Consumer investment ＂two prosperous＂ sports industry trillion cakes to be divided

　　What is "internet plus"? How does it affect our life step by step? Simply put, "internet plus" is the combination of traditional industries and the Internet. Relying on advanced Internet technology, Internet platform and Internet industry chain, various traditional industries have deeply integrated the Internet with traditional industries and created new economic forms. Worldwide, internet plus has set off an upsurge of upgrading traditional industries.

　　In this upsurge, both large and medium-sized enterprises and small and micro enterprises are gearing up for transformation. When all enterprises are seeking transformation, relying on their unique resources, platforms and user advantages, large enterprises can often quickly connect with the Internet in a very short time. For example, Intime Department Store teamed up with Alibaba to build an online payment platform; Midea and Xiaomi married and launched intelligent induction air conditioning.

　　Faced with the transformation of large and medium-sized enterprises, some small and micro enterprises began to become anxious. The transformation of large enterprises is either a platform, a system or an industrial chain. They have rich resources, huge user groups and detailed data … which small and micro enterprises do not have. Without a platform, data, users, resources and internet marketing technology, how can small and micro enterprises transform?

　　Fortunately, the opportunities that the Internet brings to everyone are equal. Make good use of Internet technology to make the Internet the source of its own power, and every enterprise in the development of the Internet industry has the opportunity to achieve itself on the Internet.

　　This book is different from the previous books about "internet plus". There is no lofty theory or unreachable routine. It is all about concrete, operable and ready-to-use strategies for internet plus’s transformation.

　　In this book, I summed up my many years of working experience and practical experience in guiding small and medium-sized enterprises all over the country, and discussed in detail how small and micro enterprises can achieve themselves with "internet plus", and how small and micro enterprises and entrepreneurial enterprises can survive in the cracks when all walks of life are carrying out "internet plus".

　　Under the current situation, there are many entrepreneurial enterprises at home and abroad, with a large base. Faced with the opportunities brought about by the vigorous development of the Internet, many young people want to join in and break out of their own world.

　　Then, in the Internet age, young people want to start a business and small and micro enterprises want to develop. How should they do their own Internet marketing? In fact, as long as we make good use of some artifacts on the Internet, both individual entrepreneurs and small and micro enterprises can achieve good development.

　　Liu Pengfei, a young man born in 1980s from a poor mountainous area, discovered a business opportunity by an unexpected opportunity-selling Kongming lanterns. Kongming Lantern has a simple structure and almost no technical content. Liu Pengfei can do it himself.

　　After getting the salary of 1,400 yuan in the first month, Liu Pengfei fired his boss "Squid", and used 400 yuan to buy more than 100 Kongming lanterns to start e-commerce.

　　Through online inquiry, Liu Pengfei found that no one sold Kongming Lantern on Alibaba and China-made platforms, but there were merchants abroad searching for Kongming Lantern through Google search engine. Liu Pengfei thought it was an opportunity and began to make great efforts to produce Kongming lanterns. At this stage, Liu Pengfei found the first bucket of gold in his life.

　　In 2008, the number of manufacturers of Kongming lanterns in China increased sharply, and the competition was fierce. The major manufacturers started a price war. Liu Pengfei realized that Kongming Lantern must be promoted to the international market. As a result, Liu Pengfei introduced the "Flying China Lantern" to the world through Alibaba’s export link and Google search engine.

　　In August, 2008, Liu Pengfei accepted the order of 1.5 million Kongming lanterns from the third largest German retailer. He expanded the scale of the enterprise, which made the enterprise’s benefits grow by leaps and bounds again and again, and realized the soaring 400 yuan to 70 million yuan.

　　It doesn’t matter if you don’t have a platform, just use the existing platform. Without its own platform, Liu Pengfei, a young man born in 1980s, can still succeed in starting a business, which gives us profound enlightenment. In the Internet age, as long as you are good at using all available Internet resources around you, you can also succeed in starting a business.

　　What are the most available resources around us for small and micro enterprises and some individual entrepreneurs? Mobile apps such as WeChat and Weibo are indispensable in people’s daily life.

　　The pace of modern life is accelerating, and mobile phones have become an important part of people’s daily life. As long as we can make a fuss about customers’ mobile phones, we can attract customers to the maximum extent and complete the perfect connection between enterprises and the Internet.

　　How to make good use of existing resources to do a good job in internet plus marketing? We must master four modes and four stages of fan marketing.

　　What are the four marketing models in internet plus? It is a fan mode, a free mode, a mobile Internet mode and a self-media mode. None of these four modes requires enterprises to invest too much manpower and material resources, but the effect is obvious. For example, the sliding screen unlocking software means that by cutting into the user’s mobile phone, the mobile phone user can download other APP applications through sliding screen unlocking, and can get corresponding benefits, which greatly mobilizes the user’s enthusiasm for participation.

　　What are the four stages of fan marketing in internet plus? We often say "no fans, no marketing". In the Internet age, if you want to keep your fans, you need to do these four stages: First, get your circle of friends; Second, learn to run your own WeChat official account; Third, you must have your own APP；; Fourth, establish your own ecological circle.

　　Through gradual deepening and upgrading step by step, every start-up enterprise or individual can master the essence of internet plus, make internet plus’s theory and routines work for me, and do well in the Internet field.