Hyaluronic acid, botulinum toxin, water light needles, hair removal, skin management… Meituan Review (03690.HK) is entering the growing medical aesthetic market.

On January 22, at the Meituan Dianping Medical Beauty Industry Summit held in Shanghai, Li Xiaohui, head of Meituan Dianping Medical Beauty Medical Business Department, said in an interview with surging news reporters that there are many user pain points in the medical beauty industry, such as opaque information and opaque decision-making, so an Internet-based platform is needed to help users make better decisions and ensure the safety of medical beauty consumption. "Meituan Dianping is a word-of-mouth platform in everyone’s mind, and medical beauty itself needs users to comment on good and bad."

Meituan Dianping has been incubating the medical beauty business since August 2017. After more than a year of operation, the medical beauty business has become an independent business department from a sub-category under the original Beauty Business Department. It is reported that Meituan Medical Beauty Channel has achieved a 6-fold rapid growth in users and a 5-fold increase in the number of products in the past year. As of September 2018, it has covered 47 cities across the country and more than 1,600 cooperative merchants.

40% are young users under the age of 25, and 20% are male

Open the "Medical Beauty" channel of Meituan or Dianping App, and 400 medical beauty items are divided into 18 categories. Just one "facial filling" can find 10 small items such as rhinoplasty, forehead filling, chin padding, apple muscle filling, and aegyo saliva.

Here, you can quickly find the effect you want through the three dimensions of hospital, doctor or product. In some star brand beauty hospitals, there are already thousands of user experience reports as a reference. Many products provided by beauty hospitals have been simultaneously launched on the Meituan medical beauty platform. Consumers can pay in advance directly on the Meituan platform, and then pay the balance after arriving at the store.

Pull down the page, you can see a user diary, with pictures and texts recording the comparison photos before and after the experience. In addition, in the "Institute of Medical Aesthetics", you can see that nearly 30,000 users are sharing their medical beauty experiences.

In terms of user data, women account for 80%, men account for 20%, and the unit price of male customers is not weaker than that of women. For anti-aging, botulinum toxin, hyaluronic acid and other products, users will buy multiple times.

Li Xiaohui said that the core of the Meituan platform is "eating, drinking and having fun", and the transaction attribute is high-frequency. At this stage, it is involved in the low-frequency business of medical beauty, which has the opportunity to deepen user value.

Industry data show that by 2020, the size of China’s medical beauty market will reach 460 billion yuan, and the growth rate will remain above 30%. However, the population penetration rate of the medical beauty market is only 2%, the market is still in the early stage, and the market is "mixed", fake drugs, parallel imports, unlicensed doctors, unlicensed clinics and other industry chaos still exists.

How can internet platforms ensure the safety of medical and aesthetic consumption?

Since medical beauty products are service attributes, not standard products, there are unsafe factors in several links such as drugs, institutions, and services. For Internet platforms, opportunities and challenges coexist.

Li Xiaohui told Surging News that Meituan currently focuses on "light medical beauty", and it is still a conservative strategy to "focus on medical beauty". The so-called "light medical beauty" refers to medical beauty projects that are relatively light in user decision-making, such as hyaluronic acid, botulinum toxin, water light needles, rather than breast augmentation. Li Xiaohui said that the order volume of "light medical beauty" currently accounts for more than 70% on the Meituan platform.

Relatively speaking, "light medical beauty" is also easier to achieve Internet-based. Li Xiaohui introduced that Meituan has special operation personnel to help institutions make products online, and at the same time track these diaries to maintain a certain update frequency. This is to form a closed loop for the entire transaction. Once there is a risk, the platform can also be traced back.

"Before Meituan did medical beauty, many users found it on the search platform, but in fact, users must hope to see on the platform whether this medical beauty institution has qualifications and licenses, whether its reputation is good, how users evaluate it, and whether it is safe." Li Xiaohui told The Paper.

At the investment promotion level, Li Xiaohui said that the platform will conduct strict qualification review. At present, the medical beauty institutions that have settled in Meituan Dianping are all certified, and the qualifications of doctors are open and transparent. There are several large-scale audit teams within the company.

Medical and aesthetic institutions settled in Meituan need "bright certificates"

Meituan announced at the meeting on the same day that the upstream medical and aesthetic drug brands and distribution agencies initiated the establishment of the "Genuine Alliance", which directly displays the authorization information of drug qualifications on the website, and opens the drug scan code verification function in the medical and aesthetic institutions to crack down on counterfeit and shoddy products. The first batch of partners include Ruilan, Huaxi Bio, Aierjian, etc. This can also solve the problem of opaque prices to a certain extent.

According to reports, Meituan Dianping also provides optional insurance services with an advance compensation mechanism.

The severe cold of winter cannot extinguish the flame of dreams, and the cold wind cannot extinguish the enthusiasm of filmmakers. The fifth phase of the 2021 Jackie Chan Film Plan A successfully held a venture capital roadshow in Wuhan, with a new"Online + Offline"In the form of, to create a special "cloud" venture capital. Jackie Chan, the initiator of the Jackie Chan Movie Plan A, appeared at the roadshow of the venture capital meeting to encourage young filmmakers to have the courage to explore and innovate.Believe in the future, believe in movies…

Jia Zhijie, Tian Yusheng, Yao Tingting, Han Guanhua, Zhang Disha, Li HaishuAn offline jury composed of first-line filmmakers, andZhang Qun, General Manager of Dadi Film, Jiang Wei, President of Wuyuan Vientiane Film, Xie Yang, Senior Producer of Tencent FilmAn online review group composed of representatives of mainstream film and television companies in the industry participated in the evaluation, selected young filmmakers projects, and talked to young filmmakers from creative thinking to challenges facing the market. Those who were unable to attend the scene in personReview instructors Shen Teng and Yu Hewei, filming workshop instructor Song HaolinA blessing video was also recorded, expressing the hope for future films and the expectations for the students.

Jackie Chan Film Project A Phase 5 Venture Capital Evaluation and Shooting Workshop Instructor

This year, the fifth installment of Jackie Chan’s Movie Plan A beganTypology, innovation, and practical significanceAfter considering the vertical and horizontal dimensions, a total of 8 groups of projects were shortlisted for the venture capital roadshow, namely "Love Before the World Collapses", "The Man Who Steals Fire", "The Strongest on the Surface", "Fire in a Hurry", "Gilly Boxer", "Hunting Bureau", "Tiger in the Mountain" and "Hero".

Venture Capital Finalist Projects · 2021　

Swipe left and right to see more project introductions

The project team detailed their respective projects, and the review mentors also provided sincere and practical suggestions for each project, both online and offline.

Love before the world collapses

Yao Tingting

How to face pain and how to coexist with it, I think these are two things. Try to find a connection between them.

When I first saw this concept, it was very appealing to me. There was a certain degree of innovation in the genre, and it used suspense and soft science fiction to package such a love story.

The fire is urgent

Tian Yusheng

Comedy comedy comes from the characters themselves.

I think this project is very mature, and this type is also very popular.

There are tigers in the mountains

Zhang Desha

The director creates the story and the relationship with the story is formed from within yourself.

Yao Tingting

I actually like the idea of your movie very much, and I like some of the scenes you depicted in it, that is, it is completely possible to imagine some of the images of a girl in a jungle.

Hunting Bureau

Song Haolin

If you can’t communicate ideas well and effectively, you may lose some sense of using film as a mass medium to tell a story.

This movie is very rare, combining both ornamental and social topics, making it a particularly good combination of the two.

The person who stole the fire

Li Haishu

Everything has cracks, because that’s where the light comes in.

Your entire story lacks a particularly flamboyant and strong plot, but it gives people a particularly strong feeling and emotion, depicting a living and living environment that I am not familiar with, but also introducing two characters that I seem to be very familiar with.

?? Geely Boxer

Han Guanhua

Make the audience believe that the film has influence, vitality, and appeal.

● This type of film actually has a lot of room for us to play. Our enthusiasm, some of our fighting spirit, and sportsmanship should be reflected in this project.

The strongest surface

Jia Zhijie

Maximize the potential of anime movies, but there are also small things that affect the details.

Xie Yang

This setting of his entire world view is also relatively comprehensive and complete.

< unk > Hero

Tian Yusheng

Sometimes you need to do subtraction, don’t think too much about it yourself.

Song Haolin

● Every creative team that chooses a sports theme is a warrior. But even if you know it’s difficult, rushing forward is not the spirit that we filmmakers should have.

Jackie Chan Big Brother awarded certificates to the fifth phase of Jackie Chan Movie Plan A review and mentors

As the theme of this issue"The future has come, the unknown is known, the unseen is seen", Jackie Chan Movie Plan A Phase 5 meets change and also meets the future. Under strict compliance with national epidemic prevention and control standards, the Venture Capital Club roadshowChanged form without altering the coreIt provides a rare opportunity for young filmmakers to communicate with the industry.

"A short film is the first step towards a feature film"This year, a total of 5 groups of projects were shortlisted for the short film shooting workshop. They need to think about how to make a short film from the whole process of film creation, so as to provide a solid audio-visual presentation foundation for their feature filmmaking. The shooting workshop is already in full swing.100,000 yuan of short film shooting fund support, close communication with emerging directorsWhat kind of works will the young filmmaker team finally present, so stay tuned!

Filming Workshop Finalists

Thanks again for coming from afar

Judges, mentors, guests and fellow students

The future of film offers both opportunities and challenges

May young filmmakers seize the opportunity

Let your movie dream take root and blossom

　　In the first half of 2024, the competition in China’s auto market became more intense. In the competition of new power models, Wenjiexin M7 became the star product in the current market with its excellent product strength: According to the latest data, from January 1 to June 16, 2024, Wenjiexin M7 sat at the top of the sales list of new power models in the Chinese market with 100,900 vehicles, demonstrating its product strength in power, intelligence, safety and other aspects.

　　"Shuangzhi" is safe, far ahead, and can be driven nationwide

　　Since its launch, Wenjie New M7 has provided users with a more convenient and safe driving experience with its excellent performance and leading technology configuration, winning wide praise from consumers. This is due to its "dual insurance" of physical safety and intelligent safety. First of all, in terms of passive safety, Wenjie New M7 body submarine-grade thermoformed steel accounts for 24.4%, high-strength steel and aluminum alloy account for 80.6%, effectively improving body stiffness and collision safety. In addition, the new car is equipped with eight airbags and front double preloaded seat belts as standard, which provide users with all-round driving safety protection based on more real-life scenario verification. In terms of active safety, HUAWEI ADS 2.0’s active safety capabilities continue to evolve. Its omnidirectional anti-collision system realizes forward, lateral, and backward omnidirectional anti-collision capabilities. The AEB automatic emergency braking maximum braking speed is increased to 90km/h, which can reduce traffic accidents caused by inattention and complex road conditions by 90%. The active safety capability continues to lead the industry.

　　It is worth mentioning that the flagship model of the Wenjie new M7, the Wenjie new M7 Ultra, has been officially launched recently. On the basis of the HUAWEI ADS 2.0 omnidirectional anti-collision system, it has upgraded the 192-line lidar to achieve all-round anti-collision capabilities in the forward, lateral and backward directions. Especially at high speeds, the system can respond quickly to effectively avoid potential collision risks and further enhance driving safety.

　　Ask the new M7 Ultra

　　Multi-scene cockpit to create an exceptional and comfortable driving experience

　　At present, with the blessing of various technologies, cars are no longer just tools for travel. How to meet consumers’ untapped needs with scenario-based thinking, and how to make consumers perceive personalized services during travel are being paid more attention by car companies.

　　Wenjie New M7 focuses on the family travel scene. The five seats are equipped with new "marshmallow" seats as standard, and the ventilation, heating and massage functions of 4 seats are standard. Through Xiaoyi Smart Assistant, the double-row rest function of the main and co-pilot can be turned on by voice. Enjoy six seats with new zero-gravity seats, bringing comfortable enjoyment and relaxation experience. In addition, Wenjie New M7 is also equipped with front and rear double air-conditioning boxes, 17 air-conditioning trends, large touch screen of the rear air conditioner, and fully automatic comfortable electric pedals. In addition, the "zero formaldehyde" cockpit also allows the whole family to enjoy a healthy and comfortable travel experience at any time.

　　On the new M7 Ultra, the comfort level has been upgraded. Its seat design takes into account the comfort of each passenger, especially the front seat can be reclined 69 °, and the depth after docking with the rear seat cushion can reach a maximum of 3m. It can realize the beach chair mode of double easy lying and pinging. The single bed or double bed mode creates a comfortable environment similar to the "large bedroom". In addition, Huawei’s first star ring scatter sound system, with ambient light linkage, adds unlimited fun to users’ travel.

　　Q Jie New M7 Ultra Cockpit

　　For families seeking a comfortable driving experience, the Wenjie new M7 also performs well. It is equipped with HUAWEI DATSTM 2.0 and front and rear suspended dual FSD variable damping shock absorbers, and the suspension damping system is intelligently variable, providing a stable and comfortable riding experience whether it is pinging stable cornering or bumpy road sections. On the AITO Wenjie new M7 Ultra model, the CDC continuous variable damping shock absorber is also added to realize the intelligent coordination ability of ADS preview and CDC shock absorber automatic adjustment. During driving, the speed bumps on the road can be intelligently identified, and the damping of the shock absorber is pre-adjusted to further reduce the impact feeling and ensure the comfort and safety of the whole family.

　　In addition, the Wenjiexin M7 is equipped with HUAWEI DriveONE extended range electric drive ping platform, and the four-wheel drive version accelerates 4.8s. Under the condition of full oil and full power CLTC, the Wenjiexin M7 has a comprehensive battery life of 1300km and a pure electric battery life of 240km, which not only meets the needs of daily urban commuting, but also can cope with the challenges of weekend camping or long-distance self-driving tours in the suburbs, greatly relieving users’ mileage anxiety.

　　As a national SUV, the Wenjie new M7 brings users an unprecedented excellent travel experience. The launch of the Wenjie new M7 Ultra, on the one hand, provides consumers with more car purchase options, and on the other hand, injects new impetus into the sales growth of the Wenjie M7 – with super product strength, the Wenjie new M7 Ultra is scheduled to break through 12,000 units on the first day of listing, and the delivery of 10,000 units in 18 days on the market, creating a new power model delivery record in China. At the same time, the Wenjie new M7 becomes the first new power model with a delivery volume exceeding 100,000 in 2024.

　　With consumers’ growing demand for new energy vehicles and growing expectations and concerns about the new M7 Ultra, the sales of the M7 are expected to continue to maintain a strong growth momentum, further solidifying its leading position in the sales rankings of new power models in the Chinese market, and providing more consumers with a better, more convenient and safer travel experience.

Ben Leek, the shareholder of "Leek Zero", tried to copy Buffett’s "homework" four times, but every time it was lower. I used to go to work every day to earn money to buy BYD, but now I go to work every day to make up for BYD’s losses.

"I admit that I was really touched at that time, and I also admit that I regret it now."

My roommate Jinshan said this to me while lying in the shared bed, looking at the K-line diagram displayed on the screen of the mobile phone.

Not long ago, he bargained for BYD at a price of 203 yuan per share. After the first bargain-hunting at 206 yuan per share, this is his second challenge to BYD.

Now BYD’s share price continues to be lower than 200 yuan/share, and sometimes it can easily fall below 170 yuan/share.

You think buying bottom VS buying bottom is actually.

Time went back to February 3, 2021. At that time, BYD’s share price "rose all the way" to 273.37 yuan/share, which stood out for a time.

"Electric King" BYD’s pure electric sales volume ranks first in the world; BYD, the star of A shares, had a market value of 780 billion; "Big Brother loves BYD", Buffett bought it and said yes!

However, after the Spring Festival, BYD’s share price began to fall, all the way to the green light.

But this touch of green touched the hearts of my roommate Jin Shan and me. After all, this is a "BYD Spring Sale"!

Don’t miss this opportunity. Buy bottom! Buy bottom! If you don’t copy at this time, when will you wait!

So the first time I bought it was when BYD fell to 220 yuan/Share.

The second time, when BYD fell to 212 yuan/share, I bought a lot.

The third time, when BYD fell to 198 yuan/share, I bought a lot.

Excellent? Why do you feel that the trend is wrong? How come the more you copy, the less you know?

However, on second thought, patience is always necessary when looking for bargains. There are countless examples of this in history. Take the DPRK as an example. It was the first time that Jing Ke stabbed the king of Qin, and it was also the first time that bargaining failed. After that, Chen Sheng and Guangwu copied the bottom again, but they still failed. Xiang Yu pursued the victory and retreated slightly; In the end, Liu Bang won the world by hunting for victory.

So give yourself another chance! The fourth time, when BYD fell to 183 yuan/share, I bought a lot more.

If you look at the trend chart, it looks like this.

Image source: Wind

Is it very similar to this picture circulating on the Internet?

Image source: Weibo

4 times bargain-hunting, accounted for more than 20 thousand.

It’s been falling. I buy big drops, I buy small drops. Buy it. The bullet is gone.

However, the intention of "another village with a bright future" did not appear, and "Three thousands of feet" was still waiting for it.

Now, Jinshan and I share weal and woe, staying at the mountainside of BYD at 160-180 yuan/share.

At the beginning of this year, before BYD fell, I bought a lot of BYD at 235 yuan/share, until the highest point of 273.37 yuan/share, and earned about 4000 yuan. But now, the income of 4000 yuan has been pulled down, and I have posted back more than 20 thousand yuan.

Constantly trying to find the bottom of the water, but every time I copy it halfway up the mountain. It seems that the value of BYD as a good stock needs time to witness. But I do think BYD has a bright future.

After all, BYD also experienced a decade-long dream dormant period before the storm.

Image source: Wind

It’s always good to have expectations, but my bullets can’t flow and be replenished forever. For me, my lowest price is 150 yuan/share. If BYD falls below this limit, I can only say goodbye with tears.

When will the prodigal son come back?

I started investing in stocks when I was in college in 2018. I mainly invested in small-cap stocks.

In the first half of 2020, BYD began to wait and see. However, before buying the bottom of BYD, I didn’t have any experience in buying the bottom, even no experience in buying the bottom.

Now that I have bought BYD, I want to clear the warehouse and go home, but I am afraid that I will rebound quickly, and I will be lonely if I go short.

I am also thinking about why I am willing to take over BYD at a high level many times. So, I’ll crack myself first, so don’t do this.

I have to say that BYD is really a good stock that makes people fall in love at first sight. Buffett has never reduced his holdings of any stock in the past 12 years since he invested in BYD in 2006. Even after the sudden emergence of the United States, the stock god’s affection for BYD remained undiminished.

Yes, I just copied Buffett’s "homework"! Although the "homework" copy is a long story.

As a self-cultivation, my lesson is that buying the bottom is not a supermarket rush, nor is it a child’s homework; Is to pick up the bloody chips with your bare hands and pick up the falling flying knife with your bare hands.

So, the next time you buy the bottom line, relax and let the bullets fly for a while.

(Tips: "Jinshan" in the article is a pseudonym, the market is risky, and investment needs to be cautious. )

　　In just over a year, Cao Huan, a 24-year-old Miao youth in Guizhou, completed a counterattack: from a Guangzhou shopping mall security guard with a monthly salary of 3,100 yuan to a rural short video online celebrity with an annual income of 500,000 yuan. At present, Cao Huan’s self-media platform has 570,000 fans, and the video has been read more than 7 million times. In October this year, as a representative of "successful entrepreneurship" in the short video industry, he was invited to give a speech in Beijing, which was his first time to fly and his first time to Beijing.

　　Cao Huan bluntly filmed the video to make a living and earn more money. Cao Huan was born in an ordinary Miao family in Guizhou, and went out to work after graduating from junior high school. When he went home to shoot a rural video, his parents, relatives and fellow villagers strongly opposed it and thought it was doing nothing. After seeing the money, everyone gradually changed their views. On October 27th, Cao Huan told The Paper that short videos in rural areas are following the trend seriously, and he is carrying out the "Thousands of Families" shooting plan, that is, shooting 1,000 villages and 10,000 families in China in five years.

　　Rural online celebrity

　　Last year, Cao Huan earned 500,000 yuan a year by making short videos in rural areas. Before becoming a "online celebrity", he worked as a mall security guard in Guangzhou, earning 3,100 yuan a month.

　　Cao Huan, 24, was born in Zhanghan Village, Nanshao Township, Jianhe County, Qiandongnan Prefecture, Guizhou Province. Like most young people in the village, Cao Huan went out to work after graduating from junior high school at the age of 15. In Guangzhou, he worked as a vegetable porter, an apprentice in a furniture factory, a worker in an electronics factory, etc., but his physical strength could not keep up and he was often injured. Cao Huan recalled that at that time, working for more than ten hours a day, the salary was only one or two thousand yuan.

　　In 2015, Cao Huan worked as a security guard in a square in Baiyun District, Guangzhou. He found that the security guard’s work was relatively easy, "I have time to play with my mobile phone".

　　In his spare time, Cao Huan and his colleagues took some funny videos. Zeng Chunqi is a friend of Cao Huan, and later turned to be a self-media person. He has the title of "Zeng Ge" in the field of short video. Zeng Chunqi told The Paper that after seeing Cao Huan’s video in his circle of friends, he encouraged him to quit his job and concentrate on making short videos.

　　"The time is ripe, since the media era has arrived." In Zeng Chunqi’s impression, Cao Huan Sunshine was a little silly and sometimes funny, so he suggested that he start from the funny field.

　　However, Cao Huan hesitated. Can he make money by doing this? Colleagues are also pessimistic. Yang Pengju used to be a security colleague of Cao Huan, and now he is still working as a mall security guard. He said that when Cao Huan mentioned making videos, everyone thought it was fun. "If we say that we can make money, we all think it is a rumor."

　　In April 2016, Cao Huan resigned with the idea of challenging himself. Cao Huan bluntly said, "Brother Zeng said that he could earn millions from doing a good job in the media. I believed that money was very attractive to me."

　　Cao Huan and Zeng Chunqi learned self-media knowledge, taught themselves shooting and editing techniques, and then took an old iPhone 5 phone to shoot funny short videos and posted them to their own self-media platform. In the first month, he earned 1729 yuan. Cao Huan was a little happy and a little sad. "More than 1000 yuan can’t support himself."

　　Cao Huan said that the initial shooting was vulgar and meaningless, and it was far from "earning millions". Cao Huan thought about how to transform, so he chose to go back to his hometown to shoot short videos in the countryside.

　　In June 2016, Cao Huan returned to his hometown, a Miao village, and his family criticized him for going home to shoot a video. Cao Huan’s father, Cao Feng, recalled to The Paper, "I didn’t know that making videos could make money, just watching him play mobile phones at home every day. My relatives and friends outside say that my son is idle and I have no face. "

　　Relatives and villagers don’t understand either. Cao Huan’s cousin Yang Zhengli said that the first time I heard it, I felt a little unreliable. "I think he is just fooling around and running out to play all day, and other people in the village have quite misunderstood him."

　　Cao Huan soon discovered that there were obvious advantages in going home to shoot videos, and the production cost was almost zero. He asked his younger brother to help him shoot, or invited passers-by to appear in the camera, saving labor costs; In rural areas, there is no need to prepare props and scenery, and the Miao customs are the background.

　　Rural people, city dwellers who yearn for rural life, and migrant workers who miss their hometown, Cao Huan knows where his audience is, and the first rural video he shot is on fire, with 2.8 million plays and more than 10,000 messages.

　　"The video makes people who work hard outside feel the taste of home. What I do is valuable." Cao Huan’s hottest video is about Miao girls wearing skirts for an hour and then dancing for young guys. This video has been played 7 million times and forwarded 30,000 times. A netizen rewarded 4000 yuan and left a message saying, "I miss my mother."

　　"thousands of households"

　　Cao Huan’s video was on fire, and short videos in rural areas began to blow out. Zeng Chunqi said that there are many followers, and even Cao Huan’s fans have become followers.

　　The threshold is low, the homogenization is serious, and the fans are becoming more and more critical. Cao Huan’s rural short video has entered the content bottleneck period. Cao Huan said that when he shoots a place every day, he also has the exhaustion of inspiration. "It’s like suffering from depression and thinking about what to shoot the next day every day."

　　Zeng Chunqi invited Cao Huan to shoot in Hunan and shoot something different in another place. Cao Huan was greatly inspired by this shooting experience, so he came up with the "Thousands of Families" shooting plan: shooting 1,000 villages and 10,000 families in China in five years.

　　For this plan, Cao Huan is very proud, claiming to be "perfect", which is difficult for other followers to imitate. "As for the numbers (referring to shooting 1000 villages and 10000 families), it is a kind of pressure on yourself."

　　Cao Huan said that fans gave him a lot of help, and the filming plan of "Thousands of Villages and Families" was launched with the cooperation of fans: fans provided clues and even invited them to shoot at home. Fans have also appeared in Cao Huan’s video.

　　But sometimes, fans will "stand up". We communicated well in advance. Cao Huan took the train for a day or two and will arrive soon, but the fans can’t contact him, or use some reasons to prevaricate. Cao Huan’s father was worried about insecurity and opposed his "best laid plans" because he was going to shoot in other places. Cao Bee explicitly opposed his son’s going out to shoot. "What happens when you go out? Adults are not around, and I don’t know how to get it. It’s not good to spend money outside and earn some money at home? "

　　Cao Huan believes that he is still young and can still try. In addition to the "Thousands of Villages and Households" shooting plan, he is considering the transformation. "Just relying on traffic to survive, even a few photographers and screenwriters can’t live. Still have to make money first, slowly expand the team, and then do some e-commerce or advertising. "

　　While innovating the shooting content, Cao Huan is also updating his shooting equipment, and has bought cameras, SLR, drones and underwater cameras. He wants to shoot the kind of beautiful shots in the movie.

　　Since April 2016, Cao Huan has updated more than 400 short videos on his self-media platform, each lasting 3-5 minutes. In March of this year, the filming plan of "Thousands of Villages and Families" was launched, and Cao Huan went to Hunan, Jiangxi, Guangxi, Yunnan, Sichuan, Guangdong and other provinces. This winter, he is going to shoot in the northeast.

　　Last August, my younger brothers Zheng Yang and Cao Huan started making videos. Zheng Yang and Xiang The Paper said that they spent a lot of time in front of the computer every day, and sometimes he went to work in the mountains, feeling very tired.

　　"Last year, I only slept for six or seven hours every day, and I was working at other times." Cao Huan’s work is also not easy. He thought about the theme the day before. After getting up in the morning, he took the equipment to shoot. A video may take five or six hours. It takes three or four hours to edit it in the afternoon and upload it to the Internet at night.

　　At present, Cao Huan’s self-media has 570,000 fans, and the video has been read more than 7 million times. Cao Huan revealed that he can earn 30,000-40,000 yuan a month, and his annual income exceeded 500,000 yuan last year. The income comes from traffic sharing, advertising fees and fan rewards, of which traffic sharing accounts for 50% to 60%.

　　As a representative of "entrepreneurial success" from the media, Cao Huan was invited to give a speech in Beijing. In the video updated on October 21, Cao Huan said with a smile, "This plane is so big, several times larger than the bus in the village."

　　This is the first time for Cao Huan to fly, and it is also the first time for him to go to Beijing.

　　In order to make a living

　　Regarding Cao Huan’s rural short video, Zeng Chunqi commented that in terms of quality, the shooting and editing techniques and the excavation of highlights need to be strengthened. Zeng Chunqi said that to some extent, Cao Huan promoted the development of rural short videos, and he hoped that Cao Huan would stick to it.

　　Cao Huan, with a low education level, said that he didn’t think too much. At present, he just wants to make a good video and retain fans. He will carefully read fans’ private letters and messages, and reply to them. He will even send hometown specialties to loyal fans and allow individual fans to be guests at home.

　　Cao Huan doesn’t know how long he can persist, saying that there are two main motivations for persistence. "The first is the pressure from fans, and the second is that he has already left this line and wants to survive in society." Cao Huan said that he made short videos to make a living and earn more money.

　　Cao Huan made money by making videos, which also changed people’s views on him. Cousin Yang Zhengli said that Cao Huan has brought changes to the family. "The economic conditions are better than before." Cao Feng, the father who initially opposed it, also said, "I support him now. He made money in the countryside, so I won’t force him. Let him do it well by himself. Don’t squander the money and save it."

　　The villagers who thought that Cao Huan was "idle" have gradually changed their views. Jiang Ming, a youth from the same village, told The Paper that some tourists would come to visit the village now, and even the village head supported Cao Huan, letting him spread the customs of the Miao village through video.

　　After becoming a video online celebrity, Cao Huan saved a sum of money. He wanted to buy a house in the city and take his parents to live there, but his parents refused. The conditions at home have improved, and Cao Huan wants to bring his relatives and friends to get rich. Cousin Yang Zhengli said that she also went home now, and Cao Huan was teaching her how to shoot videos. Encouraged by "making a short video for 500,000 yuan a year", Yang Pengju, a security colleague of Cao Huanyuan in Guangzhou, is also eager to try. Together with several security colleagues, he opened a self-media and used his spare time to make funny videos.

　　In Zeng Chunqi’s eyes, Cao Huan missed the life in the countryside. What he ate and played as a child made him miss it. This emotion made him return to the countryside to shoot videos. Cao Huan said that if his career grows bigger, he may find an office space in the city for the convenience of work, but he will still choose to live in the countryside, which makes him feel natural and comfortable.

Most coats are the same version, the same details and design.

If you want to wear fashion and taste, you have toColor matchingWork hard.

Color matching is not just an aesthetic matter..

It is more about our personality and mood, about the changes in the surrounding environment, and even about a part of ourselves that we hide.

Now, I will recommend several fashionable and temperament colors according to several conventional coat colors:

Red+black

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Red, extremely warm and unrestrained, is visually expansive;

Black, in the dark of all colors, is visually contractible.

The combination of red and black is very eye-catching and can catch people’s eyes at the first time.

Red and black match.Pay attention to the proportion of collocation.

It’s best to avoid 50-50 points, and half of the red and black is a test of the body.

Take black as the inner coat and red as the coat color, respectively.30% and 70% of the proportion.Red will become the main color of the overall shape, and black is also an embellishment color, which is eye-catching and appropriate.

Or reduce the proportion, so that red becomes the main color, and black becomes the ornament of the whole body, and it is placed in the lower body that is not easy to be noticed.

This can ease the sense of formality of red+black. It can also be neutralized with other light colors to make the face look softer and more radiant.

People whose skin color is not suitable for red, or those who wear red and show rusticity, can also choose to decorate their faces with black scarves or black turtlenecks.

When choosing a red coat, it should be noted that red is not the brighter the better, but the more valuable it is.

Red with ancient flavor is so restrained, rational and healthy. Echoing the depth of black.

Pink+blue

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Pink is sweet and soft, which will be more romantic when used in wool coats.

Many women will think of using white lining as a treatment, but white+sweet powder, like a newborn stamen, is out of harmony with the depressed scenery in winter. It will also appear that people are too delicate.

Rational color matching isPink+denim blue.

Yingying pink will look mature and neat under the blue tone, and blue will be full of poetry because of the temperature of the powder.

Whether it is white ice blue or old gray blue, whether the pink tone is bright or dark, powder+blue is an excellent combination.

If you really can’t handle it, then choosePink coat with blue jeans.

Blue+white

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Blue and white color matching, which contains Chinese aesthetics..

Blue and white porcelain outlines the misty years, and Kong Quelan reflects the moonlight. There is nothing more representative of restraint and restraint than blue and white.

Half blue and half cold white..

The pale blue with white hue matches the cold white, and there is a freshness that does not belong to winter. More pleasant than the breeze and green water in spring and summer.

Large area of blue, withOff-white for local embellishment.It is a good color scheme to shape intellectual temperament.

On the bright sideRoyal blue with white, giving people a very refreshing and clean feeling. Decorate with a small area of yellow, and you will gain a happy feeling.

For office workers,The best blue is navy blue..

It has the characteristics of maturity and stability, and then it is lit in white, bright without losing its aura.

Navy Blue+Black

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Navy blue is a very meaningful color, but it is not easy to be found. It is mature but not dull, calm and serious.

The whole is full of elegant and noble atmosphere, and women with strong gas field are very interested.

Navy blue with black, you can clearly see the transition from black to navy blue. This color combination is more layered than black, which is the best embodiment of quality and aesthetic taste.

A large area of navy blue and black will inevitably cause a feeling of depression. Try using a light scarf or lace to reduce boredom.

Light khaki, brownIt is also an excellent companion of navy blue, and local brown embellishment can make people feel happy.

Caramel color+off-white color system

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The caramel color with warm breath is the first choice for many people’s coats.

The visual effect of caramel color is not very amazing, but it cannot be ignored. Caramel color+off-white, especially suitable for black and yellow skin.

Just like the shining winter sunshine, it reminds people of the winter stove and the mood of sitting by the stove and watching the snow outside the window with a blanket.

Caramel color meets white, and the fresh one will look particularly fresh. The feeling of warmth is undiminished.

I suggest you put white on your upper body. This color scheme makes the skin white, and the whole person looks radiant.

Sister-in-law’s coat is oat white, trousers are caramel color, and a red and white striped shirt is built inside. Luotuo is powerful, and women in the workplace can learn from it.

Besides white, you can also use it.Caramel color with dark green. Like the wild scenery at the end of autumn.

Leaves are intertwined with greenery, and no one wants to bid farewell to a season. A touch of red on the shoes, although colliding with green, is harmonious and amazing because of the caramel coat.

Gray+green

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The forbearance and introversion of gray and the vitality and peace of green have always been the right combination.

You don’t even need to consider the color saturation of this set of colors. Even bright green can show a fresh and clean aesthetic feeling against the gray. However, it should be noted that it is a small area dotted inside.

Anyone who thinks gray is not easy to wear must try gray with green.

Especially light gray+olive green, which is a very soft and connotative color scheme.

Get olive green close to your face, and you will get different surprises.

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Excellent color matching is enough to make up for the lack of fabric style and change the overall style trend. Reflect a person’s collocation level and grasp of aesthetic feeling.

In a coat dominated by contours and fabrics, it is especially necessary to rely on color matching to show matching skills.

It doesn’t matter whether the coat is eye-catching or not. What matters is whether you feel a color in this piece of thick ink or light color.Warm and interesting winter.

Postscript:

Women are especially tolerant of colors, and few people insist that they are only suitable for a certain color. However, for big clothes, the most important thing is to know how to choose.

Sometimes, less color doesn’t mean boring, but too many colors may cause boredom.

May you live a colorful life; If it is colorless, it’s better to be spotless and noble.

[Disclaimer] The texts, pictures, audio and video that are not marked with "Source: Upstream News-chongqing morning post" or "Upstream News LOGO" on the upstream news client are all reposted. If the reposted manuscript involves copyright issues, please contact the upstream news.

Special feature of 1905 film network Since the release of Chen Kaige’s novel last Friday, the controversy over the adaptation of the novel and the creation of the script has aroused great repercussions. However, it is undeniable that he made the Tang Dynasty, the most prosperous dynasty in China, beautiful, prosperous and gorgeous.

In order to shoot The Legend of the Demon Cat, Chen Kaige and his wife.Chen HongIn Xiangyang, Hubei Province, a China Tang Cheng was built according to the ratio of 1:1.The audience questioned this behavior, and he responded in an interview that it is not a stupid way to make a movie to build a city. "That’s how movies should be made, carefully prepared and shot.”。

We can clearly see the exquisite, magnificent and unparalleled atmosphere of the Tang Dynasty from the film, and the sense of proportion is excellent. It can be said that Tang Cheng contributed a lot to the creation of this sense of reality.

Actually, there are many movie theaters located in various parts of China, so let me take you around the city. Go to Tang Cheng in the footsteps of the demon cat first!

First stop:Hubei Xiangyang Tang Cheng movie and television base

Tang Cheng Film and Television Base covers an area of 600 mu. Only the first phase of the project was built for filming The Legend of the Demon Cat, and Meng Haoran Cultural Tourism Zone and San’guo City will be built in the future. The time when I went to Tang Cheng happened to be winter, that is, the moment when Huang Xuan stood in the snow and showed his chest muscles to meditate.

Tang Cheng Film and Television Base is divided into seven main areas: Suzaku Gallery, East City, West City, Seiryuji, Huyulou, Tang Palace and Gao Lishi House. These places basically appeared in the movie "The Legend of the Demon Cat".

Mingdemen is the entrance to the scenic spot, and the entrance is the central axis of Chang ‘an &mdash; &mdash; Suzaku Gallery, reaching the Tang Palace. This Suzaku Gallery is the road where Shōta Sometani entered the palace to see the emperor and exorcise evil spirits in The Legend of the Demon Cat.

On both sides of Suzaku Gallery are the East Market and the West Market, both of which belonged to commercial areas in Chang ‘an in Tang Dynasty. In The Legend of the Demon Cat, the houses and alleys where Shōta Sometani and Huang Xuan explore and chat are all in the west market.

The most important scene in The Legend of the Demon Cat &mdash; &mdash; The feast of bliss took place in the Calyx Xianghui Building, which is located on the left side of the Tang Palace, at the red box on the right in the picture below. Calyx Xianghui Building is the first building in the world, which ranks before Tengwang Pavilion, Yellow Crane Tower, Yueyang Tower and Stork Tower. Further to the left is the Imperial Garden. The word "bliss" given to Hiroshi Abe by the emperor played by Edward Zhang happened in the pavilion of the Imperial Garden.

There is also an important scene in the imperial garden, that is, Fengqilou, which falls in the lower left corner. It is the old palace where Huang Xuan stole the treasures in the Seven Treasures Letter, and Huang Xuan walked up from a passage in the rockery in the imperial garden. The stills below entered the stairs in the room from underground.

In the picture of Tang Cheng in the snow, the circular building on the central axis is the Tang Palace. After the interior of the Tang Palace was filmed, the props have been removed. Although you can’t feel the splendor in the film when you go to the scene, the stills have survived.

In addition, there are two main scenes: Hu Yulou and Seiryuji, which are separated from the city by a lake and a river respectively. The very steep bridge that Shōta Sometani stepped on in the picture below connects Dongshi and Greater Seiryuji. Anyone who has seen a movie will be familiar with it. Shōta Sometani asked the truth about the melon farmer’s cat. A scene happened in front of this bridge.

Hu Yulou, separated by a lake, is the brothel where Qin Hao and his men went in the film, where they first met Crystal. The red box in the picture below is Hu Yulou.

Further north of Hu Yulou is Gao Lishi Mansion, which is separated from the Palace by a river. It is surrounded by a round wall, just on the left in the picture below.

The buildings in the Tang Dynasty are mainly simple and solemn, and the corners on both sides of Zhuquemen Gate Tower are inclined upwards, which is also very special.

It is not an easy task to build such a city to restore the Tang Dynasty. It is understood that Tang Cheng introduced the flowing water of the Han River into the city, forming a trend of "eight waters around Chang ‘an". At the same time, 20,000 trees were planted in the city, and it took six years to complete the construction.

The movie "The Legend of the Demon Cat" is just the opening chapter of the Tang Cheng Film and Television Base. Followed by a new crew to shoot, the latest is Chen Kun’s TV series "Burn the Right to Play the World", which tells the story of Ning Yi, the king of Chu, and has traveled to Xiangyang and Wuxi for filming. Chen Kun’s photos published in Weibo and the scenes in the stills exposed by the film can be said to be quite familiar. It is the Suzaku Gallery in Xiangyang Tang City.

According to relevant staff, at present, more than 40 crews have reached a framing agreement with Tang Cheng. For Tang Cheng, this is just the beginning. In addition, Xiangyang has also built a Seoul in Zaoyang City under its jurisdiction, which is a large-scale retro architectural complex integrating the essence of Han Dynasty architecture and classical garden landscape, and will also be used for film and television shooting.

Next page:The second stop &mdash; &mdash;Zhejiang(Province)eastsunHengdian movie and television base