As the temperature rises and the peak season for beverage consumption is approaching, major merchants are in full swing to start the "preparation" mode. New products are coming, sugar-free tea is in the limelight, "coffee + new tea drink" cross-border competition continues to "roll in", electrolyte water sales are growing rapidly, and niche drinks such as papaya coconut milk are popular. Recently, Anhui Business Daily Financial Media reporters visited the Hefei beverage market and found that low-sugar and sugar-free drinks are sought after by consumers, and the popularity of "mixed and matched" drinks continues to rise. Domestic soda, which has triggered a nostalgic trend, has once again returned to the public eye.

Sugar-free tea is in the limelight

Tea, the daily beverage of the Chinese people for thousands of years, is still the protagonist of the beverage industry today. Looking at the entire beverage market, sugar-free tea has attracted the attention of many young consumers. On April 10, the reporter visited the offline supermarket store and saw that in addition to the common cola, orange juice, etc., all kinds of new tea drinks have also become best-selling models on the beverage shelves. The outer packaging of these tea drinks has changed the colorful color scheme, with fresh tones as the main one, health as the main selling point, highlighting the concepts of "sugar-free" and "zero fat".

Xiao Yao opened a community convenience store in the administrative district. Before the reporter’s visit, several bottles of sugar-free jasmine tea newly put on the shelves in the refrigerated freezer were bought by customers. According to the boss of Yao, customers who buy sugar-free tea drinks can be of any age group. Summer is approaching, and jasmine tea, oolong tea and Pu’er tea are going fast. Products like this kind of easy-to-sell single product must be replenished at any time. Consumer Yan Ning always keeps sugar-free drinks in the refrigerator at home. She attributed the reason for choosing sugar-free drinks to "fear of being fat but want to drink some water with taste".

Reporters visited offline retail channels and found that in order to keep up with consumer demand, major brands have entered the sugar-free tea market, including Yuan Qi Sen Lin, Master Kong, and Unified and other brands have launched new sugar-free tea series one after another. In addition to "old acquaintances", there are also many new players. Let tea, Chun Tea House, Tea Xiaokai, Xiaoye Jiuli, and Fruit Ripe and other new brands enter the market, and successively launch a variety of new tea drinks. The sugar-free tea products themselves are in line with the tea drinking habits of most consumers, plus zero sugar, zero fat and other characteristics, making it easier to be accepted and loved by consumers.

"Coffee + New Tea Drinks" Cross-border competition continues to "roll in"

Longjing, Jin Junmei, Biluochun, Tieguanyin and other tea varieties are the base, superimposed with fresh milk and fruit creativity, and unknowingly become the "star model" on the menu of new tea shops, and it is also the best "single item" in the hands of young people shopping. Wu Hao, a young entrepreneur in Hefei, saw that the new tea market was expanding, and he decided to be eager to try it. To join a brand that has recently become very popular, he spent a month exploring the market. In the process of looking for a shop, he found that there are more and more new tea shops now, and it is normal to have four or five commercial streets a few hundred meters away.

The reporter visited and found that a number of new tea brands such as HEYTEA, Bawang Chaji, Tea Baidao, Jasmine Milk White, Lele Tea, and Mawuwang Beverage Factory occupy prime locations in major business districts, and cutting-edge niche new tea stores such as Yiye Mishan and Wukong Tea have also begun to step into the "inner roll". The "sugar control" trend set off by the industry has given consumers more options. The reporter noticed that some existing tea shops have begun to use healthier organic milk in the selection of raw materials. In addition to competing with new product lines, new tea drinks are also "inner roll" prices. The reporter found that the price bands of a number of newly listed drinks are concentrated around 15-17 yuan, followed by 17-21 yuan. Consumers are becoming increasingly price-sensitive, and cost-effective products will gradually become the mainstream of the new tea market.

Coffee with green tea, lychee with latte, avocado with latte… Coffee and new tea drinks, the two most mainstream drinks in the current market, are becoming "you have me, I have you". This wonderful combination has become a new choice for consumers, and it is also a new trend for merchants to expand customers and increase revenue. "The current trend is’coffee + everything ‘." Ms. Bai, who runs a coffee shop near Wangjiang Road, said that the store launched a variety of teas in April, including oolong tea with oat latte, mulberry, jasmine tea with coffee, etc. The fierce competition in the industry forced her to rack her brains on new products every week. When consumers are tired of drinking classic models, they will naturally place orders with an "early adopter" mentality when they see the new flavors launched.

Domestic soda "Qianlang" turned red and became the "darling" of the table

As one of the summer "heatstroke tools", soda has always been favored by consumers. The reporter visited offline stores and saw that in addition to well-known carbonated beverages such as Coca-Cola and Sprite, domestic soda is gradually "breaking the circle". Huayang, Second Factory soda, Arctic Ocean, Laoshan soda, Tianfu Cola and other soda brands are placed in a prominent position on the shelves, and many consumers are choosing. "Although new flavors are emerging one after another, I still think Arctic Ocean orange juice soda is the best to drink. It is the taste in my childhood memory." Consumer Xiao Deng said that not only can you see domestic soda in community stores and supermarkets at home, but more and more domestic drinks in catering stores are also playing a "retro brand".

Whether it is to eat hot pot or order barbecue, a bottle of domestic soda has become the first choice for more and more consumers. Mr. Dong, the owner of a copper pot shabu meat shop on Jiuhua Mountain Road, told reporters that many customers like glass bottles of soda in big kilns. The boss believes that the main reason why large bottles of soda sell well is that they are affordable and delicious.

"The more you drink other beverages, the more thirsty you get, especially when you eat Roujiamo, a bottle of Bingfeng soda will be much more comfortable." The reporter visited and saw that Bingfeng soda, Liangpi, and Roujiamo formed the "Sanqin Package", which became the "standard" in the menu of Shaanxi noodle restaurants. Although domestic soda focuses on "nostalgia" in packaging, it has taken a new route in taste. In addition to classic orange and orange flavors, it also innovates pineapple flavors, lychee flavors, and white peach flavors to attract young consumers.

Breaking category boundaries "mix and match" beverages are on the rise

As one of the fastest new product iterations in the food industry, the beverage market has frequent spring explosions, and new products are coming. Lele Tea combines papaya with coconut milk, Chabaodao combines mango and guava with seven scented jasmine tea soup; 7 points sweet upgrades avocado yogurt, with kale and phycocyanin respectively; moist yogurt combines dragon fruit detoxification properties, and dragon fruit yogurt is on the shelves; Magic Water Master launches garlic coffee, loquat pear autumn dew, etc.; a whole variety of guava red ginseng drinks, etc. In addition, niche beverages such as jasmine Yunnan olive juice, prebiotic prune fiber fruit drink, and lutein ester blueberry fruit drink also occupy the shelves of supermarkets and convenience stores.

With the segmentation of consumer demand, the sub-category of sparkling water has gradually risen. Among hawthorn drinks, hawthorn juice has long occupied the mainstream category with its mellow and sweet taste. The reporter saw in a supermarket on Co-operative Road that a hawthorn sparkling drink under Good Hope Water’s product "Hope Hawthorn" is selling well. In terms of taste, it has made innovations in traditional fruit juice drinks, combining hawthorn with hibiscus, tangerine peel, licorice, etc., and adding gas technology to make a carbonated drink with a unique "sand taste", which is loved by young consumer groups.

In early 2021, Luckin Coffee launched the "raw coconut latte" product, which replaced the milk in the latte coffee with coconut milk, and the unique flavor quickly became popular. Since then, "coconut flavor" has become one of the popular flavors in the beverage market. A supermarket clerk on Wanfo Lake Road told reporters that the sales of coconut milk and coconut water have risen recently, and as the weather heats up, the sales of electrolyte water and soda water of various brands will also increase significantly, and "salt" drinks will have a place.

Make "Nutrition Choice" grading a "consumption guide" for beverages

Have you ever thought that one day, drinking beverages and milk tea will also be divided into "three, six, nine, etc."? A few days ago, Shanghai piloted the country’s first beverage "Nutrition Choice" grading label, which is based on the non-dairy sugar, saturated fat, trans fat and non-sugar sweeteners contained in beverages as the classification standard. The rating is from high to low, and the four grades of ABCD are marked. The level of recommendation is gradually decreasing, and it will be marked in the menu, beverage packaging, ordering procedures, and other prominent places one after another.

From thirst-quenching to delicious, and then to health, the beverage market has developed in line with the ever-changing needs of consumers. According to Nielsen’s survey, nearly 80% of consumers now pay attention to the ingredients of food and beverages. According to the "2023 China Sugar-free Tea Industry White Paper" by Yiou Think Tank, it is expected that the size of the sugar-free tea market will exceed 10 billion by 2025 and will reach 12.40 billion yuan by 2027.

"Nutrition grading can further awaken everyone’s health awareness." Mr. Wen, a person in the food industry, said that trans fats and non-sugar sweeteners all pose certain hidden dangers to human health and can easily lead to problems such as obesity. For most people with excess nutrition, the less the intake of these substances, the better. With this classification, it will be difficult for merchants to focus only on taste and not on ingredients, and the guidance of consumers will be further strengthened, so that they can have an extra "consumption guide" when choosing beverages.

With the increasing health awareness of consumers, the demand for healthy drinks has grown rapidly, and "sugar reduction" has become a consensus. The change in consumer attitudes towards sugar intake is affecting the position of sugar-free beverages in the market from the bottom up, and various products are also being designed to be low-sugar and sugar-free. Although sweetness is avoided due to "sugar-free", the taste is also limited. Taste optimization is the core of impressing consumers, and new flavors and new products will continue to emerge on the beverage track in the future.

(Anhui Business Daily financial media reporter, Wu Mengjunwen/photo)

　　In the midst of extreme inner contradictions, Emperor Qing had a plan. He transferred Fan Jian, Chen Pingping, and left himself, even without Wuzhu. Just when Ye Qingmei was free, he provoked conservative forces, invaded another courtyard, and killed Ye Qingmei. The newborn son was replaced by Fan Jian, who liked Ye Qingmei, and survived.

　　When Fan Xian was fifteen years old, his father, Fan Jian, and the director of the Supervision Institute, Chen Pingping, sent a drug expert, Fei Jie, to teach him how to use poison and martial arts. Four years later, Fan Xian’s force was already superior. After cracking a poisoning incident, he went to Kyoto with a sense of crisis and an exploration of the truth. In the process of getting familiar with Kyoto, Fan Xian saw Liu Ruyu and his younger brother Fan Si’s loss of power. He fell in love with his future wife, Lin Waner, at first sight, and also saw Fan Ruoruo, a slim and talented female sister. Zhang Ruoyun plays Fan Xian in a vivid and vivid way. He understands the role more thoroughly, and interprets Fan Xian’s intelligence and aura to the fullest.

　　Fan Xianzha found out that the murderer of his mother Ye Qingmei was his real father, Emperor Qing. He joined forces with Wuzhu, Shadow, Haitang, Wang Shilang, and Ruoruo to make enemies of Emperor Qing. He also used the big sniper left by his mother to seriously injure Emperor Qing, who was later killed by the rainbow rays emitted by Wuzhu’s eyes.

　　So why did Yan Bingyun kill Fan Xian? Xiao Zhan played Yan Bingyun as a person loyal to the Supervision Institute. Hearing that Fan Xian thought that all this was Chen Pingping’s design, he felt that Fan Xian must be Chen Pingping’s enemy. It was a good time to kill Fan Xian before he rushed back to the capital, so he took the opportunity to kill Fan Xian. Fan Xian already knew that the assassination in Niulan Street, and a series of things after that, were all done by the second prince.

Feature: Picture Channel

　　Ren Xianqi (left) kissed his daughter on the cheek while singing the night before

　　Mother Tina and daughter Rati cheered offstage

　　When Ren Xianqi started singing, the big screen behind him played pictures of his daughter and son. (Image source: Hong Kong’s Ming Pao)

　　Singer Ren Xianqi (Xiao Qi) sang at the Hong Kong Red Pavilion the night before yesterday, and the black explosive head wore a golden western dress and other exaggerated shapes, which made the fans exclaim. His girlfriend Tina also took her daughter Rati to cheer on the stage. After the hard-working flamenco dance, he said proudly: "My line dance teacher said that I am only a little bit short of Guo Fucheng." And his daughter Rati, who celebrated her 3rd birthday that night, came on stage to lay flowers. He sang "Grandma’s Bridge" to send his daughter back and kissed her on the stage to show his gentle father’s side.

　　Taiwan media reported that Xiao Qi appeared in a handsome general’s style the night before yesterday, and also danced with the dance group to make swords, and also wore black explosive heads, matching gold suits and large bell pants, wearing 4? high boots, singing the new song "I Love You", which made the audience scream. After singing and dancing, he smiled at the audience and said: "How is it? It is qualified. Wait a minute, there is a more exciting dance to show you. If you want to go to the toilet, hurry up."

　　It turned out that his pressure box treasure was dancing flamenco with female dancers, for which he received 2 months of devil training. After dancing, he boasted that his dancing skills were only a little short of Guo Fucheng’s, and he should have the opportunity to be the dance king in the future, which made fans laugh. The highlight then came on stage, and his daughter Rati came on stage to lay flowers without warning.

　　It turned out that the day before yesterday was Rati’s 3rd birthday. She quietly went on stage to present flowers to her hard-working father. Seeing her daughter so caring, he sang to her daughter, and the fans under the stage also sang Happy Birthday songs for her. Rati was shy and nervous, hiding behind her father, making everyone laugh. The screen also cooperated with the growth photos of her daughter, and even the photos of her younger son, who was more than 2 months old, were exposed. That night, the guests included Cao Ge and Wang Yuzhi, and their partners sang to warm applause.

Editor in charge: Zhang Tuoya

What is the most popular drink among Shanghai residents this summer? Which restaurants are the most popular when you go out to eat? Not Internet celebrities, not rookies, but many "old faces" and "time-honored brands". According to the results of online buying and auditions released by some Internet platforms recently, affordable food and catering are still the favorites of the market.

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The Shanghainese drank 4 million bottle of salt soda

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"I never expected that salt soda water is so popular in Shanghai, and its sales are higher than Coke." Li Yao is the person in charge of the operation of Tmall Supermarket in East China. Choosing the right goods for the supermarket is one of her daily jobs. Since entering the summer, she has found that salt soda water has quietly become popular on the platform, selling 5 million bottles in half a month, more than Coke, and becoming the sales champion of carbonated beverages; what surprises her even more is that, "After pulling the background data, I found that 80% of them were bought by Shanghai netizens."

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"My parents are both employees of state-owned enterprises. When I was a child, every summer, there was salt soda water in the high-temperature benefits issued by the factory. At first, it was produced by the factory and filled in beer bottles, and then bottled, ‘Yanzhong’ brand." Liu Cheng is a "Shanghai boy" born in the 1980s. He still remembers the old taste of summer, and he found that the old taste of salt soda water has not disappeared these years, but has a new taste: "Now there are lemon flavors, cherry flavors… They are all sold online. When I buy it, I not only drink it myself, but my four-year-old son also likes to drink it. My parents feel very nostalgic."

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Liu Cheng said that some time ago, Bright Ice Bricks and Popsicles attracted a lot of attention, and some people felt that they couldn’t buy them, but he felt that many time-honored brands were available on the Internet, so it was still very convenient to buy them. Moreover, the Internet’s role in the dissemination of time-honored brands and old products was also obvious: "I think the Internet has a great influence on time-honored brands. A few days ago, I saw that the post-95s in the office were also drinking salt soda water. When I asked, I said it was an’Internet celebrity ‘drink, because there was a line in the online drama" Love Apartment "called’I’ll spray you to death with a mouthful of salt soda water’, and they also knew it."

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Online platforms find opportunities in affordable foods such as salt soda and bright cold drinks. Chen Zhengmin, a staff member of Tmall Supermarket, believes that the most important thing for a platform to gain consumer recognition is to provide the products they want. From the recent hot-selling salt soda and affordable cold drinks, it can be seen that the market appeal of old products and time-honored brands is still very strong, which requires us to do what we like.

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Li Yao sees opportunities for old products and time-honored brands in new markets: "In fact, as long as many products are properly promoted, many young people will pay for them. For example, salt soda, in addition to the nostalgic consumers who will buy it, many young people also find that this drink is especially suitable for replenishing trace elements lost by sweating. It is the Chinese version of a sports drink, so in addition to quenching thirst in midsummer, it is also suitable for sports people such as running and playing ball. At the same time, the average age of consumers in Tmall supermarket is 5 years younger than that of offline stores, which means that old products and time-honored brands can explore the taste of new markets online." She also revealed that in order to "reverse the growth" of old products and time-honored brands, Tmall has also launched the "Tianzihao" plan. In addition to Yanzhong, Zhengguanghe, Guangming and other time-honored brands that have recently attracted much attention, there are also more than 30 Shanghai time-honored brands such as Shen Dacheng, Xinghualou, Gongdelin, Xinya, Dabai Rabbit, and Shao Wansheng, which have settled in and actively interact with consumers through various activities.

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Affordable snacks are a "must-eat in Shanghai"

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Xiao Long Bao, Fried Scallion, Noodles Mixed with Scallion Oil, White Chicken, Braised Pork, Sweet and Sour Steak, Oil-fried Shrimp, Pickled Button Fresh, Hairy Crab… These were the must-eat meals in Shanghai in the eyes of netizens, and local snacks and home-cooked dishes accounted for the vast majority. Looking at the "Shanghai Must-Eat" restaurants that netizens "auditioned", there were many roadside shops with a per capita price of only a few dozen yuan, and the signature dishes were precisely these local snacks or home-cooked dishes.

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Just as Tmall "discovered" Shanghai’s Internet celebrity drinks and cold drinks, Dianping invited netizens to audition for "must-eat" dishes and restaurants around the world, and released the city’s must-eat list. From the Shanghai list, it is seen that the flavors and reasonable prices are the common denominators of the listed dishes and restaurants.

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Huang Hai, senior vice president of Meituan Dianping, said that the purpose of launching the "Dianping Must-Eat List" is to actively explore the special cuisine of all parts of the country, so this list is mainly judged by netizens, rather than professional institutions or industry experts, hoping to use consumers’ eyes to choose their favorite restaurants. This year, the list also proposed the concept of "must-eat dishes in the city" for the first time, hoping to help the inheritance and development of local food culture.

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"The selection of’must-eat restaurants in the city ‘is based on the online search volume and review volume of dishes in the city, and the final list is determined by the votes of local users. At the same time, for those’must-eat restaurants’, the weighted item of whether there is a’local must-eat ‘has also been added." Huang Hai said: "Although restaurants now promote cross-regional and integrated cuisine, we feel that in terms of’must-eat restaurants in the city’, we still need to restore the local taste, so we need to consider the preferences of local consumers."

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Judging from the "Shanghai must-eat meals" and "must-eat restaurants" selected by netizens, the Shanghai-style region is full of characteristics: in terms of meals, they are all familiar specialties and dishes in Shanghai; in the restaurants, there are both local time-honored brands in Shanghai and Shanghai-style fusion dishes. Specifically, there are 91 restaurants in Shanghai selected for the "must-eat list", with an average unit price of 171 yuan. Among them, there are local noodle restaurants with a per capita consumption of less than 20 yuan, crab noodle soup dumpling restaurants with a per capita consumption of less than 100 yuan, but there are also fusion restaurants with a per capita consumption of more than 400 yuan. But overall, nearly 40% of the "must-eat restaurants" are authentic local restaurants, and the rest are mainly fusion dishes.

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For the two lists of "must-eat meals" and "must-eat restaurants", many consumers feel that they are more down-to-earth than those selected by professional organizations. "A big feature is the high cost performance." White-collar Yu Mo boasted of being a "customer", and she carefully compared this list with the lists made by some professional organizations: "The per capita price is much lower. In the end, it is eaten by netizens themselves, and the price is relatively moderate. Everyone has the opportunity to try it. At least I plan to eat it according to this list."

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"For business operators, it is also an inspiration – the market needs’sunshine and white snow ‘, but’Xialiba people’ are also very popular." Mr. Qi, a restaurant practitioner, believes that both the online audition list and the professional organization list have reference value: the former reflects the mass base, while the latter comes from the professional "tongue": "After all, it is impossible for every company to reach the three Michelin stars standard, so the easiest way to gain popularity is to see what ordinary people like."

　　For users and rice fans who are used to Xiaomi’s business model, Xiaomi will probably not be surprised to launch any products. Recently, Xiaomi released another Xiaomi portable flashlight with a very simple design. In addition to being used as a flashlight, it can also be used as a mobile power supply.

　　First, appearance

　　The white lower part is the lanyard hole, USB-A output port, MicroUSB charging port and power button. The USB output port allows Xiaomi portable flashlight to function as a power bank.

　　The Xiaomi portable flashlight adopts an upper and lower two-stage design, which is simple and simple. It is worth mentioning that the material of this portable flashlight is aluminum alloy.

　　Model: PB01ZM

　　Input/Output: 5V/1A

　　Battery capacity: 3350mAh/12.06Wh

　　Manufacturer: Jiangsu Purple Rice

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　　Test

Charging with the original Mi 6 charger, the ChargerLAB POWER-Z KT001 shows a 5V/1A input, and it is estimated that it will take about 3 hours to fully charge.

　　In terms of input, for the output capacity of 5V/1A, almost all mobile phone charging concepts on the market are compatible with this product. Here are the standard chargers of several brands of mobile phones tested, and the charging power can reach more than 5W.

　　Charge the iPhone8 Plus, the same 5V/1A output. It should be noted that this product defaults to giving priority to the flashlight function. For example, if the flashlight is turned on when charging the phone with the USB port, the USB port output will be stopped.

　　In terms of output, Xiaomi flashlights can also support many devices. In the ranks of portable flashlights, the function of having a USB port output port is a good selling point. Although the power of mobile phone charging is small, it is enough to solve the problem of emergency charging.

1905 movie network feature The short film co-directed with Qu Yuan was shortlisted for the Golden Goblet Award Short Film Unit of the 25th Shanghai International Film Festival. The film focuses on a 19-year-old girl who lives alone in the city. Her mother’s violence has left a long-term psychological shadow on her. Finally, borrowing Qu Yuan’s "Tian Wen", the girl gradually discovers the meaning and outlet of life.

Through this short film, Wen Qi officially unlocked a new identity – director."It’s actually interesting to me. In the creative process, directing and acting are two very different perspectives, and sometimes they even contradict each other. You need to sacrifice a part of the perspective to complete a good work."

Wen Qi, who handed over her directorial debut, said that looking at her performance from the director’s perspective was difficult and interesting, and "this time I have learned a lot of experience with real guns and live ammunition."

The 20-year-old Wen Qi picked up the guide tube, adding another vibrant face to the director world and a youthful female force.

It is worth mentioning that with the emergence of the post-00s and the growing up of the post-90s, more and more young actors are beginning to cross the field of directing. The new generation of Chinese films is going further and further on the road of exploration and has never stopped.

PART.1

After many mature actors have accumulated a certain amount of experience, they are keen to direct their own works. In recent years, it can be seen that there are many actors who are new to cross-border directors, and their age is getting younger and younger.

The story consciousness had long been hidden in the young actors’ minds. They eventually turned their imagination into a real image with their actions.

Wen Qi, who was born in 2003, began to consider leaving a film of her own very early on. "The so-called self is not only the film I have acted in, but the film that can really represent me. Maybe after a long time, people will still think of me when they mention this film." Wen Qi said.

In "She Asks," the 19-year-old heroine is about her age, reflecting her observations of her peers. The recurring appearance of mirrors and water extends the lens space and highlights her creative expression as a director.

Also born after 2000, Lai Guanlin tried to write and direct himself earlier than Wen Qi. As early as 2021, he created the short film "Winter and Spring Fight". The story is written by Lai Guanlin himself, and the romantic title of the film is derived from "mountainsA poem from The Little Poet.The film tells the story of the daily life of a pair of left-behind siblings in a village in Liangshan Yi Autonomous Prefecture, who won the honorary promotion of the third Golden Rooster Short Film Season New Wing Program.

Talking about his original intention of becoming a director, Lai Guanlin said frankly, "I just want to shoot things and visualize what I write."

The theme focuses on the future of Beijing and tells a heartwarming story about robots. Chen Ruoxuan, 28, also wrote and directed the short film "A House" and was shortlisted for the 13th Beijing International Film Festival Young Chinese Director Venture Capital Training Camp.

"I just wanted to write something, but I didn’t expect to be selected from hundreds of scripts." Chen Ruoxuan said bluntly that becoming a director was completely unintentional.

Like many ordinary new directors, whether Wen Qi, Lai Guanlin or Chen Ruoxuan, the actors who have crossed the border have started to experiment with short films. In addition to the director, or the starring role, or the screenwriter, they assume more than one pivotal core role in the stills, making the entire short film more clearly imprinted. Perhaps as Wen Qi said, "This is to represent their own work."

"She Asked" was shortlisted for the short film section ** the Shanghai Film Festival, "Winter and ****** Fight" made a splash on the Golden Rooster Awards stage, and "A House" was a work ** the ******* Film Festival’s venture capital training camp. The recognition ** domestic first-line film festivals also proves that these young people who have crossed the line ** actors and directors have unlimited potential. Lai Guanlin intends to apply for directing studies. Chen Ruoxuan also told 1905 Film Network that after taking the first step, he will go further and further down the road ** directing.

In the future, they will continue to unleash their potential and explore new imaging possibilities.

Compared with the above-mentioned younger generations, the 90-year-old has advanced from short film shooting to feature film creation.

"Your Favorite Color" focuses on the memories of a middle-aged man who plays rock and roll. As early as the age of 30, he made a movie for himself, completing the transition from actor to director. In addition, "Love is a Gun" is written, directed and starred by him. In an earlier interview, Li Hongqi said that he is making a new film.

"Post-00s" Wen Qi, Lai Guanlin, "Post-90s" Chen Ruoxuan and Li Hongqi, represented by them, it is not uncommon for a new force to cross-border directors from actors, and there may be an endless stream in the future.

He revealed his deep thoughts on the direction of production in the past. The 93-year-old had long been looking forward to unlocking the director’s identity, "Acting is a stepping stone, and behind the scenes, you can feel the intentions of every film creator more deeply." A few years ago, he also said in an interview that after enough precipitation, he would consider making his own film.

After spending a long time on the set, cross-border directing seems to have become a new development direction for young actors.

PART.2

Regarding the phenomenon of actors, even young actors, "crossing the border", he did not shy away from saying: "This is normal. In addition to actors and screenwriters, photographers can also be directors, and there are many excellent examples. This only proves that the film industry itself provides a lot of room for young people to rise and is full of vitality."

In the past, there were indeed many successful examples of young actors and directors who had crossed the border. Compared with the current batch of new directors who crossed the border, although the seniors rarely tried to cross the border in their early twenties, they were extremely adaptable after crossing the border and achieved brilliant results early.

The director who turned out to be a handsome and passionate knight in Gu Long’s pen was only 29 years old when he made his feature debut. Douban’s 8.6-point "The True Story of the Mad" is still a classic. The film not only made the then-rookie director Er Dongsheng mention the Best Director of the 6th Hong Kong Film Awards and other nominations, but also ushered in a perfect start for his directorial career.

After getting rid of the youth of "Beijing Love Story", when she picked up the director tube, she was only 29 years old. This work, which she wrote, directed and starred in, not only won the Best Director’s Debut Award at the 23rd Chinese Film Golden Rooster Awards, but also helped Xu Jinglei nominate for the Golden Rooster Award for Best Actress that year.

With a household name, he was only 31 when he filmed his first director’s work; he was only 32 when he co-directed.

Looking back, in their twenties or early thirties, when they crossed over to become directors, they were also young actors in their prime.

With Zhou Xingchi as the representative, he became very popular when he crossed the border, and his high national popularity naturally became the confidence of famous actors to try to make films. Of course, there are also unknown actors who have the courage to cross the border. Even if the initial stage is like a splash, but one step at a time, they eventually grow into independent directors.

At the beginning of his debut, he often "played soy sauce" in Hong Kong films as an actor. The 31-year-old director did not attract much attention. It was not until his debut that his directing ability was revealed.

As far as the current social and employment environment is concerned, the age of 35 is often considered a difficult pass. If you cross it, you may usher in a new dawn; if you can’t cross it, you may be gradually eliminated in the tide of the times.

The same is true for actors, especially those who are less well-known.35-Year-old actors may face the dilemma of losing opportunities, but 35 is the golden age for directors to create. In a sense, young actors can not only maximize their creative initiative, but also help broaden their development space and create more opportunities for personal career advancement.

It was undeniable that there were examples of actors failing to become directors. But whether it was Jiang Wen, Zhou Xingchi and other senior directors who had not seen a new film for a long time, or still active in the film industry, etc., they had proved time and time again that there were infinite possibilities for actors to cross-border directors.

The younger you are, the earlier you try, the lower the cost of trial and error, and the greater the room for development. The cross-border director of young actors is undoubtedly an active attempt. Looking forward to more young actors, bold challenges, and new colors for Chinese movies!

At the 2024 Beijing Auto Show, the new Tiggo 8 was officially unveiled. The new car adopted a brand-new design language, and the whole car was more refined. This new car will also be sold to overseas markets in the future.

　　The appearance of the new Tiggo 8 is quite different from Chery’s current products. The front of the car adopts a two-color design, and the interior of the large-size mesh adopts a diamond grille, which looks good in quality. The headlights on both sides are split, and the lower lights blend with the black area, which has a strong sense of layering.

　　The design of the side is similar to that of the existing model as a whole. It is reported that the wheelbase has been lengthened, and the car has been replaced with a hidden door handle and equipped with multi-spoke wheels. At the rear of the car, it will adopt a penetrating taillight design, in which the brand LOGO is embedded. The design of the tailgate is also relatively simple, and the license plate area is placed in the rear enclosure.

　　The design inside the car is closer to the style of new energy vehicles, and with the beige interior, it looks very simple. It is equipped with LCD instrument and independent central control large screen, and we can also see wireless charging panel with air outlet and mode conversion knob.

　　Judging from the tail mark of 390T, it is expected that it will still be equipped with a 2.0T engine with a maximum power of 187kW and a maximum torque of 390 Nm, or a 7-speed dual-clutch gearbox. In the future, the car will also launch a new energy version.

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BYD has also produced a million-class luxury off-road SUV and super-run. Can you believe it? On January 5, 2023, BYD looked up to the brand and brought its million-class luxury off-road SUV to look up to U8 and super-running U9 to meet with you. The appearance of the two cars attracted much attention, so the appearance of the two cars was really a technological revolution? Or is it a gimmick? What can we expect from U8 and U9?

Brand-new design concept to create a dream design belonging to new energy vehicles

BYD looks forward to the design of U8 and U9, which makes us shine at the moment. The brand-new design concept makes us feel the dream design of new energy vehicles.

BYD looks up to U8 and adopts "dimension door" design language. The middle net has a large area, and the interior is decorated with stars. The design of daytime running lights and headlights on both sides is the open "dimension door". Looking up to the LOGO decoration, looking up to the inspiration of the LOGO design, Oracle Bone Inscriptions’s word "electricity", is in line with its identity as a new energy vehicle.

BYD looks up to U8′ s straight body lines, full of masculinity, heavy bumper and full rear design. BYD looks up to U8′ s design, which is tough, and the whole design does not lose the brand-new Land Rover Defender, the representative of hard-core off-road vehicles.

BYD’s look at the design of U9 is also very dreamy. The lines of BYD looking up at U9 are very similar to those of Audi R8, but the design of headlights and daytime running lights of BYD looking up at U9 is the main manifestation of its dreamy appearance design. Modular daytime running lights surround the headlights, creating a strong visual impact.

BYD expects U9 to adopt frameless scissor door design, which is also the design style of supercar. The rear matrix runs through the taillight design, which is integrated with looking up at the LOGO. The lower bumper has aerodynamic design, and the angular lines together create a strong sense of movement.

"Easy Sifang" four-motor drive platform provides super power.

BYD hopes that U8 will be equipped with a four-motor all-wheel drive system for the first time, and BYD named the system "Easy Sifang". From the name point of view, BYD looks up to U8 and seems to have extraordinary off-road ability. It is easy to reach all directions, which means a lot of charm. Looking up as a high-end brand, the core technology is indispensable, and the existence of "Easy Sifang" is the true embodiment of BYD’s strong core technology.

"Easy Sifang" provided BYD with four drive motors for U8, with the highest speed of 20,500 r/min and the total horsepower of the four drive motors exceeding 1100Ps. Such a powerful power on a large SUV can still make it have amazing acceleration. Of course, it also provides power guarantee for it to cope with all kinds of complex terrain.

The "Easy Sifang" platform can accurately control the drive motors of four wheels. When it comes to vectors, many small partners should be interested immediately. Yes, it is precisely because "Easy Sifang" can carry out vector control on the drive motors of four wheels, so BYD can complete two commands of lateral movement and in-situ U-turn by looking up at U8.

Is "Yi Sifang" a technological revolution or a gimmick?

The "Easy Square" platform is different from the three-motor drive platform. The three-motor platform adopts the arrangement form of single motor on the front axle and double motors on the rear axle. The key to the arrangement form of three motors is to control the driving balance. However, the drive of "Easy Sifang" four motors is more balanced, and the control module can complete the distribution of driving force output to each wheel only by analyzing the actual situation of the vehicle in different States, thus completing the smooth operation and power output of the vehicle.

In addition, BYD looks up to U8 as an off-road SUV, and its off-road capability is an important attribute. For steep off-road slopes, it is an important assessment item for off-road SUVs. BYD looks to U8 to be equipped with the "Easy Sifang" four-wheel drive platform, and the four drive motors need strong electric energy guarantee. Therefore, BYD looks to U8′ s power module to increase its energy density, and at the same time, it also brings greater vehicle quality.

Even with a large vehicle mass, BYD will have a big disadvantage when looking up to U8, but the driving force and torque output of the four driving motors of "Easy Sifang" can be adjusted more accurately, which is difficult for the three-motor driving platform. In addition, the "Easy Sifang" platform can accurately vector control the driving motors of four wheels, and completely reconstruct the new energy vehicle from three dimensions of perception, decision-making and execution. With the motor driving system with stronger perception, the dynamic response speed of the wheel ends of the four wheels of the vehicle can reach millisecond level, so the faster response speed can also ensure that the vehicle can make faster adjustments when it encounters torque imbalance when climbing, and ensure the smooth passing of the vehicle.

To sum up, the two models that BYD looks forward to are not gimmicks, they bring us not only the dream and shine of the design, but also the surprise and touch brought by the technological revolution.

Write at the end:

BYD expects the U8 to be priced at 800,000-1.5 million yuan. As a million-level luxury off-road SUV, BYD still has a lot to do. After all, the promotion of brand power is a key issue in positioning a million-level luxury model. From the perspective of technology and design, the two models that BYD looks forward to already have the strength of millions, but whether they can finally get the favor of consumers, let us wait and see.

1905 movie network news Recently, the film starring,, and released the ending song "Byakki Smoker" MV. VaVa Mao Yanqi, Ai Re AIR, and Wan Nida Vinida Weng used powerful lyrics, "Danger is hidden in the school workplace, there are dark alleys" and "greedy and ugly criticism, eyeing at any time", and the victim girls help girls was deeply trapped in the "campus interest chain", with Zhou Dongyu in the MV.

In the movie, the girl who should have been at the "desk" was sent to the "wine table". Deeply involved in the "industrial chain of choosing a concubine on campus", she wanted to resist the power and seek a voice, but she was framed by the "helper girl" carefully designed by the capital crocodile, and was pushed to the topic center to jump off the building under the pressure of public opinion … After receiving the help from the victims, Chen Miao (Zhou Dongyu), the editor-in-chief of the media, decided to launch a "life and death struggle" with the power. In addition, a group of fellow travelers who pursue justice also stood beside Chen Miao, helping the light shine into the darkness hand in hand.

Xin Yukun, the director, devoted himself to digging deep into the realistic theme, and comprehensively analyzed the plight and strength of women in front of the public through multiple roles and perspectives. In the movie, the victim’s mother’s inability to compromise, Chen Miao’s mother’s "Nothing, Mom has a pension", the female secretary’s silence, and Yu Tian’s desperate efforts to collect evidence all touched the hearts of the audience. Some viewers said, "It’s worthwhile to wait for six years, not only to see the situation of women in the movie, but also to see their sense of strength. Women of different identities and ages have their own voices and are very moved."

In the MV, strong lyrics and warm-blooded melody, "I am kind and brave but unwilling to be ordinary, I am you who are confined everywhere in the sky, I am you who are sincere and frank but have to lie, and I am you who come home at a faster pace in the cold night", which vividly depicts the female experience in the movie and is also Chen Miao’s struggling cry for the victimized women.

Some viewers said, "When I saw Chen Miao firmly standing on Zhang Xiao’s side to seek justice for her,’ Girls Power’ became concrete, and even if there was little hope, I would speak for the weak."

After watching the movie, some viewers shared their hearts. "The movie is actually a voice for countless innocent and vulnerable groups." In this era of network chaos, online public opinion has also become a double-edged sword. Some people maliciously spread rumors to cover up the truth, while others pursue justice and blood. Director Xin Yukun said, "I hope to give strength to the young audience. As long as we keep good thoughts and speak out bravely, no matter how many Wang Shimin we meet, we can break through.".

　　In just over a year, Cao Huan, a 24-year-old Miao youth in Guizhou, completed a counterattack: from a Guangzhou shopping mall security guard with a monthly salary of 3,100 yuan to a rural short video online celebrity with an annual income of 500,000 yuan. At present, Cao Huan’s self-media platform has 570,000 fans, and the video has been read more than 7 million times. In October this year, as a representative of "successful entrepreneurship" in the short video industry, he was invited to give a speech in Beijing, which was his first time to fly and his first time to Beijing.

　　Cao Huan bluntly filmed the video to make a living and earn more money. Cao Huan was born in an ordinary Miao family in Guizhou, and went out to work after graduating from junior high school. When he went home to shoot a rural video, his parents, relatives and fellow villagers strongly opposed it and thought it was doing nothing. After seeing the money, everyone gradually changed their views. On October 27th, Cao Huan told The Paper that short videos in rural areas are following the trend seriously, and he is carrying out the "Thousands of Families" shooting plan, that is, shooting 1,000 villages and 10,000 families in China in five years.

　　Rural online celebrity

　　Last year, Cao Huan earned 500,000 yuan a year by making short videos in rural areas. Before becoming a "online celebrity", he worked as a mall security guard in Guangzhou, earning 3,100 yuan a month.

　　Cao Huan, 24, was born in Zhanghan Village, Nanshao Township, Jianhe County, Qiandongnan Prefecture, Guizhou Province. Like most young people in the village, Cao Huan went out to work after graduating from junior high school at the age of 15. In Guangzhou, he worked as a vegetable porter, an apprentice in a furniture factory, a worker in an electronics factory, etc., but his physical strength could not keep up and he was often injured. Cao Huan recalled that at that time, working for more than ten hours a day, the salary was only one or two thousand yuan.

　　In 2015, Cao Huan worked as a security guard in a square in Baiyun District, Guangzhou. He found that the security guard’s work was relatively easy, "I have time to play with my mobile phone".

　　In his spare time, Cao Huan and his colleagues took some funny videos. Zeng Chunqi is a friend of Cao Huan, and later turned to be a self-media person. He has the title of "Zeng Ge" in the field of short video. Zeng Chunqi told The Paper that after seeing Cao Huan’s video in his circle of friends, he encouraged him to quit his job and concentrate on making short videos.

　　"The time is ripe, since the media era has arrived." In Zeng Chunqi’s impression, Cao Huan Sunshine was a little silly and sometimes funny, so he suggested that he start from the funny field.

　　However, Cao Huan hesitated. Can he make money by doing this? Colleagues are also pessimistic. Yang Pengju used to be a security colleague of Cao Huan, and now he is still working as a mall security guard. He said that when Cao Huan mentioned making videos, everyone thought it was fun. "If we say that we can make money, we all think it is a rumor."

　　In April 2016, Cao Huan resigned with the idea of challenging himself. Cao Huan bluntly said, "Brother Zeng said that he could earn millions from doing a good job in the media. I believed that money was very attractive to me."

　　Cao Huan and Zeng Chunqi learned self-media knowledge, taught themselves shooting and editing techniques, and then took an old iPhone 5 phone to shoot funny short videos and posted them to their own self-media platform. In the first month, he earned 1729 yuan. Cao Huan was a little happy and a little sad. "More than 1000 yuan can’t support himself."

　　Cao Huan said that the initial shooting was vulgar and meaningless, and it was far from "earning millions". Cao Huan thought about how to transform, so he chose to go back to his hometown to shoot short videos in the countryside.

　　In June 2016, Cao Huan returned to his hometown, a Miao village, and his family criticized him for going home to shoot a video. Cao Huan’s father, Cao Feng, recalled to The Paper, "I didn’t know that making videos could make money, just watching him play mobile phones at home every day. My relatives and friends outside say that my son is idle and I have no face. "

　　Relatives and villagers don’t understand either. Cao Huan’s cousin Yang Zhengli said that the first time I heard it, I felt a little unreliable. "I think he is just fooling around and running out to play all day, and other people in the village have quite misunderstood him."

　　Cao Huan soon discovered that there were obvious advantages in going home to shoot videos, and the production cost was almost zero. He asked his younger brother to help him shoot, or invited passers-by to appear in the camera, saving labor costs; In rural areas, there is no need to prepare props and scenery, and the Miao customs are the background.

　　Rural people, city dwellers who yearn for rural life, and migrant workers who miss their hometown, Cao Huan knows where his audience is, and the first rural video he shot is on fire, with 2.8 million plays and more than 10,000 messages.

　　"The video makes people who work hard outside feel the taste of home. What I do is valuable." Cao Huan’s hottest video is about Miao girls wearing skirts for an hour and then dancing for young guys. This video has been played 7 million times and forwarded 30,000 times. A netizen rewarded 4000 yuan and left a message saying, "I miss my mother."

　　"thousands of households"

　　Cao Huan’s video was on fire, and short videos in rural areas began to blow out. Zeng Chunqi said that there are many followers, and even Cao Huan’s fans have become followers.

　　The threshold is low, the homogenization is serious, and the fans are becoming more and more critical. Cao Huan’s rural short video has entered the content bottleneck period. Cao Huan said that when he shoots a place every day, he also has the exhaustion of inspiration. "It’s like suffering from depression and thinking about what to shoot the next day every day."

　　Zeng Chunqi invited Cao Huan to shoot in Hunan and shoot something different in another place. Cao Huan was greatly inspired by this shooting experience, so he came up with the "Thousands of Families" shooting plan: shooting 1,000 villages and 10,000 families in China in five years.

　　For this plan, Cao Huan is very proud, claiming to be "perfect", which is difficult for other followers to imitate. "As for the numbers (referring to shooting 1000 villages and 10000 families), it is a kind of pressure on yourself."

　　Cao Huan said that fans gave him a lot of help, and the filming plan of "Thousands of Villages and Families" was launched with the cooperation of fans: fans provided clues and even invited them to shoot at home. Fans have also appeared in Cao Huan’s video.

　　But sometimes, fans will "stand up". We communicated well in advance. Cao Huan took the train for a day or two and will arrive soon, but the fans can’t contact him, or use some reasons to prevaricate. Cao Huan’s father was worried about insecurity and opposed his "best laid plans" because he was going to shoot in other places. Cao Bee explicitly opposed his son’s going out to shoot. "What happens when you go out? Adults are not around, and I don’t know how to get it. It’s not good to spend money outside and earn some money at home? "

　　Cao Huan believes that he is still young and can still try. In addition to the "Thousands of Villages and Households" shooting plan, he is considering the transformation. "Just relying on traffic to survive, even a few photographers and screenwriters can’t live. Still have to make money first, slowly expand the team, and then do some e-commerce or advertising. "

　　While innovating the shooting content, Cao Huan is also updating his shooting equipment, and has bought cameras, SLR, drones and underwater cameras. He wants to shoot the kind of beautiful shots in the movie.

　　Since April 2016, Cao Huan has updated more than 400 short videos on his self-media platform, each lasting 3-5 minutes. In March of this year, the filming plan of "Thousands of Villages and Families" was launched, and Cao Huan went to Hunan, Jiangxi, Guangxi, Yunnan, Sichuan, Guangdong and other provinces. This winter, he is going to shoot in the northeast.

　　Last August, my younger brothers Zheng Yang and Cao Huan started making videos. Zheng Yang and Xiang The Paper said that they spent a lot of time in front of the computer every day, and sometimes he went to work in the mountains, feeling very tired.

　　"Last year, I only slept for six or seven hours every day, and I was working at other times." Cao Huan’s work is also not easy. He thought about the theme the day before. After getting up in the morning, he took the equipment to shoot. A video may take five or six hours. It takes three or four hours to edit it in the afternoon and upload it to the Internet at night.

　　At present, Cao Huan’s self-media has 570,000 fans, and the video has been read more than 7 million times. Cao Huan revealed that he can earn 30,000-40,000 yuan a month, and his annual income exceeded 500,000 yuan last year. The income comes from traffic sharing, advertising fees and fan rewards, of which traffic sharing accounts for 50% to 60%.

　　As a representative of "entrepreneurial success" from the media, Cao Huan was invited to give a speech in Beijing. In the video updated on October 21, Cao Huan said with a smile, "This plane is so big, several times larger than the bus in the village."

　　This is the first time for Cao Huan to fly, and it is also the first time for him to go to Beijing.

　　In order to make a living

　　Regarding Cao Huan’s rural short video, Zeng Chunqi commented that in terms of quality, the shooting and editing techniques and the excavation of highlights need to be strengthened. Zeng Chunqi said that to some extent, Cao Huan promoted the development of rural short videos, and he hoped that Cao Huan would stick to it.

　　Cao Huan, with a low education level, said that he didn’t think too much. At present, he just wants to make a good video and retain fans. He will carefully read fans’ private letters and messages, and reply to them. He will even send hometown specialties to loyal fans and allow individual fans to be guests at home.

　　Cao Huan doesn’t know how long he can persist, saying that there are two main motivations for persistence. "The first is the pressure from fans, and the second is that he has already left this line and wants to survive in society." Cao Huan said that he made short videos to make a living and earn more money.

　　Cao Huan made money by making videos, which also changed people’s views on him. Cousin Yang Zhengli said that Cao Huan has brought changes to the family. "The economic conditions are better than before." Cao Feng, the father who initially opposed it, also said, "I support him now. He made money in the countryside, so I won’t force him. Let him do it well by himself. Don’t squander the money and save it."

　　The villagers who thought that Cao Huan was "idle" have gradually changed their views. Jiang Ming, a youth from the same village, told The Paper that some tourists would come to visit the village now, and even the village head supported Cao Huan, letting him spread the customs of the Miao village through video.

　　After becoming a video online celebrity, Cao Huan saved a sum of money. He wanted to buy a house in the city and take his parents to live there, but his parents refused. The conditions at home have improved, and Cao Huan wants to bring his relatives and friends to get rich. Cousin Yang Zhengli said that she also went home now, and Cao Huan was teaching her how to shoot videos. Encouraged by "making a short video for 500,000 yuan a year", Yang Pengju, a security colleague of Cao Huanyuan in Guangzhou, is also eager to try. Together with several security colleagues, he opened a self-media and used his spare time to make funny videos.

　　In Zeng Chunqi’s eyes, Cao Huan missed the life in the countryside. What he ate and played as a child made him miss it. This emotion made him return to the countryside to shoot videos. Cao Huan said that if his career grows bigger, he may find an office space in the city for the convenience of work, but he will still choose to live in the countryside, which makes him feel natural and comfortable.