita consumption expenditure of rural residents increased by 12.2% in nominal terms, accelerating by 1.2 percentage points. In the first half of the year, the total retail sales of social consumer goods was 180018 billion yuan, up 9.4% year-on-year, and the growth rate dropped by 0.4 percentage points compared with the first quarter. According to the location of business units, the retail sales of urban consumer goods reached 15,409.1 billion yuan, an increase of 9.2%; The retail sales of rural consumer goods reached 2,592.7 billion yuan, up by 10.5%. According to consumption types, catering revenue was 1,945.7 billion yuan, an increase of 9.9%; Retail sales of commodities reached 16,056.1 billion yuan, an increase of 9.3%. The sales of consumption-upgrading commodities grew rapidly, with household appliances and audio-visual equipment, communication equipment and cosmetics of units above designated size increasing by 10.6%, 10.6% and 14.2% respectively, 0.2, 0.5 and 2.9 percentage points higher than the same period of last year. In June, the total retail sales of social consumer goods increased by 9.0% year-on-year, 0.5 percentage points faster than last month.

  5. Investment in fixed assets grew steadily, while private investment and manufacturing investment rebounded.

  In the first half of the year, China’s investment in fixed assets (excluding farmers) was 29,731.6 billion yuan, up 6.0% year-on-year, and the growth rate was 1.5 percentage points lower than that in the first quarter. Among them, private investment was 18,453.9 billion yuan, up 8.4% year-on-year, 1.2 percentage points faster than the same period of last year. In terms of industries, investment in the primary industry increased by 13.5%; Investment in the secondary industry increased by 3.8%, of which manufacturing investment increased by 6.8%, and the growth rate rebounded for three consecutive months, 3.0 percentage points faster than that in the first quarter and 1.3 percentage points faster than that in the same period of last year; Investment in the tertiary industry increased by 6.8%, of which investment in infrastructure increased by 7.3%. Investment in high-tech manufacturing increased by 13.1% year-on-year, and the growth rate was 7.1 percentage points faster than the total investment. In the first half of the year, the national investment in real estate development was 5,553.1 billion yuan, a year-on-year increase of 9.7%. The national commercial housing sales area was 771.43 million square meters, up by 3.3%. The national sales of commercial housing reached 6,694.5 billion yuan, up by 13.2%.

  6. The surplus of import and export of goods narrowed and the trade structure continued to improve.

  In the first half of the year, the total import and export volume of goods was 14,122.7 billion yuan, a year-on-year increase of 7.9%. Among them, exports reached 7,512 billion yuan, up 4.9%; Imports reached 6,610.7 billion yuan, an increase of 11.5%. Imports and exports offset each other, with a surplus of 901.3 billion yuan, a decrease of 26.7% over the same period of last year. The trade structure was further optimized, and the import and export of general trade increased by 12.2%, accounting for 59% of the total import and export, an increase of 2.3 percentage points over the same period of last year. The export of mechanical and electrical products increased by 7%, accounting for 58.6% of the total export. Imports and exports to the top three trading partners maintained growth. China’s imports and exports to the European Union, the United States and ASEAN increased by 5.3%, 5.2% and 11% respectively, accounting for 41% of China’s total imports and exports. In the same period, China’s import and export to 16 countries in Central and Eastern Europe increased by 14.7%, which was 6.8 percentage points higher than the growth rate of total import and export of goods. In June, the total import and export volume was 2,493.6 billion yuan, a year-on-year increase of 4.3%. Among them, exports were 1,377.7 billion yuan, an increase of 3.1%; Imports reached 1,115.8 billion yuan, up 6.0%. In the first half of the year, industrial enterprises above designated size achieved a export delivery value of 5,716.2 billion yuan, a year-on-year increase of 5.7%. In June, industrial enterprises above designated size realized export delivery value of 1,054.7 billion yuan, an increase of 2.8%.

  Seven, residents’ income grew steadily, and the employment situation was stable and positive.

  In the first half of the year, the per capita disposable income of the national residents was 14,063 yuan, a nominal increase of 8.7% year-on-year, and a real increase of 6.6% after deducting the price factor. According to the place of permanent residence, the per capita disposable income of urban residents was 19,770 yuan, a nominal increase of 7.9% year-on-year, and a real increase of 5.8% after deducting the price factor; The per capita disposable income of rural residents was 7142 yuan, a nominal increase of 8.8% year-on-year, and a real increase of 6.8% after deducting the price factor. The per capita income difference between urban and rural residents was 2.77, 0.02 less than the same period of last year. The median per capita disposable income of the national residents was 12,186 yuan, a nominal increase of 8.4% year-on-year. In June, the national urban survey unemployment rate was 4.8%, which was the same as last month and decreased by 0.1 percentage point over the same month of last year. The survey unemployment rate in 31 big cities and towns was 4.7%, which was the same as last month and decreased by 0.2 percentage points over the same month of last year. At the end of the second quarter, the total number of rural laborers who went out to work was 180.22 million, an increase of 1.49 million or 0.8% over the same period of last year. The average monthly income of migrant workers was 3,661 yuan, a year-on-year increase of 7.5%.

  Eight, consumer prices rose moderately, and industrial prices rose steadily.

  In the first half of the year, the national consumer price rose by 2.0% year-on-year, which was 0.1 percentage point lower than that in the first quarter. By category, the prices of food, tobacco and alcohol rose by 1.4%, clothing by 1.1%, housing by 2.3%, daily necessities and services by 1.6%, transportation and communication by 1.2%, education, culture and entertainment by 2.1%, medical care by 5.5% and other goods and services by 1.1%. In June, the national consumer price rose by 1.9% year-on-year, an increase of 0.1 percentage point over the previous month and a decrease of 0.1% from the previous month. In the first half of the year, the ex-factory price of industrial producers nationwide rose by 3.9% year-on-year, an increase of 0.2 percentage points over the first quarter; The purchase price of industrial producers nationwide rose by 4.4% year-on-year. In June, the ex-factory price of industrial producers nationwide rose by 4.7% year-on-year, with an increase of 0.6 percentage points from the previous month and 0.3% from the previous month. The purchase price of industrial producers nationwide rose by 5.1% year-on-year and 0.4% quarter-on-quarter.

  Nine, the transformation and upgrading have achieved remarkable results, and new kinetic energy has accelerated growth.

  The economic structure continued to be optimized. From the perspective of industrial structure, the growth rate of added value of the tertiary industry in the first half of the year was 1.5 percentage points faster than that of the secondary industry; The proportion of GDP was 54.3%, 0.3 percentage points higher than that of the same period of last year and 13.9 percentage points higher than that of the secondary industry. From the perspective of demand structure, the contribution rate of final consumption expenditure to economic growth is 78.5%, which is 47.1 percentage points higher than the total capital formation. New industries and new products are growing rapidly. From the perspective of industrial structure, the added value of strategic emerging industries in the first half of the year increased by 8.7% year-on-year, 2.0 percentage points faster than that of industries above designated size. The output of new energy vehicles increased by 88.1%, industrial robots by 23.9% and integrated circuits by 15.0%. New consumption is booming. From the perspective of trade structure, the national online retail sales in the first half of the year was 4,081 billion yuan, a year-on-year increase of 30.1%. Among them, the online retail sales of physical goods was 3,127.7 billion yuan, up by 29.8%, accounting for 17.4% of the total retail sales of social consumer goods, up by 3.6 percentage points year-on-year; The online retail sales of non-physical goods reached 953.3 billion yuan, an increase of 30.9%. Green development has progressed steadily. From the perspective of energy conservation and emission reduction, the energy consumption per unit of GDP decreased by 3.2% in the first half of the year.

  X. The structural reform of the supply side has been further promoted, and the market expectation is generally good.

  Structural de-capacity continued to deepen. In the first half of the year, the utilization rate of industrial capacity in China was 76.7%, 0.2 percentage points higher than that in the first quarter and 0.3 percentage points higher than that in the same period of last year. The effect of destocking is outstanding. At the end of June, the area of commercial housing for sale nationwide decreased by 14.7% year-on-year. The leverage ratio and cost of enterprises continue to decline. At the end of May, the asset-liability ratio of industrial enterprises above designated size was 56.6%, down 0.6 percentage points year-on-year. From January to May, the cost per 100 yuan of main business income of industrial enterprises above designated size was 84.49 yuan, a year-on-year decrease of 0.31 yuan. Investment in the short-board sector has grown rapidly. In the first half of the year, the investment in ecological protection and environmental management and agriculture increased by 35.4% and 15.4% respectively, which was 29.4 and 9.4 percentage points faster than the total investment. The market is expected to remain prosperous. In June, the comprehensive PMI output index was 54.4%, the manufacturing purchasing manager index was 51.5%, and the non-manufacturing business activity index was 55.0%, which continued to run in the expansion range.

  Generally speaking, in the first half of the year, the national economy continued to develop steadily and steadily, and the favorable conditions for supporting the economy to move towards high-quality development increased, laying a good foundation for achieving the main economic and social development goals for the whole year. However, we should also see that the uncertainty of the external environment has increased, and the domestic structural adjustment is in the critical period. We must adhere to the general tone of striving for progress while maintaining stability, maintain strategic strength, adhere to the supply-side structural reform as the main line, continue to expand effective demand, focus on revitalizing the real economy, actively respond to external challenges, prevent and resolve potential risks, guide and stabilize social expectations, and scientifically and comprehensively promote steady growth, promote reform, adjust structure, benefit people’s livelihood, and prevent risks to ensure stable and healthy economic operation.

A five-minute episode of mini-drama has become popular, but "making quick money" is not so easy for the industry to observe.

Since 2017, the strong rise of short videos has further dismantled users’ time, and the film and television industry has gradually entered the era of "seconds" as the unit of measurement: 50 or 60 episodes of long dramas have faded out, and 12 episodes of fast-paced short dramas have replaced them; The ever-accelerating "double-speed viewing", short videos and Weibo’s dramas have made the so-called drama structure and precise logic being deconstructed and reshaped by "high speed".
The micro-short drama, the product of the combination of speed and content, comes into being with the trend: an episode of 2 minutes to 15 minutes has no unfathomable drama logic, only the rapid cut-in of the plot and the ultimate relationship between characters; Sweet pet, suspense, crossing, soft sci-fi, nonsense, everything … Even if its production is not enough "50 wool standard", it is enough to fill a time of instant noodles.
The data can prove the market effect of miniseries. It is reported that in 2022, only the number of active users of micro-short dramas on the Aauto Quicker platform increased to 260 million, of which more than 50% users watched more than 10 episodes every day; Mango TV has played over 600 million mini-dramas, among which Douban scored over 29,000, with a score of 7.3. Youku’s "The Maid of the Thousand Daughters" has a cat’s eye with a maximum heat of over 7,000, which is longer than the same period. According to media reports, Tencent video "Please! Don’t spoil me, the amount of the account broke through 30 million yuan, setting a new record for the account of micro-short plays …
Is the miniseries with such a strong momentum really a steady business? What is the real ecology of miniseries? Why do miniseries develop rapidly and form a scale? The Beijing News reporter interviewed Zhan Yali, producer of Mango TV’s "Damang Short Play", Bai Yiqi, founder and president of Linghe Culture, Lu Tian, head of the content of Shiershengxiao Media, and Du Hao, founder of sugar-free culture, to dismantle the road of micro-short play.
The ratings and word-of-mouth of "Missing Ignorance" are both fruitful.
-birth-

1. Short videos grab users’ time, and short plays emerge as the times require.
According to the "network mini-drama" section added by the State Administration of Radio, Film and Television in the filing system in 2020, a mini-drama can be defined as an online drama with a single episode of no more than 10 minutes.
If traced back by this standard, the 2013 mini-drama "Never Imagine" can be called "the originator of mini-short drama"-each episode is only 5-10 minutes, with a total of 15 episodes, but it attracts a group of young audiences with nonsense exaggerated plots and has been filmed for three seasons in succession. But at that time, the content of online students had just started, and there was no market environment for micro-short plays to pursue victory.
The "micro-short drama" recognized by most people in the industry sprouted from 2017 to 2019. In the past three years, short videos have risen strongly and users’ time has gradually been fragmented. According to the Survey Report on TV Drama (Network Drama) Industry in China, in 2019, users of short videos in China have spent more time than long videos for the first time. At the same time, long video content is frequently flooded, and 50 or 60 episodes of online dramas emerge one after another, which in turn pushes the audience to pursue compact narrative.
"Micro-short drama" is almost the product of the war between long and short video platforms to seize users’ time. In 2021, Aauto Quicker officially launched the brand of "Aauto Quicker Xingmang Short Drama", hoping to create more head-quality mini-short dramas, and provide a full range of monetization links for micro-short dramas by means of separate account awards, brand investment promotion, live e-commerce and commercial list advertisements.
Iqiyi, Youku, Tencent Video and other platforms have also begun to lay out micro-short plays. In 2019, Mango TV officially launched the "Damang Short Play". In Zhan Yali’s view, micro-short dramas are more focused on the main story and key figures. Although they are shorter than long dramas, they need to release more information in a limited time. "The long drama market is slowly normalized at twice the speed, and micro-short dramas are new products in the market."
Linghe culture is one of the traditional film and television companies that laid out micro-short plays earlier. In 2019, Bai Yiqi found that users stayed in short videos for longer and longer, and many people seemed to have "given up" chasing long dramas, because many long dramas could be edited into short videos. "Everyone has been instilled with impatience." Bai Yiqi said that content creation is becoming more and more "fast". Under the same unit time, users want to absorb more information and get more pleasure. It takes 10 reversals in one second to easily catch the audience’s eye. From this point of view, micro-short plays are indeed superior to long plays. "There are still very few miniseries on the market in 2019, but we think it may become a new model, so we encourage the team to develop and reserve the theme."
A mini-play poster made by Bai Yiqin.
2, small and medium-sized film and television companies quickly realized.

In 2012, Lu Tian began to work in film production after graduating from Beijing Film Academy. In 2015, the concept of online drama became more and more popular. Lu Tian turned from a movie to a customized drama and a separate account drama, and served as the producer of online dramas such as Sword Dynasty and Three Thousand Crows Killing. Until 2019, after doing four or five online dramas, Lu Tian found that with the rising production cost and purchase price of online dramas, the market supply relationship of "decreasing and increasing" made the platform continuously reduce costs, and the profit margin and discourse power of the film were further suppressed. "Even if the river dries up, there is no stream to flow." In those two years, Lu Tian also became a deep short video user. In the era of quick realization of content, he began to think about whether it is possible to combine short videos with drama content to find new market development space. So, he joined the start-up company Shiershengxiao, and took Aauto Quicker’s online celebrity account as the publishing port, and began to deepen the vertical screen miniseries.
Lu Tian called Shiersheng Xiao a "small workshop"-there are only a dozen employees, and there is no huge capital flow. He is a representative of a micro film and television company. At present, a customized drama has to invest at least tens of millions, and a sub-account drama has to invest millions in the market. Such companies can often only become nameless victims in the competition of large companies. However, the low production threshold, low capital investment, quick shooting and production, quick cash return, and subsidies and financial support provided by major platforms have brought vitality to small companies: "We will make a small volume, and we will be able to open (the machine) about 1 million. Whether the money is paid by one family or two or three families, it is not a pressure. Moreover, we can split accounts with the platform, have subsidies, and return to the cycle faster, so that we can quickly realize the content and solve the problem of capital flow. " Lu Tian said.
Throughout the current micro-short drama production institutions, most of them are small and medium-sized film and television companies like Shi Er Sheng Xiao. The sugar-free culture created by Du Hao is even smaller than 12 liters, but he has successively launched works such as "Ignorance", "Golden stingy family" and "Don’t run wild with your sister". Among them, "Ignorance" achieved a two-way explosion of word-of-mouth viewing. Du Hao revealed that the trial and error cost of micro-short dramas is relatively low, and short and fast is the core advantage, which also contributes to the entry of other content ecosystems except traditional film and television companies into the micro-short drama market. "Micro-short drama is a product and business with strong vitality for a small company with us as a typical example." Du Hao said.
Poster "Don’t run wild with your sister"
3. Traditional companies cut costs and find another way out.

According to the data of Detawen, in the first half of 2022, there were 2,859 miniseries that were planned and put on record in the system of the State Administration of Radio, Film and Television (that is, they entered the preparatory production period), and 195 miniseries were put on record (that is, they were ready to be put on the market). Among them, the number of filings in May and June exceeded 400, which has exceeded the number of miniseries filed in 2021. Under the sword of Damocles, the short play goes against the trend.
"In the current environment, many teams have no chance to shoot long dramas. If a company that has been committed to long dramas all the year round suddenly shoots short dramas, is it really innovation? No, many are finding their way. " Bai Yizhen said frankly.
Compared with the gradual cost reduction of the platform a few years ago, the clear "reducing costs and increasing efficiency" in 2022 accelerated the reshuffle of film and television companies. According to insiders, there are only about ten S-level projects that can be passed by the video platform after several meetings in the first half of this year, which is less than the pass rate of the previous meeting. Many film and television projects can only be put into the sub-account pool, and the company’s capital flow is greatly challenged. In order to reduce losses, some companies reduced their production costs, and some companies began to quickly lay out mini-plays.
Bai Yiqin also received a mini-short drama project book from a friend. The investment is less than one million, but there are five or six producers, each of whom has only tens of thousands to hundreds of thousands of inputs. "Now a lot of people will do micro-short plays through financing. It is difficult to raise at least tens of millions and hundreds of millions for a movie or drama. But miniseries can only raise hundreds of thousands. Although most of the miniseries are lost, even if the money is lost, it will not be too serious. What is more important for some companies is that the business must move. At least one project is being filmed and funds can be circulated. " Bai Yizhen said.
-development-
1, 5 days shooting, 14 days later online.

In April, 2022, Lu Tian wanted to shoot a mini-drama "Hutonger" which is full of Beijing flavor and shows the life of Beijingers.
Poster of the miniseries "Hutonger".
Usually, the preparation of a miniseries will start with the cost. Lu Tian is expected to spend more than one million yuan on Hutonger-which he thinks is a more reasonable cost allocation in the current market. In the early years, the first miniseries "Mao Xiaoxu’s Electric Shock Life" filmed by Lu Tian once took the route of "holding high and hitting high", with 30 episodes and over one million investment. The machines used were also machines for making TV dramas. The play was well broadcast in Aauto Quicker, but it didn’t make a profit. In the past three years, after Lu Tian "lost money" many times, he found that it was easier to achieve a revenue balance by controlling the cost range of micro-short plays at 15,000 yuan a minute.
After the project of "Hutonger" was initiated, Lu Tian found Yu Zheng, a young Beijinger with millions of fans in Aauto Quicker, and invited him to be the leading role. According to the rules of "Aauto Quicker Xingmang Short Play" at that time, if the playing account meets the design of the play and the number of fans exceeds 1 million, it can participate in the sub-account reward, and the account with less than 1 million fans is more supported by traffic. "We usually choose the talent with its own traffic to star and broadcast it on his account."
Set up the cast and the script will enter the creative stage. Lu Tian revealed that the average creative period of miniseries is 60 to 75 days. After the script is finished, the crew can "seamlessly start" and the shooting period is 6 to 7 days. Modern dramas such as Hutonger usually take 6 days, while costume dramas take 7 days, which corresponds to a single episode of 2 minutes and a volume of 30-40 episodes.
But the hardest part is the shooting process. "Because our cost is low, we must find ways to save costs when shooting." Lu Tian said. First, save the scene cost. Lu Tian doesn’t like to shoot night scenes, especially in outdoor scenes such as parks. "Because we don’t have the money to drive the crane to make the bottom light, we can only find brightly lit places near the shopping mall." Secondly, save the shooting time and cost. Usually, the actors of miniseries have to finish at least 5 to 6 pages of scripts every day. But "Hutonger" and TV series "Summer in Zhang Weiguo" chose the same shooting location, and the scene cost was high, and the cost only supported shooting for five days. To this end, Lu Tian can only centralize the scene and let the actors shoot 7 pages of paper every day.
In the end, after five days of shooting and 14 days later, the first episode of Hutonger, which was only prepared for three months, was quickly launched in July 2022. "Sometimes the audience feels that if there is more money, the content will be good. But in fact, in the miniseries (we) save money and read the content well, and finally it is possible to make money. " Lu Tian said.
In the production of micro-short plays, "being quick and not breaking" is the most powerful martial arts school, and every short player is constantly drifting between "fast" and "province". According to the data of Detawen, in the first half of 2022, there were 37 miniseries that were filed and launched that year, of which 80% were completed within 100 days (that is, about 3 months); The shortest "The Cultivation of the Queen of the System" is only 2 days (it should be planned and put on record at the same time after the filming is completed).
Du Hao recalled that the actors of "Ignorance" had to shoot for about 16 hours a day, and every shooting day of the miniseries was very "precious". Even in extreme weather, they could not easily stop work. "Because shooting one more day, the extra cost is not small in the budget proportion. We must prepare two plans in advance and think of any remedy to ensure the cycle. "
Poster of "Ignorance".
2. The first six seconds were scratched if they were not good-looking.

The script is particularly important for the miniseries with limited production cost.
There are two golden creation principles of "the first six seconds" and "the first half minute" in the micro-short drama industry. "The first six seconds" is mainly aimed at short video platforms: its audience either enters with the mentality of watching a drama, or browses quickly and leaves quickly-once the audience’s eyes are not caught immediately in the first six seconds, your content will be scratched away instantly. "But if he can watch one or two episodes and is willing to access your account, don’t worry at this time." Bai Yizhen said frankly.
For example, Ye Mu, a mini-drama produced by Shi Er Sheng Xiao, tells the story of the unexpected death of the group boss half a minute before the first episode. Ye’s eldest son-in-law and youngest daughter are fighting for property at the funeral, but the eldest sister who should have died unexpectedly appears … "We don’t want to make a fuss about the first six seconds, but we can’t help it. Effective playback is high." Lu Tian said.
The long video platform emphasizes "the first half minute" more. First of all, it stems from the fact that its audience enters more with the psychology of watching drama, and is relatively more patient. Secondly, in the face of a 5-10-minute horizontal boutique mini-short drama, the story line is more complete and there is a link between the two, so it is more important to grasp the key points in the first half minute and leave the audience completely in the first three episodes.
Back to the specific content, the creative logic of micro-short plays is also different from that of long plays. Zhan Yali said that she had come into contact with some short plays written by long drama writers, which seemed to be "acclimatized". Long plays can build a complete multi-line story in 45 minutes, but short plays only focus on the main story and the ultimate characters accurately, and don’t even pay attention to complex logic. "Love is love, and points are divided." Many screenwriters of long dramas will lay many processes, and the pace of presentation will be relatively slow. " A screenwriter who didn’t want to be named took the recent "Daughter Maid" broadcast by Youku as an example, which tells the story that the daughter of a chaebol becomes a warlord who sleeps as a maid for revenge. This drama accurately focuses on the relationship between the overbearing warlord and darling daughter, a group of "forced love" characters. There are not too many other content branches, but it is attractive enough. "As long as the micro-short drama has super high topicality or coolness, find a precise point. Just enlarge it, do it to the extreme and get through it."
Poster of "The Maid of a Thousand Daughters".
3. Divide accounts and support the realization mode.

The realization of miniseries is the most concerned topic in the current market.
Lu Tian revealed that usually, after a mini-short drama is launched, the capital can be returned in three months. Compared with a long drama that can only be returned in one or two years, the business progress cycle is shortened a lot. "Even if I am not profitable, the money is back. I can do the next one. At least my funds are working, instead of spending more than 20 months and then slowly returning to this. "
The profit models of miniseries are mainly platform customization, pure accounting and copyright purchase. In addition to customization and accounting, micro-short plays have many business models different from long plays. For example, people on short video platforms bring goods. Lu Tian said that when the miniseries bring fans’ voices and e-commerce resources to Daren, the filmmakers can negotiate in-depth cooperation modes, such as live broadcast on the day of the drama broadcast, so as to realize the conversion of clicks on the drama; Or the company directly signed a contract with Daren, and after the micro-short drama was transformed into Daren traffic, it opened up the back-end live broadcast and advertising marketing, and then realized multi-channel commercial realization.
It is reported that at present, the support policies of various platforms for micro-short plays are mainly to guarantee the bottom and separate accounts, but the gameplay is quite complicated, and there is also a clear "threshold" for novices who are "ready to move". For example, at present, the sub-account production mode of Aauto Quicker mini-short plays still takes talent as the core, and its rating is "S+/S/A/P". In the recent policy upgrade, Aauto Quicker has added an additional P-level incentive growth model without fan threshold, which is mainly aimed at excellent production teams who are unfamiliar with or have no talent system. The long video platform continues the traditional mode of split-account drama, which is evaluated and priced first, and then divided according to the effective broadcast volume, which also improves the requirements for the content quality of micro-short dramas. For example, Tencent Video classifies miniseries into S, A and B levels, and the unit prices of effective viewing time for member users are respectively 2 yuan, 1.5 yuan and 1 yuan per hour.
Bai Yiqi admits that most of the miniseries on the market at present are lost, and many companies just want to make sure that there is a project to shoot first. Lu Tian also said that in the micro-short drama market, the audience will lose money if they don’t watch it.
-the future-

1, from hundreds of thousands to millions, the budget increases month by month.

If we say that in the past, the cost of micro-short plays has always remained below one million, this year it has achieved "increasing month by month". Du Hao revealed that if the investment in "Ignorance" was put three months ago, it could still be considered a high cost, but now he dare not say so. In his view, micro-short plays are similar to big online movies, and they are all new products based on the development of Internet film and television. The entry of large film and television companies and the strong support of long and short video platforms have enabled the micro-short drama market to quickly achieve "involution".
Bai Yizhen believes that the current cost of miniseries is too low. "If you want to shoot a little bit of quality, the production cost of one minute (excluding actors) needs to be at least between 15,000 and 20,000; In the future, it can be 30,000-40,000 yuan, or even 50,000 yuan. After all, if you put 50,000 yuan a minute into a long drama, an episode will be 2 million, which is not high at all. " Bai Yiqin doesn’t even deny that micro-short plays may have a market of 100,000 yuan a minute. "If the TO C payment market is mature, a micro-short play will have more than 10 million users to pay, and if you pay a dollar for an episode, you can also run out of a paid profit of 100 million. Can the next miniseries be produced with a budget of 10 million yuan? In the end, it is still market regulation. "
It is reported that many platforms have lowered the production threshold, improved the dimension of cash rewards for micro-short plays, and increased other cooperation modes. However, compared with the cost, Du Hao thinks that the improvement of the threshold of miniseries is more at the content level. In his view, for users who are sinking, they pay more attention to the sense of content. Even if the production is not so sophisticated, as long as the content is excellent, they can still achieve huge traffic. But at the same time, there are also a group of audiences who care about the sense of experience, audio-visual effects and content depth. They hope that the production cost of miniseries will be increased and the quality of miniseries will be improved.
Mango TV’s miniseries "Don’t mess with the white dove".
2. Large film and television companies enter the market and compete with small companies and MCN.

The entry of a number of large film and television companies has also intensified the competition in the micro-short drama track. In addition to Linghe culture, Shaanxi Wentou Yida Investment Co., Ltd., which has produced dramas such as Mr. Good, Little Parting, etc., produced Datang Snacks this year, which won tens of millions of accounts. There have been media reports that the subsidiary of Nothing But Thirty’s "Little Joy" production company, Ning Meng Film, has launched "From Divorce" this year, and the cumulative broadcast volume in Tik Tok has exceeded 220 million. Being in a startup, Lu Tian is happy to see big companies join in. "I think this is a very good thing. Because only the whole people pay attention to this matter, the track will become wider and wider. "
However, the fame, size and investment of large companies inevitably pose a "threat" to small companies; The insurmountable barrier between short drama and long drama also determines whether large film and television companies can go far in the micro-short drama track.
Lu Tian said that small companies have stronger mobility and better execution, and there is no complicated delivery system for large companies, which is suitable for such flexible and sensitive content as micro-short plays. "MCN can’t do miniseries, because there are no professionals, but professional film and television companies don’t understand short videos."
Micro-short plays produced by Lu Tian Company.
Bai Yizhen admits that the advantage of big companies lies in their production ability, but they don’t have enough accumulation in the creation of micro-short plays, and they are unfamiliar with the needs of users. "We all have our own long boards and short boards, and everyone needs time, but we need the market to develop more to drive revenue."
As a platform, Zhan Yali does not deny that the platform will have some traditional standards when choosing partners, but the miniseries are still very friendly to new companies and small companies. "There are thousands of books in our library, and the source companies are big or small, but the degree of homogenization is very high. For example, sugar-free culture is a start-up, with continuous high-quality content output and sincere cooperation mentality, which has enabled us to reach a strategic partnership. Therefore, miniseries do not evaluate a project from the company dimension. "
However, some people in the industry are still wary of the entry of large companies. Ms. L, who has participated in the production of miniseries, said that even if the head film company’s appeal for miniseries is not to make money, but to try new themes and form new product layouts, only actors and IP resources will be much stronger than small companies. "Including they will take some IP to the end and shoot a short drama, they will have strong enough influence. It can only be said that they are genetically different from small companies, and everyone will play differently on the track in the future. "
3, single drama payment, e-commerce conversion, new product implantation multi-mode layout

Before the release of "Fantasy World of a Floating Life" jointly produced by Tik Tok and Linghe, major platforms also threw olive branches to Bai Yiqi. "But we expect the miniseries to be truly TO C in the future." For example, when a film producer shoots a 20-episode miniseries, users can only watch two episodes and pay for the remaining 18 episodes. In the long video platform, users pay for the platform on demand, but short video or bilibili can make users pay directly to the account of the drama party. "I can know how much money I have received, and the platform knows that it is a clear profit. At present, TO C in Tik Tok has not been opened, so this time we can only do a data calculation simulation. If the road TO C goes through, it will be a completely different way of development for the production company. "
In the long run, many people in the industry are looking forward to the arrival of the era of monolithic payment, attracting more traffic with good content and breaking through the grading threshold of platform billing. In fact, last year, Tik Tok tried to pay for miniseries. For example, the first 40 episodes of Super Security 2 can be watched for free. From the 41st episode, users need to pay 10 coins (1 yuan) to unlock the whole drama, and they can also choose 40 coins (4 yuan) to unlock the whole drama at one time (the remaining 5 episodes). Single-chip payment is a market trend, but the lack of explosions and fine content has led the audience to remain in the position of small production, low cost and instant noodles, and the payment for micro-short plays has not yet formed a scale. According to the praise of Super Security 2, the lowest praise of the free part of the drama is around 30,000, while the average praise of the paid five episodes is only 7,000. The payment habits of micro-short drama users still need to be further cultivated.
In addition, more importantly, micro-short plays also need to open up the "content+"business model and realize diversified profit conversion in advertising patches, brand placement, e-commerce live broadcast and other channels. For example, Lu Tian expects to achieve multi-party in-depth cooperation with network experts, brand e-commerce and video platforms. Brands can implant their products into mini-dramas, which provide traffic exposure, and at the same time invite the starring talents of millions of fans to broadcast live on the video platform. In addition, the advertising attribute in the gene of miniseries can also be customized by brands. "We can’t always eat subsidies from the platform, and the subsidies are also capped. Next, we will help the platform make money. We didn’t have this awareness last year, and we will consider multi-channel content realization more this year. "
Du Hao is also very optimistic about the commercial prospects of miniseries. In his observation, big brands still focus on big variety shows and head dramas, but they need to bear the risks of long cycle, large fluctuations in broadcasting and being overstocked due to force majeure. However, the short, flat and fast mini-drama is the core advantage, although it is difficult to produce huge topic volume because of its small size and small size. "For example, if a new product is to be released in autumn, we can cooperate several months in advance, and the short period of micro-short drama can better help the brand achieve timely publicity."
Bai Yiqi plans to shoot the second season of "The Fantasy World of a Floating Life", striving to keep the content quality on the basis of reducing costs and being close to the audience of mini-dramas. Lu Tian is still trying to improve the content and cultivate a young creative team, looking forward to returning to the "ten-minute track" with a better miniseries. The platform is also constantly broadening the boundaries of micro-short dramas, trying to explore explosions in more themes. Zhan Yali revealed that Mango TV is trying to make short dramas with virtual themes, which is expected to be grafted with virtual technology. "The cost of long dramas with such themes may be more than tens of millions, but for short dramas, the cost performance is higher." Zhan Yali said that in the 1.0 stage of miniseries, most of the platforms cater to female users with themes such as sweet pets and love. In the current 2.0 stage, we have begun to try new themes such as suspense, sports competition and soft science fiction. "The future is about to usher in the 3.0 stage. With the regulatory attention of the State Administration of Radio, Film and Television and the continuous end of excellent teams, the micro-short drama market will usher in the process of improving quality, reducing quantity and shuffling. "
Beijing News reporter Z Ryan
Editor Tong Na
Proofread Zhai Yongjun

Online celebrity bloggers ravaged Danxia landform, and the world heritage could not help but be so ruined.

In early July, a video of "Exploring Danxia Landform" uploaded by a online celebrity blogger with millions of fans attracted widespread attention. In the video, the Danxia landform area in Jingbian County, Shaanxi Province is marked with a "No Entry" sign, and the blogger and a woman cross the railing. Subsequently, under the leadership of a villager, three people were suspected of illegally entering the scenic spot and stepping on it. At present, three people have been summoned by the police. The case is still under investigation.

The formation of Danxia landform takes hundreds of millions of years, and it is extremely fragile and non-renewable. It has been listed in the World Heritage List. Just leaving a footprint on it may take 60 years or even longer to recover, which will cause great damage. This time, the blogger in online celebrity still stepped into the scenic spot under the warning of "No Entry", which was knowingly committed and caused great indignation among netizens.

In recent years, the phenomenon of destroying historical sites and damaging natural and cultural heritage has occurred from time to time. In July last year, two men were quite arrogant, and the smoking incident in the Forbidden City was still fresh in people’s memory. In August last year, a man broke off several stalactites in Taiqing Cave Scenic Area in Yichang, Hubei Province, which also taught a profound lesson. Over the years, people have written "a visit here" on the Great Wall and other places of interest … …

What needs to be especially vigilant is that some recent similar violations of laws and regulations are not only so-called "indifference", but also driven by strong interests.

In the current live broadcast where the traffic is dominant, some online celebrity bloggers use the curiosity of the audience to violate the ban and destroy places of interest as selling points, in an attempt to "gain both fame and fortune", which not only breaks the bottom line of social morality, but also touches the red line of laws and regulations.

It is worth considering that although the parties are frequently punished, similar phenomena are repeatedly banned. Why? First, there is a "lucky mentality" in some online celebrity. Even if the content is illegal, it can still expand its influence, attract traffic and realize traffic without being reported. Second, the illegal cost is low. In recent years, similar incidents are mostly dealt with by imposing public security punishment or simply fine, which is difficult to achieve the warning effect.

In fact, it is clearly stipulated in the Criminal Law: whoever intentionally damages places of interest and historic interest protected by the state, if the circumstances are serious, shall be sentenced to fixed-term imprisonment of not more than five years or criminal detention, and shall also or only be fined. At the same time, the Regulations on Scenic Spots (Revised in 2016) also stipulates that those who scratch, smear or intentionally damage cultural relics and places of interest protected by the state shall be punished in accordance with the relevant provisions of the Law on Public Security Administration Punishment; If a crime is constituted, criminal responsibility shall be investigated according to law.

In the handling of such incidents, the "Monty Python Peak Damage Case" is quite representative. Three donkey friends in Taizhou, Zhejiang Province, still need to pay 6 million yuan in compensation after being sentenced for climbing and destroying the Monty Python Peak, a scenic spot. This provides an example for dealing with similar cases.

Scenic spots and historical sites and natural and cultural heritage are the common wealth of mankind. Every citizen should maintain its original appearance and protect its integrity, including not only not destroying itself, but also supervising others not to destroy it, especially resisting unscrupulous anchors who use sabotage to attract traffic, so that such behavior has no market.

In addition, cultural relics protection departments and scenic spots should strengthen inspections and enhance the initiative of protection; It is also necessary to strengthen publicity and do a good job in popularizing science and law before entering the scenic spot to prevent sabotage. The legislative, law enforcement and judicial departments should perform their duties according to law, show the power of law, fill the "consciousness gap" with legal shock, punish arrogant behavior, shape the action consciousness that dare not destroy, cannot destroy and do not want to destroy, and promote the formation of a good situation of harmonious coexistence between man and nature.

This article was first published in the "Knowledge" column of CCTV, and you can pay attention to the micro-signal "CCTV".

Explore Yue GTE plug-in hybrid and Weilai ET7 recommend it.

Tanyue GTE plug-in hybrid and Weilai ET7, both of which are outstanding in the field of new energy, represent different design concepts and market positioning. Tanyue GTE, based on the body of traditional SUV, combines the mature plug-in hybrid technology of Volkswagen. Its power system consists of a 1.4T turbocharged engine and an electric motor, with a comprehensive maximum power of 155kW and a peak torque of 400Nm, which gives consideration to fuel economy and driving pleasure. In terms of battery life, it can travel about 50km in pure electric mode to meet the daily commuting needs, and there is no battery life anxiety in long-distance travel.

Weilai ET7 is positioned as a luxury intelligent electric car, equipped with front and rear dual motors, with a total power of 480kW, a peak torque of 850Nm, and an acceleration of 3.9 seconds, with strong performance. In terms of battery life, it is equipped with three battery packs with different capacities of 70kWh, 100kWh and 150kWh, and the longest battery life can reach 1000km, which completely solves the mileage anxiety. In addition, Weilai ET7 is also equipped with advanced automatic driving assistance system and rich intelligent technology configuration, bringing unprecedented intelligent travel experience to drivers.

Choosing the GTE plug-in hybrid means that it is more inclined to combine traditional driving experience with energy saving and environmental protection; Choosing Weilai ET7 is the exploration and pursuit of future travel modes, and enjoys the convenience and fun brought by cutting-edge technology.

I suggest you test drive these two cars yourself, feel their actual performance and differences, and then make decisions according to your own feelings and needs.

Depth | Non-mainstream Culture: The Death History of "Killing Matt"

Do you remember killing Matt? Who the hell are they? Where are they now? In 2008, killing Matt became a cultural phenomenon, but within a few years, this group was suppressed and gradually disappeared from people’s vision. In fact, they are not so-called "brain-dead, vulgar", and most of them are "left-behind children+assembly line migrant workers". Faced with a city full of strange dangers and a flowing factory life that stifles humanity, they have no education, no background and no money, so they can only choose to kill Matt to protect themselves, express their personality and find a sense of belonging in the city. Now everyone who kills Matt cuts off his long hair and goes back to his hometown to continue his hard life. Today, we are all calling for aesthetic freedom. Maybe we should also give them a late aesthetic freedom.

 

author | Veronica (Cultural Industry Review Author Group)

edit | Peng Xiaoyi

source | Cultural Industry Review

The text is 7748 words in total | Estimated reading time is 20 minutes.

In the past two years, director Li Yifan took his documentary "Kill Matt I Love You" for offline small-scale screening and exchange in various places. This documentary, which started shooting in 17 years, interviewed more than 70 people who killed Matt all over China, and based on their self-reports, combed the development of the phenomenon of killing Matt, showing the life, predicament, choice and fate of this group. With the help of this documentary, many talents know what it means to kill Matt for the first time, and know that killing Matt’s young people is not "stupid" or "vulgar".The phenomenon of killing Matt actually reflects the dilemma of migrant workers’ identity behind the binary opposition between urban and rural areas in China. Even many viewers were surprised to find that "everyone killed Matt" after watching this film.So, what kind of people choose to be Matt’s killers? Who suppressed them? Why did it disappear? Do you still kill Matt? Where did you kill Matt? Why do we all kill Matt?

 

△ Source: Baidu pictures

Past lives who killed Matt.

 

What exactly does the name kill Matt mean? Perhaps many people don’t know, in fact, it comes from the English word smart, which was transliterated as killing Matt by people who just started using it. It is easy to read and has personality, and it sounds cool and annoying. Just as what they value when choosing this word is that it means "smart and fashionable". In visual modeling, it actually imitates the Japanese visual rock. Japanese visual rock band rose in 1980s, represented by X JAPAN, and they were actually born under the influence of glam rock in Europe and America.Express rebellious personality and heavy metal music style with gorgeous and exaggerated hairstyles and costumes.. Because of the high quality of their music, visual rock is no longer completely non-mainstream music in Japan, and is respected to some extent.

△X JAPAN Band, Source: Baidu Pictures

 

But China’s killing Matt, which started in about 2007, has nothing to do with rock music. There are many versions circulating on the Internet about how the killing of Matt started, and there is no way to know who is the founder. It is widely said that the founder of killing Matt was a native of Meizhou, Guangdong Province, who was born in 1995 and named Luo Fuxing. According to his account, he went out to work as a teenager, and his working life was hard and boring. He happened to see this Japanese visual style on the Internet and thought it was particularly cool. He went to the hair salon to do a similar hairstyle and sent it to QQ space, which was seen and imitated by many people. With more and more people imitating and adding his friends, he set up a QQ group and chose the word "Kill Matt" as his family name.

 

At the same time as killing Matt, there are various non-mainstream families such as bury love, Canxue and Kuangshao. In terms of visual modeling, these families all like long hair, explosive heads, bangs that cover their eyes or even half their faces, and all kinds of fancy and colorful clothes. The biggest difference between the killing Matt family and these families is that their hair must stand up against gravity.Because the shape of killing Matt is the most exaggerated, the killing Matt family is more widely known, and now it has become synonymous with all non-mainstream families.

△ Source: Baidu pictures

On-line, the killing Matt family has established countless QQ groups, large and small, which need to undergo strict examination. For example, it must be seen that the applicant’s hairstyle meets the anti-gravity standard of killing Matt. In QQ group and QQ space, people who kill Matt all over the world communicate with each other.The latest hairstyle informationShow your new look, discuss your life, or find a partner, find a job, or even find a place to stay if you have no money. ……

△ "QQ space is the warmest place", documentary "Kill Matt, I Love You"

 

Offline,The most concentrated place to kill Matt is Guangdong., especially the shipai in Dongguan. Because in fact, most of the people who killed Matt were a new generation of migrant workers after 1990s and 1990s, and their work destination was the assembly line factory. In Dongguan, Shantou, Zhongshan and other cities in Guangdong, there are countless such factories. In 2008 and 2009, on the stone rafts, factory rest days, in the streets, parks and skating rinks, boys wearing low-waisted tights with fan heads and girls wearing ultra-short jeans and fishnet stockings and smoky makeup with loving heads can be seen everywhere. Their entertainment is very simple, such as visiting the park, chatting, skating, taking selfies, and bragging about their new styles in groups on the street.

△ Source: Baidu pictures

 

However, just because the public thinks that their modeling is "shocking", earthy and does not conform to the mainstream aesthetics, from the beginning of 10 years, killing Matt, who has never caused substantial harm to society, began to be attacked from online to offline. Hackers captured or dissolved their QQ group and post bar; Fake killing Matt is wearing a wig to harass the public or do some self-blackening, and taking video photos and posting them online to stigmatize killing Matt (in fact, self-blackening is not killing Matt); The factory didn’t restrict their hairstyles at first, but later began to require them to cut off their long hair and dye it back into black hair, for fear that they would scare older people. In the same year, the state put forward "resolutely resist vulgarity, vulgarity and kitsch", and the society set off a new "moral movement", and killing Matt was also included in the rectification target. Whether because of the spontaneous rejection of the people or the resistance of the state and mainstream media, killing Matt began to decrease gradually.Around 2013, killing Matt almost disappeared from people’s sight.

△ "Being black is not killing Matt", source: documentary "Killing Matt I Love You"

 

In 2016 and 2017, on the platform like Aauto Quicker, a number of accounts mainly shooting rural non-mainstream dances and laughing at themselves. With long hair and colorful tights, they created a large number of "earthy" video works with the rural environment as the background, which triggered the so-called "non-mainstream Renaissance". Some of the creators behind these accounts used to kill Matt. They returned to the countryside from the city and didn’t have a skill, but found that many people on the Internet were willing to watch them for fun, so they made videos and broadcast live to earn living expenses. Some are more professional short video production teams, imitating and even spoofing Matt.

△ Documentary "Kill Matt, I Love You"

 

Aauto Quicker is a big stage of grass-roots culture, in which there is no lack of vulgar behavior and bad behavior to win the attention of the content, and many accounts with the theme of killing Matt are full of such content, causing users’ disgust. In 2017, Aauto Quicker banned a number of accounts involving pornography, violence, political inaccuracy and vulgarity, which was called Aauto Quicker Net Action, including many illegal killing Matt accounts. However, after this clean net, even the "original" killing Matt who did not violate the rules was gradually unable to rely on video and live broadcast to make a living.

 

Nowadays, whether in the offline world or the online world, we rarely see the real killing of Matt.

Why kill Matt?

 

Thirteen years later, when we look back at this social and cultural phenomenon that happened in 2008 and caused a heated discussion in the whole country, what can we find except that our youth is gone and we once again lament that their shapes are weird and not mainstream? If we say that in 17 years, the people who really killed Matt in the online world made live broadcasts and made videos to make a living and allowed the public to make fun of them like watching monkeys, then why did they choose to kill Matt in 2008? How do they see themselves?

 

In fact, as mentioned above, in 2008, all the people who chose to kill Matt were the new generation of migrant workers after the 1990s and 1990s. Most of them come from remote and backward rural areas in southwest and central provinces. Before they became migrant workers, they had another identity: left-behind children. At the end of Kill Matt I Love You,Many people who killed Matt mentioned that they had been separated from their parents since childhood, and they longed for affection and a complete family.The family is poor, parents leave home to work, and rural education resources are poor. With many elders and peers around them leaving the countryside for cities, the rural environment is more monotonous, and big cities have become their imaginary exports.

 

△ Documentary "Kill Matt, I Love You"

Many of them followed the older people in the village to the coastal cities when they were thirteen or fourteen. Under the age of 18, primary school or junior high school education, basically can only work in assembly line factories. However, cities do not have as many opportunities and fun as they think. Cheated deposit, repetitive work of at least 12 hours a day, extremely low salary that is deducted if you are not careful, no friends, no entertainment, no money to spend in the city center, two or three days’ holiday a month ….. Before the "factory people" of the Internet giant cried 996, these assembly line workers had already entered 996 ten years earlier.

 

After the senior high school entrance examination, the author was asked by his parents to work in the factory in the name of earning pocket money. The intensity of 12 hours a day, completely mechanical labor and night shift rotation is completely beyond the reach of a 14-year-old adolescent. The author only persisted for half a month, and in fact, few assembly line workers can persist in this work for a long time. Because no matter in terms of economic returns, physical health or spiritual satisfaction, this working mode is a great torture and loss to people. China’s economic take-off since the Millennium, the myth of "Made in China" and the rapid urbanization process are based on this to some extent.

 

This depressed work and living space, combined with the environment in the first decade of the Millennium and the self-reports of killing Matt in the documentary, the author believes that the reasons why the new generation of migrant workers chose to kill Matt in those years are complicated, including internal psychological needs, their own conditions or external environmental reasons, and the two are intertwined.

 

From the perspective of internal psychological needs,First of all, it is the need for self-protection.

 

Cities are more complicated than they think. Compared with the countryside, there are indeed more opportunities in the city, but there are also more dangers and deception lurking. When preparing the documentary, Director Li Yifan hopes to contact more Killing Matt for interviews, and wants to buy the assembly line factory videos they recorded before from them. Luo Fuxing, the "godfather of killing Matt", suggested telling them that interviews or selling videos are "no deposit", because many people who killed Matt were cheated by factory owners or seemingly kind strangers when they first arrived in Guangdong. Therefore, it is necessary to have these four words to eliminate many concerns about killing Matt. Therefore, in fact, they really need to look cool and annoying, and make themselves more "shocking". Without any other capital and power, they can only use their own bodies.

△ "You will feel safe", documentary "Kill Matt, I Love You"

Therefore, it is not unreasonable for them to take a fancy to the Japanese visual style. This style blows the hair as big and long as possible, and the short person can be at least 5 cm taller because of the hair; Liu Haichang can only see half an eye, which increases the mystery; Red trousers, smoky makeup, rivets, tattoos, fishnet stockings and platform shoes enhance personality, aura and strength. They need and can only show the city people that they are fashionable and have their own ideas, and they are not timid and can be bullied casually. It can even be said that although they know that the style of killing Matt is not the mainstream of the city, they are no longer completely rural people, at least half of them are already urban people. City people should not be so fond of bullying city people, they imagine.

 

Secondly, it is the demand for individuality, ego and freedom.

 

Maybe some people will feel angry and puzzled. They all work in assembly line factories. Why don’t those who have been suppressed for a long time after 70 s and 80 s play killing Matt? Why do they like to be maverick after 90 s?

 

In the first decade of the Millennium, great changes have taken place in all aspects of China society, and the facilitation of network media communication has also started from here.Children born in the early 1990s are in their teens when mobile phones and computers become popular.As mentioned earlier, some rural children drop out of school at this age and follow their fellow villagers to the city. Young people are eager to be wonderful, and the internet and the city provide them with many fresh stimuli and information. Compared with the previous generation who also worked in factories, the new generation of migrant workers’ desire for individuality naturally germinated.

 

The assembly line does not need individuality, and even tries to stifle humanity and freedom. The more repressed they are, the more eager they are for individuality, freedom and self-expression, the more they try to "deviate". To become a Matt killer is to try to find some unique selves and the possibility of not being the same screw by transforming one’s appearance and expressing one’s personality outside the assembly line, even if it is only during the only three-day rest day in a month.

 

People who don’t like to kill Matt’s style can think that this aesthetic is outdated and unsightly, but as long as the behavior of killing Matt’s group is within the legal scope, everyone should probably respect their freedom. As Li Yifan said, aesthetic freedom is the most basic freedom. When there is no other freedom, aesthetic freedom should be the simplest and most accessible freedom, and it should also be the freedom not to be kidnapped and tried by others.

△ "Feel the power of her personality", documentary "Kill Matt, I Love You"

 

Third, the need for recognition and belonging.

 

In addition to protecting themselves and expressing their individuality, adolescent rural children who are almost helpless in the city are also eager for companions and a sense of belonging, whether it is friendship, affection or love. In the documentary, a girl killed Matt and said, "As long as you play with Matt, you are a family." Even when the killing of Matt gradually disappeared and only appeared on the online live broadcast platform, many former killing Matt did not hesitate to brush gifts for the killing Matt who made the live broadcast. Some even brushed 5,000 yuan a month because they knew that they were not easy and felt like family whenever and wherever.

 

The killing Matt family is really like a big family. Members have given each other a high sense of identity and belonging, and they are relatives and friends. By sharing the identity of killing Matt, they confirm each other, and by confirming each other, they realize or strengthen their self-identity. In addition to affection and friendship, it is also an important reason to gain the recognition of the opposite sex by playing cool and handsome. People who play killing Matt will only become lovers with the opposite sex who also play killing Matt. Even if the other party suddenly stops playing killing Matt, the ending is to break up immediately. It can be said that hairstyle means a cultural identity, which means who shares a set of aesthetics, values and worldview with himself.

 

△ "Because you want to be concerned" and "I need others", documentary "Kill Matt and I Love You"

 

The above are some of the more important internal demand reasons, and in terms of their own conditions and external environment, they choose to be Matt-killing, which is also influenced by the following factors.

 

First of all, their economic level is very limited.

 

Many of us will laugh at their cheap and low-grade clothes, but it is indeed affordable consumption for their extremely low economic level. "Deviant" also needs capital. When there is nothing, the body is the biggest capital, and the economic cost of transforming the body is relatively low, although many people who kill Matt become poorer because they play with their hair. In addition, although cities are diverse and rich, in fact, regions are clearly marked according to the level of consumers. Killing Matt knows that many high-end places can’t afford them at all, so many people almost always stay near the factory, that is, suburbs or villages in the city. It’s not so easy to broaden one’s horizons in the city. Luo Fuxing said that he didn’t dare to look up at those tall buildings for a long time and felt very inferior. With limited economic conditions and limited horizons, killing Matt is the aesthetic consumption that can best reflect their personality within their power.

 

Secondly, the existence of information cocoon room.

 

Although the network has brought a lot of distant information, everyone will gradually form a network information cocoon, in which they almost only see the people and opinions they recognize. In 2008, although there was no mechanism to push according to personal data at that time, the people put into their QQ were mainly people who were close to themselves. For those who kill Matt, because many peers around them are playing with their hair, taking selfies and using Martian, gradually, they really think this is a trend, and they really think these shapes are beautiful and cool.

 

Besides, fashion is also time-varying.

 

Although fashion is always in reincarnation, what elements and styles can become a temporary trend depends largely on the economic, social and cultural status of the people who choose these elements and styles. Therefore, fashion is always a kind of imitation behavior, and regions with lower economic and cultural level tend to imitate regions with higher level. The phenomenon of killing Matt not only reflects that China is keen to imitate Europe, America, Japan and South Korea in fashion, but also clearly reflects the fashion time difference between urban and rural areas in China.

 

In the first few years of the Millennium, the mainstream fashion in the city was bright-colored hair and tight-fitting colored pants. Killing Matt can be said to be an exaggerated variant of urban fashion that was a few years late in the suburbs. They tried to enter the city by imitating the shape, but they were told that the tickets they used had already expired for many years.

△ "Super Girl" in 2005

 

To sum up, we can see that the formation of the group of killing Matt and this cultural phenomenon is not only due to the desire of a group of people who are in aesthetic decline to gain eyeballs, but a group of adolescent new generation migrant workers who have no power, trying to fight against the assembly line life through aesthetic freedom, to fight against the danger of the city or to integrate into the city. Reflected in them,In fact, it is the spiritual dilemma of this generation of migrant workers, the antagonistic pattern and gap between urban and rural areas, and the fact that cities rely on this group to achieve economic take-off but ignore the living conditions of this group.

 Where is killing Matt now?

 

What are you doing now after killing Matt?

 

Except for some Sha Matt, who still has long colored hair, who make a living through live broadcast and video shooting, most Sha Matt who has cut off his long hair has returned to his hometown or hometown city. Some of them grow bananas in the countryside, some move bricks on the construction site, and they are eloquent in sales. Those who master a craft work in a hair salon or beauty salon, and those who are better off have their own hair salon or fast food restaurant. Others continue to work in factories in coastal cities in Guangdong.

 

Luo Fuxing, who claimed to be the godfather of killing Matt, tried to revive the killing of Matt. He still lives in Shipai, Dongguan, and has become a barber. At the same time, he has opened personal accounts on various social software to share classic or newly designed hair styles. He also opened a three-day Matt-killing experience hall in Beishangguang, and some netizens will come here to experience a Matt-killing hairstyle. In his comments on many social platforms, many netizens have no choice but to feel "sorry for my family, I am bald" and "envy the leader’s hair", while others still express their incomprehension and even disgust at killing Matt.No matter what the attitude of the public is, it is difficult to reproduce the once-popular phenomenon of killing Matt by one person’s cry.

△ Luo Fuxing’s video number

△ Netizen’s message on Luo Fuxing’s Douban account

 

However, the "spirit of killing Matt" has never disappeared, and even today it is becoming more and more common, so that in fact, today’s young people all "kill Matt".What is the "spirit of killing Matt"? The author believes that it is actually a desire for individuality and freedom in a highly instrumental and utilitarian modern world.As sociologist Max Weber said, the modern world is an "iron cage" established by instrumental rationality, and everything is best "impersonal". People should strive to be a tool without personality and irrational emotions to promote the development of the country, society and cities.

 

Also after 1995, although they didn’t become "killing Matt", those children who were born in cities or came to cities for study and employment through the college entrance examination are now faced with: a high-pressure and risky living space, a working mode of working with their eyes open and sleeping with their eyes closed, and perhaps they can’t achieve the involution of class rise with all their efforts, and the cruel mechanism of being quickly eliminated if they lie flat, and strive to earn money in order to be a stable house slave.

 

And these young people, don’t they all try to express their individuality and declare their uniqueness through aesthetic freedom, clothing, make-up, hairstyle, jewelry and other appearance shaping, even if they just dress up beautifully to drink coffee and watch exhibitions and take photos on weekends, to breathe the fresh air outside the iron cage?

 

Even, in terms of exaggerated costumes and imitating other countries’ fashions (such as French, Japanese and women’s group style), today we are doing something almost the same as killing Matt.

 

△ Many French wear and share in bilibili.

 

We should be as tolerant of killing Matt as we are of ourselves. In an era when everyone is trapped in an iron cage, aesthetic freedom is indeed the most basic, accessible and even the only freedom. If as individuals, we can’t change the cage for the time being, then at least we can respect the aesthetic freedom of others.

tag

 

After a lapse of thirteen years, when we re-recognize the cultural phenomenon of killing Matt, we can see not only the survival and spiritual dilemma of the group that killed Matt, but also what China city has neglected in the process of modernization, and we should also see the predicament that people are facing today, so as to prevent a group from being suppressed and aphasia from happening again.

 

References:

1. Li Yifan: "One seat" speech "But there is no wonderful killing Matt, only killing Matt with extremely poor life", in 2020. Li Yifan: The documentary Kill Matt I Love You, 2019.

2. Wang Bin: "Differential Manufacturing and Stigma Construction under the Background of Rapid Urbanization-Further Discussion on" Killing Matt "Group", published in China Youth Research, 2015.

3. Zhang Le, Chang Xiaomeng: "Sociological Interpretation of" Killing Matt ",published in" China Youth Studies ",2014.

4. Zhang Shuli, Zhang Yanqiu: Perspective on "Killing Matt": Paying Attention to the Spiritual and Cultural Needs of the New Generation of Migrant Workers, published in Journal of Social Sciences of Jiamusi University, 2014.

5. Sun Letao: "Catch" Kill Matt ",published in China Clothing, 2014.

6. Sun Tianpan: "Kill Matt": an existence that needs to be understood, published in Southern Metropolis Daily, 2013.

 

Global Sight 20130913 British media: Putin repeatedly stabbed Obama’s wound with a knife.

  Moderator Shui Junyi:

  Good evening, everyone. Welcome to Global Sight, which is being broadcast live on the news channel. I’m Shui Junyi. Russian President Vladimir Putin published an article in The New York Times, which mercilessly attacked the US government, which caused an uproar among American media and politicians. The heavyweight Senator Menendez publicly said that he almost wanted to vomit after reading Putin’s article. The White House also made a fierce counterattack. What did Putin write to make Americans so angry? In addition, Syrian President Bashar al-Assad recently said in an interview with RIA Novosti that Obama must promise not to arm the opposition, otherwise he will not hand over chemical weapons. What does such a tough stance mean? Will it be the reason for the United States to attack it again? Today, our studio invited special commentators, Mr. Yin Zhuo and Mr. Song Xiaojun, to participate in our discussion. First of all, let’s take a short film to learn the details.

  Commentary:

  The dramatic situation in Syria has made progress again after Obama announced his request to Congress to postpone the vote on the military strike against Syria. On the 12th, the Syrian government submitted relevant documents to the United Nations on its accession to the Chemical Weapons Convention. The United Nations said that this means that Syria has officially started the process of accession to the Chemical Weapons Convention. On the same day, the Permanent Representative of Syria to the United Nations, Jaafari, said that in a legal sense, Syria has become a member of the Convention.

  On the same day, the Russian media broadcast an interview with Syrian President Bashar al-Assad.

  President Bashar al-Assad of Syria:

  I want to reiterate that without Russia’s proposal, we would not discuss the transfer of chemical weapons with any country, saying that Syria was threatened to give up chemical weapons, which is a propaganda means of the United States, because Kerry and Obama always want to show the United States as a winner who achieved their goals through threats.

  Commentary:

  At the same time, in the interview, Assad once again denied that the Syrian government used chemical weapons. He said that the chemical weapons attack on the outskirts of Damascus on the 21 ST of last month was caused by terrorists to provoke the United States to use force against Syria. They have chemical weapons provided by foreign countries, and Syrian government forces have never used chemical weapons. In recent days, Obama’s plan to attack Syria militarily is under siege, and Russia’s plan of exchanging chemical weapons for peace has received more and more international support. Since Obama announced the postponement of the plan, the chemical weapons crisis in Syria seems to have begun to develop in a good direction. However, the game between the United States and Russia on the situation in Syria is still going on.

  On the 12th, a long letter to the American people and political leaders was published in the The New York Times that day, and the author was Russian President Vladimir Putin. In the article, Putin warned the United States that "military strikes against Syria will only bring chaos and casualties." And pointed out that "many countries no longer regard the United States as a model of democracy, but only know how to play rough." For this article, the British "Guardian" said that while Putin extended a hand of friendship and cooperation to Obama, he repeatedly stabbed Obama’s wound with a knife. Just a few hours after Putin’s article was published, US Secretary of State Kerry flew to Geneva, Switzerland, and held talks with Russian Foreign Minister Lavrov on the Syrian chemical weapons for peace plan. The New York Times commented on the dramatic changes in the Syrian situation. Just as Obama hesitated, Putin stood in the center of the stage. However, some commentators believe that even if the proposal of exchanging chemical weapons for peace becomes a reality, it will still face many political and operational difficulties in real implementation. However, there are still variables whether the United States, Russia and Syria can reach a preliminary plan for the solution of chemical weapons. At that time, will the United States still put a military strike plan on the table, and how will the situation in Syria develop? Still worthy of attention.

  Moderator:

  There was a sentence in the second half of the short film just now, which I think left a deep impression on me, saying that Putin stood in the center of the stage just as Obama hesitated. Before the next conversation today, there is a very popular video from Russia today. Please watch it together. As we all know, the most popular column in the world, including China, is called "The Voice of China". Not long ago, it was said that Putin also made a good voice in Russia, and not only did he make a good voice in Russia, but he also won the turn of three tutors. This was the scene at that time, and the picture quality was average.

  Let’s look at this picture and ask for advice. This is Putin’s side. In addition, of course, we have seen that Putin has many other sides, but it really surprised many people, including many Americans. Putin still has such a skill, that is, he wrote a commentary in the The New York Times, a best-selling newspaper in the United States and the western world, which suddenly caused such an uproar. What do you think of Mr. Yin?

  Yin Zhuo Special Commentator:

  I think Putin wants to light another fire, give Obama another push and push him down when public opinion, especially domestic public opinion, is unfavorable to Obama.

  Moderator:

  What do you mean?

  Expert opinion: Putin "lights a fire" on Obama’s unfavorable public opinion.

  Yin Zhuo:

  Because we know that Obama decided to go to war this time, he had already crossed the red line, and now Bashar al-Assad’s regime has crossed the red line and decided to use force, and he has made a lot of hard words, whether your parliament agrees or not, I will use force, I have the right to use force, and so on. Now the domestic public opinion and the public opinion of the whole parliament are unfavorable to him. He feels that the number of votes is unfavorable to him and the possibility of passing it in the parliament is very small. Moreover, public opinion is widespread, and more than 60% of Americans oppose the use of force against Syria.

  Moderator:

  It is basically impossible to get such support in parliament.

  Yin Zhuo:

  In mainstream public opinion, in opinion polls, there is no such support. And Putin now, it turns out that he wants to stand on the moral high ground against Russia, that is, you used weapons of mass destruction as an excuse to use force against Syria. Of course, he is standing on the moral high ground, because big countries kill weapons, which is prohibited by international law.

  Moderator:

  The whole world opposes it.

  Commenting: Putin severely criticized the abuse of power by the United States

  Yin Zhuo:

  But also killed many women, especially children, and children suffered a lot of casualties, so he stood on the moral high ground. On the other hand, now he has stood morally low, Putin has stood high, and Putin has clicked on this article again. You won the Nobel Prize, but you had better fight. You are a militant. At this time, Putin has become the commanding height of morality, but he is a militant. Put aside the use of chemical weapons, because Putin took it out because of the drastic measures. Bashar handed over the whole chemical weapons. Is it possible for you to use force? Now Putin stands on the moral high ground and asks him to promise not to use force. The United States will never promise. It is precisely because of such a contrast that he lost his moral points.

  Moderator:

  Let’s take a look at what Putin wrote on the The New York Times. In one passage, he said, "I doubt that many people all over the world now feel more and more that the United States is not a model of democracy, but only resorts to brutal force and forms gangs under the slogan of being either friends or enemies." In addition, he said that no matter how clear the target is and how sophisticated the weapons are, it is impossible to avoid civilian casualties, including the elderly and children, those who wanted to protect through action. "

  In fact, he also said a passage, which we didn’t extract. He said that the United States should not always feel unique or different from the rest of society. You are actually a member of the international family. Therefore, in addition to some politicians in the United States, including the White House, who will immediately fight back later, many commentators say that Putin is very reliable. You see, he helped me in a difficult situation; Some people say that this year’s Nobel Peace Prize belongs to Putin. What does Mr. Song think? The so-called Putin gave Obama a hand at a critical moment, and now he is standing on such a commanding height to teach a lesson. Americans say not to think that Americans are unique in the world?

  Expert opinion: Putin not only gave "steps" but also "helped them down"

  Song Xiaojun Special Commentator:

  Putin not only helped Obama, but also gave him a step and helped him. Therefore, in this case, it was Obama who was riding a tiger. The United States conducted a Gallup survey in the same period. The wars fought in the past 22 years, the Gulf War and the Iraq War, including Kosovo, were many times, including opinion polls. This time it was the lowest, 36%, like 82% when it was fought in Afghanistan, that is, in 2001, after the "September 11" incident, when it was fought in Iraq. But this time it’s 36%, and it’s still falling. How do you think Putin can get down this step? People give you a step to help you, what should they get? What I got was the good voice we talked about just now, and why he showed such an image this time, and even wrote this article in The New York Times, which shows that Putin is now facing internal problems in Russia, because local elections are about to be held in Russia. Moreover, Russia’s economic situation is not good now.

  I saw the BRICS in the previous G20. In our BRICS countries, no one can do it except China, and the Russian people’s support rate for the United Russia Party is now declining. At this time, Putin has to use his personal charm to unite the Russian Party on the international stage, or win back the votes of his team in local elections, so he wants this.

  Moderator:

  But in any case, Obama is good, and his team seems to feel that Putin’s popularity is a bit overwhelming. Don’t forget Obama’s team. Some people say that they have always wanted to build Obama according to a star. Now there is a response to Putin’s high praise. Let’s listen to what he said.

  Carney White House spokesman:

  Unlike Russia, the United States represents the value of democracy and human rights in our own country and around the world. We believe that when children will not be killed by a dictator with poison gas, the global security level will also be improved.

  Now 34 countries have claimed that the Assad regime was responsible for the use of chemical weapons that night.

  I think it is also necessary to point out that it is a great irony to publish such a column, because it reflects the truly outstanding tradition of freedom of speech in this country, which is not shared by Russia. In the past few years, freedom of speech has greatly declined in Russia.

  Commenting: The White House retorted and the war of words escalated.

  Moderator:

  Regardless of everything else, Carney typed it right away. There is no freedom of public opinion in Russia. Look, your president has to publish a commentary in my newspaper. But a very simple question may also be a hypothetical one, Mr. Yin, because we know that many things in Nobel are manipulated by Americans, and Americans will let Putin, if someone really nominates Putin for this year’s Nobel Peace Prize, is it possible? Is there a play?

  Yin Zhuo:

  Impossible, absolutely impossible.

  Moderator:

  Why?

  Expert opinion: the United States will not give Putin the title of "peacemaker"

  Yin Zhuo:

  Because the Nobel Peace Prize has a very strong political ideology, its political ideology is on the side of the United States. Since it awarded the Nobel Peace Prize to Obama, it shows that people like Putin can never win the prize here, otherwise Putin will stand up against his own country’s system, so he wants to win the Nobel Prize. From here, we can see that from the White House spokesman, the leader of his parliament said that he was disgusting, and so on, we can see that Americans will never give Putin the title of peacemaker and let him win the Nobel Peace Prize. There is no possibility, and he will take various measures. Because now the initiative is not in Putin’s hands, the initiative is in Obama’s hands, and it is Obama, not Putin, who has the final say. Putin can only beat around the bush and say that you don’t want to fight. He can only persuade Obama not to fight, or exert pressure to really decide whether to fight or not. Who will win the Nobel Peace Prize in the end? Who will guide the outcome of the Syrian war? It is the Americans who have the final say, not the Russians, which can be judged.

  Commenting: The fate of the Syrian government is decided in the ongoing negotiations on chemical weapons.

  Moderator:

  Another topic, let’s pay attention to Mr. Song. Today, the foreign ministers of the United States and Russia held a meeting in Geneva, which will be held in the next two days. It is said that the information leaked is not bad and promising. At the same time, however, Syrian President Bashar al-Assad had a saying that he accepted RIA Novosti and said very strongly that if you armed the opposition, I’m sorry, but I may not do anything about the transfer of chemical weapons. What does this sentence mean?

  Song Xiaojun:

  I think he is warning the United States and Israel not to push their luck. Putin handed you the steps, helped you down the steps, and I swept the ground under the steps. As a result, you have to give offensive weapons to the opposition, that is, the Syrian Free Army. Now it is the worst army to be beaten. It is not kind to do so, so it should be said. But in fact, Kerry and Lavrov must be laughing secretly, because everyone knows that this matter is very long. For example, in 2004, Gaddafi handed over chemical weapons, and Gaddafi’s chemical weapons were much less than those in Syria.

  Expert opinion: Kerry and Lavrov "stole the fun" before the talks.

  By 2011, when he was killed and shot down, his chemical weapon mustard gas was treated by 40%, and the chemical weapon raw materials were treated by 50%. This is a very long matter, and basically this matter is gone. In this case, the United States also knows that this matter is a face matter, which is Putin’s face and Obama’s face. As for whether this 1,000-ton chemical weapon can be disposed of quickly, everyone will forget it in the future. As soon as the heat of the two news cycles is over, everyone will ignore it. Other things, elections and other things. But it is a bit unkind to give weapons to the opposition at this time.

  Moderator:

  Of course, from Assad’s point of view, he must protect his own regime, but as you said, I am afraid that all parties, whether the United States and Russia or the US Congress, are a little snickered, which finally gives everyone a sigh of relief. Ok, our Global Sight will continue later.

Porsche’s new Panamera E-Hybrid model starts pre-sale in China

  On March 27th, Porsche launched the new Panamera E-Hybrid model for pre-sale in China. The new car has a pure electric range of up to 96 kilometers (WLTP city conditions). There are currently five Panamera E-Hybrid models in different power and body forms available in the Chinese market, with the manufacturer’s suggested retail price (including VAT) starting from 1,288,000 yuan.

Porsche launches new Panamera E-Hybrid in China _fororder_image001

  The Panamera 4 E-Hybrid is highly efficient and versatile. Porsche combines the new E-Hybrid powertrain with a vastly improved 2.9-liter V6 twin-turbo petrol engine (224 kW/304 PS), resulting in powerful acceleration. The system has a power output of 346kW (470PS), a maximum torque of 650Nm, and accelerates from standstill to 100km/h in just 4.1 seconds, with a top speed of 280km/h. The Panamera 4 E-Hybrid has an all-electric range of up to 96 km (WLTP urban conditions).

  The Panamera 4S E-Hybrid places greater emphasis on driving dynamics and sustained power output over the high revs range. Its 2.9-litre twin-turbo six-cylinder delivers 260 kW (353 PS). The system delivers 400 kW (544 PS) and a maximum torque of 750 Nm. This enables the Panamera 4S E-Hybrid to accelerate from standstill to 100 km/h in 3.7 seconds, with a top speed of 290km/h.

  Compared to the previous generation, the all-new Panamera E-Hybrid model has achieved total excellence in terms of electric range, charging speed, throttle response and drivability. The new high-voltage battery has a total capacity of 25.9 kWh, which increases the battery capacity in the same space by about 45%. At the same time, the new 11 kW on-board AC charger can reduce the charging time to 2 hours and 39 minutes. With 140 kW (190 PS) power and 450 Nm of torque, the new electric motor provides significantly more power than the previous generation. It is also integrated into the housing in an efficient and weight-optimized way, and is integrated into the oil cooling cycle of the Porsche Dual Clutch Drive (PDK). The internal rotor design (the rotor rotates inside the stator) reduces mass inertia by 50%, resulting in an improved throttle response speed. With up to 88 kW of energy recovery, the motor power is significantly increased, which also contributes to a significant increase in the electric range of the Panamera E-Hybrid model.

Porsche launches new Panamera E-Hybrid in China _fororder_image002

  Four optimized E-Hybrid dedicated driving modes and improved "Sport" and "Sport Plus" modes further optimize the efficiency of the E-Hybrid model. The vehicle is always started in pure electric E-Power mode. Once the battery level drops below a certain minimum, the system automatically switches to "Hybrid Auto" mode to adjust the working strategy according to the driving situation. In addition, through the active path navigation of "Hybrid Auto" mode, the route ahead can be understood, which can further optimize the working strategy. In this way, the proportion of electric driving distance in urban transportation can be maximized and the efficiency can be improved. To achieve this, the system uses both car data and navigation data.

  In "E-Hold" (power hold) mode, the current state of charge of the battery can be maintained. On the other hand, in "E-Charge" (on-board charging) mode, the internal combustion engine charges the battery to more than 80% when driving outside urban areas, and the speed exceeds 55 km/h, while the Panamera takes advantage of the efficiency of hybrid drive in urban traffic. In "Sport", "Sport Plus" (sports upgrade) mode, Porsche reduces the target state of charge of the battery to 20% and 30% respectively (previously 30% and 80% respectively). This allows for increased efficiency without sacrificing performance.

Porsche launches new Panamera E-Hybrid in China _fororder_image003

  The all-new Porsche Panamera models come standard with an adaptive two-chamber technology air suspension system (standard in China to be announced), including the Porsche Active Suspension Management System (PASM) with dual-valve shock absorbers. E-Hybrid models can also be optionally fitted with the innovative Porsche Active Ride system active suspension. This system optimizes traction, improves cornering performance and achieves a high degree of comfort. Each dual-valve technology shock absorber features an electro-hydraulic pump powered by a 400 V system that actively reserves power in the direction of rebound and compression. As a result, the suspension system can almost completely absorb body bumps caused by uneven road surfaces and keep the vehicle level at all times during dynamic driving manoeuvres. The shock absorber operates at a frequency of up to 13 Hz, which means that the shock absorber can be adjusted up to 13 times per second to respond quickly to the driving situation and the road surface. The technology also enables a number of innovative features, such as over-compensation for pitch and roll movements and elevation of the body when getting on and off.

Porsche launches new Panamera E-Hybrid in China _fororder_image004

  The all-new Panamera model design is sporty and refreshing. At the front of the body, the new LED headlights with matrix beams of light and the new horizontal air intake are very distinctive. At the rear of the sports car, the through taillight group and frameless rear window make the new Panamera unique. Silver window trim makes the side window lines more eye-catching.

Porsche launches new Panamera E-Hybrid in China _fororder_image005

  The Panamera 4 E-Hybrid comes standard with 19-inch wheels, black brake calipers and LED headlights with matrix beam of light (standard in China to be announced). An innovative high-resolution LED lighting system with matrix beam of light is available as an optional accessory. The Panamera 4S E-Hybrid is specially equipped with 20-inch Panamera AeroDesign wheels, silver sports exhaust pipes and red brake calipers. Lime and black brake calipers are also available. The front axle brakes of the Panamera 4S E-Hybrid come standard with 10-piston brake calipers (standard in China to be announced). In addition, models with 21-inch wheels can also be equipped with an optional Porsche ceramic composite braking system. The front axle ceramic composite brake disc measures 440 mm and the rear axle is 410 mm. (Source: Porsche)

Luxury cars talk about swords, who will compete with each other – a detailed explanation of the competitive advantage of the 14th generation crown

New generation Crown and AudiA6LThe comparison proves that it is not the products with high sales that are necessarily the best and most worth buying. If a product can satisfy everyone, there will not be so many companies producing products with similar positioning and the same price. Of course, the crown is not omnipotent, but the crown is in60Although it was not perfect, the crown was striving to be perfect and to meet the needs of more consumers. Not only in terms of design and driving texture, but also in meeting all-round use needs and top-level safety.

 

Toyota CrownVSInfinitiQ50L– Strive to be the all-round assistant of IKEA

 

 

From the perspective of vehicle positioning, it should be InfinitiQ70LCloser to the crown. But withQ70LPut together to make a comparison, the crown definitely occupies an absolute advantage. In addition to the relatively close items such as space, power, and dynamic comfort, the crown has far more advantages thanQ70LThe configuration level, and the price ratio of the crown top modelQ70LThe lowest price is even lower, and the crown wins with high cost performance without any suspense. And InfinitiQ50LOr is it more biased towards high-end family cars?Q70LCompared to InfinitiQ50LThe price is closer to that of the Crown, making the two cars somewhat comparable.

 

 

New Crown and InfinitiQ50LIn comparison, the biggest difference is in the design of the different shapes.Q50LIt is a product with a strong sense of fashion and technology, and the sense of fashion reflected in the appearance design is loweredQ50LThe age of the target consumer group. The new generation of crown also uses a lot of fashionable design elements in the appearance design to enhance the fashionable visual effect of the product, and reveals solemnity and majesty between fashion.

 

 

 

 

The new crown, which breaks through the constraints of traditional concepts, has also kept pace with the times in interior design. The dual touch screen provides a sufficient sense of fashion and technology for the center console. The modest mahogany decoration and black and white interior add a bit of nobility and solemnity to the cockpit. In addition to the boss seat and the passenger seat side control keys with a heavier business atmosphere, the spacious space of the crown and the armrests behind the front seats can become the most ideal auxiliary equipment for home use.

 

 

 

CROWN2.5Exclusive Edition and InfinitiQ50L 2.0TThe price of the deluxe version is basically the same, and the basic parameters such as body size and wheelbase are not much different, but the new crown is much higher thanQ50LThe level of configuration, especially in terms of security configuration, is much higher.

In addition to creating a good business atmosphere and a sense of dignity for VIPs and business partners, the spacious space created by the high-end configuration is also suitable for the needs of families.

 

 

Therefore, if business use is not considered, I think the Crown as a family car is also a very good choice. The high-end luxury configuration, smooth power output and power transmission, excellent flexibility and comfortable suspension adjustment and all-round safety protection can bring the best riding texture to the family, and the driver can also choose from multiple driving modes to meet the needs of different driving textures.

 

Toyota CrownVSVolvoS80L– Dare to compete with the strong

 

 

In the luxury business car segment, VolvoS80LIt can be regarded as a powerful player. It not only has the noble demeanor of a luxury business car, but also maintains a high reputation in terms of safety. The new generation of Crown also has its own means of winning the safety competition with Volvo products with excellent safety reputation.

 

 

 

The high-standard safety concept and high cost performance of luxury cars provide the greatest convenience for the high safety of the new generation of crown. Pre-collision safety systems, adaptive cruise systems, rear blind spot warning systems on the reversing side, parallel blind spot monitors, panoramic images, and many other high-tech safety configurations are all concentrated in less than40The 10,000-yuan Crown Top Edition model has also achieved the Crown’s top-level safety guarantee.

 

 

In daily driving, the Crown is equipped with an integrated vehicle dynamic management system through the anti-lock braking system on wheels.ABSElectronic braking force distribution (EBD), body stability control system (VSC), traction control system (TRC), speed-sensitive electric power steering (EPS) and other safety configuration integration and management optimization, to achieve multiple protection for driving, to ensure the safety of vehicles and occupants before danger and accidents, and to play a prophetic role in turning, dodging, and slippery roads.

When the danger cannot be avoided, the passive safety devices equipped with the new generation of crowns come into play. Firstly, the pre-tensioned seat belt has firmly restrained the occupant’s body before the collision occurs.GOAThe impact energy-absorbing body fully absorbs the stress generated by the impact in the early stage of the collision; in the event of a serious accident, there are also front and rear air bags, air curtains, and driver’s knee air bags9The comprehensive protection provided by an airbag.

 

 

 

Moreover, the newly added pedestrian protection system of the new generation of Crown is not equipped by the top safety Volvo. The new Crown realizes humanized protection for pedestrians through the intelligent pop-up hood. In the event of a collision between a vehicle and a pedestrian, the sensor in the front bumper will sense and feedback, and the rear of the hood will immediately pop up to leave a certain space to cushion the impact on the pedestrian’s head. Although this configuration has little to do with the safety of the occupants in the car, in the face of "Chinese-style crossing the road" and chaotic traffic conditions, ensuring the safety of pedestrians is the greatest care for the owner.

Luxury and comfort are important, but as a car driving on highways and city cars, safety is of paramount importance. The new generation of Crown not only realizes14The luxury and comfort pursued by modern products are supported by a wealth of high-tech security features.

 

editorial opinion

Maturity is not measured by age, nor is luxury defined by price or brand.60Year,13The second evolution has created an unquestionable luxury style of the new crown. This calm and low-key style has become an unalterable gene of the crown brand. Even if the new generation of crown is tilted towards fashion style, it has not changed the revered status of the crown itself and its owner. It is also a strong proof that the crown is in step with the times.

 














FAW Toyota 2022’s new Crown brand was released, and the first mid-sized luxury SUV made its domestic debut

Beijing News Shell Finance News (Reporter Wang Linlin) On November 15, the Beijing News Shell Finance reporter learned from the FAW Toyota official that the FAW Toyota Crown brand’s first medium-sized luxury crossoverSUVThe new Crown SportCross was officially unveiled. FAW Toyota said that in addition to the launch of the new Crown SportCross, the new Crown brand will be strategically refreshed from five dimensions: product matrix, process level, channel network, service system, and user rights.