Shen Teng Jia Linglei Good News Ning Hao … How funny the comedy of the Spring Festival in 2024 is!


Special feature of 1905 film network Shortly after the opening of the year, the film market became more and more lively, and the pattern of Spring Festival stalls was gradually formed.


After the file was finalized, the new work was without warning and took the lead in airborne years later; Join hands again and pick up the stick quickly; It is a climax to lose 100 pounds for the play; With the new work, it has been "killed" into the Spring Festival file for three consecutive years.



It’s only one month before the opening date of the Spring Festival in 2024 (February 10th), and whether there will be any films in the future has not been decided, but the current situation of "5 +1" (5 live-action movies+1 animated film) is the same as last year’s "4+2" battle, while the situation of live-action movies is the same as the "5+3" of the Spring Festival in 2022.


Besides Han Yan, Han Han, Jia Ling and Zhang Yimou have all hit the Spring Festival stalls more than once.


There is no need to repeat the box office of over 5 billion; From 600 million to 4.5 billion in Zhang Yimou, one is more stable than the other; Han Han scored over 1.7 billion and became a classic; The record of 2.2 billion has become the highest record of Ning Hao’s independent directed works.



Once upon a time, comedy movies seemed to be the core content of New Year’s Eve and Spring Festival files. With the arrival of other universal themes in Spring Festival files, comedy is no longer a special offer for Spring Festival files.


More than that, since the beginning of 2024, from the comedy dark horse in the beginning of the year to the "clash of the titans" in the Spring Festival.


Or, comedy will surprise the film market in 2024!



"Xi" in the Spring Festival file


From the six films currently scheduled for the Spring Festival, it can be seen that except the theme/genre of Viva La Vida by Han Yan is "plot, love, family", the other five films have more or less strengthened the "comedy" attribute.



The Movie Emperor, which was announced at the end of last year to be changed to the Spring Festival, has always highlighted the concept of "elegant comedy" and showed the audience all kinds of strange stories in the entertainment circle with a very playful style. At present, the multi-dimensional release of video materials, combined with the intertextuality of starring images inside and outside the play, also makes the film feel full of joy during the viewing process.



Not only the content of the film, but the label "Ning Hao" alone makes the comedy elements sublimate. Since his big-screen debut, he has started his own "Crazy Comedy", and subsequent films have laid the commercial value of Ning Hao’s comedies.


Only compared with other comedians, Andy Lau’s comedies are more driven by the plot and bring "laughter". The latest comedy work is a movie, which is also driven by the plot, and the self-response inside and outside the play is interesting.



The biggest attraction of Han Han’s Pegasus 2 is to cooperate with Shen Teng again.


As early as the writer’s time, Han Han was good at using words to show cold humor. After the transformation of the director’s identity, there are many such golden sentences in the film, which has become a unique "cold style." Especially after the polishing of four films, his comedy characteristics have become a symbol.



Actor Shen Teng is also a "comedian" with a very personal comedy style. In Shen Teng’s past works, his comedies always amuse the audience with exaggerated expressions and actions and nonsense language. Moreover, Shen Teng has a unique comedy personality because of his perennial personality. At the same time, the little people he interprets more can resonate with the audience.


In "Pegasus 2", his role continues the "timid" temperament in the previous work, and their unique comedy styles are further combined. With the addition of comedians such as "","Pegasus 2" is quite interesting.



Jia Ling YOLO must be one of the most watched movies at present.


The term "Jia Ling lost 100 Jin" frequently appeared in hot search topics, but what YOLO wanted to express was always more than that, and more was to return to himself. In this work, the cooperation of Jia Ling,, and, on the contrary, makes the comedy have a certain visibility.



Whether it’s Jia Ling’s sketches before Zhang Xiaofei, or the film Hi, Mom co-produced by two people, or Lei Jiayin and Zhang Xiaofei co-produced, the three-person comedy always uses accidents to drive details, and the core is a softer emotional side.


Especially, Jia Ling, as a female filmmaker, can always handle comedies subtly with great accuracy, and be close to life and emotions from a female perspective. From Hi, Mom’s yearning for her mother to YOLO’s self-realization, perhaps she will bring us another emotional resonance with tears in her laughter.



Viva La Vida directed by Han Yan became the only non-comedy film in this year’s Spring Festival. Even when the film was finalized, many netizens had doubts. Why do you want to watch a work with a certain sad background during the Spring Festival?


Part of the film is based on the documentary report "The most utilitarian marriage transaction, the most emotional eternal agreement". This story is not a tragic ending, and it may be able to feed you a valium pill.



Whether directed by Han Yan or produced by a producer, comedy is always a plus item of these works, especially the opening work of the trilogy of life, which is a proper comedy film.


At the same time, as one of the leading actors, most of the previous screen images were created by comedians. Perhaps his performance can also provide a certain bonus for the comedy performance of the film.



How to "smile"


Undoubtedly, the Spring Festival in 2024 will be a "multi-strong hegemony" situation.For the audience, they can walk into the cinema through the atmosphere of the Spring Festival, feel these wonderful films and enjoy the joy of the whole family.


As early as 2018, the Spring Festival was still a comedy feast. From then on, these classic comedy creators always produced a film for the audience. Until the military theme Operation Red Sea appeared in the Spring Festival file, the pattern of "comedy is king" seemed to be broken, and the Spring Festival file was no longer limited to comedies or special effects blockbusters.



It was that year that Operation Red Sea, as the only non-comedy film in the Spring Festival, found a breakthrough, and even went crazy after the festival, surpassing the films that were far ahead in the pre-sale stage.


The following year, the single theme type continued. During the schedule, The Wandering Earth countered the works such as Crazy Alien and Flying Life in one fell swoop and won the box office championship.



After two consecutive years of market performance, the Spring Festival stalls have been completely opened and entered the 2.0 era of heroes by quality. In the schedule, the particularity of the theme type is more likely to be concerned.


The theme type is no longer limited by the Spring Festival schedule, but it cannot be ignored that the celebration of the Spring Festival still allows the audience to have a special filter for this schedule. Even those who flaunt the comedy type are still criticized for their tragic ending on the first day of release, and eventually become regrets.



In the Spring Festival file in 2023, animated films were also relatively melancholy in temperament, and their performance was mediocre during the file period. It was not until after the screening that they achieved a turnaround against the wind by virtue of word of mouth and topics.


Although the choice of theme types of films becomes diversified, high-quality comedies are still the first choice for the audience.


In the Spring Festival of 2022, as the only pure comedy film, the film eventually became a dark horse; In 2023, "Man Jiang Hong", the main genre of "comedy suspense", still maintained a strong situation under the gathering of many types of themes, and won the box office championship.



Nowadays, at the time when Toshitabe comedies are assembled for the Spring Festival in 2024, it is the most crucial thing for each film to attract attention with its own particularity in the early publicity and get the audience’s "first ticket" in the pre-sale stage.


We expect these works to be recognized by the audience with high quality, win long-term opportunities, and gather gas together for the opening year of 2024!