With the popularity of new energy vehicles in China, most consumers will try to consider buying a new energy vehicle to meet their daily needs when buying a car. In this era full of intelligence, the intelligence level and endurance performance of a new energy vehicle have become the most concerned issues for consumers. When it comes to the intelligence of new energy vehicles, we have to mention the Celestial brand with Huawei’s empowerment. Today, I will take you to see what are the highlights of AITO’s models.
AITO Wenjie brand was released in 2021. It is a brand-new high-end new energy vehicle brand owned by Celeste Automobile, and also a smart car brand with Huawei empowerment, focusing on the domestic high-end smart car market. Although it has only been less than two years since AITO’s brand was released, its products have occupied a place in the high-end market, and the delivery volume of the first extended-range model has also increased steadily since its release, and then the flagship model and the pure electric model of the M5 have been launched. On the occasion of the opening of the year in 2023, AITO Wenjie brand not only lowered the price of its products, but also brought users a series of measures such as store rejuvenation and worry-free service.
AITO user center is completely renewed.
Brand storefronts distributed in various cities are not only the owner’s second home, but also the face of the brand, which shows the tonality and strength of the brand to the outside world. Therefore, brands should also think carefully about the design and decoration of storefronts and show the best side to consumers. The upgraded AITO User Center is full of science and technology, using a minimalist and textured black and white gray+cocoa tea gold color scheme, which looks luxurious from the outside. The interior also uses a simple decoration style, and the overall color is light, which highlights a luxury style.
Based on brand-new service processes and standards, the newly upgraded AITO User Center has re-planned and divided the space to provide users with brand-new car buying experience and after-sales maintenance service. Provide user experience area, exhibition hall, boutique display, negotiation and audio service. The user’s lounge provides a spacious and comfortable sofa and a variety of snacks and drinks. You can also order a cup of coffee in the coffee area after watching the car and enjoy the warmth and comfort at home.
The new price of the two models in the New Year is lowered, and the old owners are not forgotten.
For buying a car, the price must be the place that consumers are most concerned about. The subsidy policy for new energy vehicles, which has been enjoyed for 13 years, has come to an "end" with the disappearance of the flavor of the year, which means that the days of bonus hunter are gone forever. In the face of the new policy, many car companies have officially announced price increases to cope with the cost pressure. At this time, the AITO brand played the role of a retrograde. Just as everyone announced the price increase, AITO did lower the official guide price of the M5 pure electricity and the M7 pure electricity, with the highest drop of 30,000 yuan for individual configuration models. In addition, for users who have already picked up the car, AITO also gave gifts such as basic maintenance, extended warranty and points.
As for the car owners who have bought cars, AITO has not forgotten you, and provided the first car owners with the rights package with a total value of 33,000 ~ 35,000, including an 8-year/160,000-kilometer extended vehicle warranty worth 21,000 ~ 23,000 yuan. And 120,000 AITO points worth 12,000 yuan can be used to purchase Huawei products in AITO Mall. At the same time, for the customer M5 whose price has not been adjusted, it also provides two years of basic maintenance, which obviously increases the trust and loyalty of users invisibly.
What are the highlights of AITO models?
I think many people will have this experience. Sometimes they will get to know a brand you are not familiar with because they choose a pleasant product. After a long-term contact, you will gradually understand it and become a loyal fan of this brand. I think AITO Jiejie brand also has this ability. It can gradually turn consumers into its loyal fans through its own products. Then let’s take a look at what highlights the models under AITO Jiejie brand have.
Like a car must start from the appearance. Although consumers are not necessarily Yan value parties, everyone has different requirements for beauty. AITO’s three models all adopt a simple design, and the smooth body curve highlights the beauty of the lines of the vehicle. The appearance of the extended range version of Wujie M5 is basically the same as that of the pure electric version. The pure electric version adopts a closed front grille, which is more like a new energy vehicle. The extended-range version looks relatively conventional, and the pop-up door handle is not only beautiful but also reduces the wind resistance. According to the official, the wind resistance coefficient of the two cars is only 0.266cd.
M5 Extended Range Edition
Wenjie M5 pure electric plate
As the flagship SUV model of the current brand, Wenjie M7 is positioned as a luxurious and intelligent large-scale electric SUV, with the ultimate aesthetic design that perfectly interprets the luxurious and comfortable space and the sense of science and technology. In terms of appearance design, it is in the same strain as Wenjie M5, which came out earlier, and the whole vehicle embodies elegant, dynamic and atmospheric modeling.
M7 Extended Range Edition
In terms of interior, the two versions of the M5 are basically the same, and the lightweight design and the atmosphere full of science and technology are very in line with the positioning of these two cars. It is worth mentioning that the mobile phone wireless charging panel on the auxiliary instrument panel has been upgraded to a dual-machine position, and the power has reached 40 watts. The interior color also has two new color schemes compared with the extended-range model, namely, Que Yu Hong and Shaohua Apricot, one of which highlights the warmth of home and the other highlights the sense of sports.
Wenjie M5 Extended Range Edition Interior
Wenjie M5 pure electric version mobile phone charging panel
In the design of the interior, the M7 maintains what a standard smart car should look like. The interior is all wrapped in soft materials, and a moderate combination of piano paint panel and wood decorative board creates a strong sense of luxury. No matter where you touch and press the cockpit, you can feel the excellent feel brought by excellent materials. It is not an exaggeration to say that it can rival a million-class luxury car.
Compared with the asking world M5, the asking world M7 is superior in riding comfort. Not only the seating space and seat setting are more advantageous, but also the "zero gravity seat" configuration is provided. The seat innovatively adopts the original 3-axis dynamic adjustment, and through the linkage adjustment of the double slide rails driven by 6 motors, the seat can move backward and left to achieve the ultimate space experience. Sitting on it feels like floating on the water or in the clouds.
The M7 also provides a professional-grade sound system with 19 units for HUAWEI SOUND, which uses Boom-Boom bass transient control technology and can perfectly support the output of 1000W power amplifier. Full-system active frequency division technology, 7.1-channel immersion sound field, industry-class main driver headrest sound system and ENC active noise reduction function bring a better immersive audio-visual experience.
As a leading brand of high-end smart models, AITO has a leading edge in the smart cockpit after being empowered by Huawei, and it is also an important point of view of the product. The intelligent cockpit system of Huawei HarmonyOS is installed in the car world M5, the car world M5 EV and the car world M7. This system can be seamlessly connected with Huawei mobile phones, and provides a "super desktop" function, which realizes the layout display of the car-machine interface parallel to the horizon and the integration and sharing of the mobile phone ecology and the car-machine ecology. It also supports the mutual calling function of the car-machine hardware and various interactive layout coverage. For example, when using WeChat to make video calls with family members, the system will call the camera in the car to realize.
In addition, Huawei HarmonyOS system also provides a wealth of online entertainment resources, ranging from music videos to smart homes. It can be said that as long as you drive a car with AITO brand, the mobile phone is basically useless, and entertainment navigation can be done on the car.
AITO Jiejie brand used the extended program power in its early product Jiejie M5 and mid-term product Jiejie M7. The pure battery life of Wenjie M5 can reach 200 kilometers, and the comprehensive battery life is 1100+ kilometers, while the pure battery life of Wenjie M7 equipped with 40kWh ternary lithium battery is better, reaching 230 kilometers and the comprehensive battery life is over 1200 kilometers. If it’s just a city ride and it’s convenient to charge, it can be used as a pure electric vehicle. Even if you travel long distances and have a battery life of more than 1000 kilometers, what are you worried about?
In order to meet consumers’ more diversified car demand and market demand, and to gain a foothold in the pure electric new energy vehicle market, AITO Jiejie launched the pure electric vehicle M5 EV at the end of 2022. The pure electric version has mainly changed in power, providing two versions of standard rear-drive and four-wheel drive. The rear-drive version uses a ternary lithium battery of 80kWh, and the rear-drive version has a battery life of 620 kilometers under CLCT standards. The four-wheel drive performance version is 552 kilometers. This endurance performance belongs to the upstream level of the echelon, and the four-wheel drive version can also bring excellent power and good handling performance to users.
The M5 EV version also provides a super power-saving mode, which can be turned on with one button when the battery is too low and the charging pile is far away. At this time, the vehicle will provide a comprehensive cruising range of 12 kilometers to help you reach the charging station closest to you, which gives the owner an extra car guarantee.
Quest M5, Quest M5 pure electric EV and Quest M7 all provide the mainstream intelligent driving assistance functions at present, and I have the honor to experience them deeply. After the intelligent driving assistance system is turned on, the logic and operation stability of the automatic driving assistance function of the system are good, and vehicles with lane change and traffic jam can be predicted in advance, and the lane can be kept in the center of the lane, without the situation of "drawing dragons" on the left and right.
It is worth mentioning that all models of AITO Jiejie brand currently support V2L external discharge function, which means that you can use them as a large outdoor power supply. If camping is hot recently, you can use the external discharge function to drive more powerful household appliances, so as not to be bound by energy and improve the comfort of camping.
Upgrading process standards and launching worry-free services
Just like the one mentioned at the beginning of the article, buying goods is actually buying services. Only by satisfying consumers can we improve brand image and user loyalty. The worry-free service launched by AITO Jiejie brand this time is based on the user center, including the vision and implementation standards of network capability and service capability.
In addition to the overall rejuvenation of brand stores, brand service outlets are gradually increasing. Up to now, AITO brand has covered more than 230 cities and more than 1,000 stores. The wide distribution of stores allows users to enjoy peace of mind and comfort wherever they go.
In addition to the widely distributed sales network in China, AITO has also upgraded its service processes and standards. From the moment users enter the store to the moment they leave, users can enjoy the worry-free and pleasant service experiences such as intimate reception, safe construction and sincere delivery, and create a one-stop functional site for consumers to see, buy, select, maintain and repair cars.
AITO is the fastest growing new energy brand in the world.
Again, without good products and good services, everything is empty talk. It’s not easy for this new brand AITO Wenjie, which was established less than two years ago, to stand out in today’s fiercely competitive domestic new energy market with the endorsement of Cyrus and the empowerment of Huawei, and it’s not easy to launch three products in just one year. Moreover, the cumulative delivery of Wenjie M5 has exceeded 10,000 in 87 days after its listing, thus setting the shortest record for the delivery of a single brand model to exceed 10,000, and its strength can’t be underestimated in the domestic new energy vehicle market.
In terms of brand services, a series of services, such as the rejuvenation of AITO’s brand stores and the improvement of service standards, provide consumers with exquisite car purchase and car use experience, but also invisibly enhance the brand value. Especially after the end of the subsidy policy for new energy vehicles, AITO brand not only lowered the price of new cars, but also left the pressure for itself to give back to users. At the same time, it also introduced various subsidy policies for old car owners, which also formed a sharp contrast with recent practices.
In short, there are excellent products and excellent services. I believe that AITO’s brand will definitely play its own role in the domestic new energy market and be recognized and loved by more consumers.
