SHEIN has sprung up among the four major fashion brands in the world, showing the international competitiveness of China brand.

In the rapidly changing international fashion world, SHEIN, a new generation of global enterprise in China, has achieved a sustained surge in sales with its unique "own brand+platform" dual-engine development strategy, and made its mark in the global fast fashion market. Especially in its core clothing independent brand field, SHEIN has successfully created an image beyond the traditional fashion giants by constructing and applying a flexible and efficient digital flexible supply chain and strong online retail capabilities.
Known as "upgraded ZARA", SHEIN stands out from the four giants of global fashion retail brands (SHEIN, ZARA, UNIQLO, H&M) and has become the most popular fashion brand in the world. In 2023, SHEIN once again won the global shopping APP download list and ranked second in the favorite clothing brand of young Americans. This series of achievements has continuously confirmed SHEIN’s outstanding performance in global operation, brand influence and business model innovation.
SHEIN constantly innovates its digital flexible supply chain, taking rapid response to market demand as the core, and promotes the technological upgrading and internetization of domestic garment industry. At the same time, its platform strategy uses the advantages of supply chain management to empower third-party brands and businesses and drive the internationalization of industrial clusters. This cross-industry application enhances the toughness of the industrial chain and provides innovative and high-quality products and services for global partners and consumers.
Jamie Salter, founder of ABG Group, thinks that SHEIN is rising rapidly and may become the largest fashion retailer in the world. At the end of October, 2023, ABG brand group announced that it had reached a long-term cooperation agreement with SHEIN for the Forever 21 brand, and SHEIN would design, manufacture and sell a series of Forever 21 brand clothing and accessories. In the previous transaction, SHEIN acquired about one-third of the shares of SPARC Group, which is the parent company of Forever 21. At the same time, Frasers, a well-known British fashion retail group, also announced that its brand Missguided has been transferred to SHEIN. This series of measures has further enhanced SHEIN’s influence in the global fashion industry and its localization development strategy.
In the traditional strong clothing export field of China, SHEIN has achieved a leap from product going out to brand ecological going out in an all-round way by virtue of innovative mode, and firmly grasped the three key elements of technology, sales and brand. Today, SHEIN has become a pioneer in leading the trend of global fashion industry, which has effectively promoted the transformation and upgrading of China’s clothing manufacturing industry to the brand building and technology research and development at both ends of the smile curve. This is a vivid portrayal of the upgrading and development of China’s fashion and clothing industry, and also a substantial manifestation of China’s fashion industry’s increasing influence on the international stage.
Recently, in the latest list of "Top Ten Fastest Growing Brands in America" released by Morning Consult, an authoritative consulting company in the United States, SHEIN is impressively listed, sharing the honor with top global brands such as ChatGPT, OpenAI, Facebook and Coca-Cola, and is the only global fashion brand selected, which fully demonstrates its strong growth trend and extensive influence on a global scale.
In this fierce competition of international fashion, a new generation of China global enterprise SHEIN has demonstrated the innovative power of China’s e-commerce industry with its unique online retail model and flexible supply chain for industry innovation. This strength has not only won the favor of global consumers, but also strengthened the position of China brand in the global fashion stage, which indicates that China e-commerce will lead the trend and change in more fields in the future.
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Ta people ensure the safety and order of New Year’s Day activities in our district →

During the New Year’s Day holiday, various celebrations will be held in various scenic spots and business districts in Jinshan District to welcome the new year, such as the welcome run on the city beach, Torinji’s climbing to pray, fengjing ancient town’s visiting temple fairs, listening to operas and tasting snacks. To this end, Jinshan police formulated passenger flow and traffic control plans in advance, and implemented the "one point one plan" and "one activity one plan" to ensure the citizens’ safe and orderly travel during the New Year holiday.

Ready to run into 2024

On New Year’s Day, the "Sunrise in Shanghai, Glory in Jinshan" New Year’s Day Welcome Run in Jinshan District in 2024 will be launched at Jinshan City Beach. In addition, 16 street towns (high-tech zones) sub-venues in Jinshan will also hold welcome running activities to start a promising new year.

It is understood that the main venue of Jinshan City Beach is 5 kilometers long, starting at Xiahaidi Road, passing through Qijiadun Parking Lot, Chekedu Wharf and Waihaidi, and enjoying the first sunshine along the coast in the New Year. It is estimated that more than 1000 citizens and runners will participate in the competition.

In order to ensure the safe and orderly progress of the event, before the game, the local Xiangzhou Road Police Station organized many investigations and judgments on the scene. In accordance with the general requirements of "preventing risks, ensuring safety and stability" and the general principles of "unified command, focusing on blocks, combining blocks, strengthening responsibilities and ensuring safety", an integrated security command system will be established, with flat command, separate posts will be controlled for the activity lines, police will be deployed scientifically, and strict and thorough security measures will be determined. "Under the premise of ensuring safety and order, the on-site police will promptly guide vehicles and pedestrians to pass quickly along the way to minimize the interference and influence on people’s travel." Wu Zhixiong, director of Xiangzhou Road Police Station, said.

During the games, Jinshan police will also establish a three-dimensional security patrol control system with air and ground cooperation. The public security department will set up drone teams along the track and at the starting and ending points, on the one hand, to maintain order at the scene through drone shouting, on the other hand, to monitor the situation of the event in real time and deal with emergencies in time.

Climb high and hit the bell to pray for well-being

Climb high in the new year, step by step. On New Year’s Day, 2024, Torinji Scenic Area in Jinshan will hold "Dragon Fish Leaping to the East Forest and Climbing to the Top" to welcome the new and pray.

According to reports, this year is the second year of Torinji’s New Year’s Day climbing activity, and it is expected that the number of participants this year will increase slightly compared with last year.

In order to cope with the ascending passenger flow, Zhujing Police Station has scientifically set up posts and made adequate emergency response work based on the security plan, aiming at the environmental characteristics of ascending activities, setting links and the peak passenger flow in key periods. During the event, Zhujing Police Station will set up driving routes and parking signs near Torinji, and implement traffic control measures to separate people from vehicles to ensure the safety of pedestrians in crowded areas. At the same time, do a good job in guiding the stranded personnel at the beginning and end of the climbing line, and strengthen fire safety management in the scenic spot.

"In addition to the climbing and praying activities on New Year’s Day, Torinji Scenic Area will also hold a New Year’s Eve bell-banging event this evening. At that time, many citizens will be welcomed, and the police station will deploy police forces to work 24 hours a day to ensure the order and safety of the event." Hai Jiang, director of Zhujing Police Station, introduced. It is reported that in order to ensure the safety and order of the scenic spot, Zhujing Police Station has carefully organized, deployed and strengthened coordination, earnestly implemented security responsibility measures, and made every effort to ensure the safe and smooth holding of the event and effectively safeguard public safety in its jurisdiction.

Enjoy the fun at the temple fair in ancient town

During the small holiday period, fengjing ancient town was completely dressed up with the element of champion, and the "champion market" and "Sanqiao market" located in Guzhen Street were filled with unique commodities. Visitors can experience the connotation of Fengjing’s "champion culture" and enjoy the beauty of the ancient town in winter.

In order to cope with the possible large passenger flow and ensure the smooth traffic in the scenic spot and surrounding key areas, Fengjing Police Station has focused on increasing the police force along the main roads such as Tingfeng Highway, Fengli Road and xin jing Road around fengjing ancient town Scenic Spot, and made overall plans for traffic organization and traffic congestion removal. Traffic control measures, such as one-way traffic, will be implemented on congested road sections, and internal parking lots will be opened in areas around the scenic spot, such as Shanghai Shikumen Brewing Co., Ltd., Yangtze River Delta Roadshow Center, Feed Factory and Fengjing Cemetery, and more than 3,800 temporary parking spaces will be added. Eye-catching signs are installed along the way to guide tourists’ vehicles to enter, exit and park in an orderly manner, effectively solving the problem of "difficult parking" in scenic spots.

At the same time, Fengjing Police Station also uses GIS heat map, unmanned aerial vehicle and other intelligent systems to dynamically monitor the number of tourists in the scenic spot. When the number of tourists in the scenic spot reaches the warning value, it will take measures to limit the flow and strengthen the diversion of passenger flow. In order to effectively deal with emergencies, Fengjing Police Station arranged security patrol boats and fire boats to conduct regular patrols in the waterway area of the ancient town twice a day to shorten the police time and ensure the safety and order of the scenic spot.

Fancy new year in business circle

During the New Year’s Day, in view of the promotion of Wanda, Bailian and other large-scale shopping malls, as well as the new consumption experience activities such as Jinshan Street Dance Troupe Break Dance Competition and Trunk Market, the local Shanyang Police Station made a plan in advance, and organized police to go deep into the business district and bustling commercial street to carry out safety inspections before the holiday, effectively eliminating all kinds of safety hazards, further strengthening the safety management of shopping malls, and ensuring that the citizens have a happy and peaceful New Year’s Day holiday.

It is reported that in order to cope with the possible large passenger flow and traffic flow and the traffic management pressure brought by the recent extremely cold weather, the Shanyang police station and the traffic police department jointly opened about 300 temporary parking spaces in the northbound section of Longhai Road, Mengshan North Road around Wanda to meet the parking needs of vehicles during the small holiday. At the same time, police forces will be arranged in areas that are prone to backlog, such as parking lot entrances and exits, vehicle gathering sections, etc., to ensure smooth roads and safe travel for citizens.

During the festival, the Shanyang Police Station will also form a patrol team with volunteers from the "Ping An Merchants Alliance" to set personnel, vehicles, patrol areas and routes, and conduct patrol inspections in key parts such as wanda plaza and bustling commercial streets to avoid congestion caused by tourists gathering, quickly resolve various minor disputes and provide timely help to people in need. In addition, the Shanyang police station will also combine video patrols to monitor and perceive the situation of people flow and traffic flow in major business districts and surrounding areas in real time, and dispatch police forces to conduct on-site guidance in a targeted manner to create a peaceful and peaceful holiday atmosphere for the general public.

Reporter | Zhu Lin Feng Qiuping

Correspondent | Jiang Liting

Edit | Gan Yuqiong

Original title: "TAs guarantee the safety and order of New Year’s Day activities in our district →"

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What are the best fitness exercises?

When there is asthma, easy to catch a cold, cough and poor health, it reminds you that it is time to exercise. Indeed, because of the relationship between work and environment, many people sit in front of computers for a long time and stay in air-conditioned rooms, which leads to physical weakness and easy to get sick over time. However, when it comes to fitness, you don’t have to go to the gym. You can exercise at home and outdoors. What are the best fitness exercises for you?

The best anti-aging exercise: running. Running is the first anti-aging fitness method. Experiments show that as long as you persist in running, you can mobilize the enthusiasm of antioxidant enzymes in your body, thus achieving anti-aging effects.

The best exercise to lose weight: skiing and swimming. The best effect is to use both hands and feet, such as skiing and swimming. If you are in the prime of life, you can also choose boxing, weightlifting, mountain climbing and other sports, which are particularly effective in burning fat.

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The best bodybuilding exercise: gymnastics. Many young men and women pursue bodybuilding. As long as they persist in aerobics and gymnastics and strengthen balanced and coordinated exercise, they will receive obvious results.

The best brain-strengthening exercise: bouncing. All aerobic exercise has the function of strengthening the brain, especially bouncing exercise, which can promote blood circulation and supply sufficient energy to the brain. More importantly, it can play the role of dredging meridians, strengthening the brain and warming the heart, and improve thinking and imagination.

The best myopia prevention exercise: playing table tennis. Playing table tennis is very beneficial to increase the contraction function of ciliary muscles, and the recovery of vision is more obvious. The subtlety lies in that when playing table tennis, the eyes aim at table tennis, constantly adjusting and moving far, near, up and down, constantly relaxing and contracting the ciliary muscles, and constantly contracting the extraocular muscles, which greatly promotes the blood supply and metabolism of eyeball tissues, thus effectively improving the function of the ciliary muscles.

As long as you keep exercising, you can not only keep fit, reduce the incidence of colds, but also lose weight. Exercise can accelerate the metabolism of the human body. When you excrete a lot of toxins from your body, even your skin will become watery. So what are you waiting for if you want to have a good body? Stay away from your computer and start moving outdoors.

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