Group photo of all representatives at the signing ceremony

1905 movie network news 　On the afternoon of April 21, the signing ceremony of the 7th Beijing International Film Festival Film Market Project was held at the Beijing International Hotel. As the highlight of the ceremony, Wanda Cinemas and The Force Animation reached a signing cooperation agreement for the animated film "Duck Duck Goose". As an industry giant, Wanda Cinemas chose to join forces with the leading domestic CG animation company, The Force Animation, in an attempt to create the first globally released animated film in China. In today’s domestic animation industry, "Mom Duck" is expected to make Chinese animation go global next year.

The team behind the scenes gathered big coffee, and the scene was praised for the texture of the picture to challenge Hollywood

Jiang Defu, General Manager of Wanda Cinemas, signed a group photo with Zhao Rui, CEO of Force Animation, and Zhang Suyue, Vice President of Strategy of Force Animation

On the day of the signing ceremony, Jiang Defu, assistant to the senior president of Wanda Cultural Industry Group and general manager of Wanda Film and Television Media Co., Ltd., and Zhao Rui, CEO of Force Computer Animation Co., Ltd., and Zhang Suyue, vice president of strategy of Force Computer Animation Co., Ltd., came to the stage and signed on behalf of both parties, officially announcing the formation of this strong alliance. Then a clip of "Mom Duck" was played on the scene. Its IDC rendering power that broke through the traditional CG barrier brought a full visual impact. The scene also received a lot of praise. The texture of the praised picture has reached Hollywood level. At the same time, the cute and cute character image is also amusing.

The animated movie "Mom Duck" tells the story of Dayan PENG and a pair of duck siblings who formed a "southward migration to find relatives" team due to a chance meeting, experiencing a series of thrilling, exciting and interesting adventures along the way, and finally successfully reaching the habitat and completing the story of self-growth.

As the first original animated film to be released globally at the same time in China, "Mommy Duck" also has a strong behind-the-scenes team. The Force Animation, a top domestic CG animation company, is responsible for the full control. As the only Chinese company to set up an animation creation company in Hollywood, it has now joined more than 60 top overseas animators who have worked for Disney and Pixar. The director of this film, Chris Jenkins, has served as the art coordinator and special effects animator of many well-known animated films, and the producer Sandra Rabins has served as the executive producer of "Shrek" and "The Elf Hotel". It ensures that the film is controlled by a domestic team while still being international. The prospect of "Mommy Duck" is also very optimistic, and it is also regarded as a competitor for the highest quality 3D animated film in China in 2018.

Wanda Force joins forces to help the domestic animation industry become bigger and stronger

Jiang Defu, General Manager of Wanda Cinemas, Zhao Rui, CEO of Force Animation, Zhang Suyue, Vice President of Strategy of Force Animation

As the largest high-tech CG entertainment content creation company in China, The Force Animation is also the only animation company in China with industrialized production capabilities. Its large-scale creative team of more than 1,300 people has a strong creativity to produce an original work every 18 months. Previously, it had done post productin for the movie "Monster Hunt" and was also the producer and exclusive CG producer of the movie "Jazz".

In addition to striving to create works that are infinitely close to the highest quality and adapt to the global market, The Force Animation pays more attention to the ecology of IP, from multi-type IP mining and creation, to nurturing into a diverse form of pan-entertainment content, including movies, literature, games, network dramas, etc., and focuses on derivative copyright operation, opening up and gradually covering all aspects of the industrial chain. Under the perfect integration of technology and art, The Force Animation also has the industry’s leading technology research and development and technology application capabilities, and cooperates with the world’s top technology to optimize and lead the trend.

As one of the industry leaders, Wanda Cinemas has integrated film and television project development, investment, production, publicity, marketing, copyright management and other multi-faceted film and television functions since its establishment in 2011, and actively participates in overseas film and television business cooperation. And produce many excellent film works such as "Dragon Hunting Secret", "Pancake Man", "Charlotte Troubles", "Detective Chinatown", "Hot Pot Hero" and so on.

Therefore, this strong collaboration at home and abroad has also made the industry more optimistic about the prospects of "Mom Duck". At the same time, with the continuous mining of domestic high-quality IP value, the domestic animation industry has also begun to make qualitative breakthroughs. The popularity of high-quality domestic content such as high-quality animations and movies has made the Chinese animation market, animation fans and the industry see new hope. At the moment when the industry is gradually becoming bigger and stronger, "Mom Duck" comes with strong originality and technical standards, and is also expected to write an important note for the entire domestic animation industry.

"I don’t want the snow on the Qilian Mountains, so I mistook Zhangye for Jiangnan."

On the Silk Road, it was one of the four prefectures in Hexi. From the desolation of the Han Dynasty to the prosperity of the Tang Dynasty, from the colorful Danxia landforms to the continuous Qilian Mountains, and then to the Shandan Military Horse Farm where the horses galloped. There were snow-capped mountains on the grasslands and deserts next to the clear water…

This is Zhangye, which has both Jiangnan charm and stuffed style. It is a veritable Northwest beauty. In addition to the ocean, you can see all the natural beauty you want to see.

Zhangye, which is located in the transition zone from the Qinghai-Tibet Plateau to the Inner Mongolia Plateau, is rich in snow-capped mountains, glaciers, grasslands, forests, lakes, rivers, Danxia, Gobi, canyons and other rich and magnificent natural landscapes. Therefore, it has become the first choice for many travel enthusiasts.

Magnificent natural scenery

Zhangye, named after "Zhangguo Arm Ye, to pass the Western Regions", is located in the middle of the Hexi Corridor. It was called "Ganzhou" in ancient times, that is, the origin of the name "Gan" in Gansu Province.

Zhangye has a long history, splendid culture, beautiful natural scenery and unique cultural landscape. Under the nourishment of the Heihe River, the second largest inland river in China, it has given birth to a vast oasis. Since ancient times, it has been known as "plugging the Jiangnan" and "Golden Zhangye".

Zhangye Colorful Danxia

The natural scenery here is magnificent and magnificent. The towering Qilian Mountains stretch for thousands of miles across the southwest of Zhangye. The surging Heihe River water crosses the whole territory and goes straight to Juyan, Inner Mongolia. Glacier snow-capped mountains, forest grasslands, oasis fertile soil, wetland reeds, colorful Danxia, Gobi Desert and other extreme landforms complement each other, forming a natural landscape with ingenious and amazing scenery. It is a veritable Chinese geomorphic landscape Grand View Garden. Qiyi Glacier is the closest glacier to the city in China; Qilian Mountain Grassland is one of the six most beautiful grasslands in China; Shandan Royal Horse Farm is the world’s largest horse farm; Zhangye Danxia National Geological Park Danxia Landform, represented by Colorful Danxia and Binggou Danxia, is the only highly complex area of Danxia landform and colorful hilly landscape in China. The Pingshan Lake Grand Canyon is a world-monopolized tourism resource that is "comparable to Zhangjiajie" and "comparable to the Colorado Grand Canyon" by China Geographic Journal and well-known Chinese and foreign geological experts. It is also the closest collection of natural wonders, canyon exploration, geological research, ethnic customs, and self-driving off-road in China so far. It is one of the most beautiful landscapes in Zhangye Landscape Grand View Garden.

In 2019, the International Tourism Federation awarded Zhangye the honorary title of "The Most Beautiful Chinese Tourism City". Zhangye’s cultural tourism is renowned at home and abroad, leaving a deep impression on domestic and foreign tourists.

Rich and rich Silk Road culture

Zhangye historical relics and monuments are all over the country, ancient cultural treasures are shining brightly, and agricultural culture, ethnic culture, religious culture, military culture, Silk Road culture, and Journey to the West culture are deeply accumulated. Since the Han and Tang Dynasties, nomadic civilization and agricultural civilization have exchanged and stirred here, Buddhism, Confucianism and other Eastern and Western cultures have spread and penetrated here, Xirong, Xiongnu, Dangxiang and other ethnic minorities have migrated and merged here, and Xiliang, Uighur, Tubo and other regimes have alternately changed here, forming many rich and rich historical and cultural relics. " Qin and Han Geisha, Tuozhi Dance, Eight Sings Ganzhou, and Hexi Treasure Scroll are famous at home and abroad. The famous Nishang Feather Song has endured for a long time, and the large-scale cultural and tourism drama "Return to Zhangye" has reappeared in a prosperous era, confirming the cosmopolitan, open and multicultural nature of Zhangye one by one.

Zhangye is also one of the important Buddhist centers in the ancient north, with the shamanism of the ancient Qiang people, the Vulcan religion of the Yueshi people and other surviving beliefs; Zhangye Buddha Temple is the only largest Buddhist temple in our country in Western Xia, and it has been a royal temple from Western Xia to Yuan Dynasty. The wooden tire clay reclining Buddha in the temple is the most in the world, and the imperial gift is rare in the world. It is known as a rare treasure; the Horseshoe Temple Grottoes in the same period as the Mogao Grottoes in Dunhuang are famous for their footprints, creating a model of grotto art, and the high-meat colored sculptures in Jinta Temple are rare treasures of cave art, only in the country.

There are more than 100 kilometers of the Han Great Wall in Zhangye, 368.8 kilometers of the Ming Great Wall, 368 beacon towers in the Han Ming Dynasty, and the Han Ming Great Wall meanders in parallel. It is the most complete section of the city in China and is known as the "Open-Air Great Wall Museum".

Zhangye is a place where 38 ethnic groups live, with rich and unique ethnic customs such as Mongolian, Tibetan, and Yugur. Among them, the Yugur are unique in Gansu and the only ethnic minority living in Zhangye in the country. The scenic spots such as the Yugur Style Corridor and the Yugur Resort combine beautiful natural scenery with rich ethnic customs, showing the unique charm of the Yugur ethnic culture.

Deep integration of culture and tourism empowers Jin Zhangye

Zhangye is a national model city for double support, a national demonstration city for ecological civilization construction, a national public cultural service demonstration zone, and a national tourism standardization demonstration city. It is currently making every effort to create a national all-regional tourism demonstration zone.

As of now, Zhangye City has 47 A-level tourist attractions, including 5A-level 1 and 4A-level 21, second only to Xi’an in the five northwestern provinces; there are 52 tourist star hotels and 16 four-star hotels, ranking first in the province; There are 594 accommodation units, 48,000 beds, and the number and reception capacity rank among the top in Gansu Province.

Dang Chunmei, a member of the party group and deputy director of the Zhangye Municipal Bureau of Culture, Radio, Television and Tourism, introduced that since 2023, Zhangye City has continued to promote the market recovery and the deep integration of cultural tourism, and quickly stimulated the rebound and jump of the tourism industry. From January to October this year, the city received 37.5717 million tourists, an increase of 154.54% year-on-year compared with 2022, and recovered to 92.86% in the same period in 2019 according to a comparable caliber; Realized comprehensive tourism income of 20.08 billion yuan, an increase of 147.52% year-on-year compared with 2022, and recovered to 95.69% in the same period in 2019 according to a comparable caliber. It is expected to complete the reception of 39.0717 million tourists throughout the year, an increase of 155.52% year-on-year, and realize comprehensive tourism income of 21.05 billion yuan

A group of sonorous and powerful data confirms the gratifying trend of the vigorous development of Zhangye cultural tourism industry. In recent years, Zhangye City has adhered to the concept of green development and the main tone of "culture and tourism, tourism and culture", taking the integration of culture and tourism as the main way of high-quality development, focusing on accelerating the construction of the "culture and tourism +" integrated development system, constantly innovating cultural tourism, outdoor sports tourism, rural tourism, red tourism, self-driving tourism and health care, research and learning, winter and spring tourism and other product formats, continuously expanding the industrial scale, continuously optimizing the industrial structure, continuously enriching the layout of business formats, and focusing on highlighting cultural confidence. The cultural tourism industry has changed from weak to strong, becoming the leading industry for Zhangye’s economic and social development and the leading enterprises of cultural tourism in the country and the province to invest in fertile soil, driving Zhangye from "investment-driven consumption" to "consumption-driven investment", from sightseeing tourism to leisure and vacation tourism, from tourism The gorgeous transformation and splendid transformation of the transit point into a global tourist destination.

In the next step, Zhangye City will make every effort to ensure that the off-season of the winter and spring cultural tourism market is not weak, continue to improve the output of the Rainbow Zhangye brand, comprehensively promote the image of "Rainbow Zhangye", continue to enrich the supply of winter and spring cultural tourism products, plan and organize cultural activities with a long time span, rich content and wide benefits, tap the potential of the winter and spring research market, and make research tourism a strong driving force for the recovery of the winter and spring market, and strive to receive 42.9789 million tourists in the city in 2024, and the comprehensive income of tourism is 25.143 billion yuan, an increase of 10% and 19.44% respectively, to promote the comprehensive recovery of the cultural tourism market.

The horn of development has been sounded. Now Zhangye’s cultural tourism industry has entered the fast lane of development. Zhangye is moving towards the world’s tourist destinations with open arms. "Jin Zhangye" has also become the "poetry and distance" of more and more domestic and foreign tourists.

Author: Li Dongchao

Editor in charge: Zong Chengxian

　　In this era of energy saving and emission reduction, car owners pay more and more attention to new energy vehicles in order to protect the environment (province) (money), which has jointly created the EV grand occasion of the present era. In the new car market in 2023, electric vehicles have become the main force that cannot be ignored. Although everyone uses electricity to output power, their "martial arts" are different. Partners who pay attention to new energy for the first time always can’t tell the types of batteries, such as Ferrous lithium phosphate, lithium ternary, sodium ion, so many chemical names are chosen. As the saying goes, knowing ourselves and knowing ourselves is the only way to win a hundred battles. As workers, of course, we should be careful in choosing a car. Next, we will analyze which one you are suitable for from the aspects of battery life and battery safety ~

　　Nickel-chromium and nickel-hydrogen batteries

　　This kind of battery is common in hybrid vehicles, one is American and the other is Japanese.

General EV1 (pure electric): a pioneering work of new energy vehicles

　　This electric car, which was mass-produced and specially designed as early as 1996, uses a 26.4kWh nickel-chromium battery with a battery life of 228km, which is longer than some trams (Laotoule) in 2023.

　　This technical index of GM was quite shocking in that year, but due to market reasons, the car stopped production six years later.

　　Another faction began with the Toyota Prius, which was produced in 1997, and the Honda Hybrid and Ford Hybrid in the future, and the well-known Toyota Twin Engine is also this kind of battery.

　　The advantages of Ni-MH battery are quite mature and reliable technology, stable quality and long service life. The disadvantages are low performance, poor product consistency and high self-discharge rate. Therefore, Ni-MH batteries are commonly used in HEV models, and they need to be used with engines to produce 1+1 > 2 effects.

　　Lithium iron phosphate battery

　　Lithium iron phosphate battery may sound strange, but the famous blade battery is this one.

　　As one of the most common high-voltage batteries on the market at present, lithium iron phosphate battery is especially suitable for vehicles that need to be charged and discharged frequently, which is more common in plug-in hybrid vehicles.

　　This kind of battery has outstanding advantages, and has a good performance in thermal stability, safety factor, production cost and so on. In the initial stage of new energy vehicle industry, lithium iron phosphate battery has become the first choice of many manufacturers. However, lithium iron phosphate batteries also have shortcomings, such as energy density is not as good as ternary lithium batteries. As we all know, energy density is an important KPI of batteries. The higher the density, the longer the battery life and the stronger the performance. Although the density of lithium iron phosphate battery is not as high as that of lithium ternary battery, the characteristics of Ferrous lithium phosphate are more suitable for the grocery cart which is often charged and discharged. Anyway, it has a long cycle life and can be driven at will.

　　For example, the following hot-selling plug-in hybrid family cars all use lithium iron phosphate batteries, which are highly recognized by the automobile market and are absolutely cost-effective!

　　Ternary lithium battery

　　Ternary lithium battery, like lithium iron phosphate battery, is also a common new energy vehicle battery in the current market. It performs better in energy density, but it is highly sensitive to temperature, so it needs a more powerful battery management system.

　　In recent years, ternary lithium batteries have become more popular, not only because of its outstanding advantages, higher energy density and better low-temperature adaptability, but also because ternary lithium batteries have stronger charging and discharging performance, better battery consistency and higher yield. However, ternary lithium battery also has its shortcomings. Compared with lithium iron phosphate battery, it has poor thermal stability, shorter cycle life, more efficient control system and higher production cost.

　　Doing multiple-choice questions on the road of power is bound to have gains and losses. The better the power, the more "delicate". However, there are always some fans who pay for the battery performance. For example, the following hot-selling cars are still said by the owners.

　　Sodium ion battery

　　Friends who love new energy vehicles must have heard of this battery. It has many advantages, such as good safety, low cost, good low-temperature performance, excellent fast charging performance and so on.

　　Like a hexagonal warrior with all kinds of BUFF. Then why didn’t this battery become the main sales model? In fact, it is mainly because the technology tree has not been fully lit. But in September last year, China took the lead in mass production of sodium ion batteries in the world. At present, the research and development of models equipped with sodium ion batteries is fast. For example, the two cars below, equipped with sodium ion batteries, are listed in the catalogue of the Ministry of Industry and Information Technology and are expected to be listed soon.

　　As a star of tomorrow, sodium ion battery will attract the attention of the market every time it is installed in a vehicle. It is very likely that 2023 will be the first year of commercialization of sodium ion battery.

　　Xinhua News Agency, Taiyuan, April 12th Title: The chaos at the bottom of the gym: hairdressers and chefs turned into coaches. The male coach recognized more than a dozen students as "dry sisters"

　　Xinhua News Agency "Xinhua Viewpoint" reporters Ma Xiaoyuan, Liu Yangtao and Gao Jianfei

　　Levis Yang, born in 1980s, was taken to the gym by a friend, and a coach took the initiative to pull him to do a set of high-intensity "physical fitness tests". Levis Yang felt very uncomfortable. The coach added fuel to the fire by saying that he was in poor health, worse than a 50-year-old man, and must start fitness at once. Levis Yang was fooled into buying a 5000-yuan private education course.

　　"Xinhua Viewpoint" reporters visited first-tier cities such as Beijing and Shanghai and found that in order to attract consumers to buy classes with cards, some gyms are full of routines, which is hard to prevent; The annual card fee is thousands or even tens of thousands of yuan, and the price of private education is higher.

　　The male coach recognized a dozen students as "dry sisters" and was fined for eating Chili peppers if he failed to finish his performance.

　　"Beauty, handsome boy, get to know about fitness!" Walking in the city street, many people have met the staff in the gym to distribute advertising leaflets. With the popularity of fitness, the price of some gyms has also risen.

　　Song Mingchao, born in 1990s, started his fitness journey two years ago. "Suddenly, I feel that people around me are starting to exercise. When we meet, we don’t meet and talk about how many times we have practiced this week, what actions we practice, and what supplements we eat." On social platforms such as Weibo and Tik Tok, there are not a few fitness "online celebrity" with more than one million fans.

　　In recent ten years, the number of gymnasiums in China has exploded. Statistics from the State Sports General Administration show that the total number of gymnasiums in China has exceeded 100,000 in 2019.

　　With the increasingly fierce competition, gyms try their best to attract people. A fitness instructor told an example he had witnessed: when a coach promoted a course, a female student refused on the grounds of "no money, I will buy it next time". The coach insisted that "it doesn’t matter if you don’t have money, you can bet something". Finally, the female student’s wedding ring was put down, which provoked the female student’s husband to make a big scene.

　　On platforms such as Dianping.com, many netizens described the experience of "being forced to order": "I was forced to buy a course by the coach, and two muscular men blocked the aisle, which made me afraid to leave, and my attitude was extremely bad." "Being sandwiched between two coaches, two people with a red face and a white face, and finally spending two months’ salary to buy classes."

　　The reporter learned that most gym coaches are responsible for sales tasks, and sales performance is directly related to the coach’s income. Some gyms will also charge the coach a "deposit", which will be confiscated if the performance is not completed. There are also gym regulations, and those who fail to achieve performance will be punished for eating peppers, mustard, lemons, and even being insulted and shaved.

　　"In the past, the training for coaches only taught technology, but now the sales skills have been put in." Liu Jin, a senior practitioner, said, "From reception to transaction, what to say and do is a set of assembly-line operations, just to make customers unable to refuse and increase sales."

　　Insiders confide that in order to retain customers, gyms will also use some "hidden rules". For example, male members are arranged for female coaches, and female members are arranged for young male coaches. Some gyms even encourage coaches to "play emotional cards" and "protect students like falling in love".

　　A coach told reporters: "A male coach recognized a dozen students as ‘ Dry sister ’ There are also coaches who are responsive to customers, chatting, eating and shopping … …”

　　Hairdressers and chefs become coaches, and fitness becomes harmful.

　　Zhang Xiaochao, who once hired a personal trainer in a gym in Shijiazhuang, said that when the card was handled, the coach talked nonsense and arranged a detailed training plan. After the card was handled, it was perfunctory.

　　"At first, the coach took the initiative to ask you for a class appointment. Later, you have to take the initiative to find him. If you don’t find him, you don’t care about you. It gives people the feeling that you can’t come." "I said that every time I finished practicing, I would relax myself. Later, every time I finished practicing, I said that the next member came, no matter what."

　　In the current fitness market, private education is popular. However, the reporter found that the entry threshold of fitness coaches is low, and quite a few coaches are employed after two or three months of training, and some even "crash in one week".

　　"Seeing that fitness instructors earn more money, many people have entered the stadium." Li Xingran, an insider in the fitness industry, said that some coaches may have been hairdressers and chefs a month or two ago, while others were selling in gyms and handing out leaflets on the street. Once there is a shortage of people in the store, they will "catch ducks on the shelves" and change clothes after simple training to serve as coaches to bring customers.

　　A gym operator admits that there are 11 coaches in his gym, only 4 of them have received relatively professional training, and the rest are non-professional. After a simple training, they will be employed for one or two months. "Now more than half of the people in the industry can be said to be crash coaches. There are very few truly professional fitness coaches, and quality coaches are even more scarce."

　　The reporter consulted some gyms as candidates. Some gyms have made it clear that even if they have no foundation, they can apply for membership consultants first, and learn research while accumulating customers. "There are many qualification certificates in the market, which are very easy to test."

　　The reporter found that there are a large number of coach training institutions in the market, and they can win multiple qualification certificates by paying one or two thousand yuan and focusing on training for two or three months. The quality of these trainings is uneven. A gym operator said that he gave a written test to job seekers with qualification certificates, and took the most basic fitness knowledge, but most of them couldn’t even reach the passing mark. "The training is relatively watery."

　　According to insiders, the lack of professionalism of coaches will bring hidden dangers to the safety of bodybuilders, which may cause knee meniscus injury, muscle strain, lumbar disc herniation and other injuries.

　　Chloe Wang, a citizen of Taiyuan, told the reporter that he had trained bench press under the guidance of a private tutor before. "It’s 10 kilograms heavier than what I usually practice. After practicing for a while, my arm feels uncomfortable. I didn’t care at the time, but this place will still hurt intermittently after two or three years. The doctor said it was probably a sports injury at that time. "

　　There are also individual fitness instructors with low quality who personally infringe on consumers. Last year, an employee of a fitness club in Wenzhou, Zhejiang Province, cut the crotch of her pants while stretching the muscles of Ms. Wang, a customer, and was finally sentenced to administrative detention on the 15th on suspicion of indecency.

　　Make the fitness industry more "healthy"

　　"In recent years, the fitness industry has achieved explosive growth, and various chaos has also appeared." Yan Sihai, general manager of fitness platform company CHINAFIT, said, "At present, the industry has shown signs of entering an adjustment period, and more and more people are beginning to realize that if they want to develop for a long time, they must change their living methods."

　　Some experts believe that in order to ensure the healthy and orderly development of the fitness industry and safeguard the legitimate rights and interests of consumers, it is necessary to improve relevant laws and regulations, strengthen supervision and strengthen industry self-discipline.

　　In order to promote the healthy development of the fitness industry, some places began to explore relevant practices. Since the beginning of this year, Shanghai, Beijing and other places have successively issued model texts of service contracts in the fitness industry, among which the "7-day cooling-off period for fitness membership cards" has attracted much attention.

　　Zhao Zhanling, a lawyer of Beijing Zhilin Law Firm, and other experts said that overall, the relevant norms still lag behind the current development of the fitness industry, and the legislature and relevant functional departments should improve them as soon as possible.

　　Strengthening industry self-discipline has also become the consensus of many people in the industry. Mao Zhenming, a professor at the School of Physical Education and Sports of Beijing Normal University, suggested that the relevant departments should encourage the establishment and development of fitness industry associations, build industry consensus through industry associations, and formulate industry rules, such as setting standards and thresholds for employment, clarifying industry service norms, and establishing a "blacklist" of employees and institutions, so as to standardize corporate behavior and create a healthy competitive environment and consumption environment.

　　In view of the low industry threshold and the shortage of talents, people in the industry suggest that relevant departments and industry associations should accelerate the establishment of more professional and effective fitness instructor training standards and coach qualification certification system to ensure that fitness instructors have corresponding professional qualities. In addition, physical education colleges should increase the training of special talents in the field of social fitness, and consider setting up social fitness majors to meet the needs of people in the fitness industry.　　

　　Yan Sihai and other people in the industry said that in order to overcome the current shortcomings, traditional gymnasiums must change their business concepts and business models, strengthen their service awareness, create excellent course content and continuously enhance their core competitiveness.

　　In addition, industry insiders and experts also remind consumers to stay awake and spend rationally in the face of dazzling courses and possible sales routines in the gym; When one’s own rights and interests are infringed, one should enhance the awareness of rights protection and learn to use legal weapons to safeguard one’s legitimate rights and interests.