Build a launch platform, showcase diverse innovations, and promote industrial upgrading – 2023 Music China’s global industry launch event was held in Shanghai
In order to strengthen exchanges and cooperation between domestic and foreign industries, use modern means to promote and display Chinese local musical instruments, strengthen the communication power and influence of Chinese civilization, and promote high-quality musical instrument products and musical instrument culture to go global, on October 11, the 2023 Music China Global Industry New Product Launch Ceremony was grandly held at the Shanghai New International Expo Center.
Former Deputy Director of the Central Editorial Office, Zhang Chonghe, Secretary of the Party Committee and President of the China Light Industry Federation; Former Deputy Secretary of the Party Group and Vice Minister of the Ministry of Culture, Zhao Shaohua, Consultant of the China Policy Science Research Association; Deputy Secretary of the Party Committee of the China Light Industry Federation and Chairperson of the China Musical Instrument Association Wang Shicheng; Former Standing Committee Member of the Tianjin Municipal Party Committee, Minister of the United Front Work Department, and Secretary of the Party Committee of the China Future Culture and Art Foundation Liu Changxi; Former Party Secretary of the Central Conservatory of Music Zhao Min; Chairperson and General Manager of Shanghai National Exhibition and Exhibition Center Co., Ltd. Wu Jianghong; Executive Director of Frankfurt Exhibition (Hong Kong) Co., Ltd. Li Qing
Dozens of performers, artists, music educators, and leaders of music associations from all over the world, together with jury experts, professional college representatives, distributors, musical instrument manufacturers, veteran players, and media at home and abroad, witnessed the fruitful results of scientific research and innovation in the global musical instrument industry.
Wang Shicheng, chairperson of the China Musical Instrument Association, pointed out in his speech that the global industry’s new product launch event is an important platform carefully created by the China Musical Instrument Association and the Shanghai Exhibition Organizing Committee to promote technological innovation and high-quality development of the industry. This year’s new product launch event focuses on musical instrument product innovation and technological innovation. With the keywords of "innovative", "practicality" and "sense of the times", it solicits new products from the industry at home and abroad. Since the event was launched, it has received extensive attention. A total of 111 products were submitted by 63 companies, and the number of products submitted increased by 26.13% compared with the previous 2020. After being selected by the expert review committee according to the four dimensions of "innovative concept", "product design", "product craftsmanship" and "market expectation", a total of 35 "best new products" were selected, covering piano, guitar, folk music, percussion, wind music, harmonica, accordion, electric sound and music production.
He stressed that science and technology are the foundation of a country’s strength and prosperity, and innovation is the soul of national progress. The report of the 20th National Congress of the Communist Party of China mentions "innovation" in 55 places, which clearly states that to build a modern socialist country in an all-round way, "we must insist that science and technology are the primary productive force, talents are the primary resource, and innovation is the primary driving force." Since 2018, the "Global Industry New Product Launch Event" has not only provided a platform for enterprises to showcase innovative products and technological innovation, but also injected strong impetus into the progress of the entire industry. This fully reflects the precise grasp of the industry and demonstrates Music China’s determination and ability to promote the development of the industry.
The Music China organizing committee made full use of the exhibition resources to showcase these new products from multiple dimensions. The "Global Industry New Product Launch Area" was set up to showcase these high-profile "best new products". After the exhibition, these excellent new products will also be promoted in an all-round way on the musical instrument integration media, allowing more people to appreciate the innovative charm of the musical instrument industry.
Wu Bin, former president of People’s Music Publishing House and a famous music educator, as the judge of this new product launch event, made a wonderful comment on the products submitted this time. He pointed out that the products submitted this time present many eye-catching new features and highlights: first, the company has accurately grasped the market and deeply studied consumer needs; second, the new folk music products fully integrate traditional and modern craftsmanship, showing the spirit of innovation; third, the application of emerging technologies has provided strong support for the research and development and production of these new products, promoting the development of intelligent musical instruments; fourth, the new product design is exquisite and the craftsmanship is improved, which has played a positive role in promoting the high-quality development of the industry. The appearance of these new products not only enhances the overall level of the industry, but also provides consumers with more high-quality choices, promoting the continued high-quality development of the music industry.
The participating leaders awarded trophies to the companies that won the "Best New Product" to encourage and reward their contributions in the field of musical instrument manufacturing innovation. These companies not only represent the cutting-edge technology and development direction of the industry, but also promote the progress and prosperity of the entire musical instrument field.
New products, new start. At the end of the event, the atmosphere was instantly ignited by the electric acoustic erhu solo "Horse Racing" brought by the national first-class composer and performer Bianliunian. His exquisite performance skills, deep emotion and passion, vividly interpreted the popular music "Horse Racing" and pushed the whole event to a climax.
In the current global economic situation, the development of the musical instrument industry is facing many challenges. However, through independent research and development and technological innovation, enterprises can continuously improve product quality and technical level, so as to gain an advantage in the fierce market competition. The global industry’s new product launch platform is not only a stage for enterprises to demonstrate their technical strength, but also a carrier for the musical instrument manufacturing industry and derivative industries to demonstrate their active exploration and application of scientific and technological innovation. On this platform, enterprises can display their R & D achievements and new products to domestic and foreign industries, further broaden market channels and promote business development. At the same time, the new product launch platform can also bring more business opportunities and partners to enterprises, helping them expand their market network and industrial chain resources.
The emergence of the first new products not only brought a new experience to consumers, but also injected new vitality into the industry and stimulated the innovation potential of the entire musical instrument ecosystem. The launch ceremony was presided over by Sun Ruiyong, full-time vice chairperson of the China Musical Instrument Association.