Six romantic movies burst into 520, who is the next "Living Together in Time and Space"?


Special feature of 1905 film network First, the most crowded May 1st file in history, waiting for 13 new films to be released together.

 

After the "involution", 520 also released a number of films, quietly forming a new schedule.

 

"520" and "521" as advertising language make May 20th and 21st a festival about love. With festivals, there is also a movie schedule. The 520 files can be traced back to 2018. On May 20th, that week, it won over 100 million box office, which was the highest achievement in the single-day box office of the film. In the end, the cumulative box office of the film won 900 million.



However, this schedule has not formed a stable situation, and it has been in a gap for two years after 18 years.

 

This year’s 520 stalls were originally set up by the joint leadership of My Love on May 20th and May 21st. The overall tonality of My Love is in line with the atmosphere of "520", but "Fast 9" is coming, and many people in the industry speculate that My Love’s film is also the first to plan to release it on May 1 due to various competitive considerations.

 

When My Love left 520, he made room for other films.

 

Up to now, except Fast & Furious 9, a total of six new films will be released in 520 files: Chasing the Ball, The Love I haven’t finished talking about, and all of them are love movies.



This year’s sunset on May 20th and 21st is in the film release period on Thursday and Friday, and it is the first time that many new love films have been released in this festival. Will there be any breakthrough in the 520th movie? At the same time, looking at the Valentine’s Day schedule throughout the year, what new atmosphere can we find?


01 

The 520 schedule has taken shape.


Among the 520 romantic films, the number of people who want to see the platform of Cat’s Eye, Taobao Film and Douban is currently ranked comprehensively, and "Deep Love" and "I want us to be together" rank in the top two.

 

What these two films have in common is that they are adapted from online literature, and the original works have a certain popularity and audience base.

 

"Deep Love" is adapted from Tianya literature’s popular work "Shenzhen, I don’t have the courage to say love again". This article ranks first in the click-through rate of Tianya emotional column in 2014, telling the "deep drift" love story between young men and female executives in Shenzhen; "I want us to be together" is adapted from the 2013 Douban long post "My girlfriend who has been running for ten years with me will get married tomorrow". The bumpy love story of the protagonists Lu Qinyang and Ling Yiyao since high school has caused heated discussion among netizens.



The director of "I want us to be together" once directed the youth love online drama "Hello, Old Times", which was adapted from the original work of Chang ‘an with the same name in August, and the Douban score was as high as 8.7. This time, I once again took the same type of theme, from the screen to the big screen, and the production scale has also been upgraded.

 

The film is produced by the industrial film industry, produced jointly by Alibaba Pictures and Tencent Pictures, and acted as the producer. Desert was also selected as the "Bad Monkey 72 Movie Project" initiated with,, and others. The industry has been expecting the quality of this new love film, but as a new director and actor, it is also necessary to keep a wait-and-see attitude.



In contrast, other incoming romantic films are relatively weak in terms of production volume and the strength of the main lineup. From the perspective of theme selection, Deep Love can be compared with the last film focusing on the group of "drifters". After the film was released in early April, the box office and word-of-mouth performance were not good, and Deep Love hit again this time.

 

In addition, "A little tempted" starring directors, actors and actresses comes from the classic song of the same name. Since 2014, the mode of adapting songs into movies has been continuous, and 2019 can be called a big year. There are three films in a row, and there will be three films in 2020. However, the reputation of these films has dropped almost all the way, so the prospect of "A little tempted" is inevitable.



Judging from the current situation, it is estimated that these romantic films are difficult to have a particularly large performance in the market, and there are no signs of explosion, unless there is a dark horse of word of mouth, or as last year, they break through with marketing and publicity strategies to win.


02 

Fast & Furious 9 assists the one-day box office


There is no doubt that Fast & Furious 9 is definitely the main force of the 520th gear this year. And this festival will definitely add value to the market, and the box office results on May 20th are worthy of attention.



Under the joint promotion of "Living Together in Time and Space", 520 in 2018 coincides with a weekend holiday, with a comprehensive box office of 300 million. In 2019, May 20th is a relatively deserted Monday working day, with no new films released. With the help of the fading popularity, the box office in a single day reached 80 million.

 

In 2020, due to the shutdown of the cinema, 520 became vacant, but this year, with the strong blessing of Fast & Furious 9, the industry also expects that the joint assistance of many domestic romantic films and the zero-point field of Fast 9 on that day will make the single-day box office harvest of this working day exceed 100 million.



This goal may not be difficult to achieve. In 2017, the zero-point box office in China mainland was about 58 million, which broke the zero-point box office record of Fast 7 two years ago. It is very likely that Fast 9 will surpass the figure of 58 million this time. In addition, the festive atmosphere of that day will help boost the box office, so it should not be a problem to break 100 million on the same day in 520.


03 

The Space Potential of Valentine’s Day Schedule


Count the love festivals throughout the year. Apart from 520, there are also Valentine’s Day on February 14th and Chinese Valentine’s Day. The film schedules formed under these festivals are also very different.

 

Because February 14 is generally near the Spring Festival, there are often changes. For example, 2018 falls on the day before New Year’s Eve, and it is impossible to form an effective schedule. This year is just on the third day of the New Year’s Eve, heating up the box office for the Spring Festival. In 2019, after the end of the Spring Festival, four romantic films were released that day.



At that time, "seal it with a kiss" ranked in the top three in terms of first-day screening and box office, followed by leading and waiting for the Spring Festival blockbuster. The final box office of the film was 173 million, of which the first day box office was about 91 million, accounting for about 50%. It can be seen how much Valentine’s Day helps a love movie at the box office.

 

However, the word-of-mouth of "seal it with a kiss" declined the next day due to the reduction in the number of films, and the box office in a single day decreased to more than 15 million, and then gradually declined. The performance of high opening and low walking proves that the key to winning the market for romantic films is still excellent quality and gaining audience recognition.


 

This year’s 520-slot, judging from the overall configuration of romantic films, may not be a big climate, and top foreign films are needed to support the market, but this slot has begun to take shape. The most stable file is still Tanabata. Last year, the box office on Tanabata was as high as 527 million, which set a new record in history and also promoted the resumption of the cinema.

 

On that day, three romantic films landed in the cinema, and "I am waiting for you at the end of time" surpassed 50% of the films, and won 277 million single-day box office, becoming the first box office in the history of Tanabata and the top ten films in the first day of domestic film history.



Tanabata is often in August, which is included in the popular summer file, so the volume level of the films released is relatively large. The formation of the Tanabata market originated in 2015, and the starring actor was released on the day of Tanabata, which set a box office of about 92 million on the first day, more than half of the film’s total box office of 173 million. This data is also very close to seal it with a kiss many years later.


The first day performance of "The Bride Fight" raised the box office on Tanabata Day to 234 million. Since then, the comprehensive box office figures of Tanabata have been 200 million+,and continue to rise.


In 18 years, due to the release of seven new films, the box office climbed to 440 million that day. Although only one new film was released on Tanabata Day in 19 years, it was supported by popularity, which raised the box office of Tanabata to 525 million in one fell swoop.

 

It is worth noting that most of the new films released on Tanabata in recent years are not love movies, and it was not until last year that they changed and ushered in the "Tanabata Special Offer". Although there are still nearly four months before this year’s Tanabata file, there are already love movies customized for Tanabata, so we can look forward to it.


 

The first to grab the spot is the youth film starring the director, the actor and the actress. At the shooting stage, the official announcement was aimed at the release of Tanabata. At present, the movie starring Zifeng Zhang has exceeded 800 million box office, and the main lineup of "Summer Future" is also quite interesting. Can we continue to increase the outbreak of "Zifeng Zhang Year"?

 

In addition, the team’s recent success, this can be a romantic film with the theme of cute pets starring,, and so on. According to sources, the film also plans to join the summer file war, and Tanabata is an option.



The spark of collision between schedule and type should not be underestimated. The 520 files that have become a pattern need to be continuously developed, and the market potential of traditional Qixi files is still great. Especially since this year, the domestic pure love movies that meet the audience in the cinema are not ideal.

 

There is no doubt that the public is eager for love masterpieces. After all, no one wants to see a bad love movie on Valentine’s Day.


Past lives of coronavirus

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This is the 2329th article of Da Yi Xiao Hu.

Up to now, there have been three epidemic outbreaks caused by coronavirus in this century, namely, Severe Acute Respiratory Syndrome (SARS) in 2002-2003, Middle East Respiratory Syndrome (MERS) that began to spread in 2012, and novel coronavirus (COVID-19) that appeared at the end of 2019. China is a country with severe disasters in SARS and this time in novel coronavirus.

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First, what is coronavirus?

Coronavirus exists widely in nature. Coronavirus was first isolated from chickens in 1930s, and it was isolated from human nasal wash more than 20 years later by scholars and named B814 virus. Later, scholars made an in-depth study of the virus from its morphology, and found that the envelope of the virus had a spinous process like a corona and a king’s crown, so the coronavirus was named from this. Its natural hosts are mainly vertebrates, and people, cows, pigs, cats and bats are all its natural hosts.

Coronavirus is slightly spherical in shape, with a diameter of 80-160nm. The "crown" on its surface is a fiber process of 12-24nm, and the end of the fiber process is also spherical. The envelope of the virus consists of two layers of lipids, with membrane protein M and fibrillary protein S interspersed between them, and some coronaviruses also have hemagglutinin glycoprotein HE. The interior of the virus is composed of RNA and nucleocapsid protein N, showing a spiral structure.

S protein is the key protein of coronavirus-infected cells, which contains host cell receptor recognition sites and is the main determinant of virus virulence. M protein is the main protein responsible for virus particle assembly. N protein is closely combined with viral RNA, which can protect viral genomic RNA through spiral stacking and encapsulation. At the same time, it can delay the growth of infected cells and make them stay in the division period for a longer time, so that viral RNA can be translated to the greatest extent. HE protein plays a key role in the formation of virus particles.

As far as virus classification is concerned, coronavirus belongs to single-strand positive-strand RNA virus, which indicates that the genetic information of coronavirus is carried by RNA, and the cloned progeny virus has a high mutation rate. After entering the host cell, it directly uses ribosomes in the host cell to produce protein needed for virus replication without transcription. Coronavirus can kill cells, thus damaging various organs, and persistent infection occurs simultaneously with acute infection, mainly attacking gastrointestinal tract, respiratory tract and nervous system.

Second, the coronavirus that humans have fought.

Before SARS, it was thought that only two kinds of coronaviruses could cause human infection. At present, there are seven kinds of coronaviruses that can infect humans, including highly lethal coronaviruses, severe acute respiratory syndrome coronavirus (SARS-CoV), Middle East respiratory syndrome coronavirus (MERS-CoV) and novel coronavirus virus (COVID-19).

The common feature of coronavirus is that it is generally sensitive to heat, and it is moderately stable in a suitable maintenance solution at 4℃, and can be stored for several years at -60℃. With the increase of temperature, the virus resistance decreases. Coronavirus is acid-resistant and alkali-resistant, and sensitive to organic solvents and disinfectants such as alcohol and ether.

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The symptoms of coronavirus infection are mostly similar, mainly fever, chills, cough and so on. The main routes of transmission are droplet transmission and contact transmission.

1. SARS coronavirus (SARS-CoV)

Severe acute respiratory syndrome (SARS) was caused by SARS-CoV. By July 2003, it had spread to 24 provinces, autonomous regions, municipalities directly under the Central Government and 28 other countries in China. A total of 8096 clinically diagnosed cases were reported worldwide, and 774 cases died. Nearly 20%~30% of the patients needed mechanical ventilation due to respiratory failure, and the mortality rate was 9.6%. Epidemiology in many provinces and cities showed that the mortality rate increased with age, mostly over 60 years old. Its incubation period is within 2 weeks, usually 2~10 days. The population is generally susceptible and has a strong epidemic degree. The main onset age is 20-30 years old. The source hosts may be bats and civets. The transmission routes are mainly from person to person: droplet transmission in close respiratory tract, aerosol transmission and hand-to-hand contact transmission; Animals and people: civets/bats ~ people (possible). SARS-CoV has the general characteristics of coronavirus, but it is not a mutant of other known coronaviruses, nor is it a recombinant of known coronaviruses. SARS-CoV infects lung epithelial cells, and its S protein binds to angiotensin converting enzyme 2(hACE2) receptor, which invades and replicates in vivo. Because hACE2 is mainly in the lower respiratory tract, the symptoms of the upper respiratory tract are lacking, and the virus often peaks when hospitalized, which is easy to cause nosocomial infection of the lower respiratory tract.

2. MERS coronavirus (MERS-CoV)

Middle East Respiratory Syndrome (MERS) was caused by MERS-CoV, which was first confirmed in Saudi Arabia in 2012, affecting 27 countries and regions around the world, with a mortality rate of about 35%. According to statistics of a case, the mortality rate increases with age. The mortality rate is 39% in people younger than 50 years old and 75% in people over 60 years old. The longest incubation period is 14 days, and the population is generally susceptible. The median age of onset is 49 years old. Source host: it may be camel or bat. Transmission route: animal and human: dromedary ~ human (possible); People: Close contact. The infection site is epithelial cells in the lung, which causes explosive nosocomial transmission, and has obvious gastrointestinal symptoms and renal failure. It mainly binds to dipeptidyl peptidase 4(DPP4) in the lower respiratory tract, gastrointestinal tract and kidney, and there is no mutation that enhances human infection.

3. 2019 novel coronavirus (2019-nCOV)

Novel coronavirus was caused by 2019-nCOV. From mid-December 2019 to the beginning of 2020, 59 cases of unexplained pneumonia were reported in Wuhan, and similar cases were found in other regions and countries. On January 7, 2020, it was initially identified as "novel coronavirus", and on January 12, the WHO named the virus 2019-nCoV. Up to now, more than 70,000 cases have been diagnosed, and more than 2,400 cases have died, with a mortality rate of about 3.1%. It has spread to most provinces and cities in China and nearly 30 countries. The transmission routes may be droplet transmission, contact transmission and aerosol transmission. The incubation period is 1~14 days. At present, the source host may be a bat. Shi Zhengli’s team from Wuhan Institute of Virology has found that its genome is 79.5% identical to SARS-CoV and 40% similar to MERS-CoV. 2019-nCOV, like SARS-CoV, invaded by combining with human angiotensin converting enzyme 2(hACE2), infecting respiratory system, gastrointestinal tract and testis, affecting heart function and liver function. According to the current data, compared with SARS and MERS, it is more contagious and the mortality rate is not as high as the first two.

Third, actively protect against novel coronavirus

Personal protection requires frequent hand washing and hand hygiene. Cover your mouth and nose with paper towels when coughing or sneezing, which can effectively prevent the spread of droplets. Wear masks in public places, avoid contact with animals with unknown health conditions, and reduce the trading of live birds and wild animals.

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At present, various industries have started to return to work. For the office, everyone should actively declare their health. If there are suspicious symptoms such as fever, fatigue and cough, it is recommended to seek medical advice in time, avoid going to work sick, strengthen ventilation and ventilation in public areas, clean and disinfect public areas and public goods regularly, keep the environment clean and hygienic, keep a proper distance when there are many people in the unified office area, and reduce centralized meetings by video and teleconference.

Authors: Shuguang Hospital affiliated to Shanghai University of Traditional Chinese Medicine

Written by Zhang Yijie

Xiong xudong revises

Some pictures are taken from the network. If there is any infringement, please inform and delete them.

National Bureau of Statistics: In the first half of 2018, China’s GDP increased by 6.8% year-on-year

  International Online Report: According to the website of the National Bureau of Statistics, the gross domestic product in the first half of the year was 41,896.1 billion yuan, up 6.8% year-on-year at comparable prices. Quarterly, it increased by 6.8% in the first quarter and 6.7% in the second quarter, and remained in the range of 6.7%-6.9% for 12 consecutive quarters. In terms of industries, the added value of the primary industry was 2,208.7 billion yuan, a year-on-year increase of 3.2%; The added value of the secondary industry was 16,929.9 billion yuan, an increase of 6.1%; The added value of the tertiary industry was 22,757.6 billion yuan, an increase of 7.6%.

  First, the agricultural planting structure is optimized and the production situation is better.

  With the adjustment of grain planting structure, the national summer grain harvest is expected to be good. The structural reform of agricultural supply side deepened, and the planting area of cotton and soybean increased. Animal husbandry production is stable. In the first half of the year, the output of pig, cattle, sheep and poultry meat was 39.95 million tons, up 0.9% year-on-year; Among them, the output of pork was 26.14 million tons, an increase of 1.4%. The number of live pigs was 409.04 million, a year-on-year decrease of 1.8%; 334.22 million pigs were slaughtered, an increase of 1.2%.

  II. Industrial growth was generally stable and the structure continued to be optimized.

  In the first half of the year, the added value of industrial enterprises above designated size actually increased by 6.7% year-on-year, and the growth rate dropped by 0.1 percentage point compared with the first quarter. In terms of economic types, the added value of state-owned holding enterprises increased by 7.6% year-on-year, collective enterprises decreased by 1.9%, joint-stock enterprises increased by 6.7%, and foreign-invested enterprises from Hong Kong, Macao and Taiwan increased by 6.2%. In terms of three categories, the added value of the mining industry increased by 1.6% year-on-year, the manufacturing industry increased by 6.9%, and the electricity, heat, gas and water production and supply industries increased by 10.5%. The added value of high-tech industries and equipment manufacturing increased by 11.6% and 9.2% respectively, which was 4.9 and 2.5 percentage points faster than that of industries above designated size. In June, the added value of industrial enterprises above designated size increased by 6.0% year on year. From January to May, the total profits of industrial enterprises above designated size nationwide reached 2,729.8 billion yuan, a year-on-year increase of 16.5%; The profit rate of main business income of industrial enterprises above designated size was 6.36%, an increase of 0.35 percentage points over the same period of last year.

  Third, the service industry grew rapidly, and emerging service industries flourished.

  In the first half of the year, the national service industry production index increased by 8.0% year-on-year, and the growth rate dropped by 0.1 percentage point compared with the first quarter, maintaining a relatively fast growth rate. Among them, information transmission, software and information technology services, leasing and business services maintained rapid growth. In June, the national service industry production index increased by 8.0% year-on-year. From January to May, the operating income of service enterprises above designated size increased by 13.3% year-on-year, 0.2 percentage points faster than the same period of last year; Among them, the operating income of strategic emerging service industry, science and technology service industry and high-tech service industry increased by 18.1%, 17.5% and 15.4% respectively, which were 2.4, 5.0 and 4.5 percentage points higher than the same period of last year.

  Four, residents’ consumption and market sales increased steadily, and consumption upgraded goods grew rapidly.

  In the first half of the year, the per capita consumption expenditure of the national residents was 9,609 yuan, a nominal increase of 8.8% year-on-year, 1.2 percentage points faster than that in the first quarter, and a real increase of 6.7% after deducting the price factor, 1.3 percentage points faster. Among them, the per capita consumption expenditure of urban residents increased by 6.8% in nominal terms, accelerating by 1.1 percentage points; The per capita consumption expenditure of rural residents increased by 12.2% in nominal terms, accelerating by 1.2 percentage points. In the first half of the year, the total retail sales of social consumer goods was 180018 billion yuan, up 9.4% year-on-year, and the growth rate dropped by 0.4 percentage points compared with the first quarter. According to the location of business units, the retail sales of urban consumer goods reached 15,409.1 billion yuan, an increase of 9.2%; The retail sales of rural consumer goods reached 2,592.7 billion yuan, up by 10.5%. According to consumption types, catering revenue was 1,945.7 billion yuan, an increase of 9.9%; Retail sales of commodities reached 16,056.1 billion yuan, an increase of 9.3%. The sales of consumption-upgrading commodities grew rapidly, with household appliances and audio-visual equipment, communication equipment and cosmetics of units above designated size increasing by 10.6%, 10.6% and 14.2% respectively, 0.2, 0.5 and 2.9 percentage points higher than the same period of last year. In June, the total retail sales of social consumer goods increased by 9.0% year-on-year, 0.5 percentage points faster than last month.

  5. Investment in fixed assets grew steadily, while private investment and manufacturing investment rebounded.

  In the first half of the year, China’s investment in fixed assets (excluding farmers) was 29,731.6 billion yuan, up 6.0% year-on-year, and the growth rate was 1.5 percentage points lower than that in the first quarter. Among them, private investment was 18,453.9 billion yuan, up 8.4% year-on-year, 1.2 percentage points faster than the same period of last year. In terms of industries, investment in the primary industry increased by 13.5%; Investment in the secondary industry increased by 3.8%, of which manufacturing investment increased by 6.8%, and the growth rate rebounded for three consecutive months, 3.0 percentage points faster than that in the first quarter and 1.3 percentage points faster than that in the same period of last year; Investment in the tertiary industry increased by 6.8%, of which investment in infrastructure increased by 7.3%. Investment in high-tech manufacturing increased by 13.1% year-on-year, and the growth rate was 7.1 percentage points faster than the total investment. In the first half of the year, the national investment in real estate development was 5,553.1 billion yuan, a year-on-year increase of 9.7%. The national commercial housing sales area was 771.43 million square meters, up by 3.3%. The national sales of commercial housing reached 6,694.5 billion yuan, up by 13.2%.

  6. The surplus of import and export of goods narrowed and the trade structure continued to improve.

  In the first half of the year, the total import and export volume of goods was 14,122.7 billion yuan, a year-on-year increase of 7.9%. Among them, exports reached 7,512 billion yuan, up 4.9%; Imports reached 6,610.7 billion yuan, an increase of 11.5%. Imports and exports offset each other, with a surplus of 901.3 billion yuan, a decrease of 26.7% over the same period of last year. The trade structure was further optimized, and the import and export of general trade increased by 12.2%, accounting for 59% of the total import and export, an increase of 2.3 percentage points over the same period of last year. The export of mechanical and electrical products increased by 7%, accounting for 58.6% of the total export. Imports and exports to the top three trading partners maintained growth. China’s imports and exports to the European Union, the United States and ASEAN increased by 5.3%, 5.2% and 11% respectively, accounting for 41% of China’s total imports and exports. In the same period, China’s import and export to 16 countries in Central and Eastern Europe increased by 14.7%, which was 6.8 percentage points higher than the growth rate of total import and export of goods. In June, the total import and export volume was 2,493.6 billion yuan, a year-on-year increase of 4.3%. Among them, exports were 1,377.7 billion yuan, an increase of 3.1%; Imports reached 1,115.8 billion yuan, up 6.0%. In the first half of the year, industrial enterprises above designated size achieved a export delivery value of 5,716.2 billion yuan, a year-on-year increase of 5.7%. In June, industrial enterprises above designated size realized export delivery value of 1,054.7 billion yuan, an increase of 2.8%.

  Seven, residents’ income grew steadily, and the employment situation was stable and positive.

  In the first half of the year, the per capita disposable income of the national residents was 14,063 yuan, a nominal increase of 8.7% year-on-year, and a real increase of 6.6% after deducting the price factor. According to the place of permanent residence, the per capita disposable income of urban residents was 19,770 yuan, a nominal increase of 7.9% year-on-year, and a real increase of 5.8% after deducting the price factor; The per capita disposable income of rural residents was 7142 yuan, a nominal increase of 8.8% year-on-year, and a real increase of 6.8% after deducting the price factor. The per capita income difference between urban and rural residents was 2.77, 0.02 less than the same period of last year. The median per capita disposable income of the national residents was 12,186 yuan, a nominal increase of 8.4% year-on-year. In June, the national urban survey unemployment rate was 4.8%, which was the same as last month and decreased by 0.1 percentage point over the same month of last year. The survey unemployment rate in 31 big cities and towns was 4.7%, which was the same as last month and decreased by 0.2 percentage points over the same month of last year. At the end of the second quarter, the total number of rural laborers who went out to work was 180.22 million, an increase of 1.49 million or 0.8% over the same period of last year. The average monthly income of migrant workers was 3,661 yuan, a year-on-year increase of 7.5%.

  Eight, consumer prices rose moderately, and industrial prices rose steadily.

  In the first half of the year, the national consumer price rose by 2.0% year-on-year, which was 0.1 percentage point lower than that in the first quarter. By category, the prices of food, tobacco and alcohol rose by 1.4%, clothing by 1.1%, housing by 2.3%, daily necessities and services by 1.6%, transportation and communication by 1.2%, education, culture and entertainment by 2.1%, medical care by 5.5% and other goods and services by 1.1%. In June, the national consumer price rose by 1.9% year-on-year, an increase of 0.1 percentage point over the previous month and a decrease of 0.1% from the previous month. In the first half of the year, the ex-factory price of industrial producers nationwide rose by 3.9% year-on-year, an increase of 0.2 percentage points over the first quarter; The purchase price of industrial producers nationwide rose by 4.4% year-on-year. In June, the ex-factory price of industrial producers nationwide rose by 4.7% year-on-year, with an increase of 0.6 percentage points from the previous month and 0.3% from the previous month. The purchase price of industrial producers nationwide rose by 5.1% year-on-year and 0.4% quarter-on-quarter.

  Nine, the transformation and upgrading have achieved remarkable results, and new kinetic energy has accelerated growth.

  The economic structure continued to be optimized. From the perspective of industrial structure, the growth rate of added value of the tertiary industry in the first half of the year was 1.5 percentage points faster than that of the secondary industry; The proportion of GDP was 54.3%, 0.3 percentage points higher than that of the same period of last year and 13.9 percentage points higher than that of the secondary industry. From the perspective of demand structure, the contribution rate of final consumption expenditure to economic growth is 78.5%, which is 47.1 percentage points higher than the total capital formation. New industries and new products are growing rapidly. From the perspective of industrial structure, the added value of strategic emerging industries in the first half of the year increased by 8.7% year-on-year, 2.0 percentage points faster than that of industries above designated size. The output of new energy vehicles increased by 88.1%, industrial robots by 23.9% and integrated circuits by 15.0%. New consumption is booming. From the perspective of trade structure, the national online retail sales in the first half of the year was 4,081 billion yuan, a year-on-year increase of 30.1%. Among them, the online retail sales of physical goods was 3,127.7 billion yuan, up by 29.8%, accounting for 17.4% of the total retail sales of social consumer goods, up by 3.6 percentage points year-on-year; The online retail sales of non-physical goods reached 953.3 billion yuan, an increase of 30.9%. Green development has progressed steadily. From the perspective of energy conservation and emission reduction, the energy consumption per unit of GDP decreased by 3.2% in the first half of the year.

  X. The structural reform of the supply side has been further promoted, and the market expectation is generally good.

  Structural de-capacity continued to deepen. In the first half of the year, the utilization rate of industrial capacity in China was 76.7%, 0.2 percentage points higher than that in the first quarter and 0.3 percentage points higher than that in the same period of last year. The effect of destocking is outstanding. At the end of June, the area of commercial housing for sale nationwide decreased by 14.7% year-on-year. The leverage ratio and cost of enterprises continue to decline. At the end of May, the asset-liability ratio of industrial enterprises above designated size was 56.6%, down 0.6 percentage points year-on-year. From January to May, the cost per 100 yuan of main business income of industrial enterprises above designated size was 84.49 yuan, a year-on-year decrease of 0.31 yuan. Investment in the short-board sector has grown rapidly. In the first half of the year, the investment in ecological protection and environmental management and agriculture increased by 35.4% and 15.4% respectively, which was 29.4 and 9.4 percentage points faster than the total investment. The market is expected to remain prosperous. In June, the comprehensive PMI output index was 54.4%, the manufacturing purchasing manager index was 51.5%, and the non-manufacturing business activity index was 55.0%, which continued to run in the expansion range.

  Generally speaking, in the first half of the year, the national economy continued to develop steadily and steadily, and the favorable conditions for supporting the economy to move towards high-quality development increased, laying a good foundation for achieving the main economic and social development goals for the whole year. However, we should also see that the uncertainty of the external environment has increased, and the domestic structural adjustment is in the critical period. We must adhere to the general tone of striving for progress while maintaining stability, maintain strategic strength, adhere to the supply-side structural reform as the main line, continue to expand effective demand, focus on revitalizing the real economy, actively respond to external challenges, prevent and resolve potential risks, guide and stabilize social expectations, and scientifically and comprehensively promote steady growth, promote reform, adjust structure, benefit people’s livelihood, and prevent risks to ensure stable and healthy economic operation.

Do you know how fruit ripens?

  This article is reproduced by Yi Heng Nutrition: eb_nutrition.

  We may have the common sense that if ripe bananas are put in green fruits, the fruits will ripen quickly.

  Immature fruits are "green" and generally hard but not sweet. "Green" comes from chlorophyll, "astringent" comes from tannin, while "hard" is mainly the function of pectin, and "not sweet" is because starch has not been converted into sugar.

  one

  How do fruits ripen?

  When it is ripe, plants will produce a substance called ethylene-this substance is "phytohormone". As soon as ethylene is produced, all parts of the fruit begin to join the mature "battle":

  There are enzymes to decompose chlorophyll and new pigments are produced, so green disappears, while red and yellow represent mature colors;

  Some kinases decompose acids and make fruits neutral;

  Amylase hydrolyzes starch into sugar to produce sweetness; The arrival of pectinase decomposes some pectin, which makes the fruit soft;

  There are also some enzymes that decompose certain compounds in fruits and release certain gases, so different fruits have different flavors. …

  The rapid development of science and technology in modern society gives us a more convenient and effective way to store fruits.

  two

  Which methods can effectively extend the storage period of fruits?

  Once the fruit is ripe, even if it is picked, the internal biochemical reaction is still difficult to contain, such as the sugar in the fruit is converted into alcohol and the fruit is further softened … What we see with the naked eye is that the fruit is rotten, and the rotten fruit often has a "wine smell". This process happens very quickly, such as bananas, which only takes a few days.

  When bananas are harvested when they are very raw and placed at the slowest temperature for ethylene production (scientists have found that the temperature is 13℃-14℃), they can be stored for a long time without rotting. If there is a material that can adsorb ethylene in the packaging box or box, it will be more helpful to control the concentration of ethylene lower and greatly extend the storage time.

  We often see high-grade fruits wrapped in paper or foam, which is not only for good-looking or "high-grade". Just as the human body will have a defensive reaction when it is stimulated by the outside world, which will lead to changes in some physiological indexes, the "injured" fruit will also stimulate the secretion of ethylene.

  In the process of transportation, it is inevitable that the fruits jostle with each other. Although it is only a minor injury, it is enough to make them produce more ethylene, accelerate maturity and decay, and the softening of maturity makes them more vulnerable. Good packaging reduces the chance of injury and helps to reduce losses.

  three

  How do we "ripen" fruits at home?

  Generally speaking, bananas, apples, grapes and other fruits are ripened before distribution. However, mangoes, persimmons, kiwis, etc. may be put on the shelves without ripening or ripening.

  If you buy such fruits, the easiest thing is of course to wait patiently for them to "grow old", but we can have a better way. Because apples and bananas can produce a considerable amount of ethylene, putting them together with the fruits to be ripened, whether pears, persimmons, mangoes or kiwis, can play a certain role in ripening.

  Because bananas are easy to go bad, and ethylene is mainly produced by banana peel, you can also eat bananas and put only banana peel.

  In addition, in theory, damaging fruits will promote the release of ethylene. In the folk, there is a practice of inserting straw on persimmons to make them soft. Therefore, it may also help to accelerate the ripening and softening of the fruit by pricking some scars on the irrelevant parts (such as the pedicles) or directly putting the broken fruit on the bag.

  Probably the best choice is to eat first and buy now.

  -THE END-

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Central Meteorological Observatory: Cold air will affect frequently in the next ten days, and dusty weather will come back on the 9th.

    Cctv newsAccording to the website of the Central Meteorological Observatory, in the past day, the precipitation in the southern region has obviously weakened, and the central and eastern Inner Mongolia and other places have experienced obvious windy and cool weather due to the influence of cold air. It is predicted that in the next 10 days, the cold air affecting China will be more frequent, and the temperature in the north of Huanghuai will be lower than that in the same period of normal years. However, the precipitation in the south will be put to rest this week, and it will set sail again from the 10th.

  Today, cold air will continue to affect North China, Northeast China and other places. The temperature in these areas has dropped slightly, accompanied by northerly winds of 4~5 grades, and gusts of 6~7 grades, among which the gusts in eastern Inner Mongolia can reach about 8 grades, and there is dusty weather in the local area; On August 8-10, the temperature in the above areas increased obviously. On the 9th-11th and 12th-15th, two cold air will affect our country successively. The public should pay attention to the adverse effects of strong winds, cooling and other weather on daily travel, and stay away from dangerous areas such as temporary structures.

  In addition, due to the influence of cold air and strong winds, dusty weather will come back. It is expected that there will be sand blowing or floating dust weather from west to east in eastern and southern Xinjiang, most of Inner Mongolia, central and western Gansu, northern Qinghai, Ningxia, northwestern Shaanxi, central and northern North China and central and western Northeast China on September 11, among which there will be sandstorms in parts of eastern and southern Xinjiang and central and western Inner Mongolia.

  In terms of precipitation, it is expected that the precipitation in the south will be weak in the next three days, with rainy and snowy weather in northern Xinjiang, eastern Qinghai-Tibet Plateau, eastern Inner Mongolia, Heilongjiang and Jilin, among which there will be heavy snow or blizzard in high-altitude areas in northern Xinjiang and northeastern Tibet on August 8-9.

  The Central Meteorological Observatory reminded that the influence of cold air is frequent and the wind is strong in many places, so the public should pay attention to the adverse effects brought by windy weather. In addition, the dusty weather will reappear. The public should pay attention to the forecast and early warning information, close the doors and windows in time, do a good job of respiratory protection when going out, and pay attention to the adverse effects of low visibility on traffic and travel safety.

Announcement of the State Council Customs Tariff Commission on temporarily not imposing tariff measures on some imported goods originating in the United States

Announcement of the State Council Customs Tariff Commission on temporarily not imposing tariff measures on some imported goods originating in the United States
Announcement No.7 [2019] of the Tax Commission

In order to implement the results of recent consultations between China and the United States on economic and trade issues, according to People’s Republic of China (PRC) Customs Law, People’s Republic of China (PRC) Foreign Trade Law, People’s Republic of China (PRC) Import and Export Tariff Regulations and other laws and regulations and the basic principles of international law, the the State Council Customs Tariff Commission decided not to impose additional tariffs on some imported goods originating in the United States for the time being. The relevant matters are as follows:

1. From 12: 01 on December 15, 2019, the measures of tariff increase stipulated in Announcement No.4 of the Tax Commission [2019] will not be implemented for the goods in Annex 2 of Announcement No.4 of the the State Council Customs Tariff Commission on Imposing Tariffs on Some Imported Goods Originated in the United States. That is, the 10% tariff imposed by Announcement No.4 of the Tax Commission [2019] will not be levied for the 749 items listed in the first part of Annex 2 and the 163 items listed in the second part; For the 634 items listed in the third part of Annex 2 and the 1815 items listed in the fourth part, the 5% tariff imposed by Announcement No.4 of the Tax Commission [2019] will not be levied for the time being. The implementation time will be notified separately.

2. Since 12: 01 on December 15, 2019, the Announcement of the State Council Customs Tariff Commission on Resumption of Tariffs on Automobiles and Parts Originated in the United States (Announcement [2019] No.5 of the Tax Commission) will not be implemented for the time being. That is, from 12: 01 on December 15, 2019, the 28 tax items listed in Annex 1 of the Announcement of the State Council Customs Tariff Commission on Suspension of Tariffs on Cars and Parts Originated in the United States (Announcement of the Tax Commission [2018] No.10) will continue to be suspended, and the Announcement of the State Council Customs Tariff Commission on Imposing Tariffs on Imported Goods Originated in the United States (Announcement of the Tax Commission [2008] For the 116 items listed in Annex 2 of Announcement No.10 [2018] of the Tax Commission, the 25% tariff imposed by the Announcement of the State Council Customs Tariff Commission on Imposing Tariffs on Imported Goods Originating in the United States (Announcement No.7 [2018] of the Tax Commission) will continue to be suspended; For the 67 items listed in Annex 3 of Announcement No.10 [2018] of the Tax Commission, the 5% tariff imposed by the Announcement of the State Council Customs Tariff Commission on Imposing Tariffs on Imported Goods Originating in the United States (Announcement No.8 [2018] of the Tax Commission) will continue to be suspended. The implementation time will be notified separately.

The State Council Customs Tariff Commission
December 15, 2019

A five-minute episode of mini-drama has become popular, but "making quick money" is not so easy for the industry to observe.

Since 2017, the strong rise of short videos has further dismantled users’ time, and the film and television industry has gradually entered the era of "seconds" as the unit of measurement: 50 or 60 episodes of long dramas have faded out, and 12 episodes of fast-paced short dramas have replaced them; The ever-accelerating "double-speed viewing", short videos and Weibo’s dramas have made the so-called drama structure and precise logic being deconstructed and reshaped by "high speed".
The micro-short drama, the product of the combination of speed and content, comes into being with the trend: an episode of 2 minutes to 15 minutes has no unfathomable drama logic, only the rapid cut-in of the plot and the ultimate relationship between characters; Sweet pet, suspense, crossing, soft sci-fi, nonsense, everything … Even if its production is not enough "50 wool standard", it is enough to fill a time of instant noodles.
The data can prove the market effect of miniseries. It is reported that in 2022, only the number of active users of micro-short dramas on the Aauto Quicker platform increased to 260 million, of which more than 50% users watched more than 10 episodes every day; Mango TV has played over 600 million mini-dramas, among which Douban scored over 29,000, with a score of 7.3. Youku’s "The Maid of the Thousand Daughters" has a cat’s eye with a maximum heat of over 7,000, which is longer than the same period. According to media reports, Tencent video "Please! Don’t spoil me, the amount of the account broke through 30 million yuan, setting a new record for the account of micro-short plays …
Is the miniseries with such a strong momentum really a steady business? What is the real ecology of miniseries? Why do miniseries develop rapidly and form a scale? The Beijing News reporter interviewed Zhan Yali, producer of Mango TV’s "Damang Short Play", Bai Yiqi, founder and president of Linghe Culture, Lu Tian, head of the content of Shiershengxiao Media, and Du Hao, founder of sugar-free culture, to dismantle the road of micro-short play.
The ratings and word-of-mouth of "Missing Ignorance" are both fruitful.
-birth-

1. Short videos grab users’ time, and short plays emerge as the times require.
According to the "network mini-drama" section added by the State Administration of Radio, Film and Television in the filing system in 2020, a mini-drama can be defined as an online drama with a single episode of no more than 10 minutes.
If traced back by this standard, the 2013 mini-drama "Never Imagine" can be called "the originator of mini-short drama"-each episode is only 5-10 minutes, with a total of 15 episodes, but it attracts a group of young audiences with nonsense exaggerated plots and has been filmed for three seasons in succession. But at that time, the content of online students had just started, and there was no market environment for micro-short plays to pursue victory.
The "micro-short drama" recognized by most people in the industry sprouted from 2017 to 2019. In the past three years, short videos have risen strongly and users’ time has gradually been fragmented. According to the Survey Report on TV Drama (Network Drama) Industry in China, in 2019, users of short videos in China have spent more time than long videos for the first time. At the same time, long video content is frequently flooded, and 50 or 60 episodes of online dramas emerge one after another, which in turn pushes the audience to pursue compact narrative.
"Micro-short drama" is almost the product of the war between long and short video platforms to seize users’ time. In 2021, Aauto Quicker officially launched the brand of "Aauto Quicker Xingmang Short Drama", hoping to create more head-quality mini-short dramas, and provide a full range of monetization links for micro-short dramas by means of separate account awards, brand investment promotion, live e-commerce and commercial list advertisements.
Iqiyi, Youku, Tencent Video and other platforms have also begun to lay out micro-short plays. In 2019, Mango TV officially launched the "Damang Short Play". In Zhan Yali’s view, micro-short dramas are more focused on the main story and key figures. Although they are shorter than long dramas, they need to release more information in a limited time. "The long drama market is slowly normalized at twice the speed, and micro-short dramas are new products in the market."
Linghe culture is one of the traditional film and television companies that laid out micro-short plays earlier. In 2019, Bai Yiqi found that users stayed in short videos for longer and longer, and many people seemed to have "given up" chasing long dramas, because many long dramas could be edited into short videos. "Everyone has been instilled with impatience." Bai Yiqi said that content creation is becoming more and more "fast". Under the same unit time, users want to absorb more information and get more pleasure. It takes 10 reversals in one second to easily catch the audience’s eye. From this point of view, micro-short plays are indeed superior to long plays. "There are still very few miniseries on the market in 2019, but we think it may become a new model, so we encourage the team to develop and reserve the theme."
A mini-play poster made by Bai Yiqin.
2, small and medium-sized film and television companies quickly realized.

In 2012, Lu Tian began to work in film production after graduating from Beijing Film Academy. In 2015, the concept of online drama became more and more popular. Lu Tian turned from a movie to a customized drama and a separate account drama, and served as the producer of online dramas such as Sword Dynasty and Three Thousand Crows Killing. Until 2019, after doing four or five online dramas, Lu Tian found that with the rising production cost and purchase price of online dramas, the market supply relationship of "decreasing and increasing" made the platform continuously reduce costs, and the profit margin and discourse power of the film were further suppressed. "Even if the river dries up, there is no stream to flow." In those two years, Lu Tian also became a deep short video user. In the era of quick realization of content, he began to think about whether it is possible to combine short videos with drama content to find new market development space. So, he joined the start-up company Shiershengxiao, and took Aauto Quicker’s online celebrity account as the publishing port, and began to deepen the vertical screen miniseries.
Lu Tian called Shiersheng Xiao a "small workshop"-there are only a dozen employees, and there is no huge capital flow. He is a representative of a micro film and television company. At present, a customized drama has to invest at least tens of millions, and a sub-account drama has to invest millions in the market. Such companies can often only become nameless victims in the competition of large companies. However, the low production threshold, low capital investment, quick shooting and production, quick cash return, and subsidies and financial support provided by major platforms have brought vitality to small companies: "We will make a small volume, and we will be able to open (the machine) about 1 million. Whether the money is paid by one family or two or three families, it is not a pressure. Moreover, we can split accounts with the platform, have subsidies, and return to the cycle faster, so that we can quickly realize the content and solve the problem of capital flow. " Lu Tian said.
Throughout the current micro-short drama production institutions, most of them are small and medium-sized film and television companies like Shi Er Sheng Xiao. The sugar-free culture created by Du Hao is even smaller than 12 liters, but he has successively launched works such as "Ignorance", "Golden stingy family" and "Don’t run wild with your sister". Among them, "Ignorance" achieved a two-way explosion of word-of-mouth viewing. Du Hao revealed that the trial and error cost of micro-short dramas is relatively low, and short and fast is the core advantage, which also contributes to the entry of other content ecosystems except traditional film and television companies into the micro-short drama market. "Micro-short drama is a product and business with strong vitality for a small company with us as a typical example." Du Hao said.
Poster "Don’t run wild with your sister"
3. Traditional companies cut costs and find another way out.

According to the data of Detawen, in the first half of 2022, there were 2,859 miniseries that were planned and put on record in the system of the State Administration of Radio, Film and Television (that is, they entered the preparatory production period), and 195 miniseries were put on record (that is, they were ready to be put on the market). Among them, the number of filings in May and June exceeded 400, which has exceeded the number of miniseries filed in 2021. Under the sword of Damocles, the short play goes against the trend.
"In the current environment, many teams have no chance to shoot long dramas. If a company that has been committed to long dramas all the year round suddenly shoots short dramas, is it really innovation? No, many are finding their way. " Bai Yizhen said frankly.
Compared with the gradual cost reduction of the platform a few years ago, the clear "reducing costs and increasing efficiency" in 2022 accelerated the reshuffle of film and television companies. According to insiders, there are only about ten S-level projects that can be passed by the video platform after several meetings in the first half of this year, which is less than the pass rate of the previous meeting. Many film and television projects can only be put into the sub-account pool, and the company’s capital flow is greatly challenged. In order to reduce losses, some companies reduced their production costs, and some companies began to quickly lay out mini-plays.
Bai Yiqin also received a mini-short drama project book from a friend. The investment is less than one million, but there are five or six producers, each of whom has only tens of thousands to hundreds of thousands of inputs. "Now a lot of people will do micro-short plays through financing. It is difficult to raise at least tens of millions and hundreds of millions for a movie or drama. But miniseries can only raise hundreds of thousands. Although most of the miniseries are lost, even if the money is lost, it will not be too serious. What is more important for some companies is that the business must move. At least one project is being filmed and funds can be circulated. " Bai Yizhen said.
-development-
1, 5 days shooting, 14 days later online.

In April, 2022, Lu Tian wanted to shoot a mini-drama "Hutonger" which is full of Beijing flavor and shows the life of Beijingers.
Poster of the miniseries "Hutonger".
Usually, the preparation of a miniseries will start with the cost. Lu Tian is expected to spend more than one million yuan on Hutonger-which he thinks is a more reasonable cost allocation in the current market. In the early years, the first miniseries "Mao Xiaoxu’s Electric Shock Life" filmed by Lu Tian once took the route of "holding high and hitting high", with 30 episodes and over one million investment. The machines used were also machines for making TV dramas. The play was well broadcast in Aauto Quicker, but it didn’t make a profit. In the past three years, after Lu Tian "lost money" many times, he found that it was easier to achieve a revenue balance by controlling the cost range of micro-short plays at 15,000 yuan a minute.
After the project of "Hutonger" was initiated, Lu Tian found Yu Zheng, a young Beijinger with millions of fans in Aauto Quicker, and invited him to be the leading role. According to the rules of "Aauto Quicker Xingmang Short Play" at that time, if the playing account meets the design of the play and the number of fans exceeds 1 million, it can participate in the sub-account reward, and the account with less than 1 million fans is more supported by traffic. "We usually choose the talent with its own traffic to star and broadcast it on his account."
Set up the cast and the script will enter the creative stage. Lu Tian revealed that the average creative period of miniseries is 60 to 75 days. After the script is finished, the crew can "seamlessly start" and the shooting period is 6 to 7 days. Modern dramas such as Hutonger usually take 6 days, while costume dramas take 7 days, which corresponds to a single episode of 2 minutes and a volume of 30-40 episodes.
But the hardest part is the shooting process. "Because our cost is low, we must find ways to save costs when shooting." Lu Tian said. First, save the scene cost. Lu Tian doesn’t like to shoot night scenes, especially in outdoor scenes such as parks. "Because we don’t have the money to drive the crane to make the bottom light, we can only find brightly lit places near the shopping mall." Secondly, save the shooting time and cost. Usually, the actors of miniseries have to finish at least 5 to 6 pages of scripts every day. But "Hutonger" and TV series "Summer in Zhang Weiguo" chose the same shooting location, and the scene cost was high, and the cost only supported shooting for five days. To this end, Lu Tian can only centralize the scene and let the actors shoot 7 pages of paper every day.
In the end, after five days of shooting and 14 days later, the first episode of Hutonger, which was only prepared for three months, was quickly launched in July 2022. "Sometimes the audience feels that if there is more money, the content will be good. But in fact, in the miniseries (we) save money and read the content well, and finally it is possible to make money. " Lu Tian said.
In the production of micro-short plays, "being quick and not breaking" is the most powerful martial arts school, and every short player is constantly drifting between "fast" and "province". According to the data of Detawen, in the first half of 2022, there were 37 miniseries that were filed and launched that year, of which 80% were completed within 100 days (that is, about 3 months); The shortest "The Cultivation of the Queen of the System" is only 2 days (it should be planned and put on record at the same time after the filming is completed).
Du Hao recalled that the actors of "Ignorance" had to shoot for about 16 hours a day, and every shooting day of the miniseries was very "precious". Even in extreme weather, they could not easily stop work. "Because shooting one more day, the extra cost is not small in the budget proportion. We must prepare two plans in advance and think of any remedy to ensure the cycle. "
Poster of "Ignorance".
2. The first six seconds were scratched if they were not good-looking.

The script is particularly important for the miniseries with limited production cost.
There are two golden creation principles of "the first six seconds" and "the first half minute" in the micro-short drama industry. "The first six seconds" is mainly aimed at short video platforms: its audience either enters with the mentality of watching a drama, or browses quickly and leaves quickly-once the audience’s eyes are not caught immediately in the first six seconds, your content will be scratched away instantly. "But if he can watch one or two episodes and is willing to access your account, don’t worry at this time." Bai Yizhen said frankly.
For example, Ye Mu, a mini-drama produced by Shi Er Sheng Xiao, tells the story of the unexpected death of the group boss half a minute before the first episode. Ye’s eldest son-in-law and youngest daughter are fighting for property at the funeral, but the eldest sister who should have died unexpectedly appears … "We don’t want to make a fuss about the first six seconds, but we can’t help it. Effective playback is high." Lu Tian said.
The long video platform emphasizes "the first half minute" more. First of all, it stems from the fact that its audience enters more with the psychology of watching drama, and is relatively more patient. Secondly, in the face of a 5-10-minute horizontal boutique mini-short drama, the story line is more complete and there is a link between the two, so it is more important to grasp the key points in the first half minute and leave the audience completely in the first three episodes.
Back to the specific content, the creative logic of micro-short plays is also different from that of long plays. Zhan Yali said that she had come into contact with some short plays written by long drama writers, which seemed to be "acclimatized". Long plays can build a complete multi-line story in 45 minutes, but short plays only focus on the main story and the ultimate characters accurately, and don’t even pay attention to complex logic. "Love is love, and points are divided." Many screenwriters of long dramas will lay many processes, and the pace of presentation will be relatively slow. " A screenwriter who didn’t want to be named took the recent "Daughter Maid" broadcast by Youku as an example, which tells the story that the daughter of a chaebol becomes a warlord who sleeps as a maid for revenge. This drama accurately focuses on the relationship between the overbearing warlord and darling daughter, a group of "forced love" characters. There are not too many other content branches, but it is attractive enough. "As long as the micro-short drama has super high topicality or coolness, find a precise point. Just enlarge it, do it to the extreme and get through it."
Poster of "The Maid of a Thousand Daughters".
3. Divide accounts and support the realization mode.

The realization of miniseries is the most concerned topic in the current market.
Lu Tian revealed that usually, after a mini-short drama is launched, the capital can be returned in three months. Compared with a long drama that can only be returned in one or two years, the business progress cycle is shortened a lot. "Even if I am not profitable, the money is back. I can do the next one. At least my funds are working, instead of spending more than 20 months and then slowly returning to this. "
The profit models of miniseries are mainly platform customization, pure accounting and copyright purchase. In addition to customization and accounting, micro-short plays have many business models different from long plays. For example, people on short video platforms bring goods. Lu Tian said that when the miniseries bring fans’ voices and e-commerce resources to Daren, the filmmakers can negotiate in-depth cooperation modes, such as live broadcast on the day of the drama broadcast, so as to realize the conversion of clicks on the drama; Or the company directly signed a contract with Daren, and after the micro-short drama was transformed into Daren traffic, it opened up the back-end live broadcast and advertising marketing, and then realized multi-channel commercial realization.
It is reported that at present, the support policies of various platforms for micro-short plays are mainly to guarantee the bottom and separate accounts, but the gameplay is quite complicated, and there is also a clear "threshold" for novices who are "ready to move". For example, at present, the sub-account production mode of Aauto Quicker mini-short plays still takes talent as the core, and its rating is "S+/S/A/P". In the recent policy upgrade, Aauto Quicker has added an additional P-level incentive growth model without fan threshold, which is mainly aimed at excellent production teams who are unfamiliar with or have no talent system. The long video platform continues the traditional mode of split-account drama, which is evaluated and priced first, and then divided according to the effective broadcast volume, which also improves the requirements for the content quality of micro-short dramas. For example, Tencent Video classifies miniseries into S, A and B levels, and the unit prices of effective viewing time for member users are respectively 2 yuan, 1.5 yuan and 1 yuan per hour.
Bai Yiqi admits that most of the miniseries on the market at present are lost, and many companies just want to make sure that there is a project to shoot first. Lu Tian also said that in the micro-short drama market, the audience will lose money if they don’t watch it.
-the future-

1, from hundreds of thousands to millions, the budget increases month by month.

If we say that in the past, the cost of micro-short plays has always remained below one million, this year it has achieved "increasing month by month". Du Hao revealed that if the investment in "Ignorance" was put three months ago, it could still be considered a high cost, but now he dare not say so. In his view, micro-short plays are similar to big online movies, and they are all new products based on the development of Internet film and television. The entry of large film and television companies and the strong support of long and short video platforms have enabled the micro-short drama market to quickly achieve "involution".
Bai Yizhen believes that the current cost of miniseries is too low. "If you want to shoot a little bit of quality, the production cost of one minute (excluding actors) needs to be at least between 15,000 and 20,000; In the future, it can be 30,000-40,000 yuan, or even 50,000 yuan. After all, if you put 50,000 yuan a minute into a long drama, an episode will be 2 million, which is not high at all. " Bai Yiqin doesn’t even deny that micro-short plays may have a market of 100,000 yuan a minute. "If the TO C payment market is mature, a micro-short play will have more than 10 million users to pay, and if you pay a dollar for an episode, you can also run out of a paid profit of 100 million. Can the next miniseries be produced with a budget of 10 million yuan? In the end, it is still market regulation. "
It is reported that many platforms have lowered the production threshold, improved the dimension of cash rewards for micro-short plays, and increased other cooperation modes. However, compared with the cost, Du Hao thinks that the improvement of the threshold of miniseries is more at the content level. In his view, for users who are sinking, they pay more attention to the sense of content. Even if the production is not so sophisticated, as long as the content is excellent, they can still achieve huge traffic. But at the same time, there are also a group of audiences who care about the sense of experience, audio-visual effects and content depth. They hope that the production cost of miniseries will be increased and the quality of miniseries will be improved.
Mango TV’s miniseries "Don’t mess with the white dove".
2. Large film and television companies enter the market and compete with small companies and MCN.

The entry of a number of large film and television companies has also intensified the competition in the micro-short drama track. In addition to Linghe culture, Shaanxi Wentou Yida Investment Co., Ltd., which has produced dramas such as Mr. Good, Little Parting, etc., produced Datang Snacks this year, which won tens of millions of accounts. There have been media reports that the subsidiary of Nothing But Thirty’s "Little Joy" production company, Ning Meng Film, has launched "From Divorce" this year, and the cumulative broadcast volume in Tik Tok has exceeded 220 million. Being in a startup, Lu Tian is happy to see big companies join in. "I think this is a very good thing. Because only the whole people pay attention to this matter, the track will become wider and wider. "
However, the fame, size and investment of large companies inevitably pose a "threat" to small companies; The insurmountable barrier between short drama and long drama also determines whether large film and television companies can go far in the micro-short drama track.
Lu Tian said that small companies have stronger mobility and better execution, and there is no complicated delivery system for large companies, which is suitable for such flexible and sensitive content as micro-short plays. "MCN can’t do miniseries, because there are no professionals, but professional film and television companies don’t understand short videos."
Micro-short plays produced by Lu Tian Company.
Bai Yizhen admits that the advantage of big companies lies in their production ability, but they don’t have enough accumulation in the creation of micro-short plays, and they are unfamiliar with the needs of users. "We all have our own long boards and short boards, and everyone needs time, but we need the market to develop more to drive revenue."
As a platform, Zhan Yali does not deny that the platform will have some traditional standards when choosing partners, but the miniseries are still very friendly to new companies and small companies. "There are thousands of books in our library, and the source companies are big or small, but the degree of homogenization is very high. For example, sugar-free culture is a start-up, with continuous high-quality content output and sincere cooperation mentality, which has enabled us to reach a strategic partnership. Therefore, miniseries do not evaluate a project from the company dimension. "
However, some people in the industry are still wary of the entry of large companies. Ms. L, who has participated in the production of miniseries, said that even if the head film company’s appeal for miniseries is not to make money, but to try new themes and form new product layouts, only actors and IP resources will be much stronger than small companies. "Including they will take some IP to the end and shoot a short drama, they will have strong enough influence. It can only be said that they are genetically different from small companies, and everyone will play differently on the track in the future. "
3, single drama payment, e-commerce conversion, new product implantation multi-mode layout

Before the release of "Fantasy World of a Floating Life" jointly produced by Tik Tok and Linghe, major platforms also threw olive branches to Bai Yiqi. "But we expect the miniseries to be truly TO C in the future." For example, when a film producer shoots a 20-episode miniseries, users can only watch two episodes and pay for the remaining 18 episodes. In the long video platform, users pay for the platform on demand, but short video or bilibili can make users pay directly to the account of the drama party. "I can know how much money I have received, and the platform knows that it is a clear profit. At present, TO C in Tik Tok has not been opened, so this time we can only do a data calculation simulation. If the road TO C goes through, it will be a completely different way of development for the production company. "
In the long run, many people in the industry are looking forward to the arrival of the era of monolithic payment, attracting more traffic with good content and breaking through the grading threshold of platform billing. In fact, last year, Tik Tok tried to pay for miniseries. For example, the first 40 episodes of Super Security 2 can be watched for free. From the 41st episode, users need to pay 10 coins (1 yuan) to unlock the whole drama, and they can also choose 40 coins (4 yuan) to unlock the whole drama at one time (the remaining 5 episodes). Single-chip payment is a market trend, but the lack of explosions and fine content has led the audience to remain in the position of small production, low cost and instant noodles, and the payment for micro-short plays has not yet formed a scale. According to the praise of Super Security 2, the lowest praise of the free part of the drama is around 30,000, while the average praise of the paid five episodes is only 7,000. The payment habits of micro-short drama users still need to be further cultivated.
In addition, more importantly, micro-short plays also need to open up the "content+"business model and realize diversified profit conversion in advertising patches, brand placement, e-commerce live broadcast and other channels. For example, Lu Tian expects to achieve multi-party in-depth cooperation with network experts, brand e-commerce and video platforms. Brands can implant their products into mini-dramas, which provide traffic exposure, and at the same time invite the starring talents of millions of fans to broadcast live on the video platform. In addition, the advertising attribute in the gene of miniseries can also be customized by brands. "We can’t always eat subsidies from the platform, and the subsidies are also capped. Next, we will help the platform make money. We didn’t have this awareness last year, and we will consider multi-channel content realization more this year. "
Du Hao is also very optimistic about the commercial prospects of miniseries. In his observation, big brands still focus on big variety shows and head dramas, but they need to bear the risks of long cycle, large fluctuations in broadcasting and being overstocked due to force majeure. However, the short, flat and fast mini-drama is the core advantage, although it is difficult to produce huge topic volume because of its small size and small size. "For example, if a new product is to be released in autumn, we can cooperate several months in advance, and the short period of micro-short drama can better help the brand achieve timely publicity."
Bai Yiqi plans to shoot the second season of "The Fantasy World of a Floating Life", striving to keep the content quality on the basis of reducing costs and being close to the audience of mini-dramas. Lu Tian is still trying to improve the content and cultivate a young creative team, looking forward to returning to the "ten-minute track" with a better miniseries. The platform is also constantly broadening the boundaries of micro-short dramas, trying to explore explosions in more themes. Zhan Yali revealed that Mango TV is trying to make short dramas with virtual themes, which is expected to be grafted with virtual technology. "The cost of long dramas with such themes may be more than tens of millions, but for short dramas, the cost performance is higher." Zhan Yali said that in the 1.0 stage of miniseries, most of the platforms cater to female users with themes such as sweet pets and love. In the current 2.0 stage, we have begun to try new themes such as suspense, sports competition and soft science fiction. "The future is about to usher in the 3.0 stage. With the regulatory attention of the State Administration of Radio, Film and Television and the continuous end of excellent teams, the micro-short drama market will usher in the process of improving quality, reducing quantity and shuffling. "
Beijing News reporter Z Ryan
Editor Tong Na
Proofread Zhai Yongjun

Online celebrity bloggers ravaged Danxia landform, and the world heritage could not help but be so ruined.

In early July, a video of "Exploring Danxia Landform" uploaded by a online celebrity blogger with millions of fans attracted widespread attention. In the video, the Danxia landform area in Jingbian County, Shaanxi Province is marked with a "No Entry" sign, and the blogger and a woman cross the railing. Subsequently, under the leadership of a villager, three people were suspected of illegally entering the scenic spot and stepping on it. At present, three people have been summoned by the police. The case is still under investigation.

The formation of Danxia landform takes hundreds of millions of years, and it is extremely fragile and non-renewable. It has been listed in the World Heritage List. Just leaving a footprint on it may take 60 years or even longer to recover, which will cause great damage. This time, the blogger in online celebrity still stepped into the scenic spot under the warning of "No Entry", which was knowingly committed and caused great indignation among netizens.

In recent years, the phenomenon of destroying historical sites and damaging natural and cultural heritage has occurred from time to time. In July last year, two men were quite arrogant, and the smoking incident in the Forbidden City was still fresh in people’s memory. In August last year, a man broke off several stalactites in Taiqing Cave Scenic Area in Yichang, Hubei Province, which also taught a profound lesson. Over the years, people have written "a visit here" on the Great Wall and other places of interest … …

What needs to be especially vigilant is that some recent similar violations of laws and regulations are not only so-called "indifference", but also driven by strong interests.

In the current live broadcast where the traffic is dominant, some online celebrity bloggers use the curiosity of the audience to violate the ban and destroy places of interest as selling points, in an attempt to "gain both fame and fortune", which not only breaks the bottom line of social morality, but also touches the red line of laws and regulations.

It is worth considering that although the parties are frequently punished, similar phenomena are repeatedly banned. Why? First, there is a "lucky mentality" in some online celebrity. Even if the content is illegal, it can still expand its influence, attract traffic and realize traffic without being reported. Second, the illegal cost is low. In recent years, similar incidents are mostly dealt with by imposing public security punishment or simply fine, which is difficult to achieve the warning effect.

In fact, it is clearly stipulated in the Criminal Law: whoever intentionally damages places of interest and historic interest protected by the state, if the circumstances are serious, shall be sentenced to fixed-term imprisonment of not more than five years or criminal detention, and shall also or only be fined. At the same time, the Regulations on Scenic Spots (Revised in 2016) also stipulates that those who scratch, smear or intentionally damage cultural relics and places of interest protected by the state shall be punished in accordance with the relevant provisions of the Law on Public Security Administration Punishment; If a crime is constituted, criminal responsibility shall be investigated according to law.

In the handling of such incidents, the "Monty Python Peak Damage Case" is quite representative. Three donkey friends in Taizhou, Zhejiang Province, still need to pay 6 million yuan in compensation after being sentenced for climbing and destroying the Monty Python Peak, a scenic spot. This provides an example for dealing with similar cases.

Scenic spots and historical sites and natural and cultural heritage are the common wealth of mankind. Every citizen should maintain its original appearance and protect its integrity, including not only not destroying itself, but also supervising others not to destroy it, especially resisting unscrupulous anchors who use sabotage to attract traffic, so that such behavior has no market.

In addition, cultural relics protection departments and scenic spots should strengthen inspections and enhance the initiative of protection; It is also necessary to strengthen publicity and do a good job in popularizing science and law before entering the scenic spot to prevent sabotage. The legislative, law enforcement and judicial departments should perform their duties according to law, show the power of law, fill the "consciousness gap" with legal shock, punish arrogant behavior, shape the action consciousness that dare not destroy, cannot destroy and do not want to destroy, and promote the formation of a good situation of harmonious coexistence between man and nature.

This article was first published in the "Knowledge" column of CCTV, and you can pay attention to the micro-signal "CCTV".

Game report

  10moon17sunThe 6th China Academy of Sciences and 14th Beijing Workers’ Track and Field Games were held in the National Olympic Sports Center. Li Chi Ngai, secretary of the Party Committee of the Institute of Zoology and head of the delegation, led the athletes and the audience about.80People took part in the sports meeting.

  morninghalf past eight,The sports meeting held a grand opening ceremony. The phalanx of athletes of the animal team entered the stadium with neat steps. In front of the phalanx was a giant panda representing the characteristics of animals. The athletes launched the slogan "Keep fit, devote themselves to science and serve the country" to convey the concept of service dedication. Subsequently, the ninth set of broadcast gymnastics exhibition competition kicked off the sports meeting, and the team represented by animals.twentyA total of 100 athletes participated in the competition.

  In the one-day competition, the athletes of the animal representative team participate in the following events.Broadcast gymnastics,60riceRun with the ball100rice1500ricefour×100riceShot put, long jump, double shuttlecock kicking, football shooting, etc. The athletes fought bravely on the field, showing the sportsmanship of never giving up. Among them, Li Chi Ngai took the initiative and participated.60riceRunning with the ball lifted the athletes’ morale. Li Mei in the pest room won the fourth place in the women’s shot put in Group C, and Ge Ming in the stem cell room won the men’s shot put in Group A.1500riceFourth place, broadcast gymnastics won the Excellence Award.

    The sports meeting was highly valued by the leaders of the Institute, supported by various offices and research groups, carefully organized by trade unions, and actively coordinated by graduate students’ associations and trade unions.After complicated organizational preparations such as athletes’ registration, practice, preliminaries and audience collection, as well as the support and enthusiastic participation of employees and graduate students, the athletes and audience of the Animal Institute of this Games fully demonstrated the spirit of unity and forge ahead with practical actions.For this reason, the sports delegation of the Institute of Zoology won the "Excellent Organization Award".

The team of athletes from the Institute of Zoology entered the venue. 

Secretary Li Chi Ngai runs fast. 

Researcher Sun Yue Hua shot vigorously.

Li Mei threw a hard throw.

Wang Jiangning flies across the sky

Ge Ming sprints with all his strength.

Wang Chengmin is ready to go.

Dong Yiwen, Wang Hao and Xia Weidong were appointed as deputy heads of Jiading District.

According to Jiading News, on October 18th, the Standing Committee of the Fifth National People’s Congress in Jiading District of Shanghai held its 47th meeting. The meeting voted to adopt the Decision of the Standing Committee of Shanghai Jiading District People’s Congress on Accepting Yuan Lee’s Request to Resign as Deputy Head of Shanghai Jiading District and the Decision of the Standing Committee of Shanghai Jiading District People’s Congress on Accepting Zhou Wenjie’s Request to Resign as Deputy Head of Shanghai Jiading District. The meeting decided to appoint Dong Yiwen, Wang Hao and Xia Weidong as deputy heads of Jiading District.

Among the three newly appointed deputy district heads, one "post-70s" is Dong Yiwen, former member of the Standing Committee of Jiading District Committee and organization minister. A non-party cadre is Wang Hao, chairman of the Jiading District Committee of the Democratic Progressive Party. There is also a long-term work in the public security system, and once served as a member of the Party Committee and deputy head of the Economic Investigation Corps of the Shanghai Public Security Bureau.

Dong Yiwen, female, born in February 1973, Han nationality, from Yinxian County, Zhejiang Province, joined the work in July 1995 and joined the Communist Party of China (CPC) in December 1994. She holds a university degree, holds a master’s degree in public administration and is an economist. He is currently a member of the Standing Committee of Jiading District Committee and the Party Group of the District Government.

He has served as secretary of Yangpu District Real Estate Management Bureau, assistant to the section chief of Propaganda Department of District Housing and Land Management Bureau and Weibaixin (Group) Co., Ltd., department-level cadre of District Housing and Land Management Bureau, deputy secretary of Party branch of Shanghai Siping Property Management Company, director of the office of District Housing and Land Management Bureau and Weibaixin (Group) Co., Ltd. (who also serves as the section chief of Legal Affairs Department of District Housing and Land Management Bureau), deputy secretary of Yangpu District Committee of Communist Youth League, secretary of Yangpu District Committee of Communist Youth League and party secretary. Deputy Secretary of the Party Working Committee of Kongjiang Road Community (Street), Director of the Office, Deputy Director of the Organization Department of the District Committee, Secretary of the District Social Work Party Committee, Deputy Director of the Organization Department of the District Committee (director level), Standing Committee of Jiading District Committee and Minister of the Organization Department of the District Committee.

Wang Hao, male, born in April, 1968, Han nationality, Shanghainese, joined the work in July, 1990, graduated from the Democratic Progressive Party, with a bachelor’s degree in science, and is a first-class middle school teacher. Former director of Minhang District Education Bureau and chairman of Democratic Progressive Party Committee.

He has served as a teacher, head of teaching and research group and director of Shanghai Shanghong Middle School, deputy section chief and chief of Chinese Education Department of Minhang District Education Bureau, chief of general education department of Minhang District Education Bureau, chief of general education department of Minhang District Education Bureau, deputy director of District Education Bureau, deputy secretary-general of District Political Consultative Conference, deputy director of Special Committee Office, deputy secretary-general of District Political Consultative Conference, director of Special Committee Office, chairman of Minhang District Committee of China Democratic Progressive Party, deputy secretary-general of District Political Consultative Conference, director of Special Committee Office and director of District Education Bureau.

Xia Weidong, male, born in December 1968, Han nationality, Shanghainese, joined the work in July 1988, and joined the Communist Party of China (CPC) in June 1993, with an in-service university degree. He is currently a member of the party group of Jiading District Government.

He has successively served as police officer of Jianghai Police Station and Nanqiao Police Station of Fengxian County Public Security Bureau, member of Nanqiao Police Station of County Public Security Bureau, deputy director of Nanqiao Police Station of County Public Security Bureau, deputy commander of Criminal Investigation Brigade of County Public Security Bureau, deputy commander of Criminal Investigation Detachment of Fengxian Branch of Public Security Bureau, director of Jianghai Police Station of Fengxian Branch of Public Security Bureau, member and director of Party Committee of Fengxian Branch of Public Security Bureau, assistant director and director of Command Division, member and deputy director of Party Committee of Qingpu Branch of Public Security Bureau.

(The original title is "Personnel | Three Newly Appointed Deputy District Heads in Jiading District, Shanghai")