Wanda Force North Film Festival teamed up to create a domestic 3D animation ＂Mom Duck＂

Group photo of all representatives at the signing ceremony

1905 movie network news 　On the afternoon of April 21, the signing ceremony of the 7th Beijing International Film Festival Film Market Project was held at the Beijing International Hotel. As the highlight of the ceremony, Wanda Cinemas and The Force Animation reached a signing cooperation agreement for the animated film "Duck Duck Goose". As an industry giant, Wanda Cinemas chose to join forces with the leading domestic CG animation company, The Force Animation, in an attempt to create the first globally released animated film in China. In today’s domestic animation industry, "Mom Duck" is expected to make Chinese animation go global next year.

The team behind the scenes gathered big coffee, and the scene was praised for the texture of the picture to challenge Hollywood

Jiang Defu, General Manager of Wanda Cinemas, signed a group photo with Zhao Rui, CEO of Force Animation, and Zhang Suyue, Vice President of Strategy of Force Animation

On the day of the signing ceremony, Jiang Defu, assistant to the senior president of Wanda Cultural Industry Group and general manager of Wanda Film and Television Media Co., Ltd., and Zhao Rui, CEO of Force Computer Animation Co., Ltd., and Zhang Suyue, vice president of strategy of Force Computer Animation Co., Ltd., came to the stage and signed on behalf of both parties, officially announcing the formation of this strong alliance. Then a clip of "Mom Duck" was played on the scene. Its IDC rendering power that broke through the traditional CG barrier brought a full visual impact. The scene also received a lot of praise. The texture of the praised picture has reached Hollywood level. At the same time, the cute and cute character image is also amusing.

The animated movie "Mom Duck" tells the story of Dayan PENG and a pair of duck siblings who formed a "southward migration to find relatives" team due to a chance meeting, experiencing a series of thrilling, exciting and interesting adventures along the way, and finally successfully reaching the habitat and completing the story of self-growth.

As the first original animated film to be released globally at the same time in China, "Mommy Duck" also has a strong behind-the-scenes team. The Force Animation, a top domestic CG animation company, is responsible for the full control. As the only Chinese company to set up an animation creation company in Hollywood, it has now joined more than 60 top overseas animators who have worked for Disney and Pixar. The director of this film, Chris Jenkins, has served as the art coordinator and special effects animator of many well-known animated films, and the producer Sandra Rabins has served as the executive producer of "Shrek" and "The Elf Hotel". It ensures that the film is controlled by a domestic team while still being international. The prospect of "Mommy Duck" is also very optimistic, and it is also regarded as a competitor for the highest quality 3D animated film in China in 2018.

Wanda Force joins forces to help the domestic animation industry become bigger and stronger

Jiang Defu, General Manager of Wanda Cinemas, Zhao Rui, CEO of Force Animation, Zhang Suyue, Vice President of Strategy of Force Animation

As the largest high-tech CG entertainment content creation company in China, The Force Animation is also the only animation company in China with industrialized production capabilities. Its large-scale creative team of more than 1,300 people has a strong creativity to produce an original work every 18 months. Previously, it had done post productin for the movie "Monster Hunt" and was also the producer and exclusive CG producer of the movie "Jazz".

In addition to striving to create works that are infinitely close to the highest quality and adapt to the global market, The Force Animation pays more attention to the ecology of IP, from multi-type IP mining and creation, to nurturing into a diverse form of pan-entertainment content, including movies, literature, games, network dramas, etc., and focuses on derivative copyright operation, opening up and gradually covering all aspects of the industrial chain. Under the perfect integration of technology and art, The Force Animation also has the industry’s leading technology research and development and technology application capabilities, and cooperates with the world’s top technology to optimize and lead the trend.

As one of the industry leaders, Wanda Cinemas has integrated film and television project development, investment, production, publicity, marketing, copyright management and other multi-faceted film and television functions since its establishment in 2011, and actively participates in overseas film and television business cooperation. And produce many excellent film works such as "Dragon Hunting Secret", "Pancake Man", "Charlotte Troubles", "Detective Chinatown", "Hot Pot Hero" and so on.

Therefore, this strong collaboration at home and abroad has also made the industry more optimistic about the prospects of "Mom Duck". At the same time, with the continuous mining of domestic high-quality IP value, the domestic animation industry has also begun to make qualitative breakthroughs. The popularity of high-quality domestic content such as high-quality animations and movies has made the Chinese animation market, animation fans and the industry see new hope. At the moment when the industry is gradually becoming bigger and stronger, "Mom Duck" comes with strong originality and technical standards, and is also expected to write an important note for the entire domestic animation industry.