How about the three big pieces of Geely Xingrui? Is Geely Xingrui worth buying?

In the 100,000-class independent car market, Geely Xingrui stands out with its excellent sales and reputation. For a high-profile car, the quality and performance of the three parts are the key to measure its quality. Below, let’s have a deep understanding of the three pieces of Geely Xingrui and explore whether they are worth buying.

First, a solid chassis

Geely Xingrui adopts front McPherson independent suspension and rear multi-link independent suspension, in which the addition of E-shaped multi-link structure and lateral stabilizer bar gives Xingrui a compact and comfortable driving experience. The front and rear suspension strokes reach 185MM and 203MM, respectively. This super-long design not only improves the comfort, but also provides strong support for the handling and stability of the vehicle.

Second, a strong dynamic heart

Xingrui is equipped with Volvo Drive-E series 2.0TD in-cylinder direct injection turbocharged engine, which has won the honor of "Ward Top Ten Engines" for many times. It provides Xingrui with a maximum horsepower of 190 horses and a peak torque of 300 Nm. Compared with joint venture models such as sagitar and Civic, its power performance is undoubtedly better, showing Geely’s sincerity.

Third, intelligent transmission partners

Xingrui, which matches the 7-speed wet powershift, not only performs well in shifting speed and efficiency, but also gives consideration to dynamic response and fuel economy. Although there may be a little pulling feeling at low speed, the overall performance can still meet the daily driving needs, showing a good adjustment.

吉利星瑞

On the whole, Geely Xingrui’s outstanding performance in the three major parts, coupled with its cost-effective interior design, spacious space and rich configuration, makes it a trustworthy and purchased model. In the rise of domestic automobile brands, Geely Xingrui is undoubtedly a strong competitor in the field of independent cars, which proves the strength and progress of independent brands.

Has the red flag changed its logo? It looks like this!

What is everyone’s impression of the red flag? Rigid? Old school? These are no longer popular under the impact of the new energy era. Now, under the pressure of more new forces to build cars, Hongqi is also breaking through and changing to a new logo to show its determination for electric vehicles. In the picture, E001 is a brand-new pure electric car of Hongqi, and it is also the first new energy car of Hongqi FMSs platform architecture.

Here, it needs to be said that the red flag is not a new car LOGO for the whole system, but that the red flag new energy vehicle will no longer use the red flag logo which is similar to a shield, but will use a new energy-specific logo, which may be more abstract to look at. Without sunflower and red flag, it is more acceptable to everyone, and the side also reflects that the red flag wants to change its inherent impression in everyone’s mind. The core element of logo design is a pair of wings that spread out and fly. This wing has a foreign name called "Qi Miao Wings", which expresses.

Looking at this brightly colored E001, you can actually understand the attitude of Hongqi. After all, the booth of Hongqi was either black or gold. On the overall design level, this car is entirely a tram idea. There is no traditional net design. The car head is like a smiling face, which looks a little happy. At the same time, in order to create the momentum of Hongqi itself, the front of the car is vertical, which is more intuitive from the side.

Visually, this car is relatively compact, because the four wheels are as close as possible to the four corners of the car body, which makes the wheelbase of the car longer and the interior space larger. The roof is designed with a sliding back, which is similar to the concept of Hongqi H6, which has just been listed. The wheel hub is designed with low wind resistance and the shape is more in line with the times.

At the tail, the contrasting roof weakens the tail even more, creating a slip-back style, and the tail is slightly shaped like a duck’s tail. Now, in the field of new energy, the red flag doesn’t want to be a "magotan" (for all ages), but it still wants to catch the appetite of young people. After all, the current trend is sports, radicalism and youth, but the red flag should never be young across the board. If it goes against everyone’s traditional concept, it is neither fish nor fowl.

The penetrating taillights are very interesting on both sides. The internal light source is like "the light shines everywhere on the golden hill", which scatters outward, and the surrounding of the lower part is more exaggerated. The tail has a design like a wind knife, which makes the tail more three-dimensional, and there is also a "pilot light" at the bottom, which is also an object that young people like now.

In terms of power, E001 provides a battery-changing version and a long-life fast charging version. The battery-changing version has a battery life of 600km, while the long-life fast charging version has a cruising range of 800km. The new car is equipped with front and rear double motors, with a total power of 455 kW, a peak torque of 756N·m and an acceleration of 0-100km/h of only 3.9 seconds.

Summary:

Hongqi is making great efforts in the field of new energy. After all, the host of the Spring Festival Evening is wearing this brand-new LOGO, which shows how strong Hongqi’s determination is. But after all, Hongqi has no advantage in the field of new energy. At present, Hongqi’s exploration of changing electricity is still relatively strong. I wonder if Hongqi will win the market’s affirmation with the advantage of changing electricity in the north.

Geely automobile sales leader is about 153,900, with its own car, fuel economy and driving resistance.

What I want to introduce to you today is. Next, let’s take a look with Xiaobian.

First of all, from the appearance, the front face of Haoyue L looks very domineering and looks sporty. Coupled with the cold headlights, the design looks very simple. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car, the body size of the car is 4900 mm * 1910 mm * 1770 mm. The car adopts unique lines, and the side wall gives people a very fashionable feeling. With large-sized thick-walled tires, smooth lines run through the whole side of the car. Looking back, the rear of the car looks cleaner and fresher, the taillights look simple, and with the unique exhaust pipe, it is still relatively hard on the whole.

When I came to the car, the interior design was avant-garde and rich in functions. The steering wheel of the car is very simple and fashionable, and it is made of leather, showing a sense of atmosphere. Take a look at the central control. The car is equipped with a simple and fashionable touch-sensitive LCD central control screen, which makes the interior style impressive and looks very cute. Let’s take a look at the dashboard and seats again. The car is equipped with a tough dashboard, which is very eye-catching. The car uses a leather/suede mix seat, which is wide and thick, improving the riding experience of the driver and passenger.

Haoyue L is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 160KW and a maximum torque of 325N.m, with good power performance.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, rear wiper, traction control (ASR/TCS, etc.), which fully ensures the convenience and comfort of the car experience.

OK! Next, let’s sum up. Such a car with the right price is enough to meet the daily practical needs, and it doesn’t take much thought to maintain it at ordinary times, and the cost performance is good.

Guangzhou Automobile Aian AION V Plus new models listed! It adopts a seven-seat layout and sells for 196,800 yuan.

A few days ago, the author learned from relevant channels that the 2023 Guangzhou Automobile AION V Plus has added a 707-seat business model with an official guide price of 196,800 yuan. The difference between the new car and the cash is concentrated in the configuration part, while in terms of power, the layout of the front single motor is adopted. In addition, it is worth mentioning that the 2023 Guangzhou Automobile AION V Plus 70 Smart Collar Edition also fine-tuned the configuration, added the lumbar support function of the main driver’s seat, and the price remained unchanged at 189,800 yuan.

As a new model, the appearance and interior design layout of the 2023 Guangzhou Automobile AION V Plus 70 seven-seat business version is not expected to be much different from the models currently on sale, and from the price point of view, the new car will become the entry-level version of the 2023 Guangzhou Automobile AION V Plus seven-seat series. Compared with the guide price of 206,800 yuan, the 70-seat version lacks lane departure warning, lane keeping assistance, road traffic sign recognition, active braking, fatigue driving tips, lane keeping in the middle, front collision warning, wireless charging of front mobile phone, electric adjustment of co-pilot seat, heating/ventilation of front seat, memory of main driver seat, fragrance system in the car, ETC., and only supports constant speed cruise, but it has ETC vehicle-mounted device and openable panoramic sunroof.

In terms of power, the new car continues to be equipped with a driving motor with a maximum power of 165 kW and a peak torque of 350 Nm, and uses a ternary lithium battery with a capacity of 69.9 kWh as an energy storage device. Under NEDC working conditions, the pure electric cruising range is 500 kilometers. In addition, the 2023 Guangzhou Automobile AION V Plus seven-seat series models also provide a 600-kilometer (NEDC working condition) endurance version for consumers to choose from.

Summary: As a compact SUV owned by Guangzhou Automobile Ai ‘an, the 2023 AION V Plus currently on sale was first launched in August this year. From the price and positioning, its competitors in the market include SAIC Volkswagen ID.4 X, Nezha U and BYD Song PLUS EV.

The arrival of the 707-seat business edition has further lowered the price threshold of the 2023 Guangzhou Automobile AION V Plus seven-seat series. Of course, its configuration level has dropped to some extent compared with the previous entry-level version, and it is expected that some consumers with limited car purchase budgets and not relying on driver assistance functions will have certain appeal.

Follow the poet Li Bai to swim in Datang! "Chang ‘an Three Wan Li" was released.


1905 movie network news The summer domestic animation masterpiece was released today (July 8) and released the special video and poster of "When the Stars of Datang Shine". The film won a lot of praise in the previous movie viewing activities, and was praised as "showing the magnificent scenery of the Tang Dynasty and visiting the Tang Dynasty in an immersive way", "visually presenting the artistic conception of poetry is so beautiful, which is unique to China people" and "moved by the friendship of Gao Shi and Li Bai". The film is being shown in the whole country.


The grand opening of the "New Culture" series, the beauty of tang style is amazing on the big screen.


In the poster for the release of Three Wan Li in Chang ‘an, the picture of Li Bai’s "embroidered mouth is half of the prosperous Tang Dynasty" is gorgeous, which makes people feel the chic and lofty sentiments of Li Bai, a "poetic fairy". In the special video "When the Stars of the Tang Dynasty Shine" released in the same period, Li Bai, Gao Shi, Du Fu, Wang Wei and many other stars of the Tang Dynasty all appeared together. The film will also show these historical figures who have shined for thousands of years, and raise a glass and push a lamp under the background of the Tang Dynasty to jointly pursue the touching story of life ideals.


In the previous movie-watching activities, many viewers expressed their love for the film. Some viewers said that "Li Bai is the Bai Yueguang in the hearts of all China people, and this film shows Li Bai’s magnificent life from a high-quality perspective, which is particularly wonderful." There are also viewers who are obsessed with the magnificent scenery of the Tang Dynasty in the film, saying that "I am particularly excited to see the beautiful scenery of Chang ‘an, Yangzhou and Yellow Crane Tower in the Tang Dynasty thousands of years ago in an animated film."


Visual presentation of the "world in poetry" written by Li Bai was praised. "Tang poetry is a romance unique to China people."


The most praised by the audience in the film is the visual presentation of "Into the Wine". After watching it, some viewers said excitedly, "My favorite Tang poem is Li Bai’s" Into the Wine ".The play of" Into the Wine "in the film is particularly dreamy, which makes me feel like I am in the" world in poetry "written by Li Bai. Some viewers also said that" Into the Wine "satisfied my romantic imagination of Tang poetry and really wanted to watch it again.


There are also viewers who have different opinions on the theme of the film. "The protagonist of this film is not just a poet, but the whole era. I am very glad that there is a film that shows the most splendid Tang Dynasty style of Chinese civilization, allowing us to look back at that starry era." Some viewers think that this film is the best way for us to inherit China culture and build modern Chinese civilization.


Three Wan Li in Chang ‘an, a ten-year shocking contribution of light-chasing animation, was produced by Shanghai Light-chasing Industry Co., Ltd., Beijing Alibaba Film Culture Co., Ltd., Tianjin Cat’s Eye Lithography Culture Media Co., Ltd. and China Film Co., Ltd., jointly produced by Beijing Weimeng Chuangke Network Technology Co., Ltd., distributed by Shanghai Taobao Film Film and Television Culture Co., Ltd. and jointly issued and directed by Tianjin Cat’s Eye Lithography Culture Media Co., Ltd. The film is being shown all over the country.


Explore Yue GTE plug-in hybrid and Weilai ET7 recommend it.

Tanyue GTE plug-in hybrid and Weilai ET7, both of which are outstanding in the field of new energy, represent different design concepts and market positioning. Tanyue GTE, based on the body of traditional SUV, combines the mature plug-in hybrid technology of Volkswagen. Its power system consists of a 1.4T turbocharged engine and an electric motor, with a comprehensive maximum power of 155kW and a peak torque of 400Nm, which gives consideration to fuel economy and driving pleasure. In terms of battery life, it can travel about 50km in pure electric mode to meet the daily commuting needs, and there is no battery life anxiety in long-distance travel.

Weilai ET7 is positioned as a luxury intelligent electric car, equipped with front and rear dual motors, with a total power of 480kW, a peak torque of 850Nm, and an acceleration of 3.9 seconds, with strong performance. In terms of battery life, it is equipped with three battery packs with different capacities of 70kWh, 100kWh and 150kWh, and the longest battery life can reach 1000km, which completely solves the mileage anxiety. In addition, Weilai ET7 is also equipped with advanced automatic driving assistance system and rich intelligent technology configuration, bringing unprecedented intelligent travel experience to drivers.

Choosing the GTE plug-in hybrid means that it is more inclined to combine traditional driving experience with energy saving and environmental protection; Choosing Weilai ET7 is the exploration and pursuit of future travel modes, and enjoys the convenience and fun brought by cutting-edge technology.

I suggest you test drive these two cars yourself, feel their actual performance and differences, and then make decisions according to your own feelings and needs.

Dying to Survive won the Best Cross-Strait Chinese Film.


1905 movie network news The 38th Hong Kong Film Awards came to an end yesterday. Dying to Survive stood out from five outstanding Chinese-language films on both sides of the Taiwan Strait and won the best Chinese-language film award on both sides of the Taiwan Strait at the 38th Hong Kong Film Awards. Muye Wen, director of Dying to Survive, took the stage to receive the award.

The Hong Kong Film Awards is one of the most important awards in the Chinese film industry. Founded in 1982, it aims to encourage the creation and development of outstanding Hong Kong films and is the most important event in the Hong Kong film industry. In 2012, the Hong Kong Film Awards specially added the "Best Cross-Strait Chinese Film Award" to commend mainland and Taiwan Province films that made outstanding contributions to the whole Chinese film system that year. 1942, Assassin Nie Yinniang and Return have all won this honor.


Also nominated this time are excellent Chinese films such as Hello, China, Jianghu Children, Evil Does Not Suppress Right, Carnival, etc. Muye Wen, an affirmative director who won the Hong Kong Film Awards, expressed his gratitude on the stage and told the fate of Hong Kong films: "I am very grateful to the Academy Awards for giving this award to our film. I want to thank my two producers, Ning Hao and Xú Zhēng. Thanks to the Academy Awards, thanks to Hong Kong, and thanks to Hong Kong movies. I grew up watching Hong Kong movies. Basically, half of my film knowledge comes from Hong Kong movies. "

Dying to Survive, the first feature film directed by Muye Wen, has won 3 billion box office in a strong summer file with the advantages of caring for realism, sincere and delicate characterization and smooth and natural plot, and won a good reputation and many film professional awards. At the 55th Golden Horse Awards for Taiwanese films, Dying to Survive won three awards in one fell swoop: Best Actor, Best New Director and Best Original Screenplay; Won the "Best Screenplay Award" in the main competition unit of Montreal International Film Festival in 2018; In 2018, Changchun Film Festival won four awards including Best Feature Film, Best Young Screenplay, Best Young Actor and Best Young Supporting Actor. Won the two awards of "Top Ten Films in 2018" and "Best New Director" at the 10th Anniversary Celebration of Youth Film Handbook; The Criticism Society of the 27th Shanghai Film Festival won two awards, namely "Best Film" and "Best Screenplay". It was unanimously regarded by the audience as a new climax of realistic movies.


Depth | Non-mainstream Culture: The Death History of "Killing Matt"

Do you remember killing Matt? Who the hell are they? Where are they now? In 2008, killing Matt became a cultural phenomenon, but within a few years, this group was suppressed and gradually disappeared from people’s vision. In fact, they are not so-called "brain-dead, vulgar", and most of them are "left-behind children+assembly line migrant workers". Faced with a city full of strange dangers and a flowing factory life that stifles humanity, they have no education, no background and no money, so they can only choose to kill Matt to protect themselves, express their personality and find a sense of belonging in the city. Now everyone who kills Matt cuts off his long hair and goes back to his hometown to continue his hard life. Today, we are all calling for aesthetic freedom. Maybe we should also give them a late aesthetic freedom.

 

author | Veronica (Cultural Industry Review Author Group)

edit | Peng Xiaoyi

source | Cultural Industry Review

The text is 7748 words in total | Estimated reading time is 20 minutes.

In the past two years, director Li Yifan took his documentary "Kill Matt I Love You" for offline small-scale screening and exchange in various places. This documentary, which started shooting in 17 years, interviewed more than 70 people who killed Matt all over China, and based on their self-reports, combed the development of the phenomenon of killing Matt, showing the life, predicament, choice and fate of this group. With the help of this documentary, many talents know what it means to kill Matt for the first time, and know that killing Matt’s young people is not "stupid" or "vulgar".The phenomenon of killing Matt actually reflects the dilemma of migrant workers’ identity behind the binary opposition between urban and rural areas in China. Even many viewers were surprised to find that "everyone killed Matt" after watching this film.So, what kind of people choose to be Matt’s killers? Who suppressed them? Why did it disappear? Do you still kill Matt? Where did you kill Matt? Why do we all kill Matt?

 

△ Source: Baidu pictures

Past lives who killed Matt.

 

What exactly does the name kill Matt mean? Perhaps many people don’t know, in fact, it comes from the English word smart, which was transliterated as killing Matt by people who just started using it. It is easy to read and has personality, and it sounds cool and annoying. Just as what they value when choosing this word is that it means "smart and fashionable". In visual modeling, it actually imitates the Japanese visual rock. Japanese visual rock band rose in 1980s, represented by X JAPAN, and they were actually born under the influence of glam rock in Europe and America.Express rebellious personality and heavy metal music style with gorgeous and exaggerated hairstyles and costumes.. Because of the high quality of their music, visual rock is no longer completely non-mainstream music in Japan, and is respected to some extent.

△X JAPAN Band, Source: Baidu Pictures

 

But China’s killing Matt, which started in about 2007, has nothing to do with rock music. There are many versions circulating on the Internet about how the killing of Matt started, and there is no way to know who is the founder. It is widely said that the founder of killing Matt was a native of Meizhou, Guangdong Province, who was born in 1995 and named Luo Fuxing. According to his account, he went out to work as a teenager, and his working life was hard and boring. He happened to see this Japanese visual style on the Internet and thought it was particularly cool. He went to the hair salon to do a similar hairstyle and sent it to QQ space, which was seen and imitated by many people. With more and more people imitating and adding his friends, he set up a QQ group and chose the word "Kill Matt" as his family name.

 

At the same time as killing Matt, there are various non-mainstream families such as bury love, Canxue and Kuangshao. In terms of visual modeling, these families all like long hair, explosive heads, bangs that cover their eyes or even half their faces, and all kinds of fancy and colorful clothes. The biggest difference between the killing Matt family and these families is that their hair must stand up against gravity.Because the shape of killing Matt is the most exaggerated, the killing Matt family is more widely known, and now it has become synonymous with all non-mainstream families.

△ Source: Baidu pictures

On-line, the killing Matt family has established countless QQ groups, large and small, which need to undergo strict examination. For example, it must be seen that the applicant’s hairstyle meets the anti-gravity standard of killing Matt. In QQ group and QQ space, people who kill Matt all over the world communicate with each other.The latest hairstyle informationShow your new look, discuss your life, or find a partner, find a job, or even find a place to stay if you have no money. ……

△ "QQ space is the warmest place", documentary "Kill Matt, I Love You"

 

Offline,The most concentrated place to kill Matt is Guangdong., especially the shipai in Dongguan. Because in fact, most of the people who killed Matt were a new generation of migrant workers after 1990s and 1990s, and their work destination was the assembly line factory. In Dongguan, Shantou, Zhongshan and other cities in Guangdong, there are countless such factories. In 2008 and 2009, on the stone rafts, factory rest days, in the streets, parks and skating rinks, boys wearing low-waisted tights with fan heads and girls wearing ultra-short jeans and fishnet stockings and smoky makeup with loving heads can be seen everywhere. Their entertainment is very simple, such as visiting the park, chatting, skating, taking selfies, and bragging about their new styles in groups on the street.

△ Source: Baidu pictures

 

However, just because the public thinks that their modeling is "shocking", earthy and does not conform to the mainstream aesthetics, from the beginning of 10 years, killing Matt, who has never caused substantial harm to society, began to be attacked from online to offline. Hackers captured or dissolved their QQ group and post bar; Fake killing Matt is wearing a wig to harass the public or do some self-blackening, and taking video photos and posting them online to stigmatize killing Matt (in fact, self-blackening is not killing Matt); The factory didn’t restrict their hairstyles at first, but later began to require them to cut off their long hair and dye it back into black hair, for fear that they would scare older people. In the same year, the state put forward "resolutely resist vulgarity, vulgarity and kitsch", and the society set off a new "moral movement", and killing Matt was also included in the rectification target. Whether because of the spontaneous rejection of the people or the resistance of the state and mainstream media, killing Matt began to decrease gradually.Around 2013, killing Matt almost disappeared from people’s sight.

△ "Being black is not killing Matt", source: documentary "Killing Matt I Love You"

 

In 2016 and 2017, on the platform like Aauto Quicker, a number of accounts mainly shooting rural non-mainstream dances and laughing at themselves. With long hair and colorful tights, they created a large number of "earthy" video works with the rural environment as the background, which triggered the so-called "non-mainstream Renaissance". Some of the creators behind these accounts used to kill Matt. They returned to the countryside from the city and didn’t have a skill, but found that many people on the Internet were willing to watch them for fun, so they made videos and broadcast live to earn living expenses. Some are more professional short video production teams, imitating and even spoofing Matt.

△ Documentary "Kill Matt, I Love You"

 

Aauto Quicker is a big stage of grass-roots culture, in which there is no lack of vulgar behavior and bad behavior to win the attention of the content, and many accounts with the theme of killing Matt are full of such content, causing users’ disgust. In 2017, Aauto Quicker banned a number of accounts involving pornography, violence, political inaccuracy and vulgarity, which was called Aauto Quicker Net Action, including many illegal killing Matt accounts. However, after this clean net, even the "original" killing Matt who did not violate the rules was gradually unable to rely on video and live broadcast to make a living.

 

Nowadays, whether in the offline world or the online world, we rarely see the real killing of Matt.

Why kill Matt?

 

Thirteen years later, when we look back at this social and cultural phenomenon that happened in 2008 and caused a heated discussion in the whole country, what can we find except that our youth is gone and we once again lament that their shapes are weird and not mainstream? If we say that in 17 years, the people who really killed Matt in the online world made live broadcasts and made videos to make a living and allowed the public to make fun of them like watching monkeys, then why did they choose to kill Matt in 2008? How do they see themselves?

 

In fact, as mentioned above, in 2008, all the people who chose to kill Matt were the new generation of migrant workers after the 1990s and 1990s. Most of them come from remote and backward rural areas in southwest and central provinces. Before they became migrant workers, they had another identity: left-behind children. At the end of Kill Matt I Love You,Many people who killed Matt mentioned that they had been separated from their parents since childhood, and they longed for affection and a complete family.The family is poor, parents leave home to work, and rural education resources are poor. With many elders and peers around them leaving the countryside for cities, the rural environment is more monotonous, and big cities have become their imaginary exports.

 

△ Documentary "Kill Matt, I Love You"

Many of them followed the older people in the village to the coastal cities when they were thirteen or fourteen. Under the age of 18, primary school or junior high school education, basically can only work in assembly line factories. However, cities do not have as many opportunities and fun as they think. Cheated deposit, repetitive work of at least 12 hours a day, extremely low salary that is deducted if you are not careful, no friends, no entertainment, no money to spend in the city center, two or three days’ holiday a month ….. Before the "factory people" of the Internet giant cried 996, these assembly line workers had already entered 996 ten years earlier.

 

After the senior high school entrance examination, the author was asked by his parents to work in the factory in the name of earning pocket money. The intensity of 12 hours a day, completely mechanical labor and night shift rotation is completely beyond the reach of a 14-year-old adolescent. The author only persisted for half a month, and in fact, few assembly line workers can persist in this work for a long time. Because no matter in terms of economic returns, physical health or spiritual satisfaction, this working mode is a great torture and loss to people. China’s economic take-off since the Millennium, the myth of "Made in China" and the rapid urbanization process are based on this to some extent.

 

This depressed work and living space, combined with the environment in the first decade of the Millennium and the self-reports of killing Matt in the documentary, the author believes that the reasons why the new generation of migrant workers chose to kill Matt in those years are complicated, including internal psychological needs, their own conditions or external environmental reasons, and the two are intertwined.

 

From the perspective of internal psychological needs,First of all, it is the need for self-protection.

 

Cities are more complicated than they think. Compared with the countryside, there are indeed more opportunities in the city, but there are also more dangers and deception lurking. When preparing the documentary, Director Li Yifan hopes to contact more Killing Matt for interviews, and wants to buy the assembly line factory videos they recorded before from them. Luo Fuxing, the "godfather of killing Matt", suggested telling them that interviews or selling videos are "no deposit", because many people who killed Matt were cheated by factory owners or seemingly kind strangers when they first arrived in Guangdong. Therefore, it is necessary to have these four words to eliminate many concerns about killing Matt. Therefore, in fact, they really need to look cool and annoying, and make themselves more "shocking". Without any other capital and power, they can only use their own bodies.

△ "You will feel safe", documentary "Kill Matt, I Love You"

Therefore, it is not unreasonable for them to take a fancy to the Japanese visual style. This style blows the hair as big and long as possible, and the short person can be at least 5 cm taller because of the hair; Liu Haichang can only see half an eye, which increases the mystery; Red trousers, smoky makeup, rivets, tattoos, fishnet stockings and platform shoes enhance personality, aura and strength. They need and can only show the city people that they are fashionable and have their own ideas, and they are not timid and can be bullied casually. It can even be said that although they know that the style of killing Matt is not the mainstream of the city, they are no longer completely rural people, at least half of them are already urban people. City people should not be so fond of bullying city people, they imagine.

 

Secondly, it is the demand for individuality, ego and freedom.

 

Maybe some people will feel angry and puzzled. They all work in assembly line factories. Why don’t those who have been suppressed for a long time after 70 s and 80 s play killing Matt? Why do they like to be maverick after 90 s?

 

In the first decade of the Millennium, great changes have taken place in all aspects of China society, and the facilitation of network media communication has also started from here.Children born in the early 1990s are in their teens when mobile phones and computers become popular.As mentioned earlier, some rural children drop out of school at this age and follow their fellow villagers to the city. Young people are eager to be wonderful, and the internet and the city provide them with many fresh stimuli and information. Compared with the previous generation who also worked in factories, the new generation of migrant workers’ desire for individuality naturally germinated.

 

The assembly line does not need individuality, and even tries to stifle humanity and freedom. The more repressed they are, the more eager they are for individuality, freedom and self-expression, the more they try to "deviate". To become a Matt killer is to try to find some unique selves and the possibility of not being the same screw by transforming one’s appearance and expressing one’s personality outside the assembly line, even if it is only during the only three-day rest day in a month.

 

People who don’t like to kill Matt’s style can think that this aesthetic is outdated and unsightly, but as long as the behavior of killing Matt’s group is within the legal scope, everyone should probably respect their freedom. As Li Yifan said, aesthetic freedom is the most basic freedom. When there is no other freedom, aesthetic freedom should be the simplest and most accessible freedom, and it should also be the freedom not to be kidnapped and tried by others.

△ "Feel the power of her personality", documentary "Kill Matt, I Love You"

 

Third, the need for recognition and belonging.

 

In addition to protecting themselves and expressing their individuality, adolescent rural children who are almost helpless in the city are also eager for companions and a sense of belonging, whether it is friendship, affection or love. In the documentary, a girl killed Matt and said, "As long as you play with Matt, you are a family." Even when the killing of Matt gradually disappeared and only appeared on the online live broadcast platform, many former killing Matt did not hesitate to brush gifts for the killing Matt who made the live broadcast. Some even brushed 5,000 yuan a month because they knew that they were not easy and felt like family whenever and wherever.

 

The killing Matt family is really like a big family. Members have given each other a high sense of identity and belonging, and they are relatives and friends. By sharing the identity of killing Matt, they confirm each other, and by confirming each other, they realize or strengthen their self-identity. In addition to affection and friendship, it is also an important reason to gain the recognition of the opposite sex by playing cool and handsome. People who play killing Matt will only become lovers with the opposite sex who also play killing Matt. Even if the other party suddenly stops playing killing Matt, the ending is to break up immediately. It can be said that hairstyle means a cultural identity, which means who shares a set of aesthetics, values and worldview with himself.

 

△ "Because you want to be concerned" and "I need others", documentary "Kill Matt and I Love You"

 

The above are some of the more important internal demand reasons, and in terms of their own conditions and external environment, they choose to be Matt-killing, which is also influenced by the following factors.

 

First of all, their economic level is very limited.

 

Many of us will laugh at their cheap and low-grade clothes, but it is indeed affordable consumption for their extremely low economic level. "Deviant" also needs capital. When there is nothing, the body is the biggest capital, and the economic cost of transforming the body is relatively low, although many people who kill Matt become poorer because they play with their hair. In addition, although cities are diverse and rich, in fact, regions are clearly marked according to the level of consumers. Killing Matt knows that many high-end places can’t afford them at all, so many people almost always stay near the factory, that is, suburbs or villages in the city. It’s not so easy to broaden one’s horizons in the city. Luo Fuxing said that he didn’t dare to look up at those tall buildings for a long time and felt very inferior. With limited economic conditions and limited horizons, killing Matt is the aesthetic consumption that can best reflect their personality within their power.

 

Secondly, the existence of information cocoon room.

 

Although the network has brought a lot of distant information, everyone will gradually form a network information cocoon, in which they almost only see the people and opinions they recognize. In 2008, although there was no mechanism to push according to personal data at that time, the people put into their QQ were mainly people who were close to themselves. For those who kill Matt, because many peers around them are playing with their hair, taking selfies and using Martian, gradually, they really think this is a trend, and they really think these shapes are beautiful and cool.

 

Besides, fashion is also time-varying.

 

Although fashion is always in reincarnation, what elements and styles can become a temporary trend depends largely on the economic, social and cultural status of the people who choose these elements and styles. Therefore, fashion is always a kind of imitation behavior, and regions with lower economic and cultural level tend to imitate regions with higher level. The phenomenon of killing Matt not only reflects that China is keen to imitate Europe, America, Japan and South Korea in fashion, but also clearly reflects the fashion time difference between urban and rural areas in China.

 

In the first few years of the Millennium, the mainstream fashion in the city was bright-colored hair and tight-fitting colored pants. Killing Matt can be said to be an exaggerated variant of urban fashion that was a few years late in the suburbs. They tried to enter the city by imitating the shape, but they were told that the tickets they used had already expired for many years.

△ "Super Girl" in 2005

 

To sum up, we can see that the formation of the group of killing Matt and this cultural phenomenon is not only due to the desire of a group of people who are in aesthetic decline to gain eyeballs, but a group of adolescent new generation migrant workers who have no power, trying to fight against the assembly line life through aesthetic freedom, to fight against the danger of the city or to integrate into the city. Reflected in them,In fact, it is the spiritual dilemma of this generation of migrant workers, the antagonistic pattern and gap between urban and rural areas, and the fact that cities rely on this group to achieve economic take-off but ignore the living conditions of this group.

 Where is killing Matt now?

 

What are you doing now after killing Matt?

 

Except for some Sha Matt, who still has long colored hair, who make a living through live broadcast and video shooting, most Sha Matt who has cut off his long hair has returned to his hometown or hometown city. Some of them grow bananas in the countryside, some move bricks on the construction site, and they are eloquent in sales. Those who master a craft work in a hair salon or beauty salon, and those who are better off have their own hair salon or fast food restaurant. Others continue to work in factories in coastal cities in Guangdong.

 

Luo Fuxing, who claimed to be the godfather of killing Matt, tried to revive the killing of Matt. He still lives in Shipai, Dongguan, and has become a barber. At the same time, he has opened personal accounts on various social software to share classic or newly designed hair styles. He also opened a three-day Matt-killing experience hall in Beishangguang, and some netizens will come here to experience a Matt-killing hairstyle. In his comments on many social platforms, many netizens have no choice but to feel "sorry for my family, I am bald" and "envy the leader’s hair", while others still express their incomprehension and even disgust at killing Matt.No matter what the attitude of the public is, it is difficult to reproduce the once-popular phenomenon of killing Matt by one person’s cry.

△ Luo Fuxing’s video number

△ Netizen’s message on Luo Fuxing’s Douban account

 

However, the "spirit of killing Matt" has never disappeared, and even today it is becoming more and more common, so that in fact, today’s young people all "kill Matt".What is the "spirit of killing Matt"? The author believes that it is actually a desire for individuality and freedom in a highly instrumental and utilitarian modern world.As sociologist Max Weber said, the modern world is an "iron cage" established by instrumental rationality, and everything is best "impersonal". People should strive to be a tool without personality and irrational emotions to promote the development of the country, society and cities.

 

Also after 1995, although they didn’t become "killing Matt", those children who were born in cities or came to cities for study and employment through the college entrance examination are now faced with: a high-pressure and risky living space, a working mode of working with their eyes open and sleeping with their eyes closed, and perhaps they can’t achieve the involution of class rise with all their efforts, and the cruel mechanism of being quickly eliminated if they lie flat, and strive to earn money in order to be a stable house slave.

 

And these young people, don’t they all try to express their individuality and declare their uniqueness through aesthetic freedom, clothing, make-up, hairstyle, jewelry and other appearance shaping, even if they just dress up beautifully to drink coffee and watch exhibitions and take photos on weekends, to breathe the fresh air outside the iron cage?

 

Even, in terms of exaggerated costumes and imitating other countries’ fashions (such as French, Japanese and women’s group style), today we are doing something almost the same as killing Matt.

 

△ Many French wear and share in bilibili.

 

We should be as tolerant of killing Matt as we are of ourselves. In an era when everyone is trapped in an iron cage, aesthetic freedom is indeed the most basic, accessible and even the only freedom. If as individuals, we can’t change the cage for the time being, then at least we can respect the aesthetic freedom of others.

tag

 

After a lapse of thirteen years, when we re-recognize the cultural phenomenon of killing Matt, we can see not only the survival and spiritual dilemma of the group that killed Matt, but also what China city has neglected in the process of modernization, and we should also see the predicament that people are facing today, so as to prevent a group from being suppressed and aphasia from happening again.

 

References:

1. Li Yifan: "One seat" speech "But there is no wonderful killing Matt, only killing Matt with extremely poor life", in 2020. Li Yifan: The documentary Kill Matt I Love You, 2019.

2. Wang Bin: "Differential Manufacturing and Stigma Construction under the Background of Rapid Urbanization-Further Discussion on" Killing Matt "Group", published in China Youth Research, 2015.

3. Zhang Le, Chang Xiaomeng: "Sociological Interpretation of" Killing Matt ",published in" China Youth Studies ",2014.

4. Zhang Shuli, Zhang Yanqiu: Perspective on "Killing Matt": Paying Attention to the Spiritual and Cultural Needs of the New Generation of Migrant Workers, published in Journal of Social Sciences of Jiamusi University, 2014.

5. Sun Letao: "Catch" Kill Matt ",published in China Clothing, 2014.

6. Sun Tianpan: "Kill Matt": an existence that needs to be understood, published in Southern Metropolis Daily, 2013.

 

Constantly refresh the record of smart two-wheeled electric vehicles! No.9 company has no conscience, the industry leader.

In recent years, policy support and increased demand have promoted the continuous growth of the number of two-wheeled electric vehicles. The overall development of the industry has made brand competition more intense, and intelligent transformation and safety improvement have become the focus of competition among two-wheeled electric vehicle manufacturers. It is in this situation that Company No.9 (689009·SH) quickly created its own differentiated competitiveness through true intelligence, and created one proud achievement after another.

Offline exceeded 5 million units! No.9 company refreshes the "acceleration" of two-wheeled electric vehicles in China

A thorough study of the history of No.9 Company’s entry into the two-wheeled electric vehicle industry will reveal that compared with other brands, more than four years is really not a long time. But it is this short time that Company No.9 has become an indispensable and irreplaceable existence in the industry.

Not long ago, the fifth millionth intelligent two-wheeled electric vehicle of No.9 Company successfully rolled off the assembly line, and it was only over three months since the fourth millionth one rolled off the assembly line. The amazing growth rate record took 27 months from the first million units, gradually shortened to 11 months, 7 months and 4 months, and increased by 1 million units in the last three months. This is rare in the whole industry. It can be said that it has refreshed the "acceleration" of two-wheeled electric vehicles in China and set a new benchmark.

Not only that, Company No.9 also won four market position confirmations: "Top-end electric vehicles sold nationwide", "Smart electric vehicles sold nationwide for two consecutive years in 2022-2023", "No.9 for every 10 smart electric vehicles sold by China Smart Electric Vehicle Brand" and "China Electric Vehicle Young People’s Preferred Brand", and it is a well-deserved leader in the smart two-wheeled electric vehicle industry.

Operating income reached 4.239 billion yuan, up 34.75% year-on-year, and Q3 performance of No.9 Company reached a new high.

In addition to the amazing success of 1 million units in three months, recently, No.9 Company released its financial report for the third quarter of 2024. The data shows that the company’s operating income in Q3 reached 4.239 billion yuan, up 34.75% year-on-year. The net profit attributable to shareholders of listed companies was 374 million yuan, up 139.07% year-on-year;

It is worth mentioning that, as one of the fastest growing businesses of No.9 Company in recent years, the intelligent electric two-wheeled vehicle achieved 936,300 units in China in the third quarter, and the cumulative domestic sales in the first three quarters reached 2,134,700 units, up 86.08% year-on-year. In addition, this year’s new product No.9 electric motorcycle M95c+ reached the top of the electric motorcycle sales list of Tmall, JD.COM and Tik Tok at the same time, No.9 electric motorcycle from MMAX2 110P won the first place in the electric bicycle sales list of JD.COM and Tmall, and No.9 electric motorcycle N70C won the first place in the electric motorcycle sales list of Tik Tok.

Each of these data proves the strength of Company No.9, and shows that it occupies an indisputable position in the two-wheeled electric vehicle industry. In the future, Company No.9 will continue to maintain this "acceleration", constantly improve the quality of its products and services in the fierce competition, meet the diverse needs of consumers for smart travel, and at the same time promote the high-quality development of the brand itself and the whole industry.

China brand history series: Geely

  [car home Brand History] The brand Geely was actually full of controversy at the beginning of its creation. It can be said that 99% of people think that Li Shufu is fooling around, and many people think that it will definitely not last long. The simple reason is its "private" status. However, it is such an enterprise that has created many firsts in the history of China’s automobile industry: the first private car-making enterprise, the first one that started the 20,000-yuan era of automobiles, the first sports car in China, the first case of foreign-related intellectual property rights with Toyota, the first automatic gearbox in China, the first private education system in China, and the first private car to acquire foreign brands. …

Home of the car

First, the story of Li Shufu’s fortune (1982-1994)
  Starting from the refrigerator/involving many industries

  BYD has Wang Chuanfu and Geely has Li Shufu. If you want to talk about Geely’s history, you have to mention Li Shufu. Unlike Wang Chuanfu with a master’s background, Li Shufu started his business as a high school graduate, but it is such an "ordinary person" who created today’s huge Geely empire. In fact, Li Shufu has been involved in 6-7 industries in the 12 years before he built a car, which is really amazing, and it is precisely in these industries that he has achieved his experience.

Home of the car

  Many people know that Geely Automobile started as a refrigerator, but what was the original background? In 1982, after graduating from high school, Li Shufu spent tens of yuan to buy a "Seagull" camera (an independent camera brand that once made Chinese people proud) and made a living by taking pictures at various scenic spots. At that time, this business was quite profitable. Li Shufu earned almost 2,000 yuan a year, which was higher than that of a national official and even higher than the income of some cadres. With a certain amount of capital, he opened a photo studio without hesitation, and the business was still booming. In just a few years, this photo studio made Li Shufu gain millions of wealth.

Home of the car

  In 1984, Li Shufu found in a small talk with workers in a shoe factory that the profit of making refrigerator parts was very high, so he decided to give up the photo studio and start making refrigerator parts. Li Shufu is a man with a strategic vision, and his words will be faithful and his actions will be fruitful, which also played an important role in the later car-making process. Li Shufu’s decision soon paid off. From 1983 to 1988, there was a rare "snap-up wind" for household appliances in the national market, and the refrigerator market expanded from 250,000 units per year to 7.335 million units. In this context, Li Shufu’s output value has reached 40-50 million yuan within two years after entering the refrigerator market.

Home of the car

  At the same time, in 1987, the profit of making refrigerator spare parts could not meet Li Shufu’s demand, so Li Shufu decided to start producing "Arctic Flower" brand refrigerators. However, in 1989, the market suddenly shrank. At that time, there were more than 400 enterprises producing refrigerators. In order to "standardize" the market, the state decided to put 41 state-owned factories in the designated production catalogue, but Arctic Flower, as a private factory, obviously could not continue to produce, and then Li Shufu decided to give up this factory.

Home of the car

  During his college days in Shenzhen, he and several classmates in his dormitory were going to decorate the dormitory. While visiting the building materials market, Li Shufu found a kind of building materials called aluminum-magnesium curved board. At that time, the market price was very expensive, and all of them were imported from abroad. Li Shufu felt that the profit inside was very high, so he negotiated with his second brother Li Xubing to start developing aluminum-magnesium curved board and officially started production in 1991.

Home of the car

  Against the background of the high price of foreign materials, the products of Li Shufu brothers quickly opened up the market. By the end of 1991, they sold more than 8 million yuan, 70 million yuan in 1992, 150 million yuan in 1993 and 340 million yuan in 2001. Nowadays, building materials is still a business of Geely Group, and it still has considerable business income every year.

Home of the car

  In 1993, Li Shufu, who had some savings, had the idea of building a car. This idea originated from his first Zhonghua brand car. In addition, there were two more important reasons for building a car: 1. At that time, Li Shufu’s routine of entering the building materials market had been imitated and put into production by many enterprises, and the market was shrinking. However, building a car was a huge project, and most people could not learn it. 2. The industry of aluminum-magnesium curved plate is still too small, and Li Shufu wants to be a bigger industry. But it is impossible to get a reply after asking the relevant personnel of the government. So Li Shufu moved to the motorcycle industry, initially making straddle motorcycles, but the benefits were not good, and the idea of building cars did not give up.

  By chance, Li Shufu began to get involved in the scooter market. One of his employees went out on business, riding a borrowed imported scooter and collided with an army military vehicle, and almost all the motorcycles fell apart. Later, after Li Shufu’s brother saw the motorcycle that fell apart, they suddenly had the idea of building a scooter, because in their opinion, there was really nothing complicated in the motorcycle accessories that fell apart, so Li Shufu’s family business began to enter the scooter industry again.

  At that time, the domestic scooters were relatively new. Li Shufu found that the scooters produced by Sunshine Motorcycle Factory in Taiwan Province had elegant riding posture, which could block water and mud in rainy days, which was in line with the domestic car use situation. In 1994, Li Shufu produced the first scooters in mainland China, which were similar in appearance to those in Japan and Taiwan Province, China, but much cheaper. Motorcycles from Japan and Taiwan Province, China sold for 17,000-19,000 yuan, while Geely only sold for 8,800 yuan. This kind of compact motorcycle quickly became popular in Jiangsu and Zhejiang provinces, and it was so hot that it soon replaced similar motorcycles in Japan and Taiwan Province, China.

Second, the creation story of Geely Automobile (1994-1998)
  Break through many difficulties one by one

  In fact, Li Shufu’s keen sense of smell and paranoid personality are closely related to his ability to resolutely choose the automobile industry when the motorcycle business is booming, and even willing to go bankrupt for it. In his view, the price of automobile products at that time was too high, and there were great opportunities. The only problem was how to get the government’s support. He firmly believed that the policy would be liberalized one day, and before that, he could just make good use of his time to study automobile technology and build a car base.

Home of the car

  Although Li Shufu made up his mind, it can be said that the background at that time was not conducive to private enterprises to build cars. Not only was there no one, no money and no technology, but the government also opposed to building cars. Therefore, his idea of building cars was unanimously opposed by his family and the motorcycle board. No one wanted to play with Li Shufu, and no one believed that he would succeed in building cars, arguing and arguing, and he was helpless. He finally decided to invest the most.

Home of the car

  At that time, Li Shufu only had about 100 million yuan in his pocket, although he claimed that it was 500 million yuan. You know, when Santana was put into production that year, the state invested more than 100 million yuan for it. According to the national industrial policy, in 1994, the entry threshold for local governments to enter the automobile industry was 1.5 billion yuan, and the premise was approved by the government. As a private enterprise, Geely Group could not get the support of the government at all, because the state was particularly strict in automobile management at that time. People are not allowed to build cars, which is the patent of state-owned enterprises. Apart from military enterprises, there will only be "three big and three small" car production layouts, namely, three car production bases (three big) of FAW, SAIC and three car production points (three small) of Beijing, Tianjin and Guangzhou.

  Secondly, building a car requires technical talents. At that time, Li Shufu looked through the employee files of all motorcycle companies and found only three who had relevant experience in the automobile industry, and all of them were originally modified cars. Based on this experience, they began to explore cars. Li Shufu bought many cars all over the world, including Mercedes-Benz, BMW and Toyota, and devoted himself to studying a large number of real cars.

Home of the car

  Li Shufu likes Mercedes-Benz best and wants to make "China’s Mercedes-Benz". In 1994, Li Shufu dismantled the first Mercedes-Benz and later went to FAW to buy the chassis, engine and gearbox of Hongqi for research. After studying hard, Li Shufu basically mastered the structure of the car. Li Shufu came to an amazing conclusion that the car is: one engine+four wheels+two sofas.

Home of the car

  Because the key dimensions of Mercedes-Benz and Hongqi are very similar, there is not much problem in the cooperation of the whole vehicle. After a long time of tossing in the factory, Li Shufu designed the first Geely brand Mercedes-Benz car with the characteristics of Mercedes-Benz Hongqi sedan: the appearance is similar to that of Mercedes-Benz E200, the chassis is similar to that of Hongqi, and the engine is Hongqi. In this way, Li Shufu grafted more than 1 million Mercedes-Benz and the red flag car worth 360 thousand he gave to his subordinate Gu Weiming, and became Geely’s first car-Geely No.1.

Home of the car

  In this way, a car was built and turned around in Linhai City, Taizhou, causing a great sensation. People don’t know what this guy like Mercedes-Benz is. Li Shufu also advertised in Taizhou Daily, and even someone came to make an inquiry and asked how much it would cost. However, the quality of the car made in this way is definitely not guaranteed, and soon the car will be all faulty.

Home of the car

  Li Shufu wanted to build a luxury car very much, but because of the technical difficulty, it was impossible to build a luxury car directly. Later, Li Shufu completely gave up the original "Mercedes-Benz+Red Flag" route and changed to a small car route, shouting the slogan of "Building a car that ordinary people can afford". At that time, cars were relatively expensive. The cheapest Xiali and Alto cost more than 100,000 yuan, Santana cost 178,000 yuan, and there were almost no cars below 70,000 yuan. This was a vacancy. This vacancy is exactly what Shanghai Volkswagen, FAW-Volkswagen, Second Automobile and other big names disdain to do. Li Shufu is determined to show his talents in this market.

  Later, Li Shufu began to study more economical cars, including An Chi (now a small car produced by Jianghuai Automobile) and Zhonghua Bullet (produced in 1994-1998). The research on these two cars was mainly used to sort out the spare parts list and learn the chassis system. In fact, Xiali was the most studied. At that time, Xiali just launched a new model. Li Shufu bought several prototype cars, dismembered Xiali, and began to study and understand Xiali’s parts supporting system, whose engine is it, where did you buy the gearbox, where did you get the instrument, and what happened to the chassis, one by one.

Home of the car

  After studying the technology, we still have to consider the production line, because building a car is not supported by the government. In 1996, Li Shufu applied for land in Linhai City, saying that he wanted to build a motorcycle. At that time, the scale of motorcycles built by Li Shufu’s family was already hundreds of thousands a year, and expanding the scale was an acceptable reason for everyone. But after all, it is too big. During the planning review, someone really questioned Li Shufu, "Why is the factory so big?" Li Shufu waved his hand and replied, "What we want to build is the most luxurious motorcycle in the world." In this way, the Linhai Municipal Government finally approved 800 mu of marshland in the East Development Zone of Linhai City, and one mu of marshland in 500 yuan. In this marshland, except for the development zone, there are two buildings there, with no electricity, no water, no communication, no restaurants, no shops and nothing.

Home of the car

  There is a base there, and Li Shufu here has to try to get a license to produce cars. Only when he is approved can he start production. If there is no production right, the factory will be built and the government will confiscate it, and the investment will be wasted. One day in 1997, Li Shufu learned that the director of Deyang prison in Sichuan was also the director of Deyang prison automobile factory. At that time, the factory had stopped production, but it still kept the automobile production catalogue and could only produce light buses and hatchbacks with the prefix "6". According to the catalogue announcement, the prefix "6" is a passenger car and the prefix "7" is a car. Therefore, Li Shufu found this factory, invested 24 million yuan, accounting for 70% of the shares, and established a joint venture with Deyang Prison to establish "Sichuan Geely Boeing Automobile Co., Ltd.", which was later renamed Geely Automobile Manufacturing Co., Ltd. The factory here is located in a prison. It is inconvenient to get in and out, the organization is bloated, everything is asked for instructions, and the efficiency is too low. Li Shufu wants to buy all this factory and move to Zhejiang, but the warden in Deyang doesn’t agree. After the death of the warden, Li Shufu got the remaining 30% shares at a reasonable price. In this way, in March 1997, Geely Holding Group began to build an automobile factory in Linhai, and completed the first phase in 1997.

Geely British Geely automobile King Kong 2006 1.5L manual luxury model

  Seeing this, some people may wonder, Li Shufu had only 100 million yuan in his pocket at that time, and he had to build a factory and buy equipment. How did he solve the financial problem? This is Li Shufu’s outstanding point, and it is also a famous "boss project" in Geely’s history. What is "boss project"? Li Shufu explained it this way: Ask the fund holders to join Geely, and set up a subsidiary or branch factory in partnership with Geely, so that the rich can become "bosses", and invite those who lack funds but are talented to join Geely, become managers of Geely, and become "bosses" by their own talents.

Home of the car

  To put it bluntly, Li Shufu divided the automobile factory into several branches. You made the frame and he made the body. These were all done by the contractor himself, and even the assembly workshop was contracted out. This is actually the current joint-stock system. Li Shufu is the earliest practitioner and beneficiary of the China joint-stock system. Some people may say that it is so "unreliable" for private enterprises to build cars, why would anyone invest? In fact, Li Shufu has earned a lot of money for those bosses in refrigerators, building materials and motorcycles, so when he is ready to build cars, many bosses are still willing to trust his eyes.

Home of the car

  With money and technology, the next biggest problem is the procurement of parts. These parts are not so easy to buy, and many enterprises are controlled by the state. Li Shufu went to Shanghai Volkswagen’s Huizhong Parts Automobile Company and found the chief engineer. He told people that he wanted to produce cars and was going to buy some parts from them. The engineer asked how much money he was going to invest, and Li Shufu said that he would invest 500 million yuan. After listening to this, the engineer felt that Li Shufu was simply whimsical, and 500 million yuan could not even reach the edge of the car. Those joint ventures always invested tens of billions, and 500 million yuan was almost the same as building a car toy. So after hearing this, the engineer left without saying hello. Li Shufu thought he had something to do temporarily and waited for more than an hour before someone came to tell Li Shufu that he was not coming. As a result, I didn’t buy the parts and had to come back. There is no way, Li Shufu went to all parts of the country to find parts suppliers. These suppliers were surprised to hear that Geely was going to build cars. Can private enterprises still build cars? Nobody believes it at all. Some sell their products out of sympathy, some simply refuse, and some fish in troubled waters to sell defective products, and the price is more expensive than others. In this way, after painstaking efforts, I finally purchased all the parts.

Third, the first production car was born/started a price war (1998-1999)
  Pull the "high price" of cars off the altar
 

  After 3-4 years of preparation, finally the first truly mass-produced Geely automobile was born, which is Geely pride. At 8: 00 am on August 8th, 1998, in Zhejiang Linhai Geely Haoqing Automobile Industrial Park, Geely’s first hatchback went off the assembly line. The front face of this car was somewhat like a Mercedes-Benz, and the model imitated Xiali’s body and chassis. The engine was Toyota 8A engine configured by Tianjin Toyota Engine Company for Xiali, and the gearbox was produced by Fiat.

Geely Geely Automobile Passion 2004 1.0L Comfort Type

  In the process of preparing for the off-line ceremony, in fact, Li Shufu also encountered a huge problem, that is, he sent more than 700 invitations, and no official or celebrity was willing to join him. The reason was that the national automobile industry policy prevented private enterprises from making cars, which probably involved breaking the law, and no one dared to support him. In desperation, Li Shufu sent an invitation to Ye Rongbao, then vice governor of Zhejiang Province, because the vice governor had always wanted to set up a vehicle factory in Zhejiang, and with this.

Home of the car

  At the end of 1998, Haoqing produced more than 100 vehicles. Geely invited some dealers. These people saw Haoqing and shook their heads. The quality was really not good. The experiment of getting wet in the rain failed, and the brake system and light group all leaked. After a while, the water inside was full. When running on the road, the dust outside is choking when it enters the carriage through the door. There is still a lot of putty on the door, and the thickness is different. Li Shufu felt that the quality was too poor and the market would not accept it. In a rage, Li Shufu destroyed the cars with a road press and lost millions.

Geely Geely Automobile Passion 2004 1.0L Comfort Type

  Li Shufu also dismissed a group of old workers with poor craftsmanship and found a group of workers with higher quality again, and the quality control was stricter. In November, 1999, a batch of pride was rebuilt, put on the market and sold nearly 2000 vehicles. It is worth mentioning that although the new car was built, it was difficult to find a dealer because of quality problems, so Li Shufu had no choice but to use the original motorcycle sales system to sell it.

Home of the car

  At the beginning of Li Shufu’s car building, his slogan was "Make the cheapest car in China", which was vividly reflected in his lofty sentiments. When he was born, his lofty sentiments made the price of cars fall from the altar to reality. At that time, most of his lofty sentiments were imitations of Xiali, so the impact on Xiali was particularly strong, and Xiali was forced to cut prices in order to meet the challenge. However, every time Xiali lowered the price, Geely would cut the price accordingly. In the end, Xiali set the price at 31,800 yuan, but Li Shufu did not show weakness, and randomly reduced the price of lofty sentiments to 29,900 yuan. When this price came out, the industry was full of abuse against Li Shufu, but it won applause from consumers. Li Shufu also admitted that he only earned a few hundred dollars when he sold a lofty sentiment.

Home of the car

  Although the products are available, the quality is really not flattering. Many people have made fun of Geely, and a dialect jingle is often popular on the streets of Linhai, which roughly means: "Geely cars should be pushed uphill and umbrellas should be used when it rains". It is precisely because of this that improving the quality of products has become a top priority. Geely Automobile not only poached more than 100 technicians from Tianjin FAW, but also recruited more college students. At first, it cooperated with universities such as Hangzhou to give scholarships to students. It spent more than 10 million yuan back and forth and hired more than 60 college graduates, but most of these college students were unwilling to start at the grassroots level, and only one person stayed soon.

Home of the car

  There is no way, Li Shufu can only do his own food and clothing, and he wants to run his own university. In 1998, he founded a private university-Zhejiang College of Economic Management. In November 1999, geely university’s agreement was formally signed, and the address was in Machikou Town, Changping District, Beijing.

  During the ten years from 1998 to 2007, Li Shufu built a set of the largest and perfect private education system for Geely Group: Geely has eight colleges and universities, covering all levels from secondary schools, junior colleges and undergraduate courses to master’s and doctoral degrees, with more than 3,500 faculty members and more than 57,000 students. Therefore, Li Shufu also has a title that makes him very proud-vice president of China Private Education Association.

Geely Geely Automobile America and Japan 2004 Style of America and Japan 1.3

  In 1999, a personnel change provided Li Shufu with an opportunity to leave Taizhou and enter Ningbo. At that time, there happened to be a Japanese-funded enterprise in Beilun, Ningbo. Li Shufu bought 300 acres of vacant land from the Japanese and established the Ningbo production base of Geely Group. Here, the second Geely model-the United States and Japan came out. In fact, due to the price war, Geely’s pride only allowed Geely to squeeze into the automobile market, and the United States and Japan were the models that really made Geely profitable.

Fourth, the first stage of rapid development of Geely Automobile (2000-2005)
  Obtain the "birth permit"/launch the "old three samples" of Geely Automobile.

  In 2000, Li Shufu felt that it was time for the world to know the brand of Geely. On January 6th, 2000, Li Shufu began his first large-scale media show. On that day, 1,300 people from all over the country rushed to Guangzhou to attend the national distributor conference and new motorcycle and automobile product exhibition organized by Geely. After this event, many people remembered Geely.

Home of the car

  In order to promote Geely brand to the world, Li Shufu can be said to make speeches everywhere, but at first Li Shufu will be ridiculed wherever he goes. Once, on a local TV program about the automobile industry, many big names in the automobile industry were invited to join in. These bosses with deep pockets talked about their abundant funds, technology and brand, while Li Shufu, a rustic "countryman", said, "Building a car, I think. The car critic immediately inserted a sentence: "This is how Geely’s car was made." The audience burst into laughter. Despite good or bad reputation, through these methods, Li Shufu really let the world know the brand.

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  2001 was a year of fame and fortune for Geely. First of all, Li Shufu was rated as the most persistent figure by China Entrepreneur magazine, and the reason for his election was-no matter how the outside world commented, no matter what setbacks he suffered, he stubbornly made his dream of building a car. The title of "car madman" came from this. In addition, Geely’s sales situation began to open this year, achieving breakeven.

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  Most notably, on November 9, 2001, on the eve of China’s accession to the WTO, the State Economic and Trade Commission issued the sixth batch of products of China automobile manufacturers, and Geely JL6360 was on the list. The announcement of the State Economic and Trade Commission made it clear that Geely is a designated national automobile production base, and Geely finally got a "formal account" from a "black child". A veteran figure of Geely recalled that Li Shufu and many employees and executives had a night of partying and drinking a lot of wine on the night when Geely cars boarded the "Car Catalogue". On December 26, 2001, the State Economic and Trade Commission issued the Announcement of the seventh batch of vehicle manufacturers and products, and the light buses HQ6360, MR6370 and sedan MR7130 produced by Geely Group were also among them, realizing the leap from producing hatchback light buses to sedan cars.

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  With the support of national policies, the development of Geely automobile is like a duck to water. In July 2002, Li Shufu and others made a medium-and long-term plan for Geely and put forward three projects, namely, the Horse Project, the Cheetah Project and the Lion Project. This plan is ambitious. The Horse Project is to produce and sell 300,000 cars by 2005, including 100,000 cars in Ningbo, 50,000 cars in Linhai, 100,000 cars in Luqiao and 50,000 cars in Shanghai. The sales revenue is 18 billion yuan and the profit is 1 billion yuan. Cheetah Project is to realize the production and sales of 1 million vehicles in 2010, including 500,000 vehicles in Zhejiang Province, with a sales income of 40 billion yuan and a profit of 2.5 billion yuan. The Lion Project is to realize the production and sales of 2 million vehicles in 2015, including 1.5 million vehicles in China, with a sales income of 80 billion yuan and a profit of 4 billion yuan, and strive to make Geely’s market share in China exceed 10%. Although the project was not strictly implemented because of the transformation of the group, the promulgation of this plan made people see the ambition of Geely Automobile.

Geely Geely Automobile Youlou 2004 1.5L Comfort Type

  After the product was launched, I successfully saw Geely Youliu, which can be regarded as a sedan of the United States and Japan. The appearance of this model broke the embarrassment of Geely’s usual "imitation" and the design of the whole vehicle was remarkable. The overall modeling of the sedan breaks the single situation that Geely only has a hatchback. Subsequently, the "China’s first run" Geely Beauty Leopard, which shocked both at home and abroad, was born. This model was operated by an Italian design company, and the whole model was very dynamic.

Geely Geely Automobile Beauty Panther 2004 1.5L Urban Panther

  In terms of price, Geely Beauty Leopard was also a surprise. At that time, the price of 12.99-148,800 yuan also subverted the traditional concept of "sports car" with a price of millions, but in terms of power, Geely Beauty Leopard was still a little far from the real sports car. At that time, it was equipped with 1.3L and 1.5L inline four-cylinder engines, with maximum power of 86 HP and 94 HP, and maximum torque of 110 Nm and 128 Nm respectively. They are all matched with 5-speed manual gearboxes, and the officially announced acceleration scores of 0-100km/h are 12.8 seconds and 12 seconds respectively.

  During the period of 2001-2005, Geely Automobile gradually moved towards its own plan through Geely’s pride, the United States, Japan and Uniou. In terms of base construction, there were two major bases, namely, Linhai and Ningbo factories at that time, and Taizhou Luqiao Factory officially started construction in August 2002, with an investment of 4.91 billion yuan, which was basically completed on November 28, 2004.

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  The most noteworthy thing is the factory in Shanghai. In fact, while Li Shufu was building a car, his younger brother Li Shutong was also building a car in Shanghai. At that time, Huapu Jester was produced. Because Jester was not listed in the Announcement of Vehicle Manufacturing Enterprises and Products, Huapu Jester was later merged into Geely and renamed Shanghai Huapu. Its base was located in Fengjing Industrial Park, Jinshan District, Shanghai. It was founded in 2000, and the first phase of the factory covered an area of 420,000 square meters. It was completed and put into operation in 2002.

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  In 2003, Toyota, known as "the first case of automobile intellectual property rights in China", filed a complaint against Geely for trademark infringement and unfair competition in advertising language, and it was officially pronounced that Geely won. The cause of the case is that Toyota believes that Geely’s American-Japanese car logo resembles its "small earth" shape and infringes Toyota’s trademark right; At the same time, it also thinks that Geely’s propaganda language of "Toyota power, price tempted" is unfair competition, so it claims 14 million yuan from Geely Automobile.

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  Li Shufu explained that the Geely-US-Japan trademark graphic is a combination of the Chinese pinyin M and R of the word "US-Japan", which has nothing to do with the Toyota trademark. As for "Toyota Power, the price is tempted", Li Shufu thinks that their engine is indeed Toyota’s 8A series. At that time, when they bought the 8A engine produced by Tianjin Toyota, Toyota did not object. However, after Geely improved the engine, Toyota felt that it was not "Toyota Power" and using "Toyota Power" would mislead consumers, but the final penalty result was that Toyota lost the case.

  In 2005, it can be said that it was the first harvest year for Geely Automobile. Although the final sales volume was nearly 150,000 units, which was far from the original 300,000 units, its 36% year-on-year growth had to make people applaud him. In this year, Geely Automobile was ranked among the top ten national automobile sales for the first time, ranking eighth. At the same time, Geely Automobile shares were officially sold in Hong Kong this year.

Geely Global Hawk Geely Auto Free Ship 2005 1.3L Classic Basic Model

  In addition, in 2005, another model of Geely Automobile, Geely Free Ship sedan, was officially launched. This model is a small car with independent intellectual property rights jointly developed by Geely Group and Daewoo Co., Ltd. of Korea and many other world companies. Compared with the previous models, the biggest impression of this car is that it is refreshing and thoroughly remoulded.

Geely Global Hawk Geely Auto Free Ship 2005 1.3L Classic Basic Model

  In addition to the upgrade in appearance and interior, the Free Ship is powered by engines with displacement of 1.3L, 1.5L and 1.6L. The 1.5L and 1.6L engines are two new models independently developed. Freedom Ship can match three transmissions: two 5-speed manual transmissions and one automatic transmission independently developed by Geely. At that time, it was the only automatic transmission for vehicles with independent property rights in China.

V. The second rapid development stage of Geely Automobile (2006-present)
  Strategic transformation/upgrading of technology and quality across the board

  Since the launch of Freedom Ship in 2005, Geely Automobile accelerated the launch of new cars in 2006. This year, Geely King Kong and Vision were released one after another. The release of these two models marked a new step for Geely Automobile, which not only greatly improved the product texture, but also the 1.8L CVVT engine carried on Vision Model had absolute independent intellectual property rights, which also represented the highest level of CVVT engine of autonomous automobile at that time.

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  In addition to the release of new products, Geely Automobile also entered the British Manganese Copper Holdings this year, holding 19.97% of its shares. After the cooperation between the two parties, a joint venture factory was established in China to mainly produce TX4 taxis produced by British Manganese Copper Holdings. This model was subsequently applied to the taxi market in Beijing, Hangzhou and other cities in China, which was full of British flavor.

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  In 2007, a 58-episode TV series "drive of life" based on the automobile development of Geely Group was broadcast in CCTV 8. After the TV series was broadcast, it aroused strong repercussions. It is reported that the TV series was to celebrate the 10th anniversary of Hong Kong’s return to China and the 40th anniversary of the founding of tvbi (TVB). TVB cooperated with CCTV for the first time, telling the grievances of a family, four families and the second generation. Through the development of national automobile industry, China automobile industry finally came together and stood in the world.

  In 2007-2008, a global financial crisis swept the world, and many auto companies were hit, so they chose "Cat Winter". However, Geely Automobile did the opposite and began to expand aggressively, because the cost of talent introduction and equipment procurement was much lower than that during the non-financial crisis.

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Geely British Geely automobile King Kong 2006 1.5L manual luxury model

  In 2007, Geely jointly issued the Ningbo Declaration with 80 dealers in Ningbo, and made the decision of strategic transformation. Geely began to develop in an all-round way from simple cost leadership to advanced technology, reliable quality and satisfactory service. In order to realize the transformation, Li Shufu eliminated all the original "old three" production lines-lofty sentiments, the United States, Japan and Uniou, so Li Shufu also paid a price of 800 million yuan. At the same time, the production lines of "new three kinds"-Vision, King Kong and Freedom Ship have been built.

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  Geely began its strategic transformation in May 2007 and made a strategic layout for 2015. The specific plan is to produce and sell 300,000 vehicles in 2008, 500,000 vehicles in 2009, 1 million vehicles in 2012 and 2 million vehicles in 2015. At the same time, with the continuous growth of production capacity, Geely also began to implement a multi-brand strategy, while Geely and Huapu gradually withdrew from Geely’s brand line, and Huapu was replaced by the "Shanghai Yinglun" brand. In addition, in 2009, the Emgrand brand launched by Geely can be said to make people look at Geely with new eyes.

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Geely Yinglun Geely Automobile Yinglun TX42009 2.5T automatic standard.

  In the financial crisis, in addition to rising to mid-to high-end products, Geely also acquired the Australian automatic transmission company DSI for A $47.4 million in March 2009, which gave Geely a greater say in the competitiveness of core components. Not only that, Li Shufu also introduced technology from abroad and invested hundreds of millions of yuan to establish an automobile research institute, so that Geely can launch 4-5 brand-new models every year.

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  In 2010, another M&A case that shocked the world, Geely’s acquisition of Volvo, shocked the world and staged a shocking move of "rural youth marrying European princesses". In fact, the whole process is not so easy, and it has gone through a long process of "disliking, being interested, giving priority and finally being tempted". Geely is well prepared. In fact, an article can be published on this part of the acquisition of domestic products. However, due to space reasons, interested friends can click to view the continuous report of our news: Geely’s acquisition of Volvo.

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  In fact, for Geely’s acquisition of Volvo, besides the success of the acquisition, Li Shufu’s post-acquisition management is also gratifying. Li Shufu has always adhered to the principle of "Geely is Geely and Volvo is Volvo", and does not impose China’s management method on Volvo, and really cares for Volvo like a goddess. Let Geely and Volvo complement each other, not only in culture, but also in technology sales and other aspects.

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  By the end of 2010, Geely Group announced that it had basically completed the first stage of its strategic transformation since 2007. In these four years, Geely successfully built three brands, namely Global Hawk (launched in 2008), Emgrand (launched in 2009) and British (launched in 2010), and successively launched Panda, EC7, EC7-RV and other boutique models. In 2010,

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  In the past three years of development, Geely Automobile has continued to advance in the pace of winning steadily, and has achieved fruitful results in terms of product quantity, quality, dealer network construction, overall sales volume and technology. At present, there are as many as 17 models sold by Geely Automobile. In terms of quality, Global Hawk Panda became the first A00-class car with five-star C-NCAP certification in 2009. In a few years, many Geely models received five-star evaluation, and the most exaggerated thing is that the Geely Global Hawk GX7 also won the C-NCAP super five-star evaluation with a good score of 50.3 in 2012.

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  In the construction of dealer network, there are now more than 900 dealers in Geely Automobile, which are divided into three brands with about 300 each. The next step will not be further expansion, but mainly to improve the operating ability and service level of existing dealers. With the help of so many dealers, the sales volume of Geely Automobile reached 483,000 units in 2012, and the target plan for 2013 is 560,000 units.

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  In addition, in the development of overseas markets, in 2012, for example, the performance of Geely Automobile was equally eye-catching, with exports exceeding 100,000 units for the first time, with a year-on-year increase of 164%. The four key markets of Russia, Ukraine, Iraq and Saudi Arabia performed steadily, and they entered Africa for the first time and set up factories in Egypt in the form of joint ventures. In addition, in terms of overseas market share of self-owned brand cars, Geely Automobile also increased from 10% in 2011 to about 19% in 2012.

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  In the next few years, the development of Geely Automobile will focus on steady and steady progress, improving product quality, brand image and dealer quality, and combing the marketing network. It is expected that new brands will be launched in the future, when Geely Automobile may enter a new round of product explosion.

Summary:

  In fact, for the development of Geely Automobile, I want to describe it in four words, that is: it is really not easy. Starting from a "black household", I was ridiculed everywhere and persisted for so many years before I got the right to fair competition; After entering the automobile market, we can only rely on the price war to pull the automobile price down from the altar, so that we can have our own place; Then, from poor product quality, to strategic transformation, to the emergence of today’s high-quality huge cars, we are very happy to see that a private enterprise can make cars prosperous and have to be admired. (Photo/Text car home Zhang Wenjun)