Six romantic movies burst into 520, who is the next ＂Living Together in Time and Space＂？

Special feature of 1905 film network　First, the most crowded May 1st file in history, waiting for 13 new films to be released together.

　

After the "involution", 520 also released a number of films, quietly forming a new schedule.

　

"520" and "521" as advertising language make May 20th and 21st a festival about love. With festivals, there is also a movie schedule. The 520 files can be traced back to 2018. On May 20th, that week, it won over 100 million box office, which was the highest achievement in the single-day box office of the film. In the end, the cumulative box office of the film won 900 million.

However, this schedule has not formed a stable situation, and it has been in a gap for two years after 18 years.

　

This year’s 520 stalls were originally set up by the joint leadership of My Love on May 20th and May 21st. The overall tonality of My Love is in line with the atmosphere of "520", but "Fast 9" is coming, and many people in the industry speculate that My Love’s film is also the first to plan to release it on May 1 due to various competitive considerations.

　

When My Love left 520, he made room for other films.

　

Up to now, except Fast & Furious 9, a total of six new films will be released in 520 files: Chasing the Ball, The Love I haven’t finished talking about, and all of them are love movies.

This year’s sunset on May 20th and 21st is in the film release period on Thursday and Friday, and it is the first time that many new love films have been released in this festival. Will there be any breakthrough in the 520th movie? At the same time, looking at the Valentine’s Day schedule throughout the year, what new atmosphere can we find?

01　

The 520 schedule has taken shape.

Among the 520 romantic films, the number of people who want to see the platform of Cat’s Eye, Taobao Film and Douban is currently ranked comprehensively, and "Deep Love" and "I want us to be together" rank in the top two.

　

What these two films have in common is that they are adapted from online literature, and the original works have a certain popularity and audience base.

　

"Deep Love" is adapted from Tianya literature’s popular work "Shenzhen, I don’t have the courage to say love again". This article ranks first in the click-through rate of Tianya emotional column in 2014, telling the "deep drift" love story between young men and female executives in Shenzhen; "I want us to be together" is adapted from the 2013 Douban long post "My girlfriend who has been running for ten years with me will get married tomorrow". The bumpy love story of the protagonists Lu Qinyang and Ling Yiyao since high school has caused heated discussion among netizens.

The director of "I want us to be together" once directed the youth love online drama "Hello, Old Times", which was adapted from the original work of Chang ‘an with the same name in August, and the Douban score was as high as 8.7. This time, I once again took the same type of theme, from the screen to the big screen, and the production scale has also been upgraded.

　

The film is produced by the industrial film industry, produced jointly by Alibaba Pictures and Tencent Pictures, and acted as the producer. Desert was also selected as the "Bad Monkey 72 Movie Project" initiated with,, and others. The industry has been expecting the quality of this new love film, but as a new director and actor, it is also necessary to keep a wait-and-see attitude.

In contrast, other incoming romantic films are relatively weak in terms of production volume and the strength of the main lineup. From the perspective of theme selection, Deep Love can be compared with the last film focusing on the group of "drifters". After the film was released in early April, the box office and word-of-mouth performance were not good, and Deep Love hit again this time.

　

In addition, "A little tempted" starring directors, actors and actresses comes from the classic song of the same name. Since 2014, the mode of adapting songs into movies has been continuous, and 2019 can be called a big year. There are three films in a row, and there will be three films in 2020. However, the reputation of these films has dropped almost all the way, so the prospect of "A little tempted" is inevitable.

Judging from the current situation, it is estimated that these romantic films are difficult to have a particularly large performance in the market, and there are no signs of explosion, unless there is a dark horse of word of mouth, or as last year, they break through with marketing and publicity strategies to win.

02　

Fast & Furious 9 assists the one-day box office

There is no doubt that Fast & Furious 9 is definitely the main force of the 520th gear this year. And this festival will definitely add value to the market, and the box office results on May 20th are worthy of attention.

Under the joint promotion of "Living Together in Time and Space", 520 in 2018 coincides with a weekend holiday, with a comprehensive box office of 300 million. In 2019, May 20th is a relatively deserted Monday working day, with no new films released. With the help of the fading popularity, the box office in a single day reached 80 million.

　

In 2020, due to the shutdown of the cinema, 520 became vacant, but this year, with the strong blessing of Fast & Furious 9, the industry also expects that the joint assistance of many domestic romantic films and the zero-point field of Fast 9 on that day will make the single-day box office harvest of this working day exceed 100 million.

This goal may not be difficult to achieve. In 2017, the zero-point box office in China mainland was about 58 million, which broke the zero-point box office record of Fast 7 two years ago. It is very likely that Fast 9 will surpass the figure of 58 million this time. In addition, the festive atmosphere of that day will help boost the box office, so it should not be a problem to break 100 million on the same day in 520.

03　

The Space Potential of Valentine’s Day Schedule

Count the love festivals throughout the year. Apart from 520, there are also Valentine’s Day on February 14th and Chinese Valentine’s Day. The film schedules formed under these festivals are also very different.

　

Because February 14 is generally near the Spring Festival, there are often changes. For example, 2018 falls on the day before New Year’s Eve, and it is impossible to form an effective schedule. This year is just on the third day of the New Year’s Eve, heating up the box office for the Spring Festival. In 2019, after the end of the Spring Festival, four romantic films were released that day.

At that time, "seal it with a kiss" ranked in the top three in terms of first-day screening and box office, followed by leading and waiting for the Spring Festival blockbuster. The final box office of the film was 173 million, of which the first day box office was about 91 million, accounting for about 50%. It can be seen how much Valentine’s Day helps a love movie at the box office.

　

However, the word-of-mouth of "seal it with a kiss" declined the next day due to the reduction in the number of films, and the box office in a single day decreased to more than 15 million, and then gradually declined. The performance of high opening and low walking proves that the key to winning the market for romantic films is still excellent quality and gaining audience recognition.

　

This year’s 520-slot, judging from the overall configuration of romantic films, may not be a big climate, and top foreign films are needed to support the market, but this slot has begun to take shape. The most stable file is still Tanabata. Last year, the box office on Tanabata was as high as 527 million, which set a new record in history and also promoted the resumption of the cinema.

　

On that day, three romantic films landed in the cinema, and "I am waiting for you at the end of time" surpassed 50% of the films, and won 277 million single-day box office, becoming the first box office in the history of Tanabata and the top ten films in the first day of domestic film history.

Tanabata is often in August, which is included in the popular summer file, so the volume level of the films released is relatively large. The formation of the Tanabata market originated in 2015, and the starring actor was released on the day of Tanabata, which set a box office of about 92 million on the first day, more than half of the film’s total box office of 173 million. This data is also very close to seal it with a kiss many years later.

The first day performance of "The Bride Fight" raised the box office on Tanabata Day to 234 million. Since then, the comprehensive box office figures of Tanabata have been 200 million+,and continue to rise.

In 18 years, due to the release of seven new films, the box office climbed to 440 million that day. Although only one new film was released on Tanabata Day in 19 years, it was supported by popularity, which raised the box office of Tanabata to 525 million in one fell swoop.

　

It is worth noting that most of the new films released on Tanabata in recent years are not love movies, and it was not until last year that they changed and ushered in the "Tanabata Special Offer". Although there are still nearly four months before this year’s Tanabata file, there are already love movies customized for Tanabata, so we can look forward to it.

　

The first to grab the spot is the youth film starring the director, the actor and the actress. At the shooting stage, the official announcement was aimed at the release of Tanabata. At present, the movie starring Zifeng Zhang has exceeded 800 million box office, and the main lineup of "Summer Future" is also quite interesting. Can we continue to increase the outbreak of "Zifeng Zhang Year"?

　

In addition, the team’s recent success, this can be a romantic film with the theme of cute pets starring,, and so on. According to sources, the film also plans to join the summer file war, and Tanabata is an option.

The spark of collision between schedule and type should not be underestimated. The 520 files that have become a pattern need to be continuously developed, and the market potential of traditional Qixi files is still great. Especially since this year, the domestic pure love movies that meet the audience in the cinema are not ideal.

　

There is no doubt that the public is eager for love masterpieces. After all, no one wants to see a bad love movie on Valentine’s Day.