Name big data report： the phenomenon of ＂father’s surname plus mother’s surname＂ is quietly rising.

　　"That more than 300,000 people are called ‘ Zhang Wei ’ The era has gradually drifted away. "

　　The recently released name big data report "Panoramic Report of Names in 2019-First Quantitative Revealing of China People’s Naming Quality" (referred to as "Report") shows that the hottest names for newborns in 2018 are Zimo (male baby) and Yinuo (female baby); The most popular male baby names are pronounced as "y? ché n" and female baby names are pronounced as yǔ tóng.

　　The report also analyzes that the gender discrimination of "post-10 s" names is becoming more and more distinct, and the proportion of "men with female names" and "women with male names" has declined. In addition, since 2014, the proportion of newborns trying "new compound surnames" (father surnames+mother surnames) has also increased.

　　Names of the hottest boys and girls in 2018 Source: 2019 Name Panorama ReportIn 2018, the first hot names for boys and girls were "Zimo" and "Yinuo" respectively.

　　What’s your favorite word for baby’s name in recent years?

　　According to the report, in 2018, Zimo, Yuxuan and Haoyu ranked among the top three hot names for male babies, while Yinuo, Zihan and Shihan ranked among the top three hot names for female babies. In this year, the most popular male baby names were pronounced as "y? ché n" and the female baby names were pronounced as yǔtóng.

　　The most popular boys and girls in 2018 Pronunciation Source: 2019 Name Panorama Report The report also selected 2018 names "Word of the Year" and "Name of the Year".

　　The name of the boy baby is "Yi" and the name of the year is "Shengrui"; The annual name of the baby girl is "Tong" and the annual name is "Yu Tong".

　　According to the analysis of the report, "Yi" has the meaning of brightness and elegance, with positive energy and vigor. Many parents favor its name, hoping that the baby will be bright and bright. As for the word "Tong", the report said that unlike the "Red" and "Dan" that were crowded out by the brand in the 1960s and 1980s, the new generation of parents paid more attention to life and parenting, and placed a call for "burning" in their children’s names.

　　In the same era, the most popular naming words for parents are usually more similar. However, the naming of newborns every year also has its own characteristics.

　　According to the report, in 2014, the names of Junteng, Junchi and Zijun rose rapidly. In 2015, "Ziyang", "Muyang" and "Zipeng" were popular in the Year of the Sheep. In 2016, the Year of the Monkey was popular with "Zilin", "Yusen" and "Sen". The most remarkable new words in the Year of the Rooster in 2017 are a group of unique "Mijiajun": rice, grain, seeds and grains. By the year of the dog in 2018, the names such as "Xin, Xinyuan, Xinze, Jinzhe, Jinze and Jinhao" and the words "Xin, Qin, Xin, Xi and Hong" are favored by parents.

　　"The zodiac has a great influence on the people. As can be seen from the report, the biggest variable in the annual naming trend is the zodiac. However, the essence of the Zodiac is an animal chronology, not to say what year you were born, just like the Zodiac of that year. As for the name of the online zodiac, it is far-fetched. It is artificially fabricated and used to attract attention. There is no scientific basis. " Zhang Yixin, the publisher of the report and founder of Mingmingtong, said.

　　The Paper (www.thepaper.cn) learned that the basic data of this report comes from 43.4 million newborn naming intentions from 2010 to 2018 and some historical data before 2008.

　　The quality of naming is constantly improving.

　　What is the quality of naming in different times and regions?

　　"The macro measurement of the naming quality of a specific group has always been a difficult problem. For this reason, we have drawn up a measurement index — — Name concentration. The lower the concentration, the better the diversity of representative names, and to some extent, the higher the quality. " Jun Chen, founder of Mingtong, who led the big data analysis of the report, said.

　　The report shows that since the 1960s, the quality of newborn naming in China has gradually declined, and then it has continued to rise after reaching a node. Since the 1990s, the naming quality has increased, but after the 1990s, the naming quality has not changed dramatically. By 2017 and 2018, the quality of newborn naming will be significantly improved again.

　　The report also reveals the differences in naming quality in different regions.

　　In 2017 and 2018, Fujian and Shanghai were the best names for boys. The best quality of female treasure names is also in Fujian, and the other is in Guangdong. The western region, represented by Guizhou, Gansu and Sichuan, and the northeast region, represented by Liaoning and Heilongjiang, have poor naming quality.

　　According to the report, the factors causing the above differences are complicated, among which economic drive is one of the obvious reasons. In areas with rapid economic development and vitality, the greater the tolerance, the more diverse the population composition, which provides a favorable environment for the diversified development of names.

　　"The education level and cultural level of the people are rising, and the society is becoming more and more diversified, which will be reflected in the name." Zhang Yanxin said that compared with the first report released by the agency, which used the "hot name list" to guide people to pay attention to the phenomenon of duplicate names and the social and cultural phenomena behind names, the second report focused more on the in-depth and macro analysis of the quality of naming. With the gradual improvement of parents’ cultural literacy and ideological openness in China, parents are more innovative and diversified in their names, and the names of newborns are becoming more and more diversified, and the improvement of naming quality has become an overall trend.

　　The phenomenon of "father’s surname plus mother’s surname" has risen quietly.

　　The report also analyzes the phenomenon that women give their male names and men give their female names.

　　According to the report, the most serious cases of "men giving women names" and "women giving men names" were in the 1990s and 2000s, while the "gender discrimination" of "post-2010" names has become increasingly distinct. The proportion of "men with female names" has been reduced by half, and the proportion of "women with male names" has also dropped by a third. The trend of "more feminization" and "more feminization" that people are worried about does not exist.

　　Changes in the proportion of new compound surnames in China from 2014 to 2018 Source: 2019 Panoramic Report of Names "In recent years, we can also see a new phenomenon rising quietly and rapidly — — The first name is father’s surname plus mother’s surname. This is a phenomenon that reflects the improvement of women’s status and gender equity. " Zhang Yanxin introduced that the naming method of "father surname+mother surname" is also the content of the report.

　　According to the report, from 2014 to 2017, the proportion of newborns trying to "new compound surnames" increased rapidly, which doubled in four years, and the number of male babies reached 2.51%. The female baby also rose to 1.73%.

　　Geographically, Yunnan is at the forefront of the "new compound surname". In Beijing, Tianjin, Hebei, Northeast China, Shandong and Henan, the proportion of attempts has been lower than the national average for many years.

　　In view of the new compound surname, the report also found two special phenomena.

　　First of all, the proportion of boys’ new compound surnames has always been significantly higher than that of girls, but the gap between them has been narrowing. According to the report, this reflects that the concept of "son preference" still exists in the consciousness of some parents, but the degree is decreasing.

　　Secondly, from 2014 to 2017, the proportion of new compound surnames was rising steadily, but by 2018, the proportion of new compound surnames declined for both boys and girls. The report believes that this phenomenon is related to the change of the birth policy: with the full liberalization of the two-child policy, some open-minded families began to let one of their children take the mother’s surname directly, resulting in a decline in the proportion of new compound surnames instead of rising.

　　The "embarrassing phenomenon" behind the hottest four-word name

　　With the phenomenon of new compound surnames, four-character names also occupy a place in the present.

　　According to the report, the willingness of four-character names (including compound surnames and new compound surnames) from 2018 accounts for about 0.29% of girls (including compound surnames and new compound surnames) and 0.35% of boys.

　　Among the four-character names, the compound surname "Ouyang" is the most. Excluding the compound surname, in 2017-2018, the four-word name that parents of male babies remember most is "the glory of the king". The four-word names that parents of female babies remember most in the past three years are "Yangliuyiyi".

　　According to the report, "the glory of the king" topped the four-word list of men’s treasures, which was obviously influenced by the "online game craze", and "Wang" was the most popular surname in China, giving such parents more opportunities to choose such names.

　　According to the report, the four-character name of "Baby Girl" ranked No.1 originated from China’s first poetry classic "The Book of Songs". In 2016 and 2017, for two consecutive years, the "Chinese Poetry Conference" broadcast by CCTV set off a wave of poetry reading in the society, which also affected some young parents who are becoming famous.

　　However, the four-character name not only opens up the "naming the new continent", but also brings a higher challenge to the parents’ naming level: if the creativity is clever and proper, it can make people astonish. If you don’t grasp it properly, the proportion of disobedience will be higher. Such as "the glory of the king", "His Royal Highness the Prince", "Lamborghini" and "Xie Zhu Long En" are the representatives of a new generation of embarrassing names.

　　"It is understandable that the namesake wants to pursue a unique personality. However, if you don’t understand the role of the name in parenting and image-building, and you can’t control the words well, it is easy to go astray and turn the child’s name into a word game. " Zhang Yixin believes.