A new wave of price cuts in good shops is aimed at large items, and the price is reduced by 30%

The Beijing News (Reporter Wang Ziyang) On December 28th, after the news of price reduction was released at the end of November, good shops launched another wave of price reduction. From the first wave of 300 snacks, the big single items of core categories such as nuts, baking, meat and vegetarianism were selected, and the price reduction rate was about 30%-47%.

Among the products that the good shop reduced the price this time, there are super-large single-product hand-torn meat jerky and crispy pancakes, duck neck that has been searched hot, and konjac cool with a new moon sales of 6 million in e-commerce. The most representative is "pure nut kernel", and the canned product of 400 grams has dropped from 59.9 yuan to 38.9 yuan. Crispy pancakes, a big single product that has been selling well for 10 years, dropped from 12.9 yuan per box to 9.9 yuan. After the first round of price reduction, the sales of crispy pancakes increased significantly from the previous month.

When Yang Yinfen, the chairman and general manager of Liangpin Store initiated this big price adjustment, he set a red line-price reduction does not degrade quality. In July, 2023, the purchasing team of the good shop received the task of cost reduction, preparing for the cost reduction of all categories of nuts in this year’s New Year Festival.

After the implementation of supply chain efficiency improvement, lean production improvement, direct raw material mining, etc., the purchasing team upgraded the supply chain structure, and through four rounds of communication, such as inquiry, price comparison, product evaluation, negotiation and pricing, 12 varieties with the greatest opportunities were selected, and on the basis of existing suppliers, the top 23 new suppliers in various industries were selected for "horse racing".

At present, several "must-eat list" items are produced by core suppliers who have cooperated with good shops for many years. Yunduo milk cake has been optimized for three rounds, and the price of 500 grams has dropped from 29.9 yuan in the first half of the year to 19.9 yuan. The price of 60g shredded duck neck dropped from 9.9 yuan to 5.9 yuan.

For this large-scale price adjustment, Yang Yinfen regards it as a new round of reform, a major change in the company’s operation and an upgrade in cognition and ability. Yang Yinfen said that in the future, good shops will select 5-8 deep-rooted SPU varieties from 1,600 SKUs (inventory units, single items) and 120 SPU (standardized product units, varieties) to share shares or build their own factories to lay out the industrial chain. The core is to get the advantage of the whole chain, not just one port.

Editor Li Yan

Proofread Wang Xin