Special feature of 1905 film network Since the release of Chen Kaige’s novel last Friday, the controversy over the adaptation of the novel and the creation of the script has aroused great repercussions. However, it is undeniable that he made the Tang Dynasty, the most prosperous dynasty in China, beautiful, prosperous and gorgeous.

　

　

In order to shoot The Legend of the Demon Cat, Chen Kaige and his wife.Chen HongIn Xiangyang, Hubei Province, a China Tang Cheng was built according to the ratio of 1:1.The audience questioned this behavior, and he responded in an interview that it is not a stupid way to make a movie to build a city. "That’s how movies should be made, carefully prepared and shot.”。

　

　

We can clearly see the exquisite, magnificent and unparalleled atmosphere of the Tang Dynasty from the film, and the sense of proportion is excellent. It can be said that Tang Cheng contributed a lot to the creation of this sense of reality.

　

Actually, there are many movie theaters located in various parts of China, so let me take you around the city. Go to Tang Cheng in the footsteps of the demon cat first!

　

First stop:Hubei Xiangyang Tang Cheng movie and television base

　

Tang Cheng Film and Television Base covers an area of 600 mu. Only the first phase of the project was built for filming The Legend of the Demon Cat, and Meng Haoran Cultural Tourism Zone and San’guo City will be built in the future. The time when I went to Tang Cheng happened to be winter, that is, the moment when Huang Xuan stood in the snow and showed his chest muscles to meditate.

　

Tang Cheng Film and Television Base is divided into seven main areas: Suzaku Gallery, East City, West City, Seiryuji, Huyulou, Tang Palace and Gao Lishi House. These places basically appeared in the movie "The Legend of the Demon Cat".

　

Mingdemen is the entrance to the scenic spot, and the entrance is the central axis of Chang ‘an — — Suzaku Gallery, reaching the Tang Palace. This Suzaku Gallery is the road where Shōta Sometani entered the palace to see the emperor and exorcise evil spirits in The Legend of the Demon Cat.

　

　

On both sides of Suzaku Gallery are the East Market and the West Market, both of which belonged to commercial areas in Chang ‘an in Tang Dynasty. In The Legend of the Demon Cat, the houses and alleys where Shōta Sometani and Huang Xuan explore and chat are all in the west market.

　

　

The most important scene in The Legend of the Demon Cat — — The feast of bliss took place in the Calyx Xianghui Building, which is located on the left side of the Tang Palace, at the red box on the right in the picture below. Calyx Xianghui Building is the first building in the world, which ranks before Tengwang Pavilion, Yellow Crane Tower, Yueyang Tower and Stork Tower. Further to the left is the Imperial Garden. The word "bliss" given to Hiroshi Abe by the emperor played by Edward Zhang happened in the pavilion of the Imperial Garden.

　

There is also an important scene in the imperial garden, that is, Fengqilou, which falls in the lower left corner. It is the old palace where Huang Xuan stole the treasures in the Seven Treasures Letter, and Huang Xuan walked up from a passage in the rockery in the imperial garden. The stills below entered the stairs in the room from underground.

　

In the picture of Tang Cheng in the snow, the circular building on the central axis is the Tang Palace. After the interior of the Tang Palace was filmed, the props have been removed. Although you can’t feel the splendor in the film when you go to the scene, the stills have survived.

　

　

In addition, there are two main scenes: Hu Yulou and Seiryuji, which are separated from the city by a lake and a river respectively. The very steep bridge that Shōta Sometani stepped on in the picture below connects Dongshi and Greater Seiryuji. Anyone who has seen a movie will be familiar with it. Shōta Sometani asked the truth about the melon farmer’s cat. A scene happened in front of this bridge.

　

　

Hu Yulou, separated by a lake, is the brothel where Qin Hao and his men went in the film, where they first met Crystal. The red box in the picture below is Hu Yulou.

　

Further north of Hu Yulou is Gao Lishi Mansion, which is separated from the Palace by a river. It is surrounded by a round wall, just on the left in the picture below.

　

The buildings in the Tang Dynasty are mainly simple and solemn, and the corners on both sides of Zhuquemen Gate Tower are inclined upwards, which is also very special.

　

It is not an easy task to build such a city to restore the Tang Dynasty. It is understood that Tang Cheng introduced the flowing water of the Han River into the city, forming a trend of "eight waters around Chang ‘an". At the same time, 20,000 trees were planted in the city, and it took six years to complete the construction.

　

The movie "The Legend of the Demon Cat" is just the opening chapter of the Tang Cheng Film and Television Base. Followed by a new crew to shoot, the latest is Chen Kun’s TV series "Burn the Right to Play the World", which tells the story of Ning Yi, the king of Chu, and has traveled to Xiangyang and Wuxi for filming. Chen Kun’s photos published in Weibo and the scenes in the stills exposed by the film can be said to be quite familiar. It is the Suzaku Gallery in Xiangyang Tang City.

　

According to relevant staff, at present, more than 40 crews have reached a framing agreement with Tang Cheng. For Tang Cheng, this is just the beginning. In addition, Xiangyang has also built a Seoul in Zaoyang City under its jurisdiction, which is a large-scale retro architectural complex integrating the essence of Han Dynasty architecture and classical garden landscape, and will also be used for film and television shooting.

　

Next page:The second stop — —Zhejiang(Province)eastsunHengdian movie and television base

　　China Securities Network News (Reporter Zan Xiuli) The CSRC reported on January 26th that from January 25th to 26th, the China Securities Regulatory Commission held a systematic work conference in 2024 to summarize the work in 2023, analyze the capital market situation, and study and deploy the key work in 2024.

　　The meeting stressed that it is necessary to highlight the overall planning of "stability" and "progress". Efforts will be made to enhance the internal stability of the capital market, improve the effective mechanism for maintaining the smooth operation of the capital market, strengthen the coordination of all parties, strengthen communication with the market, and stabilize the market and confidence with more powerful and effective measures. We will continue to promote stability by advancing, establish first and then break, further comprehensively deepen the reform of the capital market, and improve the basic system of the capital market. Promote the deepening of the stock issuance registration system, strengthen the supervision of the whole chain of issuance and listing, and evaluate and improve relevant mechanism arrangements. Vigorously promote the reform of the investment side, accelerate the pilot reform of long-term stock investment in insurance funds, improve the long-term assessment of investment institutions, improve the policy environment conducive to medium and long-term funds entering the market, and promote the dynamic balance of investment and financing. Make overall plans for opening up and security, steadily expand the institutional opening of the capital market, and strengthen the construction of regulatory capacity and risk prevention capacity under open conditions. Focusing on the "five major articles", we will improve the multi-level capital market system, optimize the policy environment for the development of private equity venture capital funds, promote the high-quality development of the bond market, explore the futures supervision system and business model with China characteristics, improve the commodity futures variety system, and strive to improve the ability and level of serving high-quality development.

Si Haiying Zuo (Xinhua News Agency)

　　By the end of July this year, the loan balance of small and micro enterprises nationwide was 40.83 trillion yuan, an increase of 10.62% compared with the beginning of the year & mdash; This is the transcript of financial services for small and micro enterprises this year. Small and micro enterprises are the main components of the market with over 100 million households in China, and they are also the capillaries of the market economy. However, in the past, banking financial institutions were reluctant to lend, afraid of lending and unwilling to lend to small and micro enterprises. In recent years, the relevant departments have introduced a series of differentiated policies from the aspects of credit supply, capital supervision, bad tolerance and due diligence exemption, so that banks can "dare to lend, be willing to lend, be able to lend and be willing to lend".

　　Growth rate and number of small and micro loans in Shuang Sheng

　　This year, the first batch of supply chain bills in China, the first standardized bill for private enterprises, and the Suzhou Experimental Zone for Digital Credit Investigation of Small and Micro Enterprises … … In Jiangsu province, where the number of small and medium-sized enterprises exceeds 3 million and accounts for more than 90% of the total number of enterprises, these financial innovations have continuously broadened the financing channels for small and medium-sized enterprises.

　　Guo Xinming, president of Nanjing Branch of China People’s Bank, said that through the long-term mechanism and capacity building of "dare to lend, be willing to lend, be able to lend", the related work has achieved remarkable results. At the end of July, the balance of local and foreign currency loans of financial institutions in the province was 15.1 trillion yuan, up 16.4% year-on-year, and the growth rate was 1.8 percentage points higher than that of the same period last year.

　　In Sichuan Province, there are more than 4.8 million individual industrial and commercial households, accounting for more than 70% of the market participants. The People’s Bank of China, together with the Market Supervision Bureau and the Private Office, launched the "Financial Manna" action plan for individual industrial and commercial households, focusing on individual industrial and commercial households without loans, and carried out the cultivation of first loan financing; Promote the improvement of financing level for individual industrial and commercial households with loans. By the end of July, the loan balance of individual industrial and commercial households in Sichuan was 284.5 billion yuan, a year-on-year increase of 14.8%, which was higher than the average growth rate of various loans. The number of new loan households is 58,000.

　　"Under the guidance of supervision and the joint support of various policies, banking financial institutions have continued to increase innovation, and the credit supply of small and micro enterprises has shown a rapid growth trend." Mao Hongjun, the first-level inspector of China Banking and Insurance Regulatory Commission inclusive finance Department, said.

　　The data shows that as of the end of July this year, the loan balance of small and micro enterprises nationwide was 40.83 trillion yuan, an increase of 10.62% over the beginning of the year. Among them, the balance of Pratt & Whitney small and micro enterprise loans with a total credit of 10 million yuan or less per household was 13.91 trillion yuan, nearly doubling the balance compared with the beginning of 2018; Compared with the beginning of the year, the growth rate was 19.2%, which was 10.43 percentage points higher than the growth rate of various loans; The number of households with loan balance was 23,971,600, an increase of 2,852,300 compared with the beginning of the year, and the goal of "Shuang Sheng" in terms of growth rate and number of households was achieved in stages.

　　"Dare to lend and be willing to lend" adds endogenous motivation

　　In the past, small and micro enterprise loans often faced such problems. "Why are the grassroots institutions and personnel of banks reluctant to lend and unwilling to lend? Because it is not cost-effective, low performance or no performance. Why are you afraid of lending and afraid to lend? Because of the high non-performing rate and fear of accountability. Establishing and improving the mechanism of lending to small and micro enterprises is, in the final analysis, to solve the endogenous motivation problem of banks serving small and micro enterprises. " Mao Hongjun said.

　　In recent years, China Banking and Insurance Regulatory Commission has issued a series of differentiated regulatory incentive policies and guiding measures in the aspects of capital, internal assessment, risk management and due diligence exemption, so as to solve the problems of reluctance to lend and fear of lending.

　　For example, the differentiation of funds, that is, by guiding the internal capital transfer pricing of commercial banks to give preferential loans to small and micro enterprises, solves the problem that small and micro loans at the grassroots level of banks are not cost-effective. At present, national commercial banks give loans to small and micro enterprises at least 50 basis points in the internal fund transfer pricing, and some banks’ preferential efforts have reached more than 100 basis points.

　　In terms of risk management differentiation, the regulatory policy has clearly stated that the non-performing rate of inclusive small and micro enterprise loans can be higher than the tolerance of non-performing rate of various loans within 3 percentage points. In view of this year’s epidemic situation, it is especially proposed that commercial banks can appropriately increase the tolerance of non-performing loans to branches in areas seriously affected by the epidemic situation.

　　"These differentiated guiding policies and requirements, we have specially set indicators for assessment, in order to supervise the ‘ Baton ’ Guide and urge banks ‘ Make up short board and forge long board ’ Continuously deepen the construction of institutional mechanisms. " Mao Hongjun said.

　　Strong service skills of "being able to lend and lending"

　　"Dare to lend, willing to lend" is mainly a mechanism problem, while "ability to lend, will lend" is more a problem of ability, which requires the professional service ability of banks.

　　Focus on solving the problem of "no loans". In Sichuan, the People’s Bank of China supported corporate institutions to replenish capital through multiple channels, eased the constraint of capital on credit growth, and used the central bank’s refinancing to increase banks’ low-cost loanable funds. At the end of August, the province’s refinancing balance increased by 63.2% year-on-year. From January to August, banks in the province put 232 credit products into the market, including 71 credit loan products.

　　Improve the professionalism of banking institutions’ "meeting loans". In Jiangsu, banking institutions actively carry out financial product innovation of small and medium-sized enterprises, and improve the financial service ability of "direct access to small and micro enterprises". By the end of July, 107 banking institutions in Jiangsu Province had lent 101.2 billion yuan to 105,000 small and medium-sized enterprises relying on 230 online financial products. At the same time, actively promote credit models such as "accounts receivable pledge financing", "micro-loan technology" and "credit factory" to help small and medium-sized enterprises "increase their credit coverage".

　　For talents, technology, products, information, etc., the regulators also actively promote the professional capacity building of banks. For example, in terms of technology, big data is used to help solve the bottleneck of "lack of information and lack of credit". Let banking financial institutions widely connect with information and data related to enterprises in the public sector, develop big data risk control models, conduct customer exploration, access and credit granting, and accurately "portrait" customers. On this basis, we will promote the "small micro-fast loan" model of online processing in the whole process and centralized approval of risk control in the background, effectively expanding the service coverage of small and micro enterprises. (Reporter Li Wei)

At the end of 2023, ACE-YKYB, a clothing brand headed by Z.TAO, opened its first offline store in Hangzhou Yaowang X27 Theme Park. The overall design was mainly gray and white, focusing on young trends. ACE-YKYB, whose full name is YOUNG KING YOUNG BOSS, was founded by Z.TAO and his team in 2019.

It is nothing new for stars to enter the clothing industry and create personal brands. According to incomplete statistics, at least 20 personal fashion brands created by domestic stars are active in the market.

In 2023, under the upsurge of physical consumption, old brands returned to the market, new brands actively explored offline, and star street brands gradually recovered.

At the same time, there are still star street brands closing stores and withdrawing from the market. Just like the ever-changing popularity, traffic is easy to disappear, and star brands are always short-lived and criticized for "cutting leeks". How to find a long-term development model is a common problem in the industry.

one

There are still star street brands shrinking in closing stores.

As early as 2003, CLOT, founded by Edison Chen, had brought a wave of entertainment stars from Hong Kong, Taiwan and the mainland to create personal brands. The trendy brands that appeared at that time-PHANTACi from Jay Chou, STAYREAL from A Xin in May and MADNESS from Shawn Yue-were still active in the market.

In the next twenty years, more and more star fashion brands were just a flash in the pan, and after a short boom, they gradually fell silent and were finally forgotten. For example, DUEPLAY in Ryan, WDMD in Bao Beier, and STAGE…… in Show Lo … have all become history, and some once-hot brands have inevitably declined.

Looking back on 2023, there are still star street brands shrinking in closing stores. At the beginning of the year, Shawn Yue’s personal brand MADNESS, which was founded nine years ago, adjusted its business line, and the online Tmall flagship store stopped operating. Subsequently, its first offline store in Sanlitun, Beijing, and the only brand direct store in the mainland also closed.

Source: HYPEBEAST

In June, YCY withdrew from the ranks of shareholders of Shanghai Rixin Yueyi Brand Management Co., Ltd., a subsidiary of BABT, and actually withdrew from the brand; The first offline life concept store of CANOTWAIT_, a trendy brand founded by William Chan, which landed in Shanghai in 2022, has not been searched at present.

Before that, in 2022, the star street brand experienced a fierce tide of closing stores. In July 2022, SMUDGE, a JJ Lin trendy clothing brand that once opened physical stores in shanghai new world and Wuhan centers, closed its last store in Changle Road, Shanghai, leaving only online sales channels.

On May Day, STAYREAL, a trendy brand founded by A Xin and illustrator Buerliang, closed the Xidan Joy City store and withdrew from the Beijing market. At its peak, STAYREAL once had more than 40 stores, and now there are only five, located in Shanghai, Guangzhou, Changsha and Suzhou.

Also in 2022, Edison Chen’s personal brand JUICE closed its stores in Taikooli in Beijing and Taikooli in Chengdu. At present, there are only three stores in China, namely Shanghai, Chengdu and Guangzhou, and the goal of "opening 50-100 stores" has long been dashed.

Source: CLOT official website

At the same time, new brands are emerging. At the end of 2022 and the beginning of 2023, Nana Ou-yang’s personal brand nabi and Dylan’s personal brand D.Desirable appeared one after another.

New brands are emerging quickly, and "rollover" is also fast. The first product series "Yunduo Capsule Series" launched by nabi, a personal brand in Nana Ou-yang, is hotly debated because of its high price and low quality. The rabbit ear bathrobe with a price of 998 yuan is made of 86% polyester fiber, and the product pricing is seriously inconsistent with the material price.

Pricing and quality issues are the core of the long-term criticism of star street brands. At the same time, Lu Han’s trendy brand U.G.C was also hotly searched for pricing and quality issues. A blogger commented: "The clothes with a price of 1,500 yuan are full of threads, and the lathe work is poor, and there are broken lines everywhere. It is estimated that the cost of one piece is only 60 yuan."

On January 2nd, in the notice of Shanghai Municipal Market Supervision Bureau, a short down of DANGEROUS PEOPLE brand was notified because it failed to meet the filling standard requirements, which easily affected the normal hormone secretion of human body. DANGEROUS PEOPLE brand is a menswear brand launched in Joker Xue in 2015.

The research of iResearch once pointed out that more than 70% consumers are willing to pay a premium below 30%, and young people are more willing to pay a high premium above 30%. Stars have their own appeal, self-created brands often have a premium, and fans-based audiences are also willing to pay the bill. The excessive premium of some brands has exceeded the acceptance of consumers and fans, and young consumers are becoming more and more rational.

A long-term fan who bought the brand’s trendy brand products told the brand that idolize’s buying trendy brands means that fans pay for emotional value, and it is understandable to pay a higher premium. However, high prices and low quality can easily arouse fans’ resentment and be regarded as disrespecting fans, thus affecting the star’s personal image.

In her view, young consumers have become more and more rational, especially the fan groups are more and more familiar with the operation mode of the star economy. Most fans will no longer take it all without brains, and they will still consider the cost performance when buying star fashion products, especially the quality of products.

2

Flash+physical store, actively explore offline

In addition to the frequent contraction and controversy of closing stores, there are also some positive new trends in 2023.

According to the number of brands, most of the current active star street brands have opened physical stores, which are operated online and offline at the same time. With the recovery of offline consumption, star street brands have been actively deploying offline physical retail since last year.

South Korean actress Jessica’s personal brand BLANC&ECLARE is frequently distributed in the China market. In November 2022, China opened its first store in Vientiane World, Suhewan, Shanghai, and then quickly landed its second store in Hefei.

In 2023, BLANC&ECLARE opened its first stores in Beijing and Xiamen successively. According to the brand official website, BLANC&ECLARE also plans to expand in more than 10 cities including Chengdu, Xi ‘an, Nanning and Xiamen.

We11Done, the personal brand of Korean singer G-Dragon’s sister Quan Damei, is also one of the trendy brands that expand the offline retail layout frequently in recent two years.

According to the big data of Win Business, We11Done has opened 14 stores in shopping centers and department stores with an area of more than 50,000 square meters in 24 cities across the country, and has floor-to-floor brand stores in the core business districts of Beijing, Shanghai, Shenzhen, Hangzhou, Chengdu and other cities.

In June, 2023, STAYREAL, a A Xin street brand that left the Beijing market for one year, returned in the form of STAYREAL PARK theme limited stores, introducing limited clothing and interactive experience devices, and then STAYREAL PARK theme limited stores were held in Shanghai, Guangzhou, Xi ‘an, Chengdu and other cities.

For more brands, compared with the heavy investment of long-term stores, the rental cost and operation and maintenance cost of curation and flash are lower, which is the priority choice for many star street brands.

Team Wang design, a brand with Jackson Wang as the manager and creative director, has been actively deploying flash in the world in recent two years, and has opened the concept space of the lower line limit in Shanghai, Shenzhen, Chengdu, Bangkok, Singapore and other places.

The location of pop-up shop is more flexible, and many brands will choose the core business district where the passenger flow in first-tier cities gathers, and at the same time play the role of marketing and publicity.

For example, Team Wang design’s time-limited concept stores are opened in the trend business districts of first-tier cities such as Shanghai TX Huaihai, Chengdu IFS and Shenzhen Vientiane Tiandi, and giant devices are often arranged in the stores to attract punch cards to break the circle.

Source: Team Wang design

At the same time, flash is also a test of physical stores under the landing line, which provides reference for the location of subsequent stores. GOODBAI, a brand founded by Bai Jingting and well-known domestic designer Shangguan Zhe, opened nomadic stores "Good Time Park" in Vientiane Tiandi, Paris and Singapore before the first physical store in Yanqing Road, Shanghai.

It is worth mentioning that star street brands gradually expand from clothing to more categories, such as dolls, ornaments, daily necessities, etc., from clothing brands to "fashion and lifestyle brands", and offline space is becoming more and more diverse.

For example, William Chan’s brand CANOTWAIT_ has also launched products such as masks, water cups, cultural creations and fragrances; GOODBAI is positioned as a "clothing and lifestyle brand". Both its stores and pop-up shop emphasize relaxed and comfortable living scene layout, and provide special coffee and co-branded desserts in the stores.

During Halloween last year, TEAM WANG design also held Halloween activities with the theme of Under the Castle in Shanghai, including Halloween themed secret rooms and outdoor Halloween fairs, which attracted wide attention.

The star’s own brand itself has a strong cultural attribute. The cross-border opening of secret rooms, markets and other forms is essentially to cater to young people’s favorite consumption formats, gain insight into the youth culture where fans are located, and convey lifestyle trends.

three

Explore the long-term development model

From a broader perspective, both domestic and international fashion brands are flooding into the market.

Domestic trendy brand stores such as Randomevent and ROARINGWILD have successively opened their stores into the core business of the city. The data shows that Randomevent stores have covered many cities such as Shanghai, Beijing, Chengdu and Changsha. ROARINGWILD has 9 stores in Beijing, Shanghai and Shenzhen.

Meanwhile, Supreme, an internationally renowned fashion brand, plans to open the first independent store in China market at No.291 Fumin Road. At present, the block has erected a large enclosure, and Shanghai will welcome Supreme’s 17th store in the world.

According to the consulting firm Frost & Sullivan, by 2025, the market size of China trendy retail industry will reach 475 billion yuan. As one of the gold diggers, star street brands still have great market prospects.

A core pain point is that the brand is highly dependent on the popularity of the stars themselves. Without the awareness of long-term development, the brand will soon die with the loss of popularity.

In the view of Cheng Weixiong, an independent analyst in shoes and clothing industry and founder of Liangqi brand, fashion brand is the lifestyle brand that best represents the fashion trend. It is not enough to rely solely on the appeal of stars. It is necessary to be more creative in product research and development, to show the channel selection in the latest channel where young users gather, to go to shopping centers offline, and to learn new marketing methods such as planting grass online to promote users’ reach.

Cheng Weixiong is optimistic about the future development of street brands: there is room for street brands, but to truly recognize the originality of street brands, rather than the homogenization of’ simple price increase+celebrity endorsement’, the individuality and differentiation of users need the materialization of lifestyle.

In 2023, some star street brands also received attention and began to enter the mainstream market. In November, TEAM WANG design officially launched the cross-border cooperation project capsule series "DONG" with FILAfusion, a trend sports brand owned by Fila, with Jackson Wang as the creative director.

Whether this star tide brand can survive for a longer time, let us wait and see.

　　The adoption of the Gregorian calendar by our government began in the Republic of China. Therefore, in China, the history of New Year’s Day is less than a hundred years.

　　On January 1, 1912, Sun Yat-sen was sworn in as the provisional president in Nanjing, announcing the establishment of the provisional government of the Republic of China. At the same time, the "Declaration of the Provisional President" was issued, and the time at the end of the declaration was "New Year’s Day of the first year of the Republic of China". This is the first time that the Gregorian calendar has been used in the official proclamation, and it is also the first time that the word "New Year’s Day" with modern significance has been used. Subsequently, Sun Yat-sen ordered that in order to "do summer, it is suitable for farming; From the western calendar, so statistics ",switch to the solar calendar. On January 2, Sun Yat-sen electrified the provinces to change their calendars, and took January 1, 1912 as the beginning of the founding of the Republic of China.

　　From then on, China began to adopt the western calendar, taking January 1 of the Gregorian calendar as the New Year’s Day. Throughout the Republic of China, in fact, in the daily life of our people, the traditional lunar calendar was still used, but the first day of the first lunar month was generally called the Spring Festival. Since then, New Year’s Day and Spring Festival have been divided into two festivals, but New Year’s Day is still often used as a synonym for Spring Festival. For example, in January 1930, when Mao Zedong commanded the Red Army to fight in Jiangxi, he wrote a poem "Dream of New Year’s Day" with the words: "Ninghua, Cleanliness, Naturalization, and the roads are deep and slippery. Where to go today, pointing to Wuyi Mountain. Under the mountain, the red flag is picturesque. " New Year’s Day here means the same as Spring Festival.

　　At the beginning of the Gregorian calendar in China, Lu Xun wrote an article "Habits and Reform", in which he said: "Even the unemployed people in Shanghai and employees of the company lamented, or it was very inconvenient for farmers to cultivate, or it was very inconvenient for seagoing ships to wait for the tide. Therefore, we actually think of farmers in the countryside and boats at sea who have been irrelevant for a long time. This is really like fraternity. "

　　On September 27, 1949, the first plenary session of the China People’s Political Consultative Conference resolved: "The chronology of People’s Republic of China (PRC) adopts the AD chronology method." As a result, the Chinese government has adopted a more thorough method of AD chronology, and all government announcements, statistical reports, newspaper mastheads, etc. adopt the Gregorian calendar. The traditional lunar calendar in China has completely disappeared from official documents except that it is marked behind the Gregorian calendar in the headlines of important newspapers. The New Year’s Day holiday was also stipulated as one of the four legal holidays in China in the "National Holidays and Remembrance Days" adopted at the meeting of the Special Council (now the State Council) on December 23rd, 1949. Today, the calendar year and New Year’s Day festivals have gradually become universal, popular and stable among Chinese people. New Year’s Day and Spring Festival are no longer mixed in appellation. For example, in 1952, President Mao Zedong’s Speech at the New Year’s Day Group Meeting, New Year’s Day here refers to the Gregorian New Year’s Day.

　　New Year’s Day is an international festival, and different nationalities have different stories about the origin of New Year’s Day. It was the ancient Egyptians who first named New Year’s Day. Because of the need to calculate the Nile flood cycle, astronomy and solar calendar in ancient Egypt came into being. 7000 years ago, after long-term observation, the ancient Egyptians found that whenever Sirius rose with the sun, the Nile rose immediately, and it was always about 365 days before the next time. So ancient Egypt took the day when the Nile rose as the beginning of the new year, which was called the "Rising Water New Year". This is about the earliest origin of New Year’s Day.

　　Today’s Gregorian calendar, named after its universal use in all countries in the world, is a kind of solar calendar that people are most familiar with, also known as western calendar, solar calendar and Gregorian calendar. The Gregorian calendar adopts the chronological method, which is calculated from the year when Jesus was born, which is closely related to the prosperity of Christianity. This calendar is saturated with the civilization created by human beings for thousands of years. After learning the essence of the Egyptian calendar, the ancient Romans formulated a more accurate julian calendar during the reign of Julius Caesar. With the expansion of Roman Empire and the spread of Christianity, julian calendar spread all over the world. On March 1st, 1582, Pope Gregory XIII reformed the calendar and decided to adopt the plan of Italian doctor Lirio. In 400 years, the three extra leap years in julian calendar were eliminated, with an average annual length of 5: 49: 12 on 365 days, 26 seconds longer than the return. Although according to this calculation, there will still be an error of one day after about 3000 years, but this accuracy is quite remarkable. This is the origin of the Gregorian calendar we use today, also known as the Gregorian calendar.

　　Due to the influence of Portuguese, Spanish, Dutch, French, British, German, American and other Christian countries in the last 500 years, and because of the relative accuracy of the Gregorian calendar, the calendar method of the year of the AD has been adopted by countries all over the world. As a holiday, New Year’s Day is not comparable to Christmas in the west and Spring Festival in China, but it has become a worldwide holiday because of its secularity and non-religion.

　　Due to the different longitude positions of countries in the world, the time of celebrating New Year’s Day is different in different countries, so the date of New Year’s Day is different. For example, Tonga, an island country in Oceania, is located on the west side of the date line. It is the first place in the world to start a new day, so it is also the first country in the world to celebrate New Year’s Day. Western Samoa, located on the east side of the Japanese date line, is the place where a new day begins at the latest in the world, so it is also the country that celebrates New Year’s Day at the latest in the world. According to the Gregorian calendar, China is the 12th country in the world to start the New Year.

　　At the same time, based on the differences between the southern hemisphere and the northern hemisphere, New Year’s Day in countries in the northern hemisphere happens to be winter, or the wind is cold, or the snow is fluttering, or the winter sun shines brightly … while countries in the southern hemisphere welcome the New Year in summer, and their feelings of celebrating the holidays are very different.

　　
In addition to the above reasons, due to the different cultural traditions of various ethnic groups, the date of New Year’s Day in some countries is not January 1 of the Gregorian calendar. For example, Iran implements the Islamic calendar, and celebrating the New Year means celebrating the arrival of spring. Its season and month are not fixed, usually in the late March of the Gregorian calendar. India starts from October 31st every year as the New Year, which lasts for five days, and the fourth day is New Year’s Day. The traditional Thai New Year’s Songkran Festival (Songkran is a Sanskrit transliteration), also known as the Songkran Festival, is from April 13th to 16th every year in the Gregorian calendar.