In the luxury camp of the automobile industry, Audi has always occupied a place with its unique design and excellent performance. With the wonderful appearance of the new generation Audi A5L, we can see another bold attempt of Audi in the luxury mid-size car market. This is not only a simple product update, but also a profound insight and accurate layout of Audi’s luxury car market in the future.

Let’s start with the design.

The new Audi A5L inherits the design language of Audi family, but on this basis, it pays more attention to showing the sense of movement, and at the same time, it also presents the characteristics of youthfulness.

The front face of the car adopts a more sporty honeycomb air intake net, and the long and narrow matrix lights on both sides make the whole car look more aggressive.

The embellishment of the side of the car body, semi-hidden door handles and red brake calipers not only enhances the sense of technology, but also adds a sporty atmosphere.

The design of the frameless door is a highlight of the coupe, which is beautiful and full of movement.

In terms of size, the length of the new Audi A5L has increased to 4902mm and the wheelbase has been extended to 2,965 mm.. Compared with competing products, it has obvious advantages. After such changes, the new Audi A5L is more conspicuous in the length of the car body and the internal space, bringing passengers a more spacious and comfortable feeling.

This size not only leads in data, but also brings consumers a great luxury experience in sense.

In the rear part, the new car has been upgraded to a penetrating taillight group. The application of the second generation digital OLED technology provides 8 kinds of personalized signature light signs, and the display effect is fantastic.

In terms of interiors, the new Audi A5L also spared no effort. The floating curved double screen, the entertainment screen on the front side of the co-driver, and the brand-new double-flat-bottomed touch steering wheel all make the sports elements burst. The decoration of black piano paint further enhances the texture of the car. In terms of intelligent driving, the new car matches the L2++ level unmanned intelligent driving assistance system, which shows Audi’s in-depth exploration in the field of intelligence.

In terms of power, the new A5L is equipped with the fifth-generation EA8882.0TFSI engine, and comes standard with a 48V light mixing system, which is divided into high and low power adjustment versions, and is also equipped with a quattro four-wheel drive system. This power combination not only ensures the smoothness of daily driving, but also satisfies consumers’ pursuit of driving pleasure.

The new Audi A5L is officially unveiled. It is the successor and the new strategy of Audi brand in the field of luxury medium-sized cars. This car strives to attract consumers’ attention through more luxurious configuration, more spacious and comfortable space and more advanced technology. For young users, this car is likely to become their first choice, mainly because of its unique design, outstanding brand influence and strong product strength.

Generally speaking, the new Audi A5L has added new advantages for Audi to compete in the luxury mid-size car market with its unique design, exquisite interior, strong power and leading technology configuration. It shows Audi’s profound understanding of the future luxury car market, and also embodies the brand’s spirit of pursuing innovation and breakthrough. After the official listing in 2025, the new Audi A5L will become an important highlight of the luxury car market. With these characteristics, the new Audi A5L has emerged in the market and consolidated the brand image of Audi. With excellent design concept and advanced technology, this model will surely attract the attention of many consumers. At the same time, Audi continues to invest in R&D and innovation to ensure that each model can meet or even exceed customer expectations. Therefore, when the new Audi A5L is unveiled in 2025, it will undoubtedly become a bright star in the luxury car field.

In terms of modeling design, it basically continues the previous family-style overall modeling style. The car gas field continues the family design concept, and the shape of the front of the car is very domineering. The design of the sharp headlights on both sides and the internal light groups are patchy and bright. The side waistline that rises on the side creates a sense of readiness, which looks very sporty and helps to highlight the shape of Touang. The shape of the rear of the new car is very simple, with a tendency to protrude backwards, which is very playful, and the penetrating taillights of the new car are even more shocking.

When you come to the interior of the car, the design of the interior of Tourang gives people the feeling that it is simple and atmospheric. The new car is also equipped with Volkswagen’s latest three-piece style, with shift paddles, which is very fun to drive. The center console is made of plastic and leather, and the materials and workmanship look quite satisfactory. It is equipped with an 8.0-inch central control LCD screen, which shows clearly and the design is relatively standard in all departments. The front row is also equipped with a dual-temperature automatic air conditioning control system to freely debug the most comfortable space atmosphere. The front and rear seats are relatively comfortable and can hold the family firmly.

The length, width and height are 5052×1989×1773mm respectively, and the wheelbase has reached 2980 mm. In the same class, the wheelbase of Touran ranks 56th. Touron 530 V6 four-wheel drive respects the flagship version of the skylight, which provides a wider view, can create a better visual environment and good sensitivity for the rear passengers, and increase the light intake for the whole vehicle. Among the models of the same price and class, the trunk volume of Tourang ranks 16th. The storage space in the car is quite satisfactory and basically sufficient. The interior space of the luggage compartment is relatively regular, with very good longitudinal depth and high expansibility, and the space performance is generally ideal.

Touran is equipped with a 2.5 engine with a maximum output of 220kW and a maximum torque of 500Nm. It will definitely bring unforgettable control charm. Touran’s official measured zero-acceleration score is 7.2S, ranking 158th among SUV models with more than 800,000.

Touran’s active/passive safety configuration is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In addition to the above description, we can also go to the Easy Car Forum to browse more real car feedback from actual buyers, or use our experience.

The former phrase "Far ahead" can be said to have gained a lot of attention and traffic for Huawei Yu Chengdong, but it is also this phrase "Far ahead" that has made Yu Chengdong the target of public criticism in the marketing circle, and even more, it has been "forbidden" for allegedly violating the advertising law.

Although Mr. Yu repeatedly publicly denied the rumor that he was banned from being "far ahead" once, and said that because "those four words" were called rotten by everyone, Mr. Yu was unwilling to say it, and there was no fine. Ren Zhengfei, founder of Netcom Huawei, forbids Yu Chengdong to use "far ahead", and every time he mentions "far ahead", he will be fined 10,000 yuan. In this regard, Yu Chengdong has responded that it is a rumor.

Yu chengdong’s new term "generational leadership"

On September 10th this year, at Huawei’s autumn new product launch conference, Yu Chengdong, the chairman of Huawei BG Terminal, once again released his words: "Unmodestly speaking, Huawei’s ADS3.0 intelligent driving system is the most powerful and safest intelligent driving system in the world at present after comprehensive evaluation, and it is the" generational leading ","generational leading "and the world’s strongest and safest new words and extreme words once again put Yu Chengdong on suspicion.

According to the introduction of professional legal practitioners, China’s advertising law aims to curb the excessive propaganda behavior of enterprises, explicitly prohibit the use of extreme words such as "most" in advertisements, and highlight its own products by belittling its opponents. This regulation sets strict requirements on the authenticity, legality and integrity of advertising content, and ensures that advertisements will not mislead consumers, which is its core principle. However, Yu Chengdong’s previous expressions, such as "far ahead", are controversial because they touch the extreme vocabulary boundary of advertising law. To this end, he once chose "far beyond" as an alternative, in order to better meet the requirements of laws and regulations.

However, in the recent introduction of smart driving, Yu Chengdong once again adopted new limit expressions, such as "leading by generations" and "the best in the world". These words can easily be regarded as excessive exaggeration, which goes against the basic principles of advertising law. As a leading enterprise in the world, Huawei’s brand image and reputation are undoubtedly crucial. Therefore, when promoting products, Huawei should pay more attention to the authenticity and integrity of advertisements and avoid using false or misleading advertising terms that may mislead consumers.

At the same time, Huawei also needs to further strengthen the internal audit and management mechanism to ensure the compliance and integrity of advertising content, so as to safeguard its brand image and consumer rights. Although from the marketing effect, expressions such as "far ahead" and "the best in the world" have really attracted a lot of attention and achieved the purpose of gaining traffic, there are still defects in compliance. To sum up, although Yu Chengdong’s marketing strategy has achieved remarkable results in attracting attention, Huawei still needs to balance the relationship between marketing effect and advertising compliance to ensure the authenticity and integrity of advertising content, so as to maintain its long-term brand image and consumer trust.

Technological innovation behind "generational leadership"

Since Yu Chengdong put the word "far ahead" on fire, in fact, many business owners are following suit. For example, Lei Jun also used the word "far ahead" to make fun at his press conference. Objectively speaking, neither "far ahead" nor "leading by generations" can be used casually. If there is no matching technical strength, it is an exaggerated fraud.

Although Yu Chengdong was nicknamed "Yu Dazui" because he often made exaggerated remarks, most of his "big talk" came true according to the subsequent actual results. This style of doing things makes many users think that his remarks are not pure bragging, but based on objective facts. Although there are many exaggerated elements in them, they are not much different from the facts on the whole.

In the field of intelligent driving, the advent of Huawei ADS2.0 indicates that Huawei has become a leader in this field in China, and this position has been widely recognized by the industry. So far, no car company executives dare to claim to surpass Huawei in intelligent driving, and at most they just claim that they are also in the first echelon.

Judging from the actual performance, Huawei’s smart driving has a far greater presence on the Internet than other brands, which can be seen from the smart driving experience video and the small video of hedging that car owners spontaneously share. Huawei ADS2.0 is indeed in the leading position in China, and the launch of ADS3.0 has significantly improved the processing ability of complex scenes, and the driving experience is smoother, which has made significant progress compared with ADS2.0.

While other car companies are still trying to catch up with ADS2.0, Yu Chengdong claims that ADS3.0 has achieved "generational leadership". Although it is boastful, this statement is not entirely groundless. For competitors, if we despise Yu Chengdong’s remarks, it may be the moment when they face a crisis. Huawei is famous for its R&D strength. Once it has established its leading position, it will continue to increase its investment and expand its advantages, which is exactly what makes Huawei a "long-distance runner". Therefore, although Yu Chengdong’s remarks are exaggerated, the strength of Huawei in the field of intelligent driving reflected behind it cannot be underestimated.

After receiving an offer of 13 billion yuan from Gree Electric, Yinlong New Energy became the focus of market pursuit and discussion. The "Securities Daily" reporter also went to the Yinlong New Energy Automobile Factory in Wu ‘an City, Hebei Province to find out.

In Yinlong New Energy Industrial Park, the reporter saw that the brand-new factory had just been completed, and the robot’s arm was waving in the factory, and there were staff operating the machine from time to time. A person in charge of Yinlong New Energy said: "This is the world’s largest lithium titanate material and battery production base, which integrates a fully automatic, efficient and industrialized new energy automobile industry chain."

After Gree announced that it would spend 10 billion yuan to acquire Yinlong New Energy, the acquisition disclosed by Gree and the technical path and valuation of Yinlong New Energy were widely discussed in the market. In this regard, Wei Yincang, chairman of Yinlong Group, said in an interview: "The company’s orders are growing rapidly. In this year and next year, the company will usher in high sales growth, and the valuation underestimation does not exist."

Dong Mingzhu, the chairman of Gree Electric, revealed that his plan is to make Gree March towards the goal of a 200 billion yuan enterprise through acquisition.

Take the lithium titanate route alone and expand at a high speed within one year

In a brand-new factory in Yinlong, the reporter of Securities Daily noticed that the sign "It has been put into production for 20 days" was posted on the wall.

A worker told the reporter: "This factory has only been put into production for about 20 days. It is expanded on the original basis. At the same time, new technologies are introduced. The production of the factory is extended in the upstream of new energy vehicles, and the materials of batteries are produced at the same time."

On the occasion of the large-scale development of new energy vehicles, most domestic manufacturers chose the technical route of Ferrous lithium phosphate, while foreign brands such as Samsung chose lithium ternary. In the choice of different technical routes of batteries, Yinlong New Energy did not choose the conventional route in the market, but embarked on the road of independent research and development of lithium titanate.

A considerable part of the newly-built workshops of Yinlong New Energy that the reporter saw are producing lithium titanate batteries. At present, Yinlong plans to expand the production line of lithium titanate batteries on a large scale. According to the plan, it wants to build a closed cycle industrial chain strategic layout of new energy vehicle powertrain and vehicle R&D, production and sales with the unique lithium titanate technology as the core.

However, this battery technology is still under discussion in the market, and the market has different opinions on its advantages and disadvantages.

According to the relevant person of Yinlong New Energy, although the energy density of lithium titanate is lower than that of Ferrous lithium phosphate and ternary lithium in theory, Yinlong has improved the energy density of lithium titanate battery by 40% through continuous research and development in the past three years, and still maintained the characteristics of 6-minute fast charging and 30-year cycle life.

With the support of relevant national policies, the broad prospects of new energy vehicles have made Yinlong New Energy taste the sweetness and accelerated the pace of expanding production capacity.

The reporter learned from many sources that in the past year, Yinlong’s factory is expanding rapidly, and its production capacity will be greatly improved through these new factories. In these days when the news of Gree’s acquisition of Yinlong came out, Yinlong expanded faster.

According to official data, Yinlong New Energy sold a total of 1,844 buses from January to August this year. From the overall sales situation of the industry, Yinlong New Energy ranked seventh in the industry in the first eight months, with a very rapid growth. Wei Yincang revealed that Yinlong New Energy Commercial Vehicle currently has an annual production capacity of 10,000 vehicles, which will reach 30,000 vehicles next year and 100,000 vehicles in 2020, and will also promote the production and manufacturing of passenger cars.

Regardless of the acquisition result of Gree, the large-scale construction investment of Yinlong New Energy is emerging. This time, Yinlong New Energy announced a number of major events, including the completion and commissioning of the fourth generation of high-energy-density lithium titanate nanomaterials and the fourth generation of high-energy battery, the completion and commissioning of fast-charging buses and logistics vehicles, the foundation stone laying of the fourth phase of Austrian Titanium and the inauguration of the Austrian Titanium Nanomaterials Research Institute.

"The peak of orders for new energy vehicles is in the second half of the year. At present, the company has received a large number of orders, but most of them are complete vehicles. There are few orders for batteries. At present, the batteries we produce will be supplied to our own vehicles first, and we will only consider selling them to the outside world after meeting the needs of our own vehicles. The batteries are in a state of sales exceeding supply. The production capacity of our batteries is still expanding. " Insiders of Yinlong New Energy told reporters.

He told reporters that at present, Yinlong new energy vehicles are mainly supplied to Beijing, Handan, Zhuhai and other cities. This year, they have entered Shenzhen, Anhui and other places, and there is a special sightseeing line in Beijing that uses pure electric double-decker sightseeing buses produced by Yinlong. "At present, the demand in the Beijing market is constantly expanding."

Wei Yincang said that the company plans to invest about 35 billion yuan in the next five years, complete about 650,000 new energy vehicles, achieve energy storage of more than 1500MWH, and the total output of power batteries exceeds 4 billion ampere hours. The total output of lithium titanate materials reaches 42,300 tons, and the output of charging stations is nearly 15,000 units.

Li Yuheng, a researcher of China Investment Consulting’s new energy vehicle industry chain, said: "At present, many domestic new energy vehicle manufacturers are looking for financial support, and Gree, with abundant capital flow, is a good partner. Gree Electric is currently the world’s largest specialized air-conditioning enterprise integrating R&D, production, sales and service. In order to increase revenue, Gree began to enter the new energy vehicle market. New energy vehicles have become the development direction of the future automobile market. Coupled with the government’s strong subsidies for new energy vehicles, Gree’s willingness to choose to transform into new energy coincides with Yinlong’s expansion needs. "

Accelerate the extension of upstream and downstream Gree wants to swallow the whole industrial chain.

After investigation, the reporter found that the opposite of the reporter’s factory is the assembly workshop of Yinlong new energy vehicle, and Yinlong also has a vehicle production and assembly workshop in Shijiazhuang. In other words, just in this production base in Handan, Yinlong New Energy can completely produce and deliver vehicles from material production and processing to vehicle assembly. This base covers almost the entire industrial chain of Yinlong New Energy Vehicles.

After Gree acquires Yinlong New Energy, it will control the whole industrial chain of new energy vehicles.

The reporter learned that Handan New Energy Automobile Industrial Park is part of the national strategic layout of Yinlong New Energy, and after the acquisition of Gree, Yinlong New Energy will continue to expand to meet the production of complete vehicles.

Yinlong New Energy said that in the future, Yinlong New Energy plans to build Chengdu New Energy Industrial Park in Southwest China and Lanzhou New Energy Industrial Park in Northwest China. After being acquired by Gree, Yinlong New Energy will continue to exert its strength in technology research and innovation in the future.

In the expansion of Yinlong New Energy Handan Industrial Park, the upstream and downstream production of new energy vehicles has been promoted to the first place, and Yinlong is accelerating the expansion of battery materials and charging piles.

Is it worthwhile to spend 10 billion yuan to buy?

After Gree announced that it would spend 10 billion yuan to acquire Yinlong New Energy, the acquisition disclosed by Gree triggered a heated discussion in the market, and the technical path and valuation of Yinlong New Energy were also widely discussed in the industry, with different views.

Some insiders believe that the suitability of lithium titanate battery technology selected by Yinlong New Energy needs to be verified. At present, lithium titanate has the weakness of low energy density and instability. However, some insiders have raised doubts about the high valuation of Yinlong New Energy in the acquisition of Gree.

Wei Yincang responded by saying: "There is a reason why Yinlong spent ten years paying 10 billion yuan in tuition fees to choose the lithium titanate route." He does not deny that Yinlong’s lithium titanate battery has the weakness of low energy density compared with other technologies such as lithium iron phosphate battery, but its advantages of wide temperature resistance, high safety, long life and fast charging and discharging speed deserve more attention. However, he said that according to relevant statistics, the average daily driving distance of passenger cars is about 50 kilometers, and about 90% of passenger cars are not used for long-distance operation.

Regarding the question that the market questioned the overvaluation of the acquisition, Wei Yincang said that the company is expected to achieve high sales growth this year and next year, and the company is not worried about this issue, because orders are already increasing rapidly.

"We hope that through the acquisition, more enterprises of 100 to 200 billion yuan will be born in China." Regarding the acquisition target, Dong Mingzhu, chairman of Gree Electric, said.

When it comes to Skyworth Automobile, many people must be unfamiliar with it. Yes, it is Skyworth, which produces TV sets, and Skyworth Automobile belong to Skyworth Group. The predecessor of this car brand is Kaiwo New Energy. In 2021, Skyworth Group transferred the trademark to Kaiwo New Energy and officially launched Skyworth Automobile. Although it is not well-known, Skyworth Automobile has launched new energy models such as Skyworth HT-i, among which Skyworth EV6 Zhenyao Edition was officially launched recently.

The new car has only one configuration model, and the official guide price is 259,800 yuan. Although it is a new model, the Zhenyao version can be regarded as a replacement model for the 2023 EV6 elite version, focusing on "410km battery life and 12.8-inch central control screen". However, at the moment of this inner roll, buying a medium-sized pure electric with a battery life of 410km at the price of 259,800 yuan is still a very niche brand, and it is very difficult to think about it.

In terms of appearance, the new car is basically the same as the old EV6, and the overall body shape is relatively simple. The front face adopts a closed design, and the middle is equipped with a carbon fiber grille decoration, which forms a through shape with the headlights on both sides. In addition, Skyworth EV6 provides, and also designs a T-shaped LED daytime running light, which is a bit like Volvo’s Quake.

In terms of size, Skyworth EV6 is positioned as medium-sized, with a body length, width and height of 4720/1908/1696mm, a wheelbase of 2800mm, and a trunk volume of 467-1141L. The old and new models have not changed. This size level is at the entry level in the medium-sized, and the interior space performance is not excellent, but it can still be handled for daily household use.

In the interior part, the style of Skyworth EV6 is relatively simple. The center console integrates a through grille to integrate the air conditioner into the trend. Under the top model, there is also an ambient light strip embedded, which extends to the left and right of the door interior panel, adding a sense of style and technology. However, the Zhenyao version is not equipped with an in-car ambient light, which is a bit surprising.

In terms of configuration, the new car is equipped with a 12.3-inch LCD instrument, the size of the central control screen has also been upgraded from 8 inches to 12.8 inches, and it is also equipped with standard, rear parking radar, keyless start, automatic air conditioning, rear air conditioning trend, leather woven mixed and matched seats, electric trunk with memory, etc. Although it is relatively rich, there are not many bright spots, and there is no L2-level driving auxiliary feature that is more popular nowadays.

In terms of power, the new car is equipped with a front single motor with a maximum power of 150kW, a peak torque of 320Nm, a zero-hundred acceleration time of 7.7 seconds, and a maximum speed of 150km/h. In terms of battery life, the car is equipped with a capacity of 51.92kWh, and the CLTC pure electric battery life is 410km. Overall, the performance is average. It is not difficult to win a good share in this fiercely competitive market. Battery life is 410km + 12.8-inch central control screen, Skyworth EV6 Zhenyao version is listed, selling for 259,800 yuan

　　Huawei managing director, end point BG chairperson, intelligent car solutions BU chairperson Yu Chengdong said, intelligent R7 will open on September 24th. Hongmeng Zhixing sales revealed that the new car has a total of 3 versions, the pre-sale price 268,000, the estimated low price is 249,800 yuan, booking users can enjoy 3,000 yuan cash discount (2000 yuan to 5000 yuan).

　　Zhijie R7 series comes standard with CDC continuous variable damping shock absorber + air suspension, using 800V high-voltage silicon carbide, optional lidar, HUAWEI ADS 3.0, 100kWh Ningde era battery, etc., with a maximum cruising range of 802km.

　

　

　

　

　　Zhijie R7 Pro is an optional zero-gravity seat and technology smart enjoyment package, including co-pilot zero-gravity seat, main driver shoulder pillow audio, main driver seat massage, rear seat ventilation/heating/massage, rear star touch black belt, cold and temperature dual-purpose refrigerator.

　　The new car is equipped with 12.3-inch pilot screen, thermal insulation/privacy glass, "Silk Cloud Sofa", large model Xiaoyi language assistant and HUAWEI MagLink, etc. The front trunk supports electric suction, and the trunk volume is 837L, which adopts three-zone layering.

　

　　The R7 Pro adopts the HUAWEI ADS basic version of smart driving (without lidar), the maximum power of the motor is 215kW, matching 82kWh ternary lithium battery, and the cruising range is 667km; the R7 Max upgrades the HUAWEI ADS 3.0 high-end smart driving (with lidar), providing 82kWh or 100kWh ternary lithium battery, and the maximum cruising range is 802km. The R7 Ultra upgrades the dual-motor four-wheel drive on the basis of the Max version, with a standard 100kWh battery, and the comprehensive power is increased to 365kW.